SoFi Looks Ahead to 2020



Earlier today, SoFi hosted a small group of press to talk about what we accomplished in 2019 and what we have planned for 2020 with our CEO Anthony Noto—while getting a chance to show off our shiny new digs in downtown San Francisco. We thought you might be curious to hear what he talked about, too!

Some #HumbleBrags


2019 was an epic year for SoFi. It was the year we propelled ourselves from mainly a desktop lending company to a full-service financial provider that can help you Get Your Money Right™. Some of our favorite highlights include:

•  We launched five (!!) new products: SoFi Money, SoFi Invest, SoFi Private Student Loans, SoFi Relay, and our new and improved SoFi Home Loans.

•  We welcomed lots of new teammates to SoFi, opening new offices in Seattle and Jacksonville—and our very first official San Francisco HQ. (Quick plug: we’re hiring!)

•  We added four SoFi-branded ETFs and crypto trading to SoFi Invest, making it the only investment platform to offer active, automated, crypto, and ETF trading all within one place.

•  We announced a $500M strategic growth investment led by Qatar Investment Authority.

•  We took the field with a little project we’re calling SoFi Stadium.

So, What’s Next?


A whole lot. Though student loan debt has climbed to a record $1.6T, we don’t want it to hold you back from doing things like buying homes and investing. This year, we’re doubling down on our mission of helping you achieve financial independence to realize your ambitions—by giving you the tools to Get Your Money Right™!

While 2019 was the year of launches, 2020 is the year we make these products even better on all fronts—speed, selection, content, and convenience. That means making it easier than ever to borrow, save, spend, invest, and protect your money with SoFi.

One of the ways this goal comes to life is in working with the right partners to bring you the best in technological innovation, security, and enhanced benefits. That’s why we’ve announced today that we’re working with Mastercard on a multifaceted partnership to offer a suite of products and in-person experiences to our members.

The partnership will initially focus on the SoFi Money™ debit card, for which Mastercard will now be the exclusive card network.

With Mastercard, we will leverage their stellar payments network to develop new products, benefits, and experiences for you. As part of the new partnership, Mastercard will also be the exclusive card network for SoFi’s upcoming credit card product. Members holding certain SoFi and Mastercard products will be able to take advantage of an enriched fan experience at SoFi Stadium, opening in Los Angeles later this year.

We’re very excited for what 2020 will bring, and we’re as grateful as ever that you’re here with us! Keep checking this space to learn more about what’s to come.


SoFi Loan Products
SoFi loans are originated by SoFi Lending Corp (dba SoFi), a lender licensed by the Department of Business Oversight under the California Financing Law, license # 6054612; NMLS # 1121636 . For additional product-specific legal and licensing information, see SoFi.com/legal.

SoFi Money®
SoFi Money is a cash management account, which is a brokerage product, offered by SoFi Securities LLC, member FINRA / SIPC .
Neither SoFi nor its affiliates are a bank.
Advisory services are offered through SoFi Wealth, LLC a registered Investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. “SoFi Invest” is the brand name for: (1) brokerage products and services offered through SoFi Securities LLC (SFS) Member FINRA/SIPC including SoFi Money®, (2) advisory services offered through SoFi Wealth LLC (SFW) an SEC Registered Investment Adviser, and (3) cryptocurrency services offered through SoFi Digital Assets, LLC (SDA). SFS, SFW, and SDA are affiliated companies under the common control of Social Finance, Inc. (SoFi).


ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


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