SoFi Blog

Tips and news—
for your financial moves.

A Primer for Parents on the Trump Accounts: Yay or Nay?

By now, you’ve probably heard about the Trump Accounts. And the headline-maker seems to be the $1,000 in seed money available to all babies born between 2025 and 2028.

But how will these new investment vehicles actually work? And how should they fit into your kid’s financial future, if at all?

Here’s what we know: Trump Accounts are a new type of tax-deferred investment account for kids. They’re part of the newly approved budget bill (aka One Big Beautiful Bill,) and the idea is to kick-start each kid’s financial security as soon as they leave the womb.

While newborns are the only ones eligible for the one-time $1,000 from the government, anyone under 18 with a Social Security number can have a Trump Account.

Parents, relatives, and even employers will be able to contribute up to $5,000 combined per year, with employer contributions capped at $2,500. Earnings will grow tax-free until they’re withdrawn, and there will be incentives for the accountholder to use the money for retirement, college tuition or buying a house for the first time.

Many of the details and logistics are still unclear (the accounts reportedly won’t be available until next July) but in the meantime, here are some of the pluses and minuses — and how they compare to other options you have for saving and investing, including IRAs, 529 college savings plans, and custodial brokerage accounts.

Yay: You get $1,000. If you’ve got a qualifying newborn, the free money is what makes the Trump Accounts different from any other investment account.

Nay: Earnings get taxed upon withdrawal. While the money in a Trump Account can grow tax-deferred, your child will have to pay taxes on any earnings when they withdraw the money.

It would be taxed at a potentially lower rate (the rate for long-term capital gains rather than ordinary income) if they use it for a qualified expense such as college tuition, business loans or a first-time home purchase, but with a 529 plan, your child wouldn’t pay any federal taxes (and generally no state taxes) on earnings as long as the money is used for education.

In fact, among the current slate of tax-advantaged investment accounts available to Americans, the Trump Accounts are pretty restrictive, according to the Tax Foundation. Here’s a side-by-side comparison.

Yay: Employers can kick in. Employers will be allowed to contribute cash for your kid, and it won’t count as part of your income. If this catches on as a trendy retention tool, with companies like Dell already pledging their support, parent-employees might be motivated to open Trump Accounts for their kids just to get the free company cash.

Nay: Parents don’t get tax breaks for contributing. You may be wondering what’s in it for you if you contribute to your kids’ Trump Accounts. Unlike with many retirement accounts, parents won’t get a tax deduction on their contributions. FYI: 529 plan contributions aren’t deductible on your federal income tax either, but can sometimes be claimed at the state-level.

Yay: Families could catch the investment bug. A $1,000 headstart could motivate families who aren’t already investors to become investors. And that could help grow generational wealth.

Nay: Investment choices are more limited. With Trump Accounts, you can only invest in U.S.-based mutual funds and ETFs. Custodial brokerage accounts, on the other hand, offer more investment choices (for example, bonds and individual stocks.) And although there aren’t any tax benefits with custodial accounts, they don’t face the same early-withdrawal penalties or restrictions that Trump Accounts will.

So what? For newborns, a Trump Account is a no-brainer. Just the initial $1,000 could theoretically turn into enough for a down payment on a house by the time your child is 40, depending on how the investments do. (If that initial $1,000 earned 7% a year, they’d have nearly $15,000 after 40 years.)

Otherwise, though, take some time to investigate Trump Accounts further as more details are announced. Capitalizing on more than one investment vehicle for your kids is great if you can swing it. But if you have limited dollars to invest, you may want to put this one lower on your priority list.

Related Reading

Trump Accounts: A New Way to Save for Your Child’s Future (SavingforCollege.com)

Read This Before Putting Any of Your Own Money Into One of Those Trump Accounts for Babies (MarketWatch via MSN)

Creating an Investment Plan for Your Child (SoFi)


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

OTM20250725SW

Read more

The Risk of Not Investing Enough: Gauging Your Cash Holdings

It’s a question as old as financial markets: How safe should we play it? How much money should we hold in cash vs. invest in stocks, bonds, or other assets?

All investments come with risk. Returns are never guaranteed and there’s always a chance you’ll come out with less than you started with. For this reason, people who are more risk-averse might be inclined to hold on to most of their extra cash.

