SoFi Blog

Tips and news—
for your financial moves.

The Power of Personal Branding

Personal branding—the practice of educating key decision-makers about your unique value—is more important now than ever. Yet, getting a good grasp of the techniques used to build a personal brand can be tricky. How is a personal brand best created? How does one begin to understand its principles? And where should the line between branding and self-promotion be drawn? We’ve got answers.

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Nurse Member Nicole on Making a Difference In the Lives of Others By Prioritizing “You”

Name: Nicole Gaines                                                                                                     

Locale: Nashville, TN                                                                                                    

Alma Maters: UC Chattanooga & Cumberland University                                                

By Day: Registered Nurse at Vanderbilt Medical Center                                                                                               

SoFi Member Since: 2015                                                                                             

Approximate SoFi Loan: $37,000                                                                                    

SoFi Savings: ~$500/month

Nicole Gaines is a single mother, full-time nurse, dedicated daughter, community volunteer, and bikini contest competitor. Needless to say, she is the definition of success. Nicole shares that her secret is in making it a priority to take care of herself in order to take care of others.

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Election Watch 2016: Millennial Money Edition

Millennials are positioned to make a big impact in this year’s presidential election—if they turn out to vote.

  • Young voters were a key factor in the election of Barack ObamaObama won 66 percent of the under-30 vote in 2008 and 60 percent in 2012.
  • Young voter turnout increased substantially in the last two elections. About half of eligible voters aged 18-29 voted in the 2008 and 2012 presidential elections, compared to less than 40% of voters that age during the 1990s.
  • Young voters have the numbers to make a difference. For the first time, the millennial voting population equals that of baby boomers.

Today’s 20- and 30-somethings are facing unprecedented financial challenges, like unemployment, stagnant wages, and student loan debt. This year’s election is a huge opportunity for young voters to make their voices heard. The presidential candidates are talking (a lot) about finances and the economy, and our next president’s actions will likely have a big impact on everyone’s financial future.

Check out our guide below to the 2016 presidential candidates and their stances on the issues that impact young professionals’ financial health.

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