SoFi Blog

Tips and news—
for your financial moves.

How to Level Up Your Investment Strategy in 2024

You may not be super new to investing, but is your portfolio mostly concentrated in one type of investment?

Perhaps it’s stocks, maybe you’ve snuck in some exchange traded funds, or ETFs, which allow you to invest in a basket of things. Whatever your portfolio looks like at the moment, the central question you should ask yourself is this: Is it diversified and balanced?

In the simplest terms, diversifying your portfolio means you don’t put all your eggs in one basket. That way, if there’s market volatility, your hard-earned money may be more protected, or that’s the idea, at least.

Diversifying has the potential to help you reach your financial goals faster. For example, you may allocate a portion of your investment budget to riskier categories, like growth stocks, which are companies that have a lot of growth potential. You then balance out that allocation with traditionally safer, lower-yielding investments like bonds. Again, not all eggs are in one basket, but some of those eggs could produce some juicy returns.

How you allocate your portfolio also has something to do with your phase of life, and what you’re trying to achieve.Younger people’s portfolios may be more geared toward high returns, while people closer to retirement may prefer investments that bring in a lower-risk, regular return.

What Different Asset Classes Can Offer You

The first step to diversifying is to understand all the different types of investments you may have access to. That’s essentially all asset classes are: a group of investment types with certain characteristics.

No doubt you know about stocks, or equities; they’re an asset class. You can invest in single companies, tracker funds that follow certain industries, or even the whole market. Many people who are invested in the markets also own bonds, or fixed income, which traditionally provide a lower-risk, and lower return.

If you feel less comfortable outside of these two, read on.

Money market funds are very liquid investments, which means they can be easily and quickly converted back into cash.

Commodities include oil, gold, agricultural products like dairy, or wheat. Different commodities are correlated with different economic factors. For example, demand for oil is related to global economic growth, as well as supply of the fossil fuel from oil-producing nations. Meanwhile, gold is a traditionally considered a safe haven asset that investors often flock to in times of market turbulence.

In real estate investing, you’re betting on rising property values, or generating income through rents. You can also put money into this category through real estate investment trusts, which are traded on the market. Real estate is traditionally less correlated to the market.

Diversifying your portfolio is important, but it’s okay to feel overwhelmed by just how much is out there. Did you know SoFi offers you access to certified financial planner professionals to plan for your future? Learn more about how to book your first consultation here.

Like SoFi’s content? Follow On the Money by SoFi on MSN.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA(www.finra.org)/SIPC(www.sipc.org).
Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser.
​​Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to lending products contained herein should not be construed as an offer to sell, solicitation to buy or a pre-qualification of any loan product offered by SoFi Lending Corp and/or its affiliates.
SoFi doesn’t provide tax or legal advice. Individual circumstances are unique. Consult with a qualified tax advisor or attorney about your specific needs.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Only offers made via ACH are eligible for the match. ACATs, wires, and rollovers are not included. Offer ends 12/31/23.

Read more

SoFi At Work TheFreshMarket

 

EMERGENCY SAVINGS

How to keep cool
when life heats up.

Emergency savings through a SoFi Checking and Savings account can bring the chill when you’re in
hot water.

Sign up now

{/* RTB side by side simple w. CTA */}

Emergencies–handled.

The Fresh Market has partnered with SoFi at Work to offer our team members valuable financial well-being resources. This one’s easy—just sign up for a SoFi Checking and Savings account, start saving—then get quick access to cash when you need it most.

Sign up now

{/*RTB 4 column */}

Savings–made easy.

Set it, forget it—
then start saving.

Set up recurring monthly contributions to your emergency savings through a SoFi Checking and Savings account—no account fees*, no catch.

Start small and
watch it grow.

Save as much as is comfortable for you—even just $10-$20 a paycheck can help you reach your goals.

Enjoy your contributions growing faster.

SoFi’s APY rates are designed to help you expand your emergency savings quickly so you can get ahead.

Win-win with
cash benefits.

Get up to $75 by making deposits to your emergency savings, connecting to direct deposit, or reaching a $100 balance by 4/20/24.

{/* RTB side by side w. icons */}

How it works.

Setting up your emergency savings couldn’t be easier, and getting access to your cash when you need it is just as simple.

Sign up for a SoFi Checking and Savings account, if you don’t have one already.

Set up Direct Deposit—with just $10-$20 per paycheck, you can start building your emergency savings.

Access funds from your emergency savings when you need them. You can use your SoFi debit card to cover costs directly or to withdraw cash from any one of 55,000+ ATMs nationwide.‡

{/* RTB side by side w. Icons */}

You could get up to $75 deposited
to your emergency savings.

Connect to direct deposit, get $25.

Make three deposits, get $25.

Reach a $100 savings balance, get $25.

{/* Horizon */}

{/* Contact Us Below Horizon */}

Start your
emergency savings
today
and get
peace of mind—
free.


Have questions? Just reach out to SoFi’s dedicated support team at
833-277-7634 or [email protected]

Sign up now

Read more

Home Loans $1495 Offer 1

With a SoFi Mortgage, you’re eligible for a $1,495 credit at closing.^

As a loyal SoFi member, you’re selected to receive this offer. Plus, close faster than the industry
average1 and you could save with competitive rates.


View your rate

Why SoFi? Our mortgage loans
fund with benefits.



  • Turn home equity into cash

    Consolidate high-rate debt or finance home improvements with a cash-out refinance.



  • Flexible term options

    Choose from 10-, 15-, 20-, and 30-year fixed terms5-8 with down payment rates as low as 3% for first-time buyers.





  • Close on time, guarantee

    Buying a home can be stressful. Our on-time close guarantee offer provides peace of mind, backed by $5,000 if your loan doesn’t close as promised.



  • Exclusive Member Discount

    Receive a special $1,495 credit at closing for being a loyal SoFi member ^



Apply online or call for a complimentary
mortgage consultation.

Just call (833)-438-7634 to get in touch with our Mortgage Loan Officers. Ready to jump in? Pre-qualify online.


Get pre-qualified


Read more
TLS 1.2 Encrypted
Equal Housing Lender