What do Tina Fey, Justin Timberlake, and Ellen DeGeneres have in common? Aside from being excellent and hilarious entertainers, each of these influencers has done an exceptional job with personal branding.
Though the meaning has fluctuated over the years, what I mean by “personal branding” here is your unique promise of value. That is—your personal brand is the story only you are able to tell. It’s the one that makes you stand out from the rest of the pack.Read more