SoFi Blog

Supporting early investing as a foundation for long-term financial independence and wealth building

SAN FRANCISCO–(BUSINESS WIRE)– SoFi Technologies, Inc. (NASDAQ: SOFI), the one-stop shop for digital financial services, today announced a new employee benefit designed to help families begin investing in their children’s long-term financial futures. Under this new benefit, SoFi will match the federal government’s new $1,000 seed contribution by providing an additional $1,000 investment for eligible children of SoFi employees who qualify for the newly established tax-advantaged children’s investment accounts.

The federal program, known as “Trump Accounts,” provides a $1,000 pilot contribution from the U.S. Treasury into a tax-advantaged account for eligible children born between 2025 and 2028.

“When it comes to helping people get their money right, few things matter more than investing early, and nothing is earlier than day one,” said Anthony Noto, CEO of SoFi. “Opening the door for more Americans to invest early will unlock decades of compound growth and transform financial outcomes over a lifetime. It is one of the most powerful steps we can take as a country, and SoFi was built to deliver secure, low-cost accounts at scale. We have the infrastructure needed to reach every child in America and we’re ready to offer this at no cost to the taxpayer. This is a once-in-a-generation opportunity to strengthen the financial lives of millions of Americans.”

The announcement builds on SoFi’s mission to help people get their money right and achieve financial independence at every stage of life. From first jobs and new homes to raising families and planning for the future, SoFi’s one-stop shop is designed to support smarter financial decisions for life’s major moments and all the days in between. By supporting early investing for employees’ children, SoFi wants to make long-term financial planning more accessible from day one.

The new benefit will be offered as part of SoFi’s existing employee benefits program, which includes competitive compensation, equity participation, comprehensive family benefits, and access to SoFi’s suite of financial tools and education resources.

About SoFi

SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 12.6 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across nearly 160 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.

Cautionary Statement Regarding Forward-Looking Statements

Certain of the statements above are forward-looking and as such are not historical facts. This includes, without limitation, statements regarding the implementation and administration of the employee benefit described above, our ability to support eligible employees’ participation in the federal children’s account program, our expectations regarding employee engagement and participation, and the impact of this benefit on our business and workforce and the financial position, business strategy and plans and objectives of management for our future operations. These forward-looking statements are not guarantees of performance. Such statements can be identified by the fact that they do not relate strictly to historical or current facts. Words such as “could”, “continue”, “expect”, “future”, “may”, “plan”, “will”, “will be”, “will continue”, and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: (i) the impact on our business of the regulatory environment, changes in governmental policies, changes in personnel and resources of the governmental agencies that regulate us, and complexities with compliance related to such environment, including new and evolving regulations and guidance relating to employee benefits, tax-advantaged savings and investment accounts, and the federal children’s account program; (ii) employee eligibility, participation, and satisfaction with the benefit described above; (iii) our ability to manage our planned products and benefits effectively and our expectations regarding the development and expansion of our business; (iv) our ability to anticipate participation levels and administrative requirements associated with new employee benefits; (v) our ability to implement and administer the benefit in accordance with applicable law, program requirements, and internal policies; and (vi) the outcome of any legal or governmental proceedings instituted against us. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties set forth in the section titled “Risk Factors” in our last annual report on Form 10-K and subsequent quarterly filing on Form 10-Q, as filed with the Securities and Exchange Commission, and those that are included in any of our future filings with the Securities and Exchange Commission. These forward-looking statements are based on information available as of the date hereof and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

©2026 SoFi Technologies, Inc. All rights reserved.

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Here’s how to spot fake companies and social media accounts pretending to be SoFi and what to do about these scammers. Reminder: we’re only available in the USA and Hong Kong.

How It Works is an ongoing series here on our blog, exploring and demystifying topics about which we hear often from our members and the public. Today, we’re taking a look at how SoFi makes money.

