There are many factors that make it hard to save money today, from the high price of groceries to the high interest rates on credit cards, all influenced by inflation. If you’re feeling a pinch, you’re not alone. It’s difficult to afford daily expenses and to save for financial goals, such as having an emergency fund.
When it comes to covering a $400 unexpected expense, 37% of adults said they would have to borrow, sell something, or not be able to cover the expense, according to a 2025 survey from the Federal Reserve. And emergencies can be more expensive than that $400 figure.
Beyond emergency funds, saving for other goals, such as the down payment on a house or retirement, are also feeling as if they are hard to achieve. These are worthwhile goals that build wealth. But how do you begin saving when everything is so expensive?
Read on to learn 14 reasons why you’re likely having trouble saving money, plus tips for how to start stashing away more cash.
Key Points
• High inflation and rising costs for essential groceries make saving more challenging.
• Many adults struggle to cover unexpected expenses without resorting to credit.
• Debt, especially from high-interest credit cards, significantly hinders the ability to save.
• Lack of budgeting contributes to poor financial management and savings shortfalls.
• Social pressures and lifestyle inflation can lead to increased spending, further impeding savings efforts.
Challenges of Saving Money in Today’s Economy
Here are some of the most common reasons why you may find it hard to save money.
1. Not Focusing on Paying Down Debt
Having debt is one of the reasons many people have difficulty saving money. The urge to pay it off vs. save is strong. That’s especially true if you’re carrying revolving debt, such as debt from credit cards. Interest rates on these types of accounts can change, which may mean that you’re owing even more money in interest than you may have thought. As of July 2026, the range of interest rates on credit cards was around 10.00%-34.60%.
American household debt hit a record high of $18.8 trillion in the first quarter of 2026, according to the Federal Reserve. This debt includes student loan debt, credit card debt, mortgage debt, and personal loan debt. Some of this debt can be low-interest, including many mortgages, which also help a person build equity.
The kind of debt that typically prevents a person from saving is high-interest credit card debt. Paying that down by consolidating debt with a low- or no-interest card or by taking out a lower-interest personal loan can be good solutions.
2. Budgeting Is a Nonfactor
Budgeting can sound intimidating, but assigning a dollar to all aspects of your cash flow can ensure that you don’t lose track of money. The average household earned $83,730 before taxes, according to the most recent U.S. Census data. Of that money, necessary expenditures — housing, food, health insurance — ate up the majority of the money, leaving little in free cash flow.
This “free cash flow” isn’t free, of course. It’s money to be put toward paying down debt, building an emergency fund, and paying for extras, such as vacations and nights out. Knowing exactly how much you have and tracking your spending can help you put some money into savings. Try one of the popular budgets, such as the envelope system or the 50/30/20 rule (which has you put 50% of after-tax money toward needs, 30% toward wants, and 20% toward saving), to take control of your cash.
3. Trying to Impress Friends With Money
Maybe friends invite you to a pricier-than-expected restaurant, and you go along, only to split the painfully expensive check. That’s an example of FOMO (Fear of Missing Out) spending, which is an update on “Keeping up with the Joneses. Or perhaps you get a bonus and blow it on a status wristwatch to feel as if you fit in with your big-spender pals.
If you feel like you’re always spending money with friends, consider ways to potentially minimize that outflow of cash. Hiking, having potlucks, and checking out local events can all be ways to cut down on these costs. They are relatively straightforward ways to save money. Or you might go back to that budget you created (see #1) and make sure you stick to it when it comes to splurge-y spending.
4. Not Earning Enough Money
It’s important that the money you earn be able to cover all your expenses. And sometimes, when your expenses increase unexpectedly, your paycheck doesn’t stretch as far as you need. Making and sticking to a budget can help you understand how much you’re spending each month and can clue you into increases.
For example, say your rent renews 10% above what you were paying last year or your auto insurance increases. That money needs to come from somewhere. You might consider the benefits of a side hustle. Maybe you can sell the jewelry you make on Etsy, get a weekend job at a nearby cafe, or drive a ride-share from time to time.
5. Not Having an Emergency Fund
Saving for emergencies is important for many reasons, one of which is to have an emergency fund. An emergency fund is what it sounds like: Cash that can cover an emergency, which can be anything from a blown tire to a trip to the vet to covering expenses if you were unexpectedly let go from your job. Having an emergency fund that’s relatively liquid and ready to access in a high-yield savings account (rather than in investments) means you can tap into it relatively quickly if you were to need it.
Many financial planners advise having three to six months’ worth of basic living expenses in an emergency fund. Set up regular transfers from your checking account to fund that. Even $25 a week or a month is a start. Consider putting a windfall, such as a tax refund, there as well.
