09/17/2020

SoFi is committed to fighting racism, standing in solidarity with all of our communities, providing space for open dialogue,
as well as taking action as informed allies. We are donating $1 million to organizations that empower people of color and their allies.

popcorn on a blue background

Can Streaming Giants Break Into Bollywood?



Netflix and Amazon Rush to Create Content for India

India implemented some of the world’s strictest lockdown measures to curb the spread of COVID-19. As the nation of 1.3 billion people stayed home, streaming services like Netflix (NFLX), Disney+ (DIS), and Amazon (AMZN) rushed to entertain them.

American companies are pouring money into creating content that appeals to Indian viewers. Netflix, for example, has a plan to spend $400 million on content for India during 2019 and 2020.

Amazon Prime subscriptions went up by 67% in India between mid-March and mid-April. Netflix subscriptions rose 65% during the same period. However, because moviegoing culture is so strong in India, investors are wondering if streaming services will be able to keep up their numbers when the pandemic subsides.

A Strong Moviegoing Culture

In 2019, India’s nearly 3,000 multiplexes generated an estimated $1.4 billion in revenue—a 12% jump from the year before. Most of those ticket sales were from Indian-made movies, and Hollywood movies only accounted for 15% of that amount. A recent survey showed that 82% of people in India miss going to movie theaters during the pandemic.

One reason movie theaters are so popular in India is because Bollywood films feature elaborate song and dance numbers meant to be enjoyed on the big screen. Another reason is that only about half of India’s population has regular internet access.

The Fastest-Growing Internet Market in the World

Streaming giants are not alone in their quest to gain ground in India. Last week, Google (GOOGL) announced a plan to invest $10 billion in India’s digital economy. Facebook (FB), Twitter, (TWTR), and other American tech giants have also rushed to invest in the fastest-growing internet market in the world.

700 million Indian people use the internet regularly, and about the same amount have yet to become digital citizens, but that is rapidly changing. Streaming platforms have a unique challenge in navigating India’s move online. If they can successfully break in to the country’s strong moviemaking and movie-watching culture, there is potential for enormous growth.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS072303


All your finances.
All in one app.

App Store rating

Download on the App Store Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender