09/17/2020

SoFi is committed to fighting racism, standing in solidarity with all of our communities, providing space for open dialogue,
as well as taking action as informed allies. We are donating $1 million to organizations that empower people of color and their allies.

SoFi Blog

Tips and news—
for your financial moves.

7 Smart Ways To Have Refined Taste, Affordably

When you work hard, you want to play hard. We get it. You deserve to enjoy the finer things in life, and you can have them—you just have to be smart and strategic with your spending. Sticking to a budget while saving toward financial goals doesn’t mean you can’t splurge a little. In this, our first story in a series on spending hacks, we get you started. With some savvy tweaks and an eye for planning ahead, you can have what you want.

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4 Steps for Building a Compelling Personal Brand

There’s a reason that you consistently buy your coffee from the same place or insist on only using Apple products. Sure, part of it may be your great taste. But your favorite companies have also created successful and compelling corporate brands, which communicate exactly what they’re about and what you can expect.

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Change Careers to Pursue Your Passion: A Conversation with Johanna Maska, Obama’s Former Director of Press Advance, on Doing What You Love

Last month, we hosted a SoFi member event in Los Angeles with special guest Johanna Maska, who shared details of her impressive career, including serving as Director of Press Advance for the Obama administration and Vice President of Marketing for the Los Angeles Times.

As someone who knows more than just a few things about transitioning big, Ms. Maska was the perfect guest speaker for our members, whose career paths are anything but traditional. Familiar with good and bad twists and turns, and some really wild rides, our members were wholly tuned in as she told her stories.

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The Power of Personal Branding

Personal branding—the practice of educating key decision-makers about your unique value—is more important now than ever. Yet, getting a good grasp of the techniques used to build a personal brand can be tricky. How is a personal brand best created? How does one begin to understand its principles? And where should the line between branding and self-promotion be drawn? We’ve got answers.

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