Twitter Connects Users To Shopify Merchants
Twitter (TWTR) has announced a partnership with Shopify (SHOP) that will provide the ecommerce company another pathway toward connecting with potential customers. The social network company will create a sales channel app for Shopify’s US merchants that allows them to take advantage of features such as product catalog tools. The setup currently allows for the choice of Twitter Shops, a Shop Spotlight, or a Location Spotlight. Eventually more than one feature will be available at the same time.
The new app allows users to sync their product catalogs to Twitter, which is intended as an improvement over the former manual process.
Orders Via Partners Soar
The news should be well-received by Shopify sellers as the ecommerce company saw orders via its partner integrations quadruple during Q1.
Market observers contend that the partnership is powerful because it facilitates the progression from the conversations about products that happen on Twitter, to purchases. In this manner, the merchants follow the customer, rather than the other way around. With the social media giant claiming 6.5 billion tweets about businesses in 2021, the potential for sellers may be substantial.
A New Shopping Experience
Consumers may benefit from the ease of going from idea to purchase, with a company’s website just a Twitter click away. They will also be able to get basic information on companies using Twitter’s Location Spotlight, which will display contact information and store hours.
In this manner, as consumers engage in conversations on Twitter, the opportunity to efficiently act on purchase advice may benefit Shopify merchants and customers alike. Shoppers are likely to see similar integrations pop up elsewhere, such as Tap to Pay on iPhones (AAPL) and local inventory on Google. As these partnerships proliferate, the ecommerce landscape will continue to evolve — perhaps offering a more efficient and engaging shopping experience.
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.