Holograms Slowly Become New Workplace Tool

Holograms Slowly Become New Workplace Tool

Google, WeWork, Microsoft Chase Holograms

Google (GOOGL), WeWork, and Microsoft (MSFT) are among the large tech companies that want to bring holograms to the workplace. Betting virtual workers are sick of Zoom (ZM) calls and would prefer a three-dimensional image of coworkers, they are stepping up their efforts.

Bringing holograms to the masses has failed to take off so far, largely because of the expense associated with the technology. Nevertheless, the companies entering the sector say holograms, and the necessary technology to support them, will soon be commonplace in conference rooms across the globe. The tech companies had been working on 3D representations of people prior to the pandemic, but the shift to remote work prompted them to accelerate development.

Holograms Coming to an Office Near You

Shared office space company WeWork recently inked a partnership with hologram tech company ARHT Media (ARHTF) to equip 100 WeWork offices with hologram technology. The results of the partnership are rolling out this month in New York, Los Angeles, and Miami. The goal is to have holograms in buildings in 16 locations across the globe.

Meanwhile Google announced Project Starline in May, which combines computer vision, machine learning, spatial audio, and hardware to take video conferencing to the 3D level. Project Starline is being used only in Google offices, but the internet search giant plans to begin testing it with enterprise partners later this year. Microsoft Mesh, which the software company announced in March, delivers 3D images of people and content in smart glasses and other devices.

Not for Everyone

Tech companies have high hopes for holograms, but they may not be well suited for every business interaction. At least in the early stages, the technology may work best for recorded events rather than live ones. With the latter, the complexity and logistics required could prove too much to overcome. As the cost decreases and the technology improves, that may change.

Holograms promise to improve on telephone and video conferencing, giving people the ability to read body language and catch cues that otherwise go unnoticed. Google, WeWork, and Microsoft are making big bets that remote work is here to stay and that holograms will play a role in that shift. It will be interesting to watch how the technology and the market advance.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

Sign up

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

ABOUT Meg Richardson Meg Richardson is a writer specializing in markets, technology, and personal finance. She loves breaking down seemingly complex ideas and making them readable and interesting for everyone. She holds an MFA in writing from Columbia University. When she is not writing about finance, she enjoys running in Central Park and drawing cartoons.

TLS 1.2 Encrypted
Equal Housing Lender