Best Affordable Places to Live in Arkansas in 2025
Best Affordable Places to Live in Arkansas in 2025

(Last Updated – 02/2025)
Arkansas is known for its natural beauty and Southern hospitality, but it’s also one of the most affordable places to live in the United States, especially when it comes to housing. Depending on where you decide to settle down, you can enjoy city, country, mountain, or lake life — or something in between. And the economy is as diverse as the landscape, ranging from agriculture to aerospace and defense.
You’ll also find it’s easy to fill your free time. There’s plenty to do in the Natural State, whether you’re ready to spend a day fishing or hiking in the great outdoors, checking out a museum or a theater performance, shopping, dining, or just hanging out in the neighborhood.
Best Places to Live in Arkansas
Looking for that special place where you can live your best life? No matter what age and stage of life you’re in — whether you’re just getting into your first home or you’re ready to retire — you’ll likely be able to find something that suits your needs in Arkansas. Here’s our roundup of some of the best places in Arkansas to live.
Best Affordable Places to Live in Arkansas
One of the big pluses of living in Arkansas is that almost anywhere you choose to buy or rent, the cost can be affordable. These five cities are all known for their quality of life, but they also have affordable home prices, so you won’t have to blow your budget.
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1. Little Rock
Photo credit: iStock/Sean Pavone
Little Rock is Arkansas’ capital and its most-populated city, so you can expect to find a wide range of activities, amenities, and job opportunities. The city has several museums dedicated to its rich history, and there are plenty of places where you can see live music performances. Or you can head outside and explore Little Rock’s many parks and trails.
Population: 203,842
Median Household Income: $60,583
Cost of Living: 85% of U.S. average
Median Rent Price: $1,067
Home Price-to-Income Ratio: 3.4
Average Property Tax: 0.81% of property value
Housing Affordability: The average home value in Little Rock has gone up a bit over the past year and is comparable to the median for the state, but is still almost $100,000 under the national average.
2. Bryant
Bryant is known for its small-town charm, and many residents find its location — close to Little Rock’s big-city amenities but also some of the state’s most popular parks — is just right.
Population: 21,877
Median Household Income: $83,219
Cost of Living: 83% of U.S. average
Median Rent Price: $973
Home Price-to-Income Ratio: 2.9
Average Property Tax: 0.659%
Housing Affordability: The average home value is up a bit in Bryant, year over year, and the rental market is warm, but the home price-to-income ratio shows costs are still in the healthy range. If you’re looking to buy in Bryant, go through the mortgage preapproval process to get a sense of what your budget can bear and what type of mortgage terms you might be eligible for.
3. Lowell
Lowell is located in the far northwest corner of the state, in the Ozark Mountains. Though it still has a bit of a rural feel, and the landscape is diverse and scenic, it’s also a growing city, and the region offers lots of shopping, dining, and entertainment options.
Population: 11,466
Median Household Income: $92,986
Cost of Living: 87% of U.S. average
Median Rent Price: $1,080
Home Price-to-Income Ratio: 3.7
Average Property Tax: 0.631%
Housing Affordability: The average home value in Lowell is higher than in some other Arkansas locations, but it’s still well below the national average. Rent prices are up year over year, as Lowell’s rental market is heating up.
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Best Places to Live in Arkansas for Families
Families looking for easy access to shopping, dining, and activities for kids may find these three cities are a good fit.
1. Centerton
Photo credit: Wikimedia Commons/Brandonrush , Creative Commons CC0 1.0 Universal
Every member of the family should be able to find something to like about Centerton, with its mountain-biking trails and golfing, shopping and dining, many parks, and even a city pool. Parents also appreciate the city’s good schools. And home prices in Centerton tend to be more affordable than in nearby Bentonville and other popular cities in this area.
Population: 23,953
Median Household Income: $112,920
Cost of Living: 85% of U.S. average
Median Rent Price: $1,436
Home Price-to-Income Ratio: 3.0
Average Property Tax: 0.631%
Housing Affordability: The average home value in Centerton is up year over year, but the home price-to-income ratio shows that costs are still manageable for most residents. The median rent price is also up, and the rental market is still warm.