The thing is, there are also risks to not investing enough: You can miss opportunities to grow your wealth. Not to mention that money tends to lose value over time (thanks, inflation.)

“One important thing to understand about investing is the tradeoff between risk and reward: You cannot have one without the other,” said Brian Walsh, a Certified Financial Planner® and SoFi’s Head of Advice & Planning.

Unfortunately, there is no magic ratio of cash vs. investments that fits for every situation. It’s a balancing act, and depends on many factors, including your appetite for risk, your current financial situation, your goals, and how long you’re planning to be invested. Here are some key things to consider when deciding how to allocate your money.

First thing’s first: How much cash do you need?

When we say holding cash, we’re not just talking about the bills stuffed in your wallet. We’re talking about everything you have in your checking, savings, and money market accounts, plus what are known as cash equivalents — typically defined as assets that mature in under 90 days and are readily convertible to known cash values (think: short-term CDs and Treasury bills).

Financial advisors generally recommend having enough liquid cash saved to cover three to six months’ worth of living expenses. (If you generally spend $5,000/month, you would have between $15,000 and $30,000 to fall back on in case of a job loss, major medical expense, or other financial setback.) And keeping that money in an interest-bearing vehicle like a high-yield savings account can help you keep up with inflation (SoFi’s has an APY of up to 3.8%).

If you don’t have a financial buffer — or if you’re stretching just to pay for your necessities each month — you may not have the money to spare for investing right now.

But if you have enough to invest, how much should you invest?

Some advisors recommend keeping between 2% and 10% of your portfolio in cash and equivalents.

Another rule of thumb is the rule of 110, where you subtract your age from 110 to gauge how much of your money you should keep in stocks. So if you are 35, you’d keep 75% of your investible assets in stocks — the rest could be in bonds or cash. (Depending on your risk tolerance, the rule can be varied with a starting number of 120 or 100).

Of course, it may make sense to hold higher levels of cash under certain circumstances. Maybe your income isn’t steady or you’re planning a big purchase in the next few years (like a house or college tuition.)

Why invest at all? Let’s talk about opportunity cost

When you give up a potential benefit by choosing one option over another, it’s known as opportunity cost. While holding on to all your cash can shield you from volatility, the opportunity cost is any upside you might get from investing it.

People talk about the opportunity cost of not investing in the U.S. stock market because despite its ups and downs — especially in recent months — the benchmark S&P 500 index has trended up over time.

The average annualized return is about 10% per year, or 6% to 7% after inflation (not accounting for fees, expenses, and taxes). Annual returns often vary widely, and the historical average is not a reliable indicator for a specific year, but long-term investing is based on the idea that you’re probably better off staying in the market.

Of course, past performance is never a guarantee of future returns, and that’s all part of the risk-reward equation.

“Stock market investing can be more appropriate for big goals in the distant future, such as saving for a child’s education or your own retirement,” said Walsh. “A longer time horizon not only gives your investments a chance to grow but a chance to ride out market downturns that may occur along the way.”

Determining your asset allocation: Factors to weigh

Risk Tolerance (and Capacity)

There are two facets of risk-taking: your willingness (tolerance,) and your ability (capacity.) Someone with enough savings to cover two years’ worth of living expenses may not want to invest any of it even if they’re a good candidate. Likewise, even if someone feels comfortable investing all their emergency savings, that doesn’t mean they should.

When it comes to tolerance, research shows that women are inclined to be more risk-averse with their money than men, but when they do invest they tend to outperform men.

The bottom line: In addition to tolerance, you should consider how much risk you are realistically able to accept.

Time Horizon

Your investment horizon — the length of time you plan to hold an investment before you need to sell it — is another factor to consider.

If you plan to retire and cash out your 401(k) soon, you have a shorter investment time horizon and a lower risk capacity for the volatility of the market. In this scenario, you might adjust your portfolio to have a higher ratio of lower-risk holdings.

On the other hand, if you’re not retiring for 30-plus years, you have a longer horizon and therefore better odds of weathering the ups-and-downs of the market.

“Because higher-risk assets can go through periods of significant downside, they are generally only recommended for money that you won’t need for awhile,” said Walsh.