[UPDATED 11/21/2024 to include additional information on how SoFi Invest makes money.]

SoFi is piloting two new invitation-only credit cards – the SoFi Everyday Cash Rewards Credit Card and the SoFi Essential Credit Card. These new cards reflect SoFi’s commitment to helping our members achieve their goals. By offering several cards, we can serve members with diverse credit backgrounds more options to select what tool works best for them.

We’re thrilled to share some exciting news: SoFi has been named on Forbes’ Best Workplaces for Women! A true testament to our commitment to fostering an inclusive, supportive, and empowering environment for all employees, this recognition is especially meaningful to me, not just as SoFi’s Chief People Officer – but on a personal level, too.

This recognition, conducted annually by Forbes in partnership with market research firm Statista, celebrates the top 400 companies in the nation that excel in creating equitable environments for women in the workforce. This exciting acknowledgment is a testament to our ongoing efforts at SoFi to empower women and cultivate a culture that’s dedicated to the success, growth, and overall well-being of everyone. In other words: the best part of my job at SoFi!

But the reason I feel particularly proud of this is not just about my current role at SoFi. As a woman who’s spent 20+ years working in tech, finance, and healthcare, I am genuinely proud of the collective “us.” In addition to the progress we’ve made at SoFi, I’m deeply inspired by how far the broader workforce has come since I started my career, which is right around the same time I started my journey as a mom. This intersection of life milestones – though not easy at the time – has truly fueled my ambition to give all that I can as a mom while also bringing my best self to work each day.

In addition to reflecting on my own journey, today’s recognition from Forbes gave me a chance to reflect on the ways we’ve evolved – and are continuing to evolve – at SoFi to be part of the solution. Here are a couple of recent highlights that stood out to me and helped us secure a place on the coveted list:

Employee Resource Groups
SoFi proudly sponsors nine Employee Resource Groups, known internally as SoFi Circles. These groups build high-trust, functional connections that help our organization thrive. They also foster a sense of belonging, drive innovation and help create bridges of connection and intersectionality. The SoFi Circles and their defined missions and while all employees are encouraged to join any Circle they feel aligned to, we see our female employees engaging most with two in particular:

•   Women@SoFi— Mission is to build a safe space for female-identifying employees and allies to connect across SoFi to promote the advancement and inclusion of women. We’re looking forward to taking this engagement to an even deeper level in the coming months as we plan to offer smaller group sessions – based on various levels within the organization to create space for meaningful conversations at specific levels (e.g. senior leaders, people managers, etc.).

•   Parents@SoFi— the mission of Parents@SoFi is to support current and future parents at SoFi. This is something I would’ve loved to have had access to when I was starting my journey as a working mom, which is part of the reason I stepped into the role of executive sponsor for this group which aims to create an environment where people with shared experiences can connect and help each other have both a successful career at SoFi and a rewarding family life.

Face of Finance
In addition to building internal programs to support women, we’ve dedicated resources to external initiatives that aim to empower all women, as well. Our Face of Finance campaign was launched in an effort to bring attention to AI bias and present a new narrative around women’s financial successes. Our talented in-house team created a video revealing the bias that exists in current algorithms and successfully recast women in a more accurate light, depicting the image of wealth and fiscal responsibility that so many women work so hard to achieve. But our video was just the beginning. We enlisted the help of some of social media’s most influential women to help us retrain AI by using their images, so that it could better reflect the truth about women and money. In addition to having a positive external impact – with more than 81M impressions and a 42% surge in unaided awareness – the Face of Finance video also served as an excellent source of engagement internally as well, bringing employees together around a concept we all feel passionate about.

Looking Ahead
As I look to the future – both as a SoFi leader and a woman in the workforce – I know the best is yet to come. I’m looking forward to continuing to work with our team to bring solutions that empower women – and all employees – to collaborate across our organization in a way that allows them to unlock their potential and offers both clarity and purpose in the work they do everyday.