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Best Affordable Places to Live in Oregon


Best Affordable Places to Live in Oregon in 2025

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    By Caroline Banton

    (Last Updated – 02/2025)

    Oregon is nirvana for nature lovers; it has mountains, forests, and beautiful coastlines. Because it’s such a desirable place to live, typical house prices may be higher than those in other parts of the nation. The overall cost of living in Oregon is about 5% higher than the national average. The state has one of the highest individual income tax burdens (although it does not have a general sales tax). With this list of the best affordable places to put down roots in Oregon, you may decide it’s the place for you.

    Best Places to Live in Oregon

    If you like tranquility and the outdoors, Oregon has amazing places to live. It also has towns that combine an urban feel with the beauty of nature because the mountains or coast are never too far away. Here’s a look at the best living the state has to offer.


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    Best Affordable Places to Live in Oregon

    The factors used to determine the best affordable places to live in Oregon include the cost-of-living composite index, which factors in the cost of housing, utilities, grocery items, transportation, health care, and goods and services. Here are five towns to consider.

    1. Coos Bay

    Coos Bay, Oregon

    Photo credit: iStock/mdurson

    Coos Bay is one of the more affordable towns in Oregon. Food, utilities, and the cost of living overall won’t break the bank. House prices are also reasonable, and the median listing price for a home is still nicely below $400,000. This town is renowned for its numerous food festivals held annually, including celebrations of seafood, blackberries, cranberries, and other local foods. First-time homebuyer programs in Oregon are a good resource to explore if you’re interested in living here or anywhere in the state.

    Population: 15,595

    Median Household Income: $55,292

    Cost of Living: 94% of U.S. average

    Average Rent Price: $2,300/month

    Home Price-to-Income Ratio: 5.7

    2. Baker City

    Baker City, Oregon

    Photo credit: iStock/peeterv

    Baker City is one of the cheapest places to live in the state; it stacks up favorably vs. the cost of living in Oregon as a whole. It is located in the northwestern corner of the state and is known for the Elkhorn Mountains, Anthony Lakes Ski Area, and the Eagle Cap Wilderness Area. Median home prices in this area average around $170,000. This town has a low price-to-income ratio compared to the rest of the state, which could be a good thing if you are a first-time homebuyer.

    Population: 10,225

    Median Household Income: $58,125

    Cost of Living: 85% of U.S. average

    Average Rent Price: $950

    Home Price-to-Income Ratio: 4.4

    3. Dallas

    Dallas, Oregon

    Photo credit: Flickr/Jimmy Emerson, DVM , Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic

    Dallas is located in the Willamette Valley — a wine region known for its pinots. It’s located a little more than an hour by car from Portland. Locals enjoy visiting the Baskett Slough National Wildlife Refuge, dropping into a movie at the historic Fox Theatre, or hitting the Blackrock Mountain Bike Association’s trail system. The cost of living here is lower than the national average, and it’s an affordable city in comparison to other parts of Oregon.

    Population: 17,644

    Median Household Income: $65,647

    Cost of Living: 92% of U.S. average

    Average Rent Price: $1,750/month

    Home Price-to-Income Ratio: 7.0

    💡 Quick Tip: Not to be confused with prequalification, preapproval involves a longer application, documentation, and hard credit pulls. Ideally, you want to keep your applications for preapproval to within the same 14- to 45-day period, since many hard credit pulls outside the given time period can adversely affect your credit score, which in turn affects the mortgage terms you’ll be offered.

    Best Places to Live in Oregon for Families

    Curious about the best places to live in Oregon for families? These are three top options based on overall affordability, housing costs, as well as family-friendly amenities, outdoor activities, and parks.

    1. Beaverton

    Beaverton, Oregon

    Photo credit: Flickr/Tracy Lee Carroll , Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic

    Beaverton is only seven miles from Portland. It has 90 parks, 30 miles of hiking trails, and 25 miles of bike paths for families that love the outdoors. Parents looking at Beaverton will appreciate that the area’s schools receive high ratings and Anthem College and Portland Community College offer local higher education opportunities. Are you about to start home shopping and hitting the open houses? Visit a home loan help center to be prepared.

