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SoFi Teams Up With Bluestone Lane to Offer All SoFi Invest Members Free Coffee for National Coffee Day

San Francisco, Calif –September 26, 2019 — In honor of National Coffee Day on September 29, SoFi announced today that all SoFi Invest members and those that invest at least $5 on the SoFi Invest platform over the next month will receive a free coffee drink at Australian-inspired hospitality and lifestyle brand, Bluestone Lane.1

Personal finance “gurus” and “experts” have taken to slapping mainly millennials on their proverbial wrists for their (alleged) lavish spending on specialty coffee beverages at the expense of investing in their futures, beyond that of previous generations. SoFi, the same brand that provided a free month’s supply of avocado toast for new homeowners, thinks millennials have taken enough heat for this overplayed and simply inaccurate stereotype.

 “This age-old debate among financial experts may have the public believe that millennials are wasting their retirement funds on their daily coffee habits. They should try student loan debt on for size,” said Anthony Noto, CEO of SoFi. “For National Coffee Day, we want to celebrate our members — those who are finding a way, in spite of their debt, to invest in their futures and enjoy their preferred coffee beverage.”

 All existing SoFi Invest members will receive an email with a QR code for a $5 coupon to use via the Bluestone Lane app, valid for one month to help them live the #americanodream. SoFi will also be offering a $5 app coupon to Bluestone Lane to anyone who opens a SoFi Invest account and makes a trade of at least $5 by October 24, 2019. And with as little as $1 on SoFi Invest, the company’s Stock Bits offers the ability to buy and sell fractional shares in over 50 popular stocks and ETFs ranging from Apple and Amazon, to Alphabet and Tesla*.

 Earlier this year, SoFi released several new products and features all on the SoFi mobile app to help members get their money right, including SoFi Invest, SoFi Money®, Private Student Loans and a relaunch of its mortgage loans experience. SoFi membership offers benefits including exclusive events across the country, complimentary financial planning, and career coaching to all active members through an exclusive partnership with Korn Ferry. Members also receive incentives on SoFi products, including rate discounts on additional loans. For more information, visit SoFi.com/Invest or download our iOS and Android apps.

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About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 800,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, future home of the Los Angeles Chargers and the Los Angeles Rams, opening in July 2020. For more information, visit SoFi.com or download our iOS and Android apps.

About Bluestone Lane

Bluestone Lane, an Australian-influenced hospitality and lifestyle brand, and one of America’s top 25 fastest-growing fast-casual businesses, is leading the movement in third and fourth wave coffee culture. Known for introducing the “Avocado Smash” to the United States, the brand has had an undeniable influence on the American market, and has enjoyed rapid adoption from consumers who are looking for superior coffee, an elevated experience and healthier menu options. Bluestone Lane’s award winning coffee and café business was founded by former Melbournian, Nicholas Stone, who upon moving to New York City, discovered that there was a real opportunity to provide an enhanced coffee and café experience, rather than one focused purely on transactions and solving a need for caffeine.

W | www.bluestonelane.com IG | @bluestonelane 

Contact

[email protected]

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DISCLOSURES

 1Expires October 29 2019. Valid for the first 5,000 redemptions only. Limit of 1 redemption per customer. Only valid at Bluestone Lane coffee shops, cafés not included. 

*Fractional share trading does not reduce the price per share. On trading days, Stock Bits orders are executed only once round 3:30 PM ET, so orders placed after will complete the next trading day. Note – stock price and share proportion may change from the time you make your order. You can cancel Stock Bits orders until trades are executed. SoFi may also cancel orders or open a trading window off-schedule without notice. SoFi is not endorsing, and is not affiliated with the brands or companies listed. 

“SoFi Invest” refers to the three investment and trading platforms operated by Social Finance, LLC and affiliates. Automated investing is owned by SoFi Wealth LLC, SEC Registered Investment Advisor. Brokerage services provided by SoFi Securities LLC, registered broker dealer and member FINRA/SIPC, and Cryptocurrency trading will be made available via SoFi Digital Assets, LLC.

