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Employee stock options (ESOs) may be included in an employee’s compensation package, as a way of giving an employee the opportunity to buy stock in the company at a certain price — and as an incentive to stay with the company for a period of time.

Employee stock options give employees the right to buy company stock at an established grant price once certain terms are met. But there’s no obligation to do so.

Exercising stock options means choosing to purchase the stock at the grant price, after a predetermined waiting period. If an employee doesn’t purchase the stock, the option will eventually expire.

Employee stock options may also give employees a sense of ownership (and, to a degree, actual ownership) in the company they work for. That can have benefits and drawbacks. But if you’re working in an industry in which employee stock options are common, it’s important to know how they work, the different types, and the tax implications.

What Are Employee Stock Options?

Employee stock options give an employee the chance to purchase a set number of shares in the company at a set price — often called the exercise price — over a set amount of time.

Typically, the exercise price is a way to lock in a lower price for the shares, although there are no guarantees.

This potentially gives an employee the chance to exercise their ESOs at a point when the exercise price may be lower than the market price — with the potential to make a profit on the shares.

Sometimes, an employer may offer both ESOs and restricted stock units (RSUs). RSUs are different from ESOs in that they are generally a promise of stock at a later date.

Employee Stock Option Basics

When discussing stock options, there are some essential terms to know in order to understand how these options work. (For investors who are familiar with options trading, some of these terms may sound similar. But options trading, which involves derivatives contracts, doesn’t have any bearing on employee stock options.)

•   Exercise price/grant price/strike price: This is the given set price at which employees may purchase the stock options.

•   Market price: This is the current price of the stock on the market (which may be lower or higher than the exercise price). Typically an employee would only choose to exercise and purchase the options if the market price is higher than the grant price.

•   Issue date: This is the date on which the employee is given the stock options.

•   Vesting date: This is the date after which an employee can exercise their stock options per the original terms or vesting schedule.

•   Exercise date: This is the date an employee actually chooses to exercise their employee stock options.

•   Expiration date: This is the date on which the employee’s ability to exercise their stock options expires.

How Do Employee Stock Option Plans Work?

When you’re given employee stock options, that means you have the option to buy stock in the company at the grant price. If you don’t use the options to purchase the stock within the specified period, they expire.

ESO Vesting Periods

Typically, employee stock options follow a vesting schedule, which is basically a waiting period after which you can exercise them. This means an employee must stay at the company a certain amount of time before they can exercise their stock options.

The stock options they’re offered may be fully vested on a certain date, or just partially vested over multiple years, meaning some of the options can be exercised at one date and others at a later date.

ESO Example

For example, imagine an employee was issued employee stock options on February 1 of 2026, with the option of buying 100 shares of the company at $10/share. They can exercise their options starting on February 1, 2027 (the vesting date) for 10 years, until February 1, 2037 (the expiration date).

If they chose not to exercise these options by February 1, 2037, the options would expire and the employee would no longer have the option to buy the stock at $10/share.

Now, let’s say the market price of shares in the company goes up to $20 at some point after they’ve vested in 2027, and the employee decides to exercise their options.

They would buy 100 shares at $10/share for $1,000 total — while the market value of those shares is actually $2,000. In this scenario, the vesting period allowed the stock to grow and deliver a profit. But the reverse could also occur: The share price could drop to $8, in which case the employee wouldn’t exercise their options because they’d lose money. Instead, they might choose to wait and see if the share price rebounds.

Exercising Employee Stock Options

You don’t need to exercise your employee stock options unless it makes sense for you. You’re under no obligation to do so. Whether you choose to do so or not will likely depend on your financial situation and financial goals, the forecasted value of the company, and what you expect to do with the shares after you purchase them.

If you plan to exercise your ESOs, there are a few different ways to do so. The shares you get are effectively the same as the shares available on online investing platforms and brokerages, but some companies have specifications about when the shares can be sold, typically because they don’t want employees to exercise their options and then sell off all their stock in the company immediately.

Buy and Hold

Once you own shares in the company, you may choose to hold onto them — effectively, a buy-and-hold strategy. To continue the example above, you could buy the 100 shares with $1,000 cash and you would then own that amount of stock in the company — until you decide to sell your shares (if you do).

Cashless Exercise

Another way to exercise your ESOs is with a cashless exercise, which means you sell off enough of the shares at the market price to pay for the total purchase.

For example, you would sell off 50 of your purchased shares at $20/share to cover the $1,000 that exercising the options cost you. You would be left with 50 shares. Most companies offering brokerage accounts may do this buying and selling simultaneously.

Stock Swap

A third way to exercise options is if you already own shares. A stock swap allows you to swap in existing shares of the company at the market price of those shares and trade for shares at the exercise price.

For example, you might trade in 50 shares that you already own, worth $1,000 at the market price, and then purchase 100 shares at $10/share.