    Population: 96,945

    Median Household Income: $94,279

    Cost of Living: 114% of U.S. average

    Average Rent Price: $1,924/month

    Home Price-to-Income Ratio: 5.7

    2. Ashland

    Ashland, Oregon

    Photo credit: iStock/4nadia

    This town has rich culture and appeals to families that love the arts. Ashland is known for the annual Oregon Shakespeare Festival. Parents considering a move to Ashland will enjoy learning that the public school system is excellent, and there is a vibrant job market in tourism, health care, and higher education.

    Population: 21,061

    Median Household Income: $71,782

    Cost of Living: 103% of U.S. average

    Average Rent Price: $1,700/month

    Home Price-to-Income Ratio: 7.4

    3. Bend

    Bend, Oregon

    Photo credit: iStock/DC_Colombia

    Like most of Oregon, Bend has plenty of outdoor attractions. This town also has a solid job market in sectors such as retail and hospitality. Families are drawn here in part because the public schools are highly rated. Oregon State University-Cascades and Central Oregon Community College offer higher education options. The home price-to-income ratio is higher than in some other Oregon cities, something to keep in mind as you embark on the mortgage preapproval or prequalification process. Getting preapproved can help you move quickly when you find a desirable property that suits your budget.

    Population: 104,557

    Median Household Income: $88,792

    Cost of Living: 109% of U.S. average

    Average Rent Price: $2,400

    Home Price-to-Income Ratio: 8.2

    Recommended: Tips for Qualifying for a Mortgage

    Best Places to Live in Oregon for Young Adults

    For young adults, these places to live in Oregon, all located in the western part of the state, have healthy job markets, a relatively low cost of living, and plenty of options for eating out and entertainment.

    1. Portland

    Portland, Oregon

    Photo credit: iStock/Shunyu Fan

    Downtown Portland is buzzing with a large student population. There are cultural events throughout the year and a wide range of great dining options. Young adults often rent in Portland, and modern studios and one-bedroom apartments are not difficult to find. Although the overall cost of living is higher than in many other Oregon cities, job opportunities, household income levels, and home values pull Portland into the top spot on our list.

    Population: 630,498

    Median Household Income: $88,792

    Cost of Living: 120% of U.S. average

    Average Rent Price: $1,750/month

    Home Price-to-Income Ratio: 5.9

    2. Salem

    Salem, Oregon

    Photo credit: iStock/KingWu

    Salem is the state capital, a city that’s within reach of mountains but has plenty to keep you busy in town. Popular events occur throughout the year in Salem, such as the World Beat Festival and the Salem Saturday Market.

    Population: 177,432

    Median Household Income: $71,900

    Cost of Living: 99% of U.S. average

    Average Rent Price: $1,450/month

    Home Price-to-Income Ratio: 5.9

    3. Eugene

    Eugene, Oregon

    Photo credit: iStock/halbergman

    Performing arts lovers can enjoy such cultural attractions as the Eugene Symphony, Eugene Opera, Eugene Ballet, Mozart Players, Eugene Concert Choir, Willamette Repertory Theatre, Oregon Bach Festival, and The Shedd Institute for the Arts. Eugene is also the home of the University of Oregon.

    Population: 177,899

    Median Household Income: $63,836

    Cost of Living: 109% of U.S. average

    Average Rent Price: $1,795/month

    Home Price-to-Income Ratio: 7.2

    Recommended: Guide to Cost of Living by State

    Best Places to Live in Oregon for Retirees

    When ranking the best places to live in Oregon for retirees, key priorities were entertainment, such as art and culture, the cost of living, and the availability of health care.

    1. Brookings

    Brookings, Oregon

    Photo credit: iStock/benedek

    Brookings is an old logging town in the Southwestern part of Oregon. It has beaches, forests, a temperate climate, and plenty of festivals and other events to attend. These features can make it a wonderful spot for retirees. The price of homes is around average for the state.

