SoFi Research Hub

Real people, real insights: Personal finance and investing survey data.

Explore personal finance survey data and insights based on responses from real people. Learn how people save, invest, plan for retirement, manage student loans, and navigate home buying. Our research offers data-driven insights into everyday financial decisions and trends.

Survey Results and Insights

Investment taxes can be confusing, but understanding the basics can help. These articles cover key topics like cost basis, capital gains, and taxable accounts to give you a solid foundation.