women at hotel front desk

Hotels Focus on Entertainment to Attract Clientele

“Resortainment” Takes Off

The pandemic shook up the way people live, work, and travel. As the restrictions ease, companies are attempting to recalibrate to the new norm. Trends in the hotel industry reflect the impact COVID-19 has had on its current clientele. Interest in vacation travel has surged, while business travel remains below prepandemic levels.

In response to this shift, many hotels are putting their focus on the leisure traveler. They hope to attract these guests through offers of “resortainment.”

Entertainment Partnership

Hotels and resorts are endeavoring to provide enticing experiential offerings to guests. That may be as simple as a rooftop bar and minigolf, to the more ambitious theme park option.

Spain’s Melia Hotels is one such operation looking to grab market share by using entertainment as a magnet. It has partnered with Florida-based Falcon’s Beyond Global to build out attractions like interactive theaters, virtual-reality games, and theme parks at some of its 380 hotels. To this end, the companies will launch two new brands, Falcon Beyond Destinations and Falcon’s Resorts by Melia.

Fickle Clientele

As COVID-19 restrictions wane and life regains some normalcy, companies will attempt to predict consumer behavior. The risk for hotels putting bets on the leisure traveler is that the recent surge in travel may not be sustained once the rush spurred by pent-up demand subsides. Likewise, it may be too early to call long-term trends for business travel.

In the meantime, for vacationers looking to have some fun, it seems there will soon be more appealing options to choose from.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

Sign up

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

James Flippin ABOUT James Flippin James Flippin is the son of a financial advisor who grew up hearing and learning about bond yields, interest rates, the stock market, and the ins and outs of Wall Street. After stints as a licensing and business broker for Marcus and Millichap in New York City, James moved into broadcasting and became a reporter and anchor. He covered crime, politics, finance, and tech at NBC News Radio while working part-time as a producer for SiriusXM. James graduated from the University of Delaware with a bachelor’s degree in political science and economics. He's also an accomplished podcaster with over 10-years of experience.

TLS 1.2 Encrypted
Equal Housing Lender