When the market price is higher than the exercise price — often referred to as options being “in the money” — you may be able to gain value for those shares because they’re worth more than you pay for them.

Why Do Companies Offer Stock Options?

The idea behind employee stock options is generally that if employees are financially invested in the success of the company, then they’re more likely to be emotionally invested in its success as well, and this may increase employee productivity and loyalty.

From an employee’s point of view, stock options may offer a way to see some financial benefit of their own hard work. In theory, if the company is successful, then the market stock price could rise and the stock options could be worth more.

The financial prospects of the company typically influence whether people want to buy or sell shares in that company, but there are a number of factors that can determine stock price, including investor behavior, company news, world events, and primary and secondary markets.

Tax Implications of Employee Stock Options

There are two main kinds of employee stock options: qualified and non-qualified, each of which has different tax implications. These are also known as incentive stock options (ISOs) and non-qualified stock options (NSOs or NQSOs).

Incentive Stock Options (ISO)

When you buy shares in a company below the market price, you could be taxed on the difference between what you pay and what the market price is. ISOs are “qualified” for preferential tax treatment, meaning no taxes are due at the time you exercise your options — unless you’re subject to an alternative minimum tax.

Instead, taxes are due at the time you sell the stock and make a profit. If you sell the stock more than one year after you exercise the option and two years after they were granted, then you will likely only be subject to capital gains tax.

If you sell the shares prior to meeting that holding period, you will likely pay additional taxes on the difference between the price you paid and the market price as if your company had just given you that amount outright. For this reason, it may often be financially beneficial to hold onto ESO shares for at least one year after exercising, and two years after your exercise date.

Non-qualified Stock Options (NSOs or NQSOs)

NSOs do not qualify for preferential tax treatment. That means that exercising stock options subjects them to ordinary income tax on the difference between the exercise price and the market price at the time you purchase the stock. Unlike ISOs, NSOs will always be taxed as ordinary income.

Taxes may be specific to your individual circumstances and vary based on how the company has set up its employee stock option program, so it may be a good idea to consult a financial advisor or tax professional for specifics.

Should You Exercise Employee Stock Options?

While it’s impossible to know if the market price of the shares will go up or down in the future, there are a number of things to consider when deciding if you should exercise options:

•   The type of option — ISO or NSO — and related tax implications

•   The financial prospects of the company

•   Your own investment portfolio, and how these company shares might fit into your overall investment strategy

You also might want to consider how many shares are being made available, to whom, and on what timeline — especially when weighing what stock options are worth to you as part of a job offer. For example, if you’re offered shares worth 1% of the company, but then the next year more shares are made available, you could find your ownership diluted and the stock would then be worth less.

The Takeaway

Employee stock options (ESOs) can be an incentive that companies may offer their employees. They present the opportunity to invest in the company directly, and possibly profit from doing so. There are certain rules around ESOs, including timing of exercising the stock options, as well as different tax implications depending on the type of ESO a company offers its employees.

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Options involve substantial risk of loss and the possibility an investor may lose the entire amount invested. Before starting options trading, investors should be familiar with the Characteristics and Risks of Standardized Options . TTax implications with options should be considered. Consult your tax advisor to understand any impacts to your taxes.

FAQ

What happens to my stock options if I leave the company?

It depends on whether the stock options are vested or unvested. Employee stock options typically have a vesting schedule, or period of time, after which you can exercise them. If the options are not vested when you leave the company, you forfeit the stock options. If the options are partially or fully vested, your employer will typically give you a specific window of time — typically between 30 to 90 days — in which to exercise them. After that window, you typically lose the options. If you’ve already bought vested options, they are yours to keep when you leave the company.

What is the difference between ISOs and NSOs?

With ISOs, or incentive stock options, you are not taxed when you exercise your options. Instead, you pay taxes when you sell the options and make a profit. If you wait at least two years after the grant date, and at least one year after exercising the ISOs before selling them, you will typically be subject to the lower capital gains tax rate instead of the ordinary income tax rate. With NSOs, or non-qualified stock options, you are taxed at your ordinary income tax rate as soon as you exercise the options.

Do I have to exercise my stock options right away?

No. You can choose not to exercise your stock options if you wish. However, there is typically an expiration date — often, about 10 years — by which time an employee must exercise their options. After that date, you generally lose the opportunity to exercise them.

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This content is for educational and informational purposes only. The products, services, or features discussed may not currently be available via the SoFi platform. Any references to third-party products, services, or companies do not constitute an endorsement, recommendation, or solicitation by SoFi. Readers should independently evaluate their options and consider their individual financial needs and circumstances before making any decisions. ©2026 SoFi Technologies, Inc. All rights reserved.
Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

SOIN-Q426-053

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If you’re considering a small business loan, it’s important to familiarize yourself with the different types of small business loan fees. In addition to interest rates, fees can impact how much a small business loan ultimately costs.