“Time can either be your best friend or worst enemy. Make it your best friend by investing early so your money has more time to grow.”

Financial Goals

A lot depends on where you are in your life, too. If you’re planning on making your first big college tuition payment soon or throwing a wedding, you might feel more comfortable keeping more of your money in cash to reduce the risk of losses.

But if you’re saving to buy a house someday, you might get your down payment faster if you invest some of your money.

Economic Environment

There are also external factors to consider.

For example, you might feel more comfortable holding higher levels of cash when interest rates are high because that’s when you can generally earn higher returns from things like a high-yield savings account or T-bonds. This shifts the opportunity cost, increasing the relative attractiveness of cash equivalents versus riskier assets like stocks.

When interest rates are low, however, the opposite may be true. After the Fed slashed its benchmark rate to virtually zero in 2020, for instance, the interest you could earn on cash was negligible while stocks soared.

The question of asset allocation can feel daunting, but considering how these different factors apply to you can help you feel more confident in your decisions. And it’s not a one-and-doner: You’ll want to reassess your mix of cash versus investments as your financial situation and goals shift.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

OTM2025072301

Read more

Life Insurance Calculator

Life Insurance Calculator: How Much Life Insurance Do I Need?

By Lauren Ward | Updated July 22, 2025

A life insurance calculator is a useful tool to help you determine what size policy you need in order to leave your family with the best financial protection after you pass away. While you can manually estimate how much insurance to buy, it’s easier to use a life insurance cost calculator for the most accurate results.

What Is Life Insurance and Why Do I Need It?

Life insurance is a type of contract in which the policyholder pays an ongoing premium in exchange for a death benefit that is paid out to one or more beneficiaries when the policyholder passes away.

It’s an important part of any adult’s financial plan because life insurance provides your family with money to relieve stress during an already difficult time. For instance, a life insurance death benefit can pay for one-time expenses like burial costs and outstanding medical bills. But it can also cover lost income after the death of a working spouse, or extra household and childcare expenses if a non-employed spouse passes away first.

No matter how old you are or how much you earn, nearly everyone needs life insurance. Having the right policy in place can make a huge difference in the financial health of your loved ones in the event you pass away sooner than expected.

Recommended: Life Insurance Guide

How to Use Our Life Insurance Calculator

Using a “how much life insurance do I need” calculator lets you customize the death benefit amount based on your personal situation. Before you jump in, gather a few pieces of information to get the most accurate estimate for coverage and premium costs.

Annual income

Outstanding debt

Years of income to replace

Funeral and burial costs

Existing savings and life insurance

It’s also smart to re-evaluate these categories every few years to make sure your coverage needs haven’t changed. For instance, you may have more kids or buy a more expensive house. Those updates should be reflected in your life insurance coverage.

Life Insurance Made Easy With SoFi Protect

Explore your life insurance options with SoFi Protect.


Learn more

Key Factors for Determining How Much Life Insurance You Need

Here’s how each of the factors above can impact the amount of life insurance you need for your family.

Annual Income

The amount you earn each year affects how much life insurance you should get, especially if you have a family that relies on your income. And if your job is taking care of kids and the general household, calculate how much it would cost to outsource childcare and household tasks. After all, a working parent will need to pay for all of those additional costs if a stay-at-home parent passes away.

One way to estimate a portion of coverage is to add up all of your debt and upcoming expenses. But another method is to multiply your annual income by 10. That would allow your family to save or invest the lump sum and at least partially live off the interest or capital gains

Outstanding Debt

Getting enough coverage to pay off outstanding debt can provide your family with peace of mind in the future. Instead of having all of the same bills as a one-income household, they’ll be able to pay off any auto loans, mortgages, student loans, credit card balances, and personal loans.

As you add up all of those outstanding balances, you may be surprised at the total, both on a monthly and annual basis. Enabling your family to pay off those balances with a life insurance benefit gives them a much stronger financial foundation. That’s especially true when you can’t predict all of their future needs, like potential medical expenses or other financial emergencies.

Years of Income Replacement

Your policy amount also depends on how long you want to replace your income. This number varies with each individual because your circumstances will be different. If you aren’t married and don’t have children, you may not worry about leaving a substantial death benefit that’s meant to replace your income for years to come.