    Population: 6,672

    Median Household Income: $73,384

    Cost of Living: 101% of U.S. average

    Average Rent Price: $1,900/month

    Home Price-to-Income Ratio: 6.6

    2. Ontario

    Ontario, Oregon

    Photo credit: Flickr/Jimmy Emerson, DVM , Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic

    Ontario is located in the far eastern side of the state in the Western Treasure Valley on the border of Oregon and Idaho. In addition to the natural splendor that Oregon is known for (mountains, craters, and more), this town has well-regarded health care facilities nearby (including in Boise, Idaho, which is less than an hour away). It also offers an array of restaurants to satisfy foodies.

    Population: 11,866

    Median Household Income: $43,887

    Cost of Living: 95% of U.S. average

    Average Rent Price: $1,125

    Home Price-to-Income Ratio: 6.4

    3. Hood River

    Hood River, Oregon

    Photo credit: iStock/Strekoza2

    Hood River is a small town about an hour east of Portland, and it may be a terrific place to retire. It is close to Mount Hood and hiking trails and hosts the Blossom Festival and Harvest Fest. There is easy access to quality health care, which makes it appealing to retirees.

    Population: 8,346

    Median Household Income: $77,975

    Cost of Living: 105% of U.S. average

    Average Rent Price: $2,000/month

    Home Price-to-Income Ratio: 8.9

    Best Places to Live in Oregon Near the Beach

    Many of Oregon’s seaside towns offer culture, great food, and access to the Pacific Ocean. Here are three that are especially worth looking at because they are among the state’s most affordable spots.

    1. Astoria

    Astoria, Oregon

    Photo credit: iStock/Ed Jackson

    Astoria is an old fishing town on the northern coast of Oregon. It has a rich history, a popular craft beer and food scene, and sea lions hang out at one end of the town.

    Population: 9,986

    Median Household Income: $70,043

    Cost of Living: 105% of U.S. average

    Average Rent Price: $1,500

    Home Price-to-Income Ratio: 6.6

    2. Lincoln City

    Lincoln City, Oregon

    Photo credit: iStock/Dee

    Lincoln City is a seven-mile stretch of beach on the central Oregon coast. The locale has lovely hikes with beach views. It is a wildlife sanctuary, however, and hunting, camping, bicycles, and dogs are not allowed. Consider different types of mortgages if you are thinking of buying here.

    Population: 10,007

    Median Household Income: $56,322

    Cost of Living: 108% of U.S. average

    Average Rent Price: $1,950

    Home Price-to-Income Ratio: 8.5

    3. Newport

    Newport, Oregon

    Photo credit: iStock/halbergman

    Newport is also on the central Oregon coast. The Oregon Coast Aquarium is here, as are two of Oregon’s most prominent historical lighthouses, and the Rogue Brewery. All of this can make it one of the great places to live in Oregon by the beach.

    Population: 10,489

    Median Household Income: $57,213

    Cost of Living: 107% of U.S. average

    Average Rent Price: $2,400

    Home Price-to-Income Ratio: 8.0


    The Takeaway

    Oregon is the perfect state for the active nature-lover. It’s a state known for its natural beauty, beaches, history, and culture. The state is slightly less affordable than other states in the United States. However, there are quiet towns, such as Cannon Beach, that are affordable for those demanding fewer urban amenities, as well as great places for single professionals, families, and retirees.

    Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

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    FAQ

    Where is the most affordable place to live in Oregon?

    Baker City is one of the most affordable places to live in Oregon. The cost of living here is 15% lower than the national average. Housing costs are also lower. The median home value is $254,935.

    Where is the least expensive place to live on the Oregon coast?

    Astoria is one of the least expensive coastal towns. Other good choices are Lincoln City and Newport.

    Where is the cheapest place to retire in Oregon?

