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Check Out SoFi’s Small-Screen Debut During This Weekend’s Big Game

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What We Mean When We Call Our Members ‘Great’

If you’ve been watching the teaser ads for the Big Game this week, you may have seen SoFi’s new spot making the rounds. It was a big bet for a five-year old startup, made even bigger by the fact that we chose a somewhat provocative message—the idea that SoFi provides “great loans for great people.”

While the ad was praised by many for its humor, production quality and creativity, it didn’t take long for a few people to take offense. “The message couldn’t be less inclusive if it were produced by Marie Antoinette’s ad agency,” complained one fintech newsletter. “Don’t bank with us, says fintech bank,” jabbed another headline.

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Why SoFi is Betting on a Bankless World

We recently hit the streets to ask people how they feel about their banks. The responses weren’t surprising:

“I don’t think my bank cares much about me.”

“I’ve never recommended my bank to anyone.”

“I don’t really trust banking institutions in general.”

Beating up on banks has become a national pastime. Yet what’s crazy is how long we’ve put up with it – the nickel-and-dime fees, the bad customer service, the being treated like a number. Most of us don’t even switch banks when we get fed up —it’s too much hassle, and aren’t they all the same anyway?  

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What Does a Bankless World Look Like?

Here’s our theory: banks put banks first. That’s why at SoFi, we’re all about our members.

So we took to the streets to do some research. We asked people what they thought about banks, and what the world would look like without them.

Here’s what they had to say.

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