SoFi Blog

If you’ve been watching the teaser ads for the Big Game this week, you may have seen SoFi’s new spot making the rounds. It was a big bet for a five-year old startup, made even bigger by the fact that we chose a somewhat provocative message—the idea that SoFi provides “great loans for great people.”

While the ad was praised by many for its humor, production quality and creativity, it didn’t take long for a few people to take offense. “The message couldn’t be less inclusive if it were produced by Marie Antoinette’s ad agency,” complained one fintech newsletter. “Don’t bank with us, says fintech bank,” jabbed another headline.

At SoFi, we’re all about helping our members do great things. That’s why, in our latest sweepstakes, we’re offering them up to $50,000.

We know what you’re thinking: Great! Where do I sign up?

We recently hit the streets to ask people how they feel about their banks. The responses weren’t surprising:

“I don’t think my bank cares much about me.”

“I’ve never recommended my bank to anyone.”

“I don’t really trust banking institutions in general.”

Beating up on banks has become a national pastime. Yet what’s crazy is how long we’ve put up with it – the nickel-and-dime fees, the bad customer service, the being treated like a number. Most of us don’t even switch banks when we get fed up —it’s too much hassle, and aren’t they all the same anyway?  

Ready to make your debt sweat in the New Year?

Whether it’s a credit card carrying around extra poundage after the holidays, a student loan that sweats when it walks up the stairs, or a mortgage that requires multiple airplane seats, we’ve got a plan that will whip your debt into shape by making it so skinny, it literally disappears.

Read on for our 5-step debt shape-up guide, and make 2016 the year you shed some serious debt.

When you’re buying your first home, it can be tempting to mentally skip ahead to the fun part where you’re picking out window treatments and hanging your favorite artwork.

However, as anyone with prior experience will tell you, the process of buying a home should begin long before you start planning your epic remodel. As a first-time homebuyer, checking a few boxes early on in the process can help ensure you’re prepared to act when the home you want goes on the market.

Want to know where to start? Here are six essential steps for setting up your home buying experience the right way.