At a time when it can feel like there’s a Walmart, Dollar General, Walgreens or other national chain around every corner, what does it mean to shop small?
It means checking out the new boutique store that carries hand-crafted wooden toys. Or buying a birthday cake from the corner bakery, helmed by a chef who lives on the second floor. It’s the choice to patronize the community’s independent storefronts, as well as local artisans who sell online through sites like Etsy . (Find them via a location search.)
The phrase “shop small” has become something of a rallying cry, synonymous with the weekend after Thanksgiving ever since the inaugural Small Business Saturday took place in 2010. This year’s holiday is set for Saturday, Nov. 30.
And while shoppers may be drawn in by the promise of huge deals available from mass-market retailers on the day before—Black Friday—here are a few reasons why it could be good to keep some of that holiday shopping budget for the little guys.Read more