Lenders charge fees on small business loans to cover a variety of costs, such as loan application and origination, check processing, and underwriting, and you could also face fees for late payment or prepayment. Which types of fees apply will vary depending on which lender you use and the type of loan you get.

Keep reading to learn more about the different types of small business loan fees and additional funding options available for small businesses.

Why Choose a Small Business Loan?

No matter how fantastic an idea may be, in most cases, it can’t become an actual business without the working capital to get it off the ground. If you’re not yet ready to pitch investors and don’t have the personal funds to bootstrap your business, you may want to learn about how a small business loan can help you turn your business idea into a reality.

Of course, small business loans are for more than just startups. Whether you’re looking to hire more employees, purchase more equipment or inventory, or just scale your idea from your bedroom to a coworking space, small business loans can provide the capital to make it happen.

Some reasons a small business loan may be right for you include:

•   You want to build business credit, potentially allowing you to qualify for larger loans in the future.

•   You want to scale your business.

•   You want to make your business more efficient with new equipment.

•   You want to purchase more inventory.

•   You want to hire and train more employees.

Before taking out a small business loan, though, it’s important to ensure you have the financial foundation to manage your loan debt.

Recommended: 10 Things Business Loans Can Be Used For

Small Business Loan Rates and Fees

Here are some common fees associated with small business loans.

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Application Fee

Lenders incur certain fees when processing your application (e.g., credit checks and property appraisals). This fee covers those costs, and it will apply regardless of whether your application is approved.

Origination Fee

Lenders charge origination fees to cover their administrative costs, such as phone calls, emails, and interviews necessary to finalize a small business loan. The amount of this fee varies from lender to lender.

Check Processing Fee

If you make your loan payments via check, you may be charged a fee to cover the time and labor it takes to process a check. You may want to keep this in mind when deciding how you’ll make your loan payments.

Guaranty Fee

If you’re taking out a loan through the Small Business Administration (SBA), you’ll likely have to pay a guaranty fee. While the SBA guarantees loans, it doesn’t make loans, and thus generally assesses this SBA loan fee for its involvement.

Late Payment Fee

Like many loans, small business loans typically charge a fee when you make a late payment. You’ll want to ensure you set up a plan to make your loan payments on time to avoid this fee.

Underwriting Fee

The process of underwriting can be tedious — your lender needs to comb through your business’s finances and review market research and historical trends. The underwriting fee covers the cost of performing this task. It could either be charged as a percentage of the loan amount or a flat fee.

Prepayment Fee

Some lenders charge you for paying your loan off too early. They may do this for a variety of reasons, but one might be because they lose money in interest charges when you pay your loan principal before it’s due. This is an important fee to be aware of when mapping out your payment plan.

Recommended: Guide to Typical Small Business Loan Requirements

Additional Funding Options

If these fees don’t sit well with you, there are other options to consider that may make funding your business more accessible to you.

Family and Friends

Many people start their business with family loans, which is essentially money borrowed from family and friends. Using these individuals as initial investors can help you stay out of commercial debt, meaning that you can wait to apply for a small business loan when you might need to borrow a larger sum.

However, going into business with loved ones could be a risk. It might sour the relationship if things go south.

Crowdfunding

A number of small businesses have successfully been funded through sites such as Kickstarter, GoFundMe, and Indiegogo. A great idea with a strong marketing plan could generate enough excitement and financial support to get things going.

Keep in mind that crowdfunding sites generally require a percentage of the funding received. Additionally, there could be a risk of idea theft or plagiarism by putting your idea out there early.

Credit Card

You could turn to credit cards as a quick route to getting capital for your business without a lengthy application process. However, interest rates may be high. Further, carrying significant credit card debt could potentially impact your credit score, affecting your future chances of qualifying for loans.

Recommended: Comparing Personal Loans vs Business Loans

The Takeaway

Small business loans can charge a variety of fees, including application fees, origination fees, underwriting fees, guaranty fees, and others. Some fees are avoidable, including bypassing check processing fees by opting for another payment method and steering clear of late fees through consistent on-time payments. Which fees will apply will ultimately depend on the lender and loan type, but fees can play a role in how much a small business loan ultimately costs.

Ready to grow your business? SoFi Small Business Loans can give you fast access to the capital you need. Check your eligibility in minutes.

With SoFi Small Business Loans, it's fast and easy to get the financing your business needs to thrive.

FAQ

What are the most common fees associated with small business loans?

Common fees include application fees, origination fees, underwriting fees, guaranty fees, and administrative fees. These charges can vary depending on the lender and loan type. It’s important to review the fee structure before committing to a loan.

How do origination fees impact the total cost of a loan?

Origination fees are typically charged as a percentage of the loan amount and are deducted from the loan proceeds. This means you’ll receive less than the total loan amount, effectively increasing the cost of borrowing.

What is a guaranty fee, and when is it applicable?