Increase your savings
with a limited-time APY boost.*
*Earn up to 3.80% Annual Percentage Yield (APY) on one SoFi Savings account with a 0.70% APY Boost (added to the 3.10% APY as of 5/28/26) for up to 6 months. Open your first SoFi Checking and Savings account and receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 12/31/26. Rates are variable, subject to change. Terms apply at https://www.sofi.com/banking/#2. SoFi Bank, N.A. Member FDIC.
6. Shopping Too Much
Shopping too much doesn’t mean always filling your online cart or always having packages at the doorstep. It could just mean that you’re not being strategic about how much you’re paying. For example, buying groceries every day at a nearby gourmet grocery could be much more expensive over time than doing a weekly or biweekly shopping trip to a warehouse club.
Making lists, tracking items over time, and making sure you get the best price by using coupons and cash back offers are all ways that can help you save money and even have fun while doing so.
7. Inflation in Housing, Education, and More
Sky-high housing prices, rising tuition costs, and persistently high interest rates — inflation can make everything more expensive. This can make it challenging to figure out how much to save, especially if you’re saving for a house or putting aside money for tuition. Inflation can also make smaller things, such as grocery runs, more expensive, too. Overall, rising prices can make it feel difficult to save money, let alone keep your checking account where you want it to be.
Take a deep breath and remind yourself of the cyclical nature of the economy. America has had recessions, a Great Depression, and plenty of inflation before. Persevere and be money motivated. Do your best to control spending and save, if possible, 10% of your take-home earnings toward your future goals.
8. Paying for Items You Don’t Use
How much stuff do you own? Probably way more than you regularly use. And it’s not only physical stuff. Unused digital subscriptions and wasted food — all of it adds up to spending money on things you don’t need.
One quick way to get that money back. Go through your last month of bank account payments and note any money you spent on subscriptions. Chances are, there are at least one or two you either don’t use or use so rarely you can let them go without missing them. For instance, check out how many streaming channels you are paying for. It could save you hundreds of dollars a year if you lose one or two.
9. Saving Money Is Not a Priority
If you wait until the end of the month to put aside whatever you have left, chances are there’s no money left. That’s why prioritizing saving is so important. Learning to save can be a skill, and employing smart strategies can help you make sure that you keep that skill strong.
For example, you can automatically transfer money from your paycheck into savings so you don’t see it sitting there and aren’t tempted to spend it. Budgeting apps can also be helpful to curb spending so you have more money to save.
10. Cost of Living Is Rising
You’ve touched on inflation hitting the large things you’re saving for and the small things you buy every day. Inflation is notable across so many spending categories. According to the U.S. Bureau of Labor Statistics, prices for food at home increased 10.8% over a 12-month period ending in April 2022 — the largest annual percentage increase since 1980. Over the 12-month period ending June 2026, they rose 3%, but rising less swiftly, of course, is very different from seeing costs decrease.
There are various ways to manage this. One way to get a quick cash infusion is to sell things you have but no longer need or use. This might be gently used clothing, a laptop that’s sitting unused, or that mountain bike that is gathering dust. You can try a garage sale, Nextdoor, Craigslist, local Facebook groups, or (if it’s something small) eBay or Etsy.
11. Spending Too Much Money on Social Activities
All too often, hanging out comes with a price tag. After dinner, a show, or drinks, you’ve depleted your bank account. Setting up a budget for socializing can help you spend money wisely. You might check out the restaurant in your neighborhood you’ve been dying to try when they have a reasonably priced prix fixe menu. That way, you’d still have space to save. Thinking of cheap activities and researching no-cost things going on in your community (music, fairs, and more) can help you go out without the steep price tag.
12. Lifestyle Creep
If you’re not familiar with the expression, lifestyle creep is when increased income leads to increased spending. As your pay goes up, you may feel justified in moving up to a rental home with more amenities. You may be more likely to go to more expensive hotels when traveling and join pricey gyms. Lifestyle creep can make it tough to pay down debt, boost savings, and build wealth.
Upgrading your leisure habits when you make more money isn’t a bad thing, but it can be something to be conscious of, especially if you feel like you aren’t saving enough. This may be a good moment to pick and choose your perks. If you are moving to a more expensive apartment, say, maybe you skip that quick vacation you were thinking of taking. Or you could come up with fun ways to save money, such as monthly challenges. For instance, don’t buy any fancy lattes for a month and put the money in savings. You may be surprised by how much you save.
13. Not Thinking Ahead
One big reason it’s so hard to save money is that people are so rooted in the present. It’s a real challenge to imagine your toddler needing college tuition money or yourself being old enough to retire. It can be easier just to put those thoughts to one side for a while.
But when that happens, the opportunity for compound interest is lost. For instance, if Person A were to save $1,000 a month from age 25-65, accruing 6.00% interest, they would have more than $2+ million in the bank at age 65. If Person B saved the same $1,000 a month from age 35 onward until they turned 65, they would have about $1,000,000, or half as much!
By budgeting, planning ahead, and saving, you can have financial discipline and enjoy these kinds of results. It’s important to remind yourself to take care of tomorrow as well as today.
