SoFi Blog

Tips and news—
for your financial moves.

Financial Planners


Financial Planning

You don’t need big-time finances

to get big-time advice.

Whether you’re just entering
the workforce or preparing for retirement, our
financial planners can advise you based on your
unique needs. Become a SoFi member to
schedule a complimentary 30 min session, or
upgrade to SoFi Plus to unlock unlimited access.*


Log in to make an appointment

If you get SoFi benefits through your employer, log in to your At Work dashboard to make an appointment.


Willie R., Personal Loan member,

Greg P., CFP®, SoFi Financial Planner



Reaching your goals

Get a clear picture of your current financial landscape and the strategies you can use to hit your financial goals.

Build your budget

Learn tactics for maintaining good spending habits.

Borrow the right way

Discover ways to leverage debt positively by balancing repayment and saving for long-term goals.

Save for the future

Understand what it takes to build an emergency fund—while also saving for the future.

Invest smartly

Create an investment strategy that takes into consideration your goals and risk tolerance.

Protect what’s important

Start preparing for unexpected accidents or disability with comprehensive insurance.




Our planners can help you navigate your financial situation.

From paying down debt to buying a home, our financial planners
can help you clarify your financial picture as you prepare for
whatever’s next.

Skilled and experienced

Our team of full-time planners have worked with thousands of clients
and bring years of expertise to every conversation.


An objective viewpoint

As professional fiduciaries, we’re required to keep your best interests
in mind—no upselling, no quotas, no ulterior motives.


Ready for anything

You can come to us with any financial issue, large or small—it doesn’t
need to be an enormous challenge to be worthy of a conversation.


How it works:

Chat with a planner

Start off by downloading the app and setting up a call with one of our planners for an exploratory conversation.

Discover your options

After the chat, your planner will help you analyze your situation and walk through some next steps and alternatives.

Stay on track

Arrange a follow-up chat down the line to talk through your progress. And you can always reach out at any time, too.


Get Your Money Right® with complimentary, customized financial advice today.



FAQs





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student on graduation

Are You a Go-Getter? Ways to Be Successful in College & Beyond

College can be a blast—dinners in the dining hall, late-night gab sessions with the roommates, and weekend parties with the crew. It is an exciting time for self-exploration and learning.

As a college student, you might have more freedom than you’ve ever had before. No parents checking in to make sure your homework is finished or telling you to go to bed and get a good night’s rest. It’s really all up to you. While this transition can be challenging, college can also be a chance for you to grow in your independence.

Oftentimes, the skills you learn in college will be invaluable as you enter the real world—and isn’t that why you’re going to college in the first place? The work you put in during your college career could even lay the foundation for your future success.

So, what do college students need to be successful? There’s no one single guide for how to be successful in college, but these tips could help you make the most of your college years.

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electric car plugged in

A Guide to California’s Zero-Emission Transportation Plan

In our efforts to bring you the latest updates on things that might impact your financial life, we may occasionally enter the political fray, covering candidates, bills, laws and more. Please note: SoFi does not endorse or take official positions on any candidates and the bills they may be sponsoring or proposing. We may occasionally support legislation that we believe would be beneficial to our members, and will make sure to call it out when we do. Our reporting otherwise is for informational purposes only, and shouldn’t be construed as an endorsement.



If you’re like most Americans, you own a car. What’s more, you use that car on a day-to-day basis to get to work, among other errands.

In fact, although we all know that public transit carries a lower ecological impact, car ownership is actually on the rise in America–which spells trouble for our warming planet. Indeed, transportation makes up the single largest source of greenhouse gas emissions in the United States, contributing almost a third of the carbon dioxide, methane, and other gases that are warming our environment.

That’s part of the reason four major, international automakers have struck a deal with the state of California to increase the fuel-efficiency of their fleets over the coming years, agreeing to produce vehicles that see nearly 50 miles per gallon by model year 2026.

The pact comes as a response to White House plans to freeze the more stringent nationwide fuel-efficiency requirements set in motion under the Obama administration, and was also, according to a joint statement, driven by the desire for predictability in manufacturing and lowering consumer costs.