    Brookings is a good choice for those looking to retire in Oregon on a budget. The climate is temperate and there are both beaches and forests to explore.


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    Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


    *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


    Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


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    Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.
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    Cost of Living in California (2021)

    Cost of Living in California


    Cost of Living in California

    cost of living in California 2021

    On this page:

      By Jacqueline DeMarco

      (Last Updated – 03/2025)

      Lots of people are California dreamin’, but the reality is that the most populous U.S. state is one of the most expensive.

      While thinking of wealth, muse on health. If you’re committed to a healthy lifestyle, you’ll be in good company in California.

      Innerbody Research found that the Golden State has the healthiest population in the country. All of those sunny days — 258 of them a year — must be keeping everyone fit and happy.

      If you’re tempted to move to this sprawling state, keep reading to learn what the California cost of living looks like. Don’t forget to pack your sunglasses.


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      What’s the Average Cost of Living in California?

      Average Cost of Living in California: $64,835 per year

      If you have California beaches on your mind, make sure you take a close look at your monthly budget.

      California is the fourth most expensive state in the country, according to MERIC data. The only U.S. places that cost more are Hawaii, Washington, D.C., and Massachusetts. What is the cost of living in California? According to 2024 data from the Bureau of Economic Analysis, the annual average cost of living in California is $64,835. Based on that number, it would cost $5,403 per month to live in California. Here is how that breaks down by major spending categories.

      Category

      Average Annual Per-Capita Cost in California

      Housing and Utilities

      $12,188

      Health Care

      $10,373

      Food and Beverages (nonrestaurant)

      $4,708

      Gasoline and Energy Goods

      $1,320

      All Other Personal Expenditures

      $36,245

      Housing Costs in California

      Average Housing Costs in California: $1,599 to $3,082 per month

      You’re going to be hard pressed to rent or buy a place for less than $1,000 a month in California, despite the fact that the state has over 14.7 million housing units. Zillow put the median sale price of California homes at $773,263 in December 2024, compared with a U.S. median existing-home sale price of $355,328 in January 2025.

      Here’s what housing costs look like on a monthly basis, according to data from the U.S. Census Bureau:

      •  Median monthly mortgage cost: $2,865

      •  Median studio rent: $1,599

      •  Median one-bedroom rent: $1,742

      •  Median two-bedroom rent: $2,062

      •  Median three-bedroom rent: $2,304

      •  Median four-bedroom rent: $2,790

      •   Median five-bedroom (or more) rent: $3,082

      •  Median gross rent: $1,992

      Home prices can vary greatly throughout this state. These are the typical home prices in 20 major California cities, according to Zillow, in December 2024.

      California City

      Typical Home Price

      Los Angeles
      (LA Housing Market Trends)

      $949,787

      San Francisco
      (SF Housing Market Trends)

      $1,133,023

      Riverside

      $582,674

      San Diego
      (SD Housing Market Trends)

      $935,237

      Sacramento
      (Sacramento Housing Market Trends)

      $574,156

      San Jose
      (San Jose Housing Market Trends)

      $1,587,073

      Fresno

      ​​​​$397,168

      Bakersfield

      $355,699

      Oxnard

      $867,649

      Stockton

      $537,036

      Modesto

      $463,860

      Santa Rosa

      $793,794

      Visalia

      $347,172

      Vallejo

      583,542

      Santa Maria

      $967,801

      Salinas

      $832,770

      San Luis Obispo

      $884,681

      Merced

      $411,638

      Santa Cruz

      $1,134,675

      Chico

      $389,439

      Utility Costs in California

      Average Utility Costs in California: $390 per month

      Utilities can add up fast, especially when you add cable and internet bills.

      Utility

      Average California Bill

      Electricity

      $145

      Natural Gas

      $34

      Cable & Internet

      $117

      Water

      $94

      Sources: U.S. Energy Information Administration, Electric Sales, Revenue, and Average Price; Statista.com, Average monthly residential utility costs in the United States, by state; DoxoInsights, U.S. Cable & Internet Market Size and Household Spending Report; and Rentcafe.com, What Is the Average Water Bill?