2. Rogers
Photo credit: iStock/Michael Warren
Rogers, home of the very first Walmart store, is another family-friendly city in the fast-growing Northwest Arkansas region. Along with good shopping and dining, Rogers offers several unique experiences for kids and parents: They can cheer for the Double-A Northwest Arkansas Naturals baseball team at their downtown stadium. They can visit the Daisy Airgun Museum and the Arkansas Air & Military Museum. And they can enjoy live concerts at the Walmart Arkansas Music Pavilion.
Population: 74,035
Median Household Income: $82,993
Cost of Living: 88% of U.S. average
Median Rent Price: $1,182
Home Price-to-Income Ratio: 4.3
Average Property Tax: 0.63%
Housing Affordability: The average home value in Rogers rose in the past year but is still lower than the average home value nationwide. Rent prices are down from last year, reflecting the cool rental market.
3. Bentonville
Photo credit: iStock/Larry Fleury
Bentonville is at or near the top of every “best of Arkansas” list for many reasons. Besides enjoying the beautiful mountain views, you’ll find there’s a lot for kids and adults to do in this growing city. And parents will be drawn to the well-regarded schools. Home costs are higher in Bentonville than in many other areas of the state, but the overall cost of living is lower than the U.S. average.
Population: 59,471
Median Household Income: $108,465
Cost of Living: 87% of U.S. average
Median Rent Price: $1,238
Home Price-to-Income Ratio: 4.3
Average Property Tax: 0.631%
Housing Affordability: Home values are up in Bentonville, and the current price-to-income ratio is creeping up. While rents are up year over year, the market is currently cooling.
Best Places to Live in Arkansas for Young Adults
Hoping to find a city with a thriving job market, a low cost of living, and fun things to do in your free time? Here are five locations that may offer the lifestyle you’re looking for.
1. Fort Smith
Photo credit: iStock/DenisTangneyJr
Fort Smith embraces its history as a former military post in a frontier town, and the military still has a strong presence there. The city also is known for its popular farmers market, eclectic dining scene, and a wide range of outdoor activities.
Population: 89,770
Median Household Income: $52,692
Cost of Living: 75% of U.S. average
Median Rent Price: $852
Home Price-to-Income Ratio: 3.37
Average Property Tax: 0.68%
Housing Affordability: The average home value and median rent price are both lower in Fort Smith than in most locations in the state. Lower home values may help you find a home that fits your budget, which may make it easier to qualify for a mortgage.
2. Jonesboro
Photo credit: iStock/BOB WESTON
Jonesboro is another fun college town, with many activities centered around Arkansas State University. There’s also plenty to do outdoors, including hiking, cycling, fishing, and boating. And the city has a diverse and thriving job market.
Population: 80,650
Median Household Income: $52,559
Cost of Living: 83% of U.S. average
Median Rent Price: $926
Home Price-to-Income Ratio: 4.0
Average Property Tax: 0.60%
Housing Affordability: If affordability is on your list of “must-haves,” Jonesboro is worth checking out. The average home value is up a wee bit year over year, but costs are still lower than the state average. Rent prices were up year over year, but the market is cooling off.
3. Farmington
Picturesque Farmington sits in a valley with views of the Boston Mountains, which are part of the Ozarks. The city is just a short drive to Fayetteville (whether for work or football), but it also has its own popular restaurants and activities, and a lovely downtown district.
Population: 9,761
Median Household Income: $88,541
Cost of Living: 84% of U.S. average
Median Rent Price: $1,223
Home Price-to-Income Ratio: 3.6
Average Property Tax: 0.59%
Housing Affordability: Home and rental costs have both gone up in Farmington over the past year, but home values are still significantly lower than the national average. If you’re shopping for your first home, make sure you understand the difference between mortgage prequalification and preapproval.
Best Places to Live in Arkansas for Retirees
These five Arkansas cities have a lot to offer, whether you’re hoping to ramp things up in retirement or slow things down.
1. Hot Springs
Photo credit: iStock/Sean Pavone
Hot Springs’ charm and manageable cost of living would make it a good place for just about anyone to settle down. But the city’s natural thermal springs and its focus on wellness may be especially appealing to retirees.
