SoFi Looks Ahead to 2020

Earlier today, SoFi hosted a small group of press to talk about what we accomplished in 2019 and what we have planned for 2020 with our CEO Anthony Noto—while getting a chance to show off our shiny new digs in downtown San Francisco. We thought you might be curious to hear what he talked about, too!

Some #HumbleBrags

2019 was an epic year for SoFi. It was the year we propelled ourselves from mainly a desktop lending company to a full-service financial provider. Some of our favorite highlights include:

•  We launched five (!!) new products: SoFi Checking and Savings, SoFi Invest, SoFi Private Student Loans, SoFi Relay, and our new and improved SoFi Home Loans.

•  We welcomed lots of new teammates to SoFi, opening new offices in Seattle and Jacksonville—and our very first official San Francisco HQ. (Quick plug: we’re hiring!)

•  We added four SoFi-branded ETFs and crypto trading to SoFi Invest, making it the only investment platform to offer active, automated, crypto, and ETF trading all within one place.

•  We announced a $500M strategic growth investment led by Qatar Investment Authority.

•  We took the field with a little project we’re calling SoFi Stadium.

So, What’s Next?

A whole lot. Though student loan debt has climbed to a record $1.6T, we don’t want it to hold you back from doing things like buying homes and investing. This year, we’re doubling down on our mission of helping you achieve financial independence to realize your ambitions!

While 2019 was the year of launches, 2020 is the year we make these products even better on all fronts—speed, selection, content, and convenience. That means making it easier than ever to borrow, save, spend, invest, and protect your money with SoFi.

One of the ways this goal comes to life is in working with the right partners to bring you the best in technological innovation, security, and enhanced benefits. That’s why we’ve announced today that we’re working with Mastercard on a multifaceted partnership to offer a suite of products and in-person experiences to our members.

The partnership will initially focus on the SoFi Checking and Savings™ debit card, for which Mastercard will now be the exclusive card network.

With Mastercard, we will leverage their stellar payments network to develop new products, benefits, and experiences for you. As part of the new partnership, Mastercard will also be the exclusive card network for SoFi’s upcoming credit card product. Members holding certain SoFi and Mastercard products will be able to take advantage of an enriched fan experience at SoFi Stadium, opening in Los Angeles later this year.

We’re very excited for what 2020 will bring, and we’re as grateful as ever that you’re here with us! Keep checking this space to learn more about what’s to come.

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ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.

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