      Groceries & Food

      Average Grocery & Food Costs in California: $392 per person, per month

      You gotta eat. How much should you plan to spend on food in California?

      The Bureau of Economic Analysis estimates that California’s average annual nonrestaurant food cost per person is $4,708. That equates to $392 per person, per month. The average family of four could end up spending $1,568 per month on groceries.

      Where you live in California can have an impact on food pricing. The Council for Community and Economic Research, which ranks the food costs in major American cities, shared the cost of groceries in California cities as of 2024, from lowest to highest.

      California City

      Grocery Items Index

      Bakersfield

      102.4

      Redding

      105.7

      Sacramento

      106.9

      Los Angeles

      109.3

      Orange County

      109.9

      San Diego

      111.1

      San Jose

      115.0

      Oakland

      117.2

      San Francisco

      123.6

      Transportation

      Average Transportation Costs in California: $10,607 to $19,738 per year

      From San Diego all the way up to Sacramento, California is notorious for its bad traffic, so prepare to spend a lot of time in the car. How much will all that commuting time cost you?

      How many children you have and how many working adults are in your family can all affect how much transportation will cost you in California. The following results from MIT’s Living Wage Calculator, with data from 2024, can give you a general idea of what to expect cost-wise.

      Family Makeup

      Average Annual Transportation Cost

      One adult, no children

      $10,607

      Two working adults, no children

      $12,276

      Two working adults, three children

      $19,738

      Health Care

      Average Health Care Costs in California: $10,373 per person, per year

      According to the Bureau of Economic Analysis Personal Consumption Expenditures by State report, the average annual cost of health care per Californian is $10,373.

      Of course, your specific health care needs and your coverage also play a large role in how much health care will cost you each year.

      Child Care

      Average Child-Care Costs in California: $990 to $1,785 or more per child, per month

      It’s no secret that child care is one of the larger monthly expenses. In the state of California, what you can expect to spend depends on the age of your child and if you choose to have home-based family care or not.

      Good to know: By the 2025-26 school year, the state plans free universal pre-K for all 4-year-olds.

      These are the average child care costs you can expect in California, per data from costofchildcare.org.

      Type of Child Care

      Average Cost Per Month, Per Child

      Infant Classroom

      $1,785

      Toddler Classroom

      $1,388

      Preschooler Classroom

      $990

      Home-Based Family Child Care

      $1,269

      Taxes

      Highest Marginal Tax Rate in California: 13.3%

      California residents are used to paying a hefty tax bill. State income taxes can go as high as 13.3% for those at the top of the graduated-rate income scale.

      That is the highest state income tax rate in the country, as noted by the Tax Foundation’s State Individual Income Tax Rates and Brackets for 2025. Of course, most earners still need to pay federal income taxes.

      If you’re looking for somewhere to live that doesn’t charge any state income tax, consider Florida, Tennessee, Texas, South Dakota, Wyoming, Nevada, Washington, or Alaska.

      Miscellaneous Costs

      It’s obviously important to have an understanding of what the essentials (food, rent, utilities, etc.) will cost you, but we don’t just purchase essentials. What would the fun in that be?

      The Bureau of Economic Analysis estimates that additional personal expenditures per Californian come out to $36,245 per year.

      Let’s take a closer look at what you might spend some of that money on (costs are as of February 2025):

      •  Tickets for one day at Disneyland: $103 or more for adults, depending on day and ticket type

      •  Annual family membership for the Monterey Bay Aquarium: $295

      •  A day at the beach: Starting at $0 at beaches with free parking

      •  A world famous Pink’s Hot Dog in Los Angeles: $7.50 for one chili cheese dog with mustard and onions

      Recommended: What Are the Average Monthly Expenses for One Person?

      How Much Money Do You Need to Live Comfortably in California?

