SoFi Blog

The days of poring over a dense Barron’s catalog of colleges and universities to find the right school are gone. Today, we announced a new partnership with Edmit , the company that helps families make smarter financial decisions about college, to set up college-bound students and their families with the tools and resources needed to help simplify the college selection and financial aid process.

Last year, we added cryptocurrency trading to our SoFi Invest® platform. Since its launch, Bitcoin has become the most popularly bought or traded asset on all of SoFi Invest. Now, we’re ready to add to its convenience with instant funding.

Buying and selling crypto used to take a full business day to use your funds. But when you’re excited to make a trade, even a day might seem like too long.

Want to use your weekend to dive into some crypto trading? Sounds like a productive way to spend a Saturday! Starting this week, SoFi Invest members won’t have to wait until Monday to use their cash. Even on a non-business day, you will still get instant access to your funds in order to make a trade.

If you’re new to investing crypto, it’s worth noting that it is highly volatile and comes with a degree of risk. You can learn more about the ins and outs of cryptocurrency at our guide to crypto hub.

Earlier today, SoFi hosted a small group of press to talk about what we accomplished in 2019 and what we have planned for 2020 with our CEO Anthony Noto—while getting a chance to show off our shiny new digs in downtown San Francisco. We thought you might be curious to hear what he talked about, too!

Who We Are

If you’ve landed on this page, you’re probably wondering, “What is SoFi?” We’re a company committed to helping our members achieve financial independence to realize their ambitions. In short, we want to help our over 900,000 members get on a path to have the money to do what they want.

‘Tis the season for sitting by the fire with a cup of cocoa, a warm, fuzzy blanket, and your 2020 budget.

What’s that? Getting your money right wasn’t in the plans this holiday? No worries!

We’ve put together some tips to help you ring in the New Year a bit more mindfully when it comes to your finances.

From creating realistic spending targets to budgeting tips for couples, we’re here to help turn your 2020 into 20money. So pull up a chair, grab another snickerdoodle, and enjoy our collection of festive videos below.