A guaranty fee is commonly associated with Small Business Administration (SBA) loans and is charged to cover the government’s guarantee of a portion of the loan. This fee is usually a percentage of the guaranteed portion and can add to the overall loan cost.

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This content is for educational and informational purposes only. The products, services, or features discussed may not currently be available via the SoFi platform. Any references to third-party products, services, or companies do not constitute an endorsement, recommendation, or solicitation by SoFi. Readers should independently evaluate their options and consider their individual financial needs and circumstances before making any decisions. ©2026 SoFi Technologies, Inc. All rights reserved.

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YouTube is a lucrative platform for both marketers and content creators. YouTube had 2.58 billion active users as of October 2025, according to Search Engine Land, with Google being the only website with higher web traffic. Talented influencers flock to YouTube to create video channels, and the average salary per year is $68,714. However, they generally need at least 4,000 qualified watch hours and at least 1,000 subscribers to start making money.

Here’s a closer look at the average payouts for YouTubers and the heftier payouts for celebrity influencers with outstanding content.

How Much Do YouTubers Make on Average in 2026?

The salary and career website ZipRecruiter reports that the average YouTuber made around $68,714 per year as of October 2026. That’s competitive pay for an entry-level salary. However, earnings typically vary significantly depending on factors such as audience size and location, watch time, and content format.

ZipRecruiter also identifies several cities where the typical salary for a YouTube Channel job is above the national average. The leading city is Fremont, California (average salary of $91,260), followed by Boulder, Colorado ($88,704), Pennington County, South Dakota ($86,809), and Nome, Alaska ($85,239). Although YouTube salaries are higher in states such as Alaska and California, the cost of living in both states is also high, which might cancel out any salary gains.

SoFi Coach℠ Chat is a tool designed to help you view and analyze your financial data, get personalized insights, learn about SoFi products, troubleshoot issues, and take certain actions in chat. Coach responses are information for you to consider and not financial advice. Coach responses are based on limited information from your connected accounts and may have inaccuracies. The insights are meant to help you think about your finances and options —they are not advice or recommendations, and they do not guarantee results. Coach may offer you options to explore SoFi products on which SoFi would earn revenue. You are solely responsible for any financial decisions you make. Coach is offered by Social Finance, LLC.

Top 10 YouTubers for 2026

The following is a list of the 10 most-subscribed YouTubers along with a brief overview of the reasons for their online appeal. The data were sourced from Search Engine Journal, an online news source for the SEO and marketing community, as of October 2025.

1. MrBeast

Subscribers: 448 million

MrBeast, aka Jimmy Donaldson, is a young YouTuber and philanthropist originally from Greenville, North Carolina. He began posting videos in 2012, when he was just 13 years old. He went viral in 2017 with his “counting to 100,000” video. His videos include survival challenges, vlogs, and philanthropic content. Other than the MrBeast channel, Donaldson also runs Beast Reacts, MrBeast Gaming, MrBeast 2, and a philanthropy channel called Beast Philanthropy.

2. Like Nastya

Subscribers: 131 million

Like Nastya whose real name is Anastasia Radzinskaya, is a Russian YouTuber. She launched her channel in 2016 as a young child, creating content featuring pretend play, imaginative adventures, family activities, and storytelling designed for young audiences. Like Nastya has built a large audience, becoming one of the most popular children’s content creators on YouTube.

3. KIMPRO,

Subscribers: 124 million

Kimpro is a South Korean YouTube channel founded by former performance planner Kim Dong-jun and his cousin, influencer Yu Baek-hap. Launched in 2022, the channel features short-form videos, including mukbangs, challenges, and comedy skits.

4. PewDiePie

Subscribers: 110 million

PewDiePie, or Felix Arvid Ulf Kjellberg, is a Swedish gaming YouTuber. He registered his channel “PewDiePie” in 2010 and primarily posted videos of himself playing horror and action video games. His channel was one of the fastest-growing channels in 2012, when it reached 1 million subscribers, and it soon diversified to include vlogs, comedy, shows, music videos, and fundraising. Some of Kjellberg’s content became controversial, and after 2019, Kjellberg semi-retired and uploaded less consistently. In 2016, he was named one of the world’s most influential people by Time magazine.

5. Alan’s Universe

Subscribers: 97.3 million

Alan Chikin Chow is an actor, influencer, and the most-watched YouTube Shorts creator. According to Variety, his content gets 1 billion views in any given month. Chow is also the creator of “Alan’s Universe,” a popular drama about love and friendship that has had more than 500 million views.

6. Alejo Igoa

Subscribers: 94.4 million

Alejo Igoa is an Argentinian YouTuber known for his high-energy and fast-paced videos. His channel features dual-language content in both English and Spanish. He’s the most-subscribed Spanish-speaking YouTuber on this list.

7. A4

Subscribers: 90.9 million

A4, or Vlad A4, is one of the most popular Russian-speaking YouTubers globally. He created his channel in 2014 and uploads a wide variety of challenges and vlog content featuring his friends.

