Home Improvement Just Got Better – Our Partnership with Joist



We’re in the full swing of home improvement season here at SoFi. We launched our Tiny Kitchen Makeover campaign to kick things off, and even conducted a survey on the DIY home improvement habits of Millennials versus Baby Boomers (TLDR: Millennials do it for the ‘gram).

And now, we’re excited to announce a new partnership with Joist, a software platform used by over 650,000 trades contractors to estimate, invoice, process payments and manage their projects from anywhere. We’re partnering with Joist to help empower contractors to provide homeowners with access to financing options to get their dream project done and help show why a SoFi Personal Loan for home improvement may be the right fit.

So why all this focus on home improvement? Because it’s what our members want. We surveyed our members who used a SoFi Personal Loan for a home improvement project and found that over 50% started their projects sooner thanks to the loan and 27% wouldn’t have started that project at all without SoFi.

The overwhelming majority of homeowners drain their cash savings and leverage high APR credit cards when embarking upon home renovations. That can be a very costly approach. And not to mention, home remodels are rife with compromise, and homeowners are often forced to scale back their vision due to financial constraints. SoFi offers the largest home improvement loan in the market of up to $100,000, and can be the answer to helping members like you turn your house into your dream home, without paying for it in the form of sky-high interest rates.

“Joist has been supporting contractors and helping them win jobs for the last 5 years,” said Brendon Sedo, CEO and Founder of Joist. “Our partnership with SoFi will not only help contractors win more business, but also provide the customer with great options to pay for it, and get their dream project done!”

Working with a partner like Joist helps us spread the good word and to help us meet our future members when they need us the most – like when hiring a contractor and getting that first real glimpse on how much a project may cost. You can also use this Home Improvement Cost Calculator to find out how much your next project may cost. Joist is the perfect partner to help us do this, with over half a million customers to date. We’re excited to work together! You can learn more about Joist by visiting their site here.


ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com.


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