      What it means to live “comfortably” is hard to nail down, and your definition will depend on your personal standards. Keeping that in mind, when it comes to living in California comfortably, U.S. News & World Report’s Affordability Rankings, place the Golden State as the least-affordable state. Ouch.

      It turns out that having beautiful weather almost every day of the year comes at a price. MERIC also listed California as one of the most expensive states to live in, so take a close look at your budget before moving to California and choose your housing accordingly.

      What Cities Have Low Cost of Living in California?

      To help you find one of the more affordable areas to live in California, we’ve reviewed the Council for Community and Economic Research’s Cost of Living Index for 2024 to find three cities where cost of living is least likely to break the bank.

      Bakersfield

      With a cost-of-living index of 111.7, you’re most likely to find relative affordability in Bakersfield. Nature lovers will appreciate having close proximity to whitewater rafting and the aquatic center, as well as the ability to join local hiking clubs. Zillow reported a median home sale price of $389,732 in early 2025.

      Redding

      Known as the “trails capital of California,” Redding is an outdoorsy person’s dream, with a sea of green, leafy trees in spring and summer (and beautiful fall colors in autumn). As the second-most-affordable city in California, Redding comes in just after the leader with a score of 110.5. According to Zillow, the median sale price for a home in Redding is $383,801 as of early 2025.

      Sacramento

      Just south of Redding is Sacramento. It’s the third-most-affordable city in California, with a cost-of-living index of 128.8. If you’re looking for a big-city feel without a big-city price, Sacramento may be the place for you. With more than 1.5 million residents in Sacramento County as of 2021, you’re sure to make a new friend or two. There are also more than 30,000 employer establishments here for when you’re ready to look for a new job. Zillow showed a median home sale price of $476,699 in early 2025.

      Helpful Resources for Future California Residents


      SoFi Home Loans

      From beaches to deserts to mountains, California has it all. Because the Golden State has so much to offer, the cost of living in California is relatively high. Still, you may be wooed by the West Coast to put down roots.

      Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

      SoFi Mortgages: simple, smart, and so affordable.

      View your rate


      Photo credit: iStock/DutcherAerials

      SoFi Mortgages
      Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


      SoFi Loan Products
      SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


      *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


      Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



      External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.


      ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

      Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

      HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

      SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

      If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

      Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

      SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

      The trademarks, logos and names of other companies, products and services are the property of their respective owners.


      SOHL-Q125-151

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      SoFi Closes $697.6 Million Securitization of Loan Platform Business Volume

      Offering Includes Participation from 35 Unique Investors

      SoFi Technologies, Inc. (NASDAQ: SOFI), a member-centric, one-stop shop for digital financial services that helps members borrow, save, spend, invest and protect their money, announced today the issuance of $697.6 million in notes secured by a pool of personal loans originated by SoFi Bank, N.A. The transaction was a co-contributor securitization with collateral consisting primarily of loans previously placed with loan platform business partners. SoFi’s loan platform business, which originates loans on behalf of third parties, generated $2.1 billion in personal loan volume in 2024.

      This represents the first securitization of new collateral in SoFi’s Consumer Loan Program (SCLP) since 2021 and the first using collateral originated in the loan platform business. It provides co-contributors with meaningful liquidity to support their ongoing investment in the loan platform business given the strong market demand for SoFi’s personal loans. SoFi issued notes to 35 investors in the deal, representing a range of new and existing partners. 

      “As SoFi’s personal loan products resonate with more and more people, we see continued strong demand for our loans in the capital markets,” said Chris Lapointe, Chief Financial Officer of SoFi. “This offering demonstrates the clear value of our loan platform business and our diversified funding strategy.”

      The transaction (“SCLP 2025-1”) closed on February 28, 2025 and consisted of four classes of notes rated by Fitch Ratings and Morningstar DBRS from “AAA” to “BBB+”. Fitch Ratings assigned ratings to all four classes of notes, and Morningstar DBRS provided ratings on the Class A, B, and C notes. Goldman Sachs was the structuring agent and joint lead bookrunner with Bank of America. The transaction priced at industry-leading costs of funds levels, with a weighted average spread of 87 basis points and an all-in yield of 5.10%. The notes were offered pursuant to Rule 144A under the Securities Act of 1933, as amended.