Here’s what you need to know about the new agreement (and California’s greater commitment to environmental stewardship)–including what it means for you as a consumer–and how to find cheaper, greener ways to travel as a whole.

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SoFi Opens New Office in Heart of Seattle Tech Sector

Digital Personal Finance Company To Hire Over 50 Employees Over Next Year

SEATTLE, WASHINGTON – October 28, 2019 – SoFi, the digital personal finance company, announced today the opening of their newest office location in downtown Seattle, Washington. The office, located just five blocks from Pike Place Market, will fit up to 50 full-time staff, including engineers, product managers, and other technical functions. 

SoFi’s Seattle office will join the company’s over 1,400 employees across nine other permanent office locations, including headquarters in San Francisco, in addition to offices in Healdsburg, CA, Cottonwood Heights, UT, Murray, UT, Helena, MT, Claymont, DE, New York, NY, Reston, VA, and most recently added, Jacksonville, FL. 

“In order to continue to serve our over 800,000 members and continue to build a full financial services platform, we need to recruit the best talent the country has to offer,” said Anthony Noto, CEO of SoFi. “Seattle has and continues to be an epicenter for technology, attracting talent that connects with our mission of helping people get their money right.”

SoFi has released a number of new products in 2019, joining its suite of lending products, including SoFi Invest, the only platform to offer automated and active investing in stocks and ETFs, plus crypto trading. SoFi Money® was also released to the public earlier this year, with high interest, no account fees, and unlimited ATM reimbursements. This year, SoFi relaunched its home loans product, and introduced SoFi Private Student Loans

About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 800,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, future home of the Los Angeles Chargers and the Los Angeles Rams, opening in July 2020. For more information, visit SoFi.com or download our iOS and Android apps. 

Contact
[email protected] 

DISCLOSURES

SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 1121636. (www.nmlsconsumeraccess.org). Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612.

“SoFi Invest” is the brand name for brokerage products and services offered through SoFi Securities LLC (SFS), Member FINRA/SIPC. SoFi Money® is a product of SFS. Advisory services offered through SoFi Wealth LLC (SFW), an SEC Registered Investment Adviser. SFS and SFW are affiliated companies under the common control of Social Finance, LLC (SoFi). Neither SoFi nor its subsidiaries are a bank.

Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Clearing and custody of all securities are provided by APEX Clearing Corporation. Information on SoFi Wealth available in the firm’s Form ADV Part 2 Brochure on the SEC’s website.

The cash balance in SoFi Money Accounts is swept to one or more program banks where it earns a variable rate of interest and is eligible for FDIC insurance. FDIC Insurance is not provided until the funds arrive at partner bank. There are currently six banks available to accept these deposits, making customers eligible for up to $1,500,000 of FDIC insurance (six banks, $250,000 per bank). If the number of available banks changes, or you elect not to use, and/or have existing assets at, one or more of the available banks, the actual amount could be higher or lower. For more information on FDIC insurance coverage, please visit www.FDIC.gov. Customers are responsible for monitoring their total assets at each of the Program Banks to determine the extent of available FDIC insurance coverage in accordance with FDIC rules. The deposits in SoFi Money or at Program Banks are not covered by SIPC.

Cryptocurrency trading to be offered through SoFi Digital Assets, LLC. Important: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile and involve a high degree of risk.

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American flag with books

Republican Presidential Candidate Bill Weld’s Stance on Education and Student Debt

In our efforts to bring you the latest updates on things that might impact your financial life, we may occasionally enter the political fray, covering candidates, bills, laws and more. Please note: SoFi does not endorse or take official positions on any candidates and the bills they may be sponsoring or proposing. We may occasionally support legislation that we believe would be beneficial to our members, and will make sure to call it out when we do. Our reporting otherwise is for informational purposes only, and shouldn’t be construed as an endorsement.



Bill Weld , the former governor of Massachusetts, was the first Republican to announce that he’s running against President Donald Trump in the election primaries. Weld has historically supported education, in particular online education and training programs.

Who is Bill Weld, what are his positions on the major issues, and what exactly is his stance on education and student debt? Let’s dive in.

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