SoFi Blog

Tips and news—
for your financial moves.

SoFi members in SuperBowl ad

We’re Conquering Goals, Together—Out There and On-screen

Last year, we had the opportunity to help our members in their quest to tackle debt head on. The #WhyISoFi contest brought in an overwhelming response from our community. As stories of both success and setback poured in, one thing became clear: SoFi members aren’t just accomplishing goals to get ahead, they’re doing good and making a name for themselves in the process.

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Dating with Debt: When “Netflix and Chill” meets paying the bills

It’s the beginning of a perfect modern romance: You met on an app, and after engaging in some above-average banter, you’ve been on two drink dates and out to dinner at least once. You’ve finally saved their number in your contacts under their real name (as opposed to “John/Jane Bumble”), and you’re feeling good about moving out of the “hanging out” stage toward something more serious.

And then, out of nowhere, your potential future mate drops a bomb —they’ve got debt, and lots of it. They’re carrying $100K+ in student loans. Do you walk away or stay? And if you do stay, who pays for dinner?

We’ve got debt on the brain year-round here at SoFi, but with Valentine’s Day just days away, we’ve got love on the brain too, so we surveyed 2,000 Millennials to learn more about how they think about debt in the context of their love life.

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sofi wealth, market commentary

The Problem with a Border Tax – Week of February 1, 2017

After breaking through the much-watched 20,000 level, the Dow Jones Industrial Average, and other major equity indices, have retreated over the past several days. The pull back in equities, the rise in Treasury prices, and dollar sell off are all clearly related to actions of the Trump administration. Indeed, the likelihood of an economically destabilizing policy action by the administration rises as he continues to pursue policies previously thought to be campaign rhetoric. A border tax, for instance, could be incredibly destabilizing to the U.S. economy.

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SoFis acquisition of Zenbanx

Our acquisition of Zenbanx

We have never been shy about SoFi’s ambitions to become the center of our member’s financial lives. Offering deposits, credit cards, and payment solutions is key to that ambition, and we think we can offer something better than incumbent players with the same kind of innovation we’ve brought to other areas of finance, like student loan refinancing, personal loans, and mortgages.

Today, we got a lot closer to being able to provide those products with the acquisition of Zenbanx, a Delaware-based company that offers a mobile banking account that lets people save, send and spend in multiple currencies.

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