But if you do have a spouse and kids, there are several variables to think about. For instance, how much does your spouse earn and how long would you like them to be able to live off your existing income? Until retirement? Until the kids move out?

You should also consider the age of your children. Providing enough income to get them through their college years can lift a major financial burden off the entire family. And if you have more kids in the future, you may want an additional policy that resets the clock on how long your coverage lasts, especially if you choose term life insurance

Funeral and Burial Costs

Everyone needs a plan in place to cover their final expenses, no matter what your family situation may be. If you don’t have immediate family members to cover those costs, the money will be distributed from your estate, which includes any assets you have at the time of death.

No matter who’s in charge of your estate when you die, it’s important to plan for funeral, burial, or cremation costs because they can add up quickly regardless of what method you choose. In 2023, the average price of a viewing and burial funeral was $8,300 and $6,280 for cremation, according to the National Funeral Directors Association.

Explore your local average costs for your preferred method to incorporate into your life insurance calculator. That way, no matter who arranges your final requests, they’ll have the budget to carry out your wishes.

Existing Saving and Life Insurance

You may not need such a large life insurance policy if you have substantial savings or some life insurance in place already. For instance, if you have a well-funded retirement account that your spouse could tap into, you may not need to replace as many years of income.

Or if you’re adding an extra policy because you had another kid, you can include that policy amount to put towards your new calculation. Just remember to consider how many extra years’ worth of expenses you’ll need when accounting for a new child.

Recommended: Glossary of Life Insurance Terms

The Takeaway

A life insurance calculator like this one from SoFi can help you understand what size policy you need to leave your loved ones on firm financial footing after you pass away. The tool also lets you customize the death benefit amount based on factors like your annual income, outstanding debt, years of income to replace, funeral and burial costs, and existing savings and life insurance policies.

FAQ

What’s the main difference between term life and whole life insurance?

A term life insurance calculator shows more affordable coverage because your policy only lasts for a set period of time, usually between 10 and 30 years. A whole life insurance calculator, on the other hand, provides coverage estimates for your entire lifetime. It’s more expensive, but your policy lasts as long as you pay your premium. There also may be a cash value component in case you want to tap into those funds throughout your lifetime.

How does my health affect my life insurance premium?

A life insurance premium calculator asks questions about your age, height, weight, and health history. This is because pre-existing conditions or family history could impact potential life span. The fewer issues in your medical history, the less you’ll likely pay in premiums.

Can I change my life insurance policy after I buy it?

It’s possible to change your life insurance policy after you buy it. If you surrender an existing policy, you may have to pay penalty fees. You may, however, be able to negotiate the terms of your policy with your existing provider. Or you can search either entirely new policies or get a smaller one to add to your current coverage.

Is the death benefit from life insurance taxable to my beneficiaries?

No, life insurance policy proceeds typically aren’t taxable and don’t need to be reported to the IRS. But you may need to report any earned interest from the death benefit.

What happens if I stop paying my life insurance premiums?

Your insurance company will stop providing coverage if you don’t pay your life insurance premiums. If you have a term life policy, coverage will completely end. If you have a permanent policy, you may have access to any cash savings that was part of the contract. But your beneficiary won’t receive the death benefit if you pass away during a lapsed policy.


Auto Insurance: Must have a valid driver’s license. Not available in all states.
Home and Renters Insurance: Insurance not available in all states.
Experian is a registered trademark of Experian.
SoFi Insurance Agency, LLC. (“”SoFi””) is compensated by Experian for each customer who purchases a policy through the SoFi-Experian partnership.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

SOPRO-Q225-059

Read more

Week Ahead on Wall Street: Corporate Spotlight

Earnings season is hitting full stride this week, with a diverse slate of industry heavyweights scheduled to give a broad view of the current business landscape.

Though only one of the big technology companies reports this week (most report next week), we’ll still be hearing from over 22% of S&P 500 companies. From auto manufacturers to defense contractors to airlines and hospitality groups, the diverse representation will help investors piece together a more complete picture of the U.S. economy and how tariffs are impacting their businesses.

Corporate earnings will likely dominate headlines, but some economic reports will also warrant attention. We’ll get updates on the housing market with new and existing home sale data, as well as regional economic surveys from the Philadelphia, Richmond, and Kansas City Federal Reserve banks.

