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as well as taking action as informed allies. We are donating $1 million to organizations that empower people of color and their allies.

SoFi Blog

Tips and news—
for your financial moves.

What do ‘Bankless’ and ‘Great’ Mean to us? Our CEO breaks it down.

We created SoFi to do something huge – transform a retail-banking paradigm that hasn’t changed for 50 years. We want the world to demand something better than the old transactional and impersonal financial model. We want to deliver a solution that integrates money, career and relationships – the things that really matter to people. For the first time in SoFi’s history, we have used mainstream media to get our message out using two key themes: “Bankless” and “Great”. I want to talk about what these themes mean to us.

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Why SoFi is Betting on a Bankless World

We recently hit the streets to ask people how they feel about their banks. The responses weren’t surprising:

“I don’t think my bank cares much about me.”

“I’ve never recommended my bank to anyone.”

“I don’t really trust banking institutions in general.”

Beating up on banks has become a national pastime. Yet what’s crazy is how long we’ve put up with it – the nickel-and-dime fees, the bad customer service, the being treated like a number. Most of us don’t even switch banks when we get fed up —it’s too much hassle, and aren’t they all the same anyway?  

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