8. Topper Guild

Subscribers: 80.1 million

Topper Guild is an American influencer known for elaborate pranks and high-budget challenge videos. He has previously collaborated with Mr Beast on a video that amassed over 7.9 million views.

9. KL BRO Biju Rithvik

Subscribers: 78.7 million

KL BRO Biju Rithvik is an Indian YouTube channel launched in July 2020 by Biju Rithvik, a former bus driver. The channel features family vlogs and comedy skits, with Biju’s wife, Kavitha, mother, Karthiyayani, and other family members appearing in videos often. KL BRO has since grown into one of India’s most popular YouTube channels through its family-focused entertainment.

10. UR · Cristiano

Subscribers: 76.9 million

UR · Cristiano is the official YouTube channel of prolific footballer Cristiano Ronaldo. Launched in August 2024, the channel attracted 1 million subscribers within its first 90 minutes. The channel’s content offers behind-the-scenes training footage, interviews, commentaries, and more.

How Much Money Does a YouTuber Make Per View?

YouTubers make money from advertisers who place ads with their videos. YouTubers are paid based on how many of their viewers watch the ads that accompany their content. Even if a video gets thousands of views, if no one watches or clicks on the ads, the YouTuber won’t make any money. For a YouTuber to be compensated, a viewer must either click an ad or watch the video ad for a certain amount of time. According to data from Influencer Marketing Hub, the average YouTube channel receives around $0.018 per view.

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How Much Do YouTubers Make Per 1,000 Views?

A YouTuber earns between $1 and $30 per 1,000 views. However, YouTuber earnings generally vary depending on whether a video is short- or long-form. YouTube’s long-form revenue split gives creators 55% of the ad revenue generated by their videos.

How Much Does a YouTuber Make With 1 Million Subscribers?

The money made on YouTube may not be consistent, particularly for creators who don’t upload new content regularly to ensure a growing following. YouTubers with 1 million subscribers can make anywhere between $50,000 to well over $1,000,000 per month.

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How Much Ad Revenue Does YouTube Pay Content Creators?

According to Influencer Marketing Hub, creators earn about 55% of the revenue on their channels — for every $100 an advertiser pays, Google pays $55 to the creator. It’s unlikely that a creator will make much money until there is significant traffic to the site and viewers click on ads.

There are some ads that pay per thousand views, but there are criteria that must be met for the ad view to be counted as a billable TrueView. For example, paid advertising views are counted when someone watches a complete ad that’s less than 30 seconds long, they watch at least 30 seconds of an ad that’s more than 30 seconds long, or they interact with the ad. If viewers do click on or view ads for long enough to earn income, the creator shares any advertising revenue with YouTube. Creators only get paid once their AdSense account reaches $100.

Whether you’re raking in millions of subscribers or just starting out, a spending app can help you create a budget, organize spending, and manage bill paying.

The Takeaway

With 2.58 billion active users, YouTube is a go-to platform for entertainment, education, and marketing. Many YouTubers and celebrities reap millions from ad revenue by posting music videos, gaming videos, entertainment, and educational content. However, for the less famous, the average salary stands at $68,714, according to ZipRecruiter, which is a competitive salary. YouTubers need traction and a significant following. Pay-outs are typically based on ad views and are made through Google AdSense.

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Meet SoFi Coach, your smart personal guide to getting your money right.

FAQ

How much does a YouTuber make a year?

ZipRecruiter reports that the average YouTuber makes around $68,714 per year as of October 2026. The highest salaries can go beyond $1 million per month.

How much does a YouTuber with 1 million subscribers make?

YouTubers with 1 million subscribers can make anything from $50,000 to $1 million per month. However, this number varies massively, as the money made on YouTube may not be consistent, particularly for creators who don’t upload new content regularly to ensure a growing following.

Do YouTubers get paid monthly?

YouTube uses an algorithm created in AdSense to decide when and how much to pay content creators. AdSense is owned by Google. Vloggers who gain enough traction to warrant earnings are paid monthly via direct deposit.

How much can a YouTuber make per 1,000 views?

A YouTuber can typically earn between $1 and $30 for every 1,000 video views. However, this amount often varies depending on whether their videos are short-form or long-form.

How many subscribers do you need to make money on YouTube?

Creators typically need at least 1,000 subscribers and 4,000 watch hours to qualify for the YouTube Partner Program. This will allow them to start making money through ad revenue, though they can only start being paid once their AdSense account reaches $100.

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Photo credit: iStock/Youngoldman

This content is for educational and informational purposes only. The products, services, or features discussed may not currently be available via the SoFi platform. Any references to third-party products, services, or companies do not constitute an endorsement, recommendation, or solicitation by SoFi. Readers should independently evaluate their options and consider their individual financial needs and circumstances before making any decisions. ©2026 SoFi Technologies, Inc. All rights reserved.