(Despite the handful of regional Fed surveys being released, the central bank is now in its communication blackout period ahead of the rate-setting meeting next week.)

Economic and Earnings Calendar

Monday

•   June Leading Economic Index: This is an index composed of various economic indicators that have historically led changes in the broader economy.

•   Earnings: Alexandria Real Estate Equities (ARE), Domino’s Pizza (DPZ), NXP Semiconductors (NXPI), Roper Technologies (ROP), Steel Dynamics (STLD), Verizon (VZ), W R Berkley (WRB)

Tuesday

•   July Philadelphia Fed Non-Manufacturing Activity: The Philadelphia Fed’s survey of services executives in the region on business conditions and their outlook.

•   July Richmond Fed Manufacturing Activity: The Richmond Fed’s survey of manufacturing executives in the region on business conditions and their outlook.

•   July Richmond Fed Non-Manufacturing Activity: The Richmond Fed’s survey of services executives in the region on business conditions and their outlook.

•   Earnings: Avery Dennison (AVY), Baker Hughes (BKR), Chubb (CB), Capital One Financial (COF), CoStar Group (CSGP), Quest Diagnostics (DGX), DR Horton (DHI), Danaher (DHR), Equifax (EFX), Enphase Energy (ENPH), EQT (EQT), General Motors (GM), Genuine Parts (GPC), Halliburton (HAL), Interpublic Group of Companies (IPG), IQVIA Holdings (IQV), Intuitive Surgical (ISRG), Invesco (IVZ), KeyCorp (KEY), Coca-Cola (KO), Lockheed Martin (LMT), MSCI (MSCI), Northrop Grumman (NOC), PACCAR (PCAR), PulteGroup (PHM), Philip Morris International (PM), Pentair (PNR), Raytheon Technologies (RTX), Sherwin-Williams (SHW), Synchrony Financial (SYF), Texas Instruments (TXN)

Wednesday

•   June Existing Home Sales: Most home transactions in any given month tend to come from the existing market, and as a result set the tone for the broader housing market.

•   Weekly Mortgage Applications: Mortgage activity gives insight on demand conditions in the housing market.

•   Earnings: Amphenol (APH), Boston Scientific (BSX), Crown Castle International (CCI), CME Group (CME), Chipotle Mexican Grill (CMG), CSX (CSX), Freeport-McMoRan (FCX), Fiserv (FI), General Dynamics (GD), GE Vernova (GEV), Globe Life (GL), Alphabet (Non-Voting Shares) (GOOG), Alphabet (GOOGL), Hasbro (HAS), Hilton Worldwide Holdings (HLT), International Business Machines (IBM), Lennox International (LII), Las Vegas Sands (LVS), Lamb Weston (LW), Moody’s (MCO), Molina Healthcare (MOH), NextEra Energy (NEE), ServiceNow (NOW), Northern Trust (NTRS), NVR (NVR), O’Reilly Automotive (ORLY), Otis Worldwide (OTIS), Packaging of America (PKG), Raymond James Financial (RJF), Rollins (ROL), AT&T (T), Teledyne Technologies (TDY), TE Connectivity (TEL), Thermo Fisher Scientific (TMO), T-Mobile US (TMUS), Tesla (TSLA), United Rentals (URI)

Thursday

•   June Chicago Fed National Activity Index: This is a monthly index put together that incorporates 85 indicators from four categories: production and income; employment, unemployment, and hours; personal consumption and housing; and sales, orders, and inventories.

•   July S&P Global US PMIs: These indexes track how purchasing managers across different industries feel about the business environment.

•   June New Home Sales: While only a minority of home transactions in any given month come from new constructions, these home prices tend to be more cyclical and give insight into developing trends.

•   July Kansas City Fed Manufacturing Activity: The Kansas City Fed’s survey of manufacturing executives in the region on business conditions and their outlook.

•   Weekly Jobless Claims: This high frequency labor market data gives insight into filings for unemployment benefits. Initial jobless claims have remained mostly steady, while continuing claims have increased of late.