14. Spending Money Is Easy
Whether you’re out and about or scrolling through your phone, opportunities to spend money are everywhere. You see a delicious poke bowl while running errands or you’re looking at your friend’s baby on Instagram, and there are those vitamins everyone is talking about. Ka-ching.
It’s definitely a challenge to grow your money mindset and be able to ignore all of these temptations and focus on longer-term financial goals. Namely, saving for “out of sight, out of mind” future needs. Here’s where your budget can once again be helpful. By having a small stash of cash for fun, on-the-fly expenditures, you can treat yourself (something you need now and then) without blowing your budget. You will likely be a more mindful and careful consumer if you know, say, that you have $25 this week for a reward.
The Takeaway
Yes, it can be hard to save money due to rising costs, high interest rates, FOMO, lifestyle creep, and other forces. But if you focus on saving money, you’ll find more and more ways to maximize the money you do have. One of the ways to do so is to look for a banking partner with low (or no) fees and high interest rates.
Take a look at what SoFi offers.
Interested in opening an online bank account? When you sign up for a SoFi Checking and Savings account with eligible direct deposit, you’ll get a competitive annual percentage yield (APY), pay zero account fees, and enjoy an array of rewards, such as access to the Allpoint Network of 55,000+ fee-free ATMs globally. Qualifying accounts can even access their paycheck up to two days early.
Better banking is here with SoFi, named the #1 Bank in the U.S. for the fourth year in a row by Forbes (2026).* Enjoy up to 3.10% APY on SoFi Checking and Savings.
FAQ
What are the challenges of saving money?
An increased cost of living, lack of a budget, and other factors can make it hard to save. Add in temptations to spend, social pressure, and the fact that a purchase can momentarily lift your spirits, and you have plenty of reasons why saving can be challenging. The good news: A few behavioral tweaks (such as finding a budget you can really follow) can help you save money and make good use of every dollar.
Do millionaires struggle to save money?
Yes. Studies and surveys have found that even high earners live paycheck to paycheck. Fortunately, there are always ways to save, regardless of the size of your bank account. The same rules of budgeting, setting up automatic transfers into savings, and being a smart consumer can help anyone.
How do you stay motivated when it’s so hard to save money?
Motivation varies. Some people find it motivating to see their credit card balance go down, other people like to see their retirement account balance grow, and still others like to mix it up and give themselves a different saving challenge each month. The trick is finding a strategy that works for you.
Photo credit: iStock/sorrapong
SoFi® Checking and Savings is offered through SoFi Bank, N.A. ©2026 SoFi Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.
^Early access to direct deposit funds is based on the timing in which we receive notice of impending payment from the Federal Reserve, which is typically up to two days before the scheduled payment date, but may vary.
Annual percentage yield (APY) is variable and subject to change at any time. Rates are current as of 5/28/26. There is no minimum balance requirement. Fees may reduce earnings. Additional rates and information can be found at https://www.sofi.com/legal/banking-rate-sheet
Eligible Direct Deposit means a recurring deposit of regular income to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government benefit payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Eligible Direct Deposit”) via the Automated Clearing House (“ACH”) Network every 31 calendar days.
Although we do our best to recognize all Eligible Direct Deposits, a small number of employers, payroll providers, benefits providers, or government agencies do not designate payments as direct deposit. To ensure you're earning the APY for account holders with Eligible Direct Deposit, we encourage you to check your APY Details page the day after your Eligible Direct Deposit posts to your SoFi account. If your APY is not showing as the APY for account holders with Eligible Direct Deposit, contact us at 855-456-7634 with the details of your Eligible Direct Deposit. As long as SoFi Bank can validate those details, you will start earning the APY for account holders with Eligible Direct Deposit from the date you contact SoFi for the next 31 calendar days. You will also be eligible for the APY for account holders with Eligible Direct Deposit on future Eligible Direct Deposits, as long as SoFi Bank can validate them.
Deposits that are not from an employer, payroll, or benefits provider or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, Wise, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, or are non-recurring in nature (e.g., IRS tax refunds), do not constitute Eligible Direct Deposit activity. There is no minimum Eligible Direct Deposit amount required to qualify for the stated interest rate. SoFi Bank shall, in its sole discretion, assess each account holder's Eligible Direct Deposit activity to determine the applicability of rates and may request additional documentation for verification of eligibility.
See additional details at https://www.sofi.com/legal/banking-rate-sheet.
We do not charge any account, service, or maintenance fees for SoFi Checking and Savings. We do charge transaction fees for outgoing wire transfers, Instant Transfers, and global remittance transfers. Our fee policy is subject to change at any time. See the SoFi Bank Fee Sheet for details at sofi.com/legal/banking-fees/.
*Awards or rankings from Forbes are not indicative of future success or results. This award and its ratings are independently determined and awarded by their respective publications.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.
SOBNK-Q326-039
Read more