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If you dream about spending your days creating beautiful looks with your favorite beauty products, then becoming a professional makeup artist may be a good career to pursue.

But just how much money does a makeup artist make? According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for a makeup artist is $97,150.

Keep reading for more insight into makeup artist earnings, how salaries vary by state, and what this job entails.

What Is a Makeup Artist?

A makeup artist is a skilled professional responsible for applying cosmetics and beautifying an individual’s appearance for various purposes. They use their expertise to enhance facial features, create desired looks, and achieve specific artistic visions. Makeup artists work across various industries, including fashion, film, television, theater, weddings, and events. In addition to traditional makeup applications, some makeup artists specialize in special effects makeup, enabling them to create realistic wounds or fantastical characters for films or theater productions.

Personality plays a big role in whether or not someone will enjoy being a makeup artist. Being a makeup artist can be a suitable job for introverts, as it allows them to work in a more controlled and focused environment with clients one-on-one. However, working in certain settings, such as movie sets or high-profile events, may be a better fit for extroverts.

SoFi Coach℠ Chat is a tool designed to help you view and analyze your financial data, get personalized insights, learn about SoFi products, troubleshoot issues, and take certain actions in chat. Coach responses are information for you to consider and not financial advice. Coach responses are based on limited information from your connected accounts and may have inaccuracies. The insights are meant to help you think about your finances and options —they are not advice or recommendations, and they do not guarantee results. Coach may offer you options to explore SoFi products on which SoFi would earn revenue. You are solely responsible for any financial decisions you make. Coach is offered by Social Finance, LLC.

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How Much Is a Makeup Artist’s Starting Salary?

How much does a professional makeup artist make when they first begin their career? Like anyone embarking on a new career path, makeup artists tend to earn less when they’re just starting out. According to the latest BLS data, the lowest 10% of earners in the makeup artist field earn a median salary of $23,360. However, as artists gain more experience and exposure, they have the potential to earn much more than that entry-level salary.

One way to help make the most of your income is to track your spending. An online budget planner lets you keep tabs on where your money is coming and going.

What Is the Average Salary for a Makeup Artist?

Makeup artistry is a type of trade job that has the potential to earn a lot of money. Take a closer look at the average salary for a makeup artist:

•   How much does a makeup artist make a year? The median annual salary for a makeup artist is $97,150.

•   How much does a makeup artist make per hour? When it comes to hourly pay, makeup artists earn a median of $46.71.

Where someone lives can play a major role in how much they earn as a makeup artist. Because the cost of living varies so much by state, salaries can vary a lot, too. While the BLS has limited data collected on how much makeup artists earn in different states, the information it does have makes it clear how much salaries can vary.

For example, in Florida, the median annual salary for a makeup artist is $82,400, whereas in Georgia it is $143,230. Alongside cost of living factors, there may be more job opportunities for makeup artists in some states. New York City is a major fashion and entertainment hub that likely has a high demand for makeup artists, which can lead to more competitive pay rates.

Median Makeup Artist Salary by State for 2025
State	Median Annual Salary
Georgia	$143,230
California	$140,870
Louisiana	$129,580
New York	$97,150
District of Columbia	$95,730
Florida	$82,400
Source: U.S. Bureau of Labor Statistics, May 2025

Recommended: The Highest Paying Jobs in Every State

Makeup Artist Benefits and Job Considerations

While makeup artists have the potential to earn a six-figure salary, the biggest downside of this job is that it is not common to earn benefits such as health insurance or to have access to a 401(k). This is because most makeup artists are self-employed and are responsible for securing and paying for any traditional employee benefits they desire.

Pros and Cons of Makeup Artist Salary

Like all jobs, working as a makeup artist comes with a unique set of pros and cons to consider before pursuing this career path.

Pros

•   Creative opportunities: Makeup artists have the freedom to express their creativity by creating unique looks for their clients, whether it’s for a photo shoot, movie, or special event.

•   Interesting workdays: The profession offers a diverse range of opportunities, from working on movie sets to collaborating with cosmetic retailers.

•   No formal education required: Unlike many other careers, becoming a makeup artist doesn’t demand a college degree.

Cons

•   Restricted earning potential: The industry’s salary standards may limit the earning potential of makeup artists, with only a few able to negotiate higher pay. What’s more, self-employed artists may not always receive consistent income or benefits.

•   Geographic limitations: Makeup artists may need to relocate to major cities such as Los Angeles, New York, or Chicago to find steady work, and they may also have to travel with clients for various projects.

•   Irregular work schedule: Makeup artists often have to adapt to erratic work hours, including weekends and holidays, and long periods of uncertainty between gigs. Maintaining a stable work-life balance could be a challenge.