•   Earnings: Allegion (ALLE), Ameriprise Financial (AMP), A O Smith (AOS), Blackstone Group LP (BX), CenterPoint Energy (CNP), Deckers Outdoor (DECK), Digital Realty Trust (DLR), Physicians Realty Trust (DOC), Dover (DOV), Dow Inc (DOW), Edwards Lifesciences (EW), Honeywell International (HON), Intel (INTC), Keurig Dr Pepper (KDP), Laboratory of America Holdings (LH), L3Harris Technologies (LHX), LKQ (LKQ), Southwest Airlines (LUV), Mohawk Industries (MHK), Nasdaq (NDAQ), Newmont Mining (NEM), Pool (POOL), Tractor Supply Company (TSCO), Textron (TXT), Union Pacific (UNP), Valero Energy (VLO), VeriSign (VRSN), Westinghouse Air Brake Technologies (WAB), West Pharmaceutical Services (WST), Weyerhaeuser (WY)

Friday

•   June Factory and Durable Goods Orders: These metrics give insight into underlying trends for leading cyclical indicators.

•   July Kansas City Fed Non-Manufacturing Activity: The Kansas City Fed’s survey of services executives in the region on business conditions and their outlook.

•   Earnings: Aon Plc (AON), Charter Communications (CHTR), Centene (CNC), Erie Indemnity (ERIE), HCA Healthcare (HCA), Phillips 66 (PSX)

 
 

Want to see more stories like this?
On the Money is SoFi’s flagship newsletter
for all things personal finance.

Check it out


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

Read more

Are Internet and Cable Busting Your Budget? Take Control

This article appeared in SoFi's On the Money newsletter. Not getting it? Sign up here.

For most of us, reliable home internet is a must for daily life. But it doesn’t come cheap.

Internet and cable service — often bundled together — costs the typical U.S. household $121 a month, making it many Americans’ biggest monthly bill after their rent/mortgage and auto loans, according to the latest bill payment data collected by doxoINSIGHTS.

And according to a March survey by CNET, 63% of U.S. adults paying for home internet saw their annual costs rise by an average of $195. More than half reported unreliable service, too.

So what? Just because remote work, Netflix, and online shopping aren’t negotiable in your household doesn’t mean you’re stuck paying whatever your internet service provider (ISP) is charging. Here’s how you can potentially lower your costs.

•   Compare ISPs and haggle (nicely.) If you have other providers in your market (search your zip code here,) shop around and watch for promotions that lower your bill at least temporarily. Found a better price? Call your current provider, be polite, and ask them to match it. If the first rep can’t help, try again or ask for a manager.

•   Stop renting your router. Most people (71%) rent their router or gateway from their ISP. Buying your own can save money and give you more control.

•   Check/lower your internet speed. If you regularly stream 4K videos and rely on Zoom meetings for your job, paying more for high-speed internet may be worth the cost. But if your needs are more basic, like scrolling through Facebook or occasionally streaming Spotify, you might be able to downgrade to a slower (and cheaper) speed. Either way, use a free tool like speedtest.net to make sure you’re getting the speed you pay for.

•   Consider bundling (or unbundling). Getting internet within a package that also includes your TV or phone service can save money, but only if you use those extras enough. Otherwise, you might be paying for things you don’t need.

•   Use auto pay or a cash-back credit card. Many ISPs offer discounts for setting up automatic payments. (Just keep enough money in your account to avoid overdrafts.) And if using a credit card with, say, 2% cash back, can effectively feel like a discount.

•   Give your bill a regular check-up and watch your data usage. Review your bill each month for sneaky fees, expired promos, or extra charges. Drop services you don’t use and question anything that looks off. Many plans also have data caps that can trigger fees or slowdowns if you go over. If that happens often, consider switching to an unlimited data plan or cutting back your usage.

•   Explore financial assistance. Check if you qualify for the Federal Communications Commission’s Lifeline program, which offers up to $9.25 off the cost of phone, internet, or bundled services.

Related Reading

Best and Worst Home Internet Providers (Consumer Reports)

Want to Cut the Cable Cord? Here’s How to Switch to Streaming (CNET)

The Pros And Cons Of Bundles (CableCompare.com)


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

OTM20250718SW

Read more
TLS 1.2 Encrypted
Equal Housing Lender