Most companies today wouldn’t think of operating without a thoughtfully crafted mission statement. But when it comes to running our own careers, too many of us skip this crucial step.
A mission statement is a declaration of the organization’s core purpose, usually encompassing what the business does, how it does it and who it does it for. It’s brief, focused, and serves as a guiding principle for the company’s employees.
For example, Amazon’s mission statement is: “To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Sounds about right, doesn’t it?Read more