The Takeaway

Makeup artistry can be a rewarding and potentially lucrative career. How much money does a makeup artist make a year? The median annual salary for a makeup artist is $97,150. While the work can be creative and glamorous, it also lacks a traditional work schedule. Plus, most makeup artists have to foot the bill for their own employee benefits. Those considering a career in this industry need to carefully consider if the advantages of this role outweigh the disadvantages.

Take control of your finances with SoFi Coach. You can easily view all of your accounts in one convenient dashboard: bank and investment balances, current debts, spending breakdowns, and credit score. Easily set up budgets and spot upcoming bills. And get personalized insights on everyday money questions and take action with Coach chat, the AI guide that’s powered by the playbooks of SoFi Financial Planners, so its guidance comes from expert knowledge.

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FAQ

Can you make good money doing makeup?

If you’re wondering how much does a makeup artist make in a year, you’ll probably like the answer. The median annual salary for a makeup artist is $97,150, so yes, it is possible to make good money doing makeup. However, some states, such as Georgia and California, have much more lucrative job opportunities than other states.

Can you make six figures as a makeup artist?

Yes, it is possible to make six figures as a makeup artist. The median annual salary for makeup artists nationwide is $97,150, according to the latest data from the U.S. Bureau of Labor Statistics. However, where they live plays a major role in how likely they are to earn a $100,000 salary as a makeup artist.

How much profit does a makeup artist get?

The profit a makeup artist receives varies greatly depending on their employment status and the specific makeup services they offer. Self-employed makeup artists have the potential to earn the full profit after deducting operating costs, while those working for cosmetic retailers or salons may receive a fixed salary or commission-based earnings. Factors such as location, experience, clientele, and demand for their services can also impact overall profit.

Do you need a college degree to become a makeup artist?

No, becoming a makeup artist does not require a formal college degree. This makes it an accessible career path compared to many traditional professions.

What are some of the common challenges or downsides of working as a makeup artist?

Makeup artists often face irregular work schedules, erratic hours that include weekends and holidays, and long periods of uncertainty between gigs. Additionally, because most artists are self-employed, they typically lack traditional employee benefits such as health insurance or a 401(k). However, with passion, persistence, and careful financial planning, many artists successfully navigate these hurdles and build fulfilling careers.

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About the author

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Photo credit: iStock/anatoliy_gleb

This content is for educational and informational purposes only. The products, services, or features discussed may not currently be available via the SoFi platform. Any references to third-party products, services, or companies do not constitute an endorsement, recommendation, or solicitation by SoFi. Readers should independently evaluate their options and consider their individual financial needs and circumstances before making any decisions. ©2026 SoFi Technologies, Inc. All rights reserved.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

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Working as a paramedic is a rewarding career path for many. Though the job is often about more than just the money, it is possible for paramedics to earn a living. The median annual wage for paramedics is $60,600, according to the U.S. Bureau of Labor Statistics (BLS).

Keep reading for insights into a paramedic’s salary.

What Is a Paramedic?

A paramedic provides emergency medical services to individuals when they’re injured or sick. They may also be responsible for transporting people to the hospital, where they can receive further medical treatment. Because medical emergencies can happen any time of day, paramedics often work nights, holidays, and weekends. Many work 40 hours a week, if not more.

To become a paramedic, you usually must meet certain postsecondary educational requirements, which can vary by state.

How Much Is a Paramedic’s Starting Salary?

How much does a paramedic make a year? While the median annual salary for paramedics is $60,600, entry-level salaries may be lower. As with most jobs, a paramedic’s pay rate should become more competitive as they progress in their career.

Regardless of your income, it’s a good idea to keep your finances in order. An online budget planner can give you insight into your spending.

Recommended: 10 Entry-Level Jobs With Little Human Interaction

SoFi Coach℠ Chat is a tool designed to help you view and analyze your financial data, get personalized insights, learn about SoFi products, troubleshoot issues, and take certain actions in chat. Coach responses are information for you to consider and not financial advice. Coach responses are based on limited information from your connected accounts and may have inaccuracies. The insights are meant to help you think about your finances and options —they are not advice or recommendations, and they do not guarantee results. Coach may offer you options to explore SoFi products on which SoFi would earn revenue. You are solely responsible for any financial decisions you make. Coach is offered by Social Finance, LLC.

What Is the Average Salary for a Paramedic?

If you’re considering going into emergency medical services — and thinking about the long shifts that are often involved — you may be wondering how much a paramedic makes an hour.

According to BLS data, paramedics earn a median hourly rate of $29.13. But how much they actually earn depends on how many hours they work, how experienced they are, and where they live.

In fact, salaries can differ greatly by state. For example, the annual median wage of a paramedic in California is $74,590. In Alabama, it’s $48,540.

It’s understandable that some paramedics earn more based on where they live, as the cost of living can vary a lot by state. At the very least, paramedics can expect to earn the minimum wage.

The following table breaks down the annual median wage for paramedics by state.