      Since the launch of SCLP in 2015, SoFi has issued more than $12 billion in notes to investors across 25 transactions.

      This press release does not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.

      About SoFi

      SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps its over 10.1 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like credentialed financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.

      SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit https://www.sofi.com or download our iOS and Android apps.

      Disclosures

      Availability of Other Information About SoFi

      Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.

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      Women’s History Month: Remembering Lilly Ledbetter

      This article appeared in SoFi's On the Money newsletter. Not getting it? Sign up here.

      As Women’s History Month kicks off, let’s remember equal pay trailblazer Lilly Ledbetter, who passed away in October at the age of 86. Her fight to close the gender wage gap led to landmark legislation making it easier to challenge pay discrimination.

      After working at a Goodyear tire plant for 19 years, Ledbetter discovered that her male counterparts earned a higher wage for working in the same supervisory role.

      In 1999, she filed a lawsuit against the company and won. But the ruling and her financial award were later reversed because she filed her suit too late, of all things. She pursued the case to the Supreme Court only to be ruled against  again, 5-4.

      Ledbetter continued her push, and with the support of Supreme Court Justice Ruth Bader Ginsburg, who dissented in the case, Congress extended the time limits for filing suit by passing the Lilly Ledbetter Fair Pay Act in 2009.

      Sixteen years later, despite the Fair Pay Act, the Civil Rights Act of 1964 and the Equal Pay Act of 1963, we still have a significant wage gap. On average, full-time female employees in this country still earn only about 84% of what men are paid, according to the most recent data (2024) from the Bureau of Labor and Statistics.

      Experts say the gap has a lot to do with the occupations and industries where women and men are most likely to work. But even after adjusting for that, research shows that women still make less on average than men. (Shoutout to the DOL for publishing lots of interesting data and infographics on this topic).

      So what? The Fair Pay Act was another step forward for women. Just like the Equal Credit Opportunity Act. (Signed 50 years ago this month, that law afforded women the legal right to independently access credit cards and other financial products). But we have more steps to take.

      Related Reading

      •   Gender Pay Gap in U.S. Hasn’t Changed Much in Two Decades (Pew Research)

      •   Why the Gender Pay Gap Persists in American Businesses (Darden School of Business)

      •   Grace and Grit, My Fight for Equal Pay and Fairness at Goodyear and Beyond (Lanier Scott Isom)


      Image credit: Bernie Pesko/SoFi Source: iStock

      Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

      The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

      SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

      OTM20250303SW

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      Week Ahead on Wall Street: Tariff Threats

      Trading Blows

      The spotlight falls squarely on tariffs this week, as trade policy developments have increasingly dominated market narratives over the past month.

      Initially, the Trump administration had announced that tariffs on imports from Mexico (25%), Canada (10% for energy, 25% for non-energy), and China (10%) would go into effect at the start of February. The duties on Chinese imports went into effect but, after negotiations, the tariffs on the United States’ neighbors were delayed for a month.

      Last week, President Trump stated that not only will the delayed tariffs on Mexico and Canada kick in on March 4, but that Chinese goods will also be subject to an additional 10% duty. Over 40% of U.S. imports come from those three countries, so a wide range of goods could become more expensive in a jiffy (assuming that implementation of the tariffs isn’t delayed at the eleventh hour).

      On top of potentially stoking further inflation, the tariff storyline has put growth fears at the forefront for investors. Of course, international trade is complicated – the U.S. dollar could appreciate, offsetting some of the impact – but, all else equal, the March tariffs could pull GDP growth downward by more than a full percentage point.

      That’s all quite abstract. Here’s a plausible scenario for how things could actually play out:

      1.    Tariffs push prices higher, so consumers and businesses reduce spending;

      2.    Lower revenue and/or higher costs result in lower profits;

      3.    Some firms absorb lower profit margins, while others are forced to cut costs (which could lead to layoffs, less investment, etc.);

      4.    Consumer and business confidence decline;

      5.    Growth declines further.

      Declining growth and negative sentiment can create a negative feedback loop, but that often plays out over quarters, not days or weeks. That makes it hard for investors to fully integrate the impacts of policy decisions – especially when developments occur as fast as they are right now. Markets reacted swiftly to last month’s tariff announcement, but they’ve been less jumpy this time; perhaps investors view the administration as the “boy who cried wolf.” That suggests that this week might be a volatile one if the tariffs actually go into effect. Time will tell. It’s possible that by the time you’re reading this, another delay will have already been announced.

      Economic and Earnings Calendar

      Monday

      •   January Construction Spending: Construction data is a leading indicator of business activity.

      •   February ISM Manufacturing PMI: This index from the Institute for Supply Management tracks how purchasing managers across the manufacturing sector feel about the business environment.

      •   February Wards Total Vehicle Sales: Cars are a big ticket item for consumers, so underlying vehicle sales trends can help shine a light on demand for durable goods.

      •   Fedspeak: St. Louis Fed President Alberto Musalem will give a keynote speech on the economy and monetary policy.

      Tuesday

      •   Fedspeak: New York Fed President will be interviewed at the Bloomberg Invest Forum. Richmond Fed President Tom Barkin will repeat a speech from last week called Inflation Then and Now.

      •   Earnings: AutoZone (AZO), Best Buy Co (BBY), CrowdStrike (CRWD), Ross Stores (ROST), Target (TGT)

      Wednesday

      •   February ADP Employment Report: This survey, usually released a day or two before the official government jobs report, offers insight into private sector employment trends.

      •   February S&P Global US PMIs: These indexes track how purchasing managers across different industries feel about the business environment.

      •   January Factory and Durable Goods Orders: These metrics give insight into underlying trends for leading cyclical indicators.

      •   February ISM Services PMI: This index from the Institute for Supply Management tracks how purchasing managers across different services industries feel about the business environment.

      •   Fed Beige Book: This report is released eight times per year and tracks the state of the economy based on qualitative information.

      •   Weekly Mortgage Applications: Mortgage activity gives insight on demand conditions in the housing market.

      •   Earnings: Brown-Forman (BFB), Campbell Soup (CPB)

      Thursday

      •   February Challenger Job Cuts: The firm Challenger, Gray & Christmas tracks the number of layoff announcements each month by sector.

      •   January Trade Balance: Trade, made up of exports and imports, is an important driver of economic activity.

      •   4Q Productivity and Unit Labor Costs: These measures provide a breakdown of how productive workers were per hour of work and at what cost.

      •   January Wholesale Inventories and Sales: Wholesalers often operate as an intermediary between manufacturers and retailers, serving as a key part of the goods supply chain.

      •   Weekly Jobless Claims: This high frequency labor market data gives insight into filings for unemployment benefits. Jobless claims have continued to show a labor market that remains strong despite having cooled.

      •   Fedspeak: Atlanta Fed President Raphael Bostic will discuss the economic outlook with The Birmingham Business Journal.

      •   Earnings: Broadcom (AVGO), Cooper Companies (COO), Costco (COST), Hewlett Packard Enterprise (HPE), Kroger (KR)

      Friday

      •   February Employment Situation Summary: This monthly blockbuster release from the Labor Department gives a comprehensive look at employment, wages, and hours worked in the previous month.

      •   January Consumer Credit: Borrowing activity gives insight into broader economic activity.

      •   Fedspeak: New York Fed President John Williams will participate in a University of Chicago discussion titled Monetary Policy Transmission Post-Covid.

       
       

      Want to see more stories like this?
      On the Money is SoFi’s flagship newsletter
      for all things personal finance.

      Check it out


      Image: Bernie Pesko/SoFi Source iStock

      Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

      The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

      SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

      OTM2025030301

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