FEATURED BLOG POST

Millennials Are Seeking Prenups—and It Might Just Be Worth Considering

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$25K SoFi Wild Cup Adventure Giveaway

For a chance to win a $25,000 National Geographic getaway excursion on SoFi: Share a photo & story with us on on social media that showcases your ambition and goals. 💪 🙌 We want to know where you’re headed, why you deserve a vacation, what drives you to reach your goals…basically, *inspire* us by sharing your story!

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Home Improvement Just Got Better – Our Partnership with Joist

We’re in the full swing of home improvement season here at SoFi. We launched our Tiny Kitchen Makeover campaign to kick things off, and even conducted a survey on the DIY home improvement habits of Millennials versus Baby Boomers (TLDR: Millennials do it for the ‘gram).

And now, we’re excited to announce a new partnership with Joist, a software platform used by over 650,000 trades contractors to estimate, invoice, process payments and manage their projects from anywhere. We’re partnering with Joist to help empower contractors to provide homeowners with access to financing options to get their dream project done and help show why a SoFi Personal Loan for home improvement may be the right fit.

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Balancing Free Agency and Education: How SoFi Thinks About Helping Members Make Good Financial Decisions

At SoFi, we think a lot about how we build products to help consumers make good financial decisions. But we thought it’d be interesting to hear how others in the fintech space in San Francisco were considering these questions, too. So earlier today, we hosted a breakfast for members of the press at our new downtown engineering office space in San Francisco to discuss just that along with representatives from Robinhood, Wealthfront, Digit, and Plaid. The panel was moderated by Kristen Berman, co-founder of Irrational Labs with behavioral economist Dan Ariely and co-founder of the Common Cents Lab with Duke University. Here’s a quick recap.

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SoFi Wants You to Graduate Again. This Time, from Your Student Loan Debt.

The story behind this epic surprise…

Recently, the SoFi team noticed that SoFi members who had paid off their student loans started celebrating their debt payoff. Popping champagne, baking cakes—the posts were coming in almost daily.

We were so inspired by their triumph over debt we started sending them surprises—sweatshirts, sunglasses, champagne glasses, and so on.

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