Median Paramedic Salary by State for 2025
State	Annual Median Wage
Alabama	$48,540
Alaska	$71,860
Arizona	$58,600
Arkansas	$50,310
California	$74,590
Colorado	$63,910
Connecticut	$77,480
Delaware	$64,240
District of Columbia	$78,550
Florida	$60,140
Georgia	$57,660
Hawaii	$81,280
Idaho	$60,380
Illinois	$60,660
Indiana	$60,320
Iowa	$60,590
Kansas	$51,020
Kentucky	$49,890
Louisiana	$56,050
Maine	$63,050
Maryland	$66,660
Massachusetts	$66,340
Michigan	$52,080
Minnesota	$76,300
Mississippi	$54,630
Missouri	$59,180
Montana	$50,890
Nebraska	$56,230
Nevada	$59,280
New Hampshire	$64,210
New Jersey	$86,630
New Mexico	$55,530
New York	$73,200
North Carolina	$57,320
North Dakota	$62,320
Ohio	$51,300
Oklahoma	$46,790
Oregon	$74,840
Pennsylvania	$61,000
Rhode Island	$63,550
South Carolina	$53,550
South Dakota	$48,830
Tennessee	$57,690
Texas	$57,500
Utah	$65,420
Vermont	$60,360
Virginia	$60,480
Washington	$104,310
West Virginia	$48,460
Wisconsin	$59,710
Wyoming	$64,040

Source: U.S. Bureau of Labor Statistics, May 2025

Recommended: Salary vs. Hourly Pay: How Their Pros and Cons Compare

Paramedic Benefits and Job Considerations

Alongside earning a paycheck, paramedics may also receive valuable benefits such as:

•   Health care, dental, and vision insurance

•   Paid time off

•   Sick leave

•   Retirement plans

Pros and Cons of a Paramedic Salary

If someone is debating whether or not to pursue a career path as a paramedic, they’ll want to consider both the advantages and disadvantages of the job.

Pros

•   Potential career growth: It is anticipated paramedic jobs will grow by 6% by 2035, and there will be around 5,800 new openings for paramedics every year over the next decade.

•   Fulfillment: Helping people for a living and saving lives can be very fulfilling ways to spend a career.

Cons

•   Physical demand: Working as a paramedic can require a lot of lifting, bending, and kneeling, which can take a physical toll.

•   Danger: Working with the sick can expose you to diseases and viruses and potentially increase your risk of injuries.

•   Hectic work schedule: Not only are paramedics expected to work odd hours, their time on the job can be very busy and stressful, with life-or-death stakes. Shifts can also be long and last up to 24 hours. This may also not be a great job for introverts, as working as a paramedic requires interacting a lot with patients and teammates.

The Takeaway

Pursuing a career as a paramedic requires a secondary education, a lot of hard work, and the ability to work odd hours. The role can be very stressful, as the stakes are quite high when delivering emergency medical services. However, with a median annual salary of $60,600, working as a paramedic can also be a reliable and rewarding way to earn a living. What’s more, you may find that as your career progresses, your earning potential will grow as well.

Take control of your finances with SoFi Coach. You can easily view all of your accounts in one convenient dashboard: bank and investment balances, current debts, spending breakdowns, and credit score. Easily set up budgets and spot upcoming bills. And get personalized insights on everyday money questions and take action with Coach chat, the AI guide that’s powered by the playbooks of SoFi Financial Planners, so its guidance comes from expert knowledge.

Meet SoFi Coach, your smart personal guide to getting your money right.

FAQ

What are the highest-paid paramedics?

Exactly how much money does a paramedic make? That depends on how much experience the paramedic has, among other factors. The highest 10% of top-earning paramedics earn more than $84,850.

Can a paramedic make six figures?

It is unlikely a paramedic will earn a salary of $100,000 or more, but it is not impossible. Typically, the highest-paid paramedics work in the state government, and they earn a median annual salary of $89,530.

What is the lowest-paid paramedic?

On the low end, paramedics can earn $44,230 or less. However, they can expect their salary to rise as they gain years of working experience.

What are the main benefits paramedics typically receive alongside their paycheck?

In addition to earning a regular salary or hourly wage, paramedics may receive benefits such as health care, dental, and vision insurance. They also commony receive paid time off, sick leave, and access to retirement plans.

What are the main physical and environmental drawbacks of working as a paramedic?

The role is physically demanding, involving frequent lifting, bending, and kneeling that can take a physical toll over time. Additionally, working closely with sick individuals can expose paramedics to diseases and viruses, increasing their risk of injuries and health hazards.

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About the author

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Photo credit: iStock/sturti

This content is for educational and informational purposes only. The products, services, or features discussed may not currently be available via the SoFi platform. Any references to third-party products, services, or companies do not constitute an endorsement, recommendation, or solicitation by SoFi. Readers should independently evaluate their options and consider their individual financial needs and circumstances before making any decisions. ©2026 SoFi Technologies, Inc. All rights reserved.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

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