 SoFi Money is a cash management account not a bank account. SoFi Money is a brokerage account. Neither SoFi nor its affiliates is a bank. SoFi Money® is offered through SoFi Securities LLC, member FINRA/SIPC.

SoFi Members Can Now Buy and Sell Bitcoin, Ethereum, and Litecoin

SAN FRANCISCO, CALIF. – September 25, 2019 – SoFi announced today that it has added crypto trading to its fast-growing SoFi Invest platform, as a response to demand from its over 800,000 members. SoFi Invest is now the first platform to offer automated and active investing with stocks, ETFs, and crypto through a single app.  

Individuals can easily buy and sell several cryptocurrencies with straightforward, competitive commissions and no account minimums, as well as track the price movements of the world’s most widely-traded digital assets, with more cryptocurrencies to be added in the coming months. SoFi secures all crypto holdings from fraud and theft. 

“Feedback from our members has made it clear that a significant percentage are not only interested in learning more about cryptocurrencies but are also already buying and selling crypto,” said SoFi CEO Anthony Noto. “We’re very pleased to be adding this new product to SoFi Invest, as access, education, and keeping costs low for our members is at the heart of what we do.”

SoFi Invest, released to the public earlier this year, offers both automated (robo-advising) and active investing (trading) with no fees on stock trading or account minimums. The launch of crypto trading comes on the heels of SoFi’s introduction of its own SoFi-branded ETFs this Spring as well as Stock Bits: the ability to buy and sell fractional shares in over 100 popular stocks and ETFs ranging from Apple and Amazon, to Alphabet and Tesla*.

Additional information about SoFi Invest can be found at https://www.sofi.com/invest/buy-cryptocurrency/.

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About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 800,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, future home of the Los Angeles Chargers and the Los Angeles Rams, opening in July 2020. For more information, visit SoFi.com or download our iOS and Android apps. 

Contact
[email protected] 

DISCLOSURES

Fractional share trading does not reduce the price per share. On trading days, Stock Bits orders are executed only once round 3:30 PM ET, so orders placed after will complete the next trading day. Note – stock price and share proportion may change from the time you make your order. You can cancel Stock Bits orders until trades are executed. SoFi may also cancel orders or open a trading window off-schedule without notice.

*SoFi is not endorsing, and is not affiliated with the brands or companies listed.

“SoFi Invest” refers to the three investment and trading platforms operated by Social Finance, LLC and affiliates. Automated investing is owned by SoFi Wealth LLC, SEC Registered Investment Advisor. Brokerage services provided by SoFi Securities LLC, registered broker dealer and member FINRA/SIPC, and Cryptocurrency trading will be made available via SoFi Digital Assets, LLC.

Important: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile and involve a high degree of risk.

To understand Bitcoin, there are a few other definitions to clarify first, including that of digital currency .

This type of currency does not have a physical form, so it can’t be seen or touched, but theoretically, it can be used in the same ways as traditional money, including buying and selling goods and services. Digital currency can be used around the globe, as long as parties accept this type of payment, being exchanged among digital wallets.

Cryptocurrency is a type of digital currency, one that’s based on cryptography, using complex mathematical principles to create and analyze algorithms. Bitcoin is the most widely recognized form of cryptocurrency, but it isn’t the only option.

Bitcoin uses blockchain technology and a decentralized ledger to operate. In hypothetical terms, blockchain technology is like a spreadsheet duplicated across networks of computers with the technology creating the ability for people to regularly update the spreadsheet with transactions.

Records are public and easily verified, creating a sense of openness. Bitcoin has no primary regulating authority—and no centralized version of its record exists. Regulators are increasingly getting involved, but the regulatory structure is currently nowhere near the same degree as those imposed on securities or banking products.

Summertime gets a lot of the travel glory. But when it comes to stellar travel times, fall is a bit of a hidden gem.

From high-spirited harvest festivals to flamboyant foliage, there’s all manner of reasons to take a trip this autumn—and if you’re looking for some inspiration, you’re in luck.