US flag with podium

Campaigns and Media Companies Adjust to a Unique Election Season



Facebook’s New Stance on Political Ads

Facebook announced yesterday that the company will ban new political ads from running on its platform during the week leading up to the presidential election on November 3. Ads submitted before October 27 will still be permitted to run until election day.

This marks somewhat of a shift in the company’s philosophy about political ads. Until this decision, Facebook’s CEO Mark Zuckerberg felt strongly that Facebook and Instagram should not regulate political ads. This is different from some other social media platforms’ approaches. Twitter (TWTR) and Pinterest (PINS), for example, ban all political ads.

Providing Information for Facebook Users

Facebook also announced that it will remove posts that discourage people from voting by saying they could catch COVID-19. For posts that hint that voting could be dangerous because of the pandemic, but do not specifically say voters will be at risk of catching COVID-19, Facebook said it will attach links to authoritative information about the virus.

Facebook will permit posts questioning the legitimacy of the election, but these posts will also have links to information about voting attached.

Campaigns Reach Voters Through Streaming

Because large political rallies are less viable this year, campaigns are looking for creative ways to target specific groups while they are at home on their couches. In addition to social media, politicians on both sides of the aisle are turning to video streaming services as a way to reach voters. Ads on these platforms are cheaper than traditional TV spots. They also allow campaigns to tailor their messaging to a more specific audience.

Reaching voters virtually is more important than ever for political candidates this year. Both campaign strategists and media companies will be experimenting with new strategies during an election season like no other.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS090402


All your finances.
All in one app.

App Store rating

Download on the App Store Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender