Block Says Grab Some Bitcoin With Your Shake Shack Burger

Fast Food Has Taste for Blockchain

Promotions are nothing new for the fast-food industry, which often includes limited-time menu options and similar offers. As companies look to reach a younger audience, this can sometimes include the use of new technology to boost consumer interaction.

The latest promotional trend involves blockchain technology such as cryptocurrency and non-fungible tokens (NFTs). Burger King (QSR) gave customers the chance to win one bitcoin (BTC) with eligible promotions last year, while McDonald’s created an NFT to coincide with the 40th anniversary of the McRib sandwich. Now, Shake Shack (SHAK) is partnering with Block (SQ) in a Bitcoin promo.

Shake Shack’s Bitcoin Rewards

According to Shake Shack executives, it is offering a cash-back rewards program involving Bitcoin as a way to explore if customers would like the option to pay in crypto. In order to participate, customers must use Cash App’s debit card that’s known as Cash Card. Cash App is a popular digital payment service offered by Block, which is run by Jack Dorsey, who co-founded Twitter (TWTR).

Qualifying purchases using the card at Shake Shake will then earn 15% of the order amount back in bitcoin. The plan is to run the promotion through this month’s mid-way point. Shake Shack maintains this promo will make people more likely to use cryptocurrency.

How Block’s Dorsey Sees Crypto

Jack Dorsey co-founded Block in 2009, several years after the Twitter platform began its journey. He has been outspoken in his support of Bitcoin, and expresses hope the digital currency could play a role in achieving world peace. Dorsey has compared Bitcoin to the early stages of the internet in terms of its transformative potential.

Meanwhile, Shake Shack notes it’s a sort of guessing game when running promotions and investing in different areas. Executives explain they look to place bets on “meaningful” things in order to avoid wasting resources. Buying a burger because you’re hungry is well established — getting a side of bitcoin is the flavor of the month.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

Sign up

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

ABOUT Meg Richardson Meg Richardson is a writer specializing in markets, technology, and personal finance. She loves breaking down seemingly complex ideas and making them readable and interesting for everyone. She holds an MFA in writing from Columbia University. When she is not writing about finance, she enjoys running in Central Park and drawing cartoons.

TLS 1.2 Encrypted
Equal Housing Lender