SoFi Blog

August 7 marks Black Women’s Equal Pay Day, the day that marks how far Black women have had to work into 2018 to make as much as white males did in 2017. This means that a Black woman would have to work for 19 months and one week to take home what a white male typically earns in 12 months.

To raise awareness of the pay gap and its negative effect on Black women and families, SoFi is proud to partner with Lean In to launch #38PercentCounts. It’s the second of three public awareness efforts this year rooted in the idea that equal pay matters.

By Alison Norris, CFP, SoFi

Starting today, SoFi has teamed up with Ladder to bring you simple and affordable term life insurance. Within five minutes, you can receive an online quote for coverage ranging from $100,000 to $8 million and ensure your family’s security instantly.

For a chance to win a $25,000 National Geographic getaway excursion on SoFi: Share a photo & story with us on on social media that showcases your ambition and goals. 💪 🙌 We want to know where you’re headed, why you deserve a vacation, what drives you to reach your goals…basically, *inspire* us by sharing your story!

By Tony Morosini, VP of Banking

There’s no question deposit accounts are having a moment. In a rising rate environment, banks earn an increasing yield on the deposits they hold, and these additional proceeds can often go directly to earnings. To gather more deposits, banks fight to get consumers to switch banks, but it’s a tough sell because changing banks is painful.

While lots of institutions are offering deals to entice people to move their accounts, they haven’t invested in making the consumer experience as good as it should be. People have been using and managing money online at scale for 20 years, and we’ve now gotten to a place where people are not just comfortable with handling money online, but they expect it. The traditional financial institutions have improved on some marks, like improving their mobile experiences (or at least creating one at all), but there’s still a lot of space to tackle.

We’re in the full swing of home improvement season here at SoFi. We launched our Tiny Kitchen Makeover campaign to kick things off, and even conducted a survey on the DIY home improvement habits of Millennials versus Baby Boomers (TLDR: Millennials do it for the ‘gram).

And now, we’re excited to announce a new partnership with Joist, a software platform used by over 650,000 trades contractors to estimate, invoice, process payments and manage their projects from anywhere. We’re partnering with Joist to help empower contractors to provide homeowners with access to financing options to get their dream project done and help show why a SoFi Personal Loan for home improvement may be the right fit.