Population: 37,994
Median Household Income: $69,953
Cost of Living: 86% of U.S. average
Median Rent Price: $1,167
Home Price-to-Income Ratio: 3.4
Average Property Tax: 0.53%
Housing Affordability: Home prices rose steadily in Hot Springs during the pandemic before flattening out. The average home value is still higher than average for the state but well below the U.S. average. Understanding the different types of mortgage loans available to you can help you keep your options open. Rent prices are down over the past year, and the rental market is expected to continue trending downward.
2. Bella Vista
Photo credit: iStock/Wirestock
Bella Vista started out as a resort town and retirement village in the foothills of the Ozarks, near the Missouri border. And though it became a full-fledged city in 2008, it still has a laid-back, relaxing vibe. Besides its lakes and golf courses, it is also known for its biking trails and, of course, the beautiful views that inspired the city’s name. (If you’re interested in the region, but open to cities in other nearby states, you can check out the cost of living by state for each.)
Population: 32,368
Median Household Income: $85,932
Cost of Living: 86% of U.S. average
Median Rent Price: $1,316
Home Price-to-Income Ratio: 4.0
Average Property Tax: 0.63%
Housing Affordability: The average home value in Bella Vista is higher than in some other Arkansas cities, but prices seem to be stabilizing. And the average home value is still under the U.S. average. Rents have seen ups and downs in recent years, but the market outlook is currently cool.
3. Arkadelphia
Arkadelphia, also known as “the Delph,” is a welcoming city with plenty for retirees to enjoy, including an arts center where locals can display their art and a twice-a-week seasonal farmers market. It’s also home to two universities.
Population: 10,255
Median Household Income: $42,430
Cost of Living: 82% of U.S. average
Median Rent Price: $741
Home Price-to-Income Ratio: 4.0
Average Property Tax: 0.61%
Housing Affordability: The rental market is tight in Arkadelphia, but rents are still notably low. The average home value is up, but it is still much lower than the average for the state.
💡 Quick Tip: If you refinance your mortgage and shorten your loan term, you could save a substantial amount in interest over the lifetime of the loan.
Best Places to Live in Arkansas Near the Water
Keep these locations in mind if a home on the water, near the water, or with a water view is one of your house-hunting priorities.
1. Russellville
Photo credit: iStock/Michael Dean Shelton
Though Russellville is a popular tourist destination (thanks to its proximity to beautiful Lake Dardanelle and four state parks), it’s also a fun place to live, with an annual fall festival, a Center for the Arts that hosts concerts and theater productions, and the Centerville Dragway for racing fans.
Population: 29,338
Median Household Income: $48,708
Cost of Living: 78% of U.S. average
Median Rent Price: $835
Home Price-to-Income Ratio: 4.1
Average Property Tax: 0.59%
Housing Affordability: The average home value in Russellville is up year over year, continuing their post-pandemic trend. Rentals have cooled considerably over the last year, and look to remain quite affordable.
2. Siloam Springs
Photo credit: iStock/Wirestock
Siloam Springs is a growing city with something for everyone, including a revitalized downtown, historic sites, and lots of outdoor activities. Adventure seekers can enjoy Siloam Springs Kayak Park on the Illinois River or the downhill cycling trails at City Lake.
Population: 19,336
Median Household Income: $65,725
Cost of Living: 88% of U.S. average
Median Rent Price: $941
Home Price-to-Income Ratio: 4.1
Average Property Tax: 0.63%
Housing Affordability: The average home value in Siloam Springs is up year over year, and higher than the average value for the state, but it’s lower than the U.S. average. While the median rent is down, the rental market is hot hot hot.
3. Greers Ferry
Photo credit: Wikimedia Commons/Brandonrush , Creative Commons Attribution-ShareAlike 4.0 International
The tiny city of Greers Ferry is located on Greers Ferry Lake, a 40,000-acre reservoir that offers fishing, boating, diving, and waterskiing — and is a national model for environmental cleanliness. The city is known primarily as a resort town, but the great scenery and local amenities could make it an appealing location for retirees — or anyone looking for a relaxing, outdoorsy life.
Population: 842
Median Household Income: $49,917
Cost of Living: 83% of U.S. average
Median Rent Price: $833
Home Price-to-Income Ratio: 5.0
Average Property Tax: 0.46%
Housing Affordability: The rental market is very tight in Greers Ferry, with only 1 available rental in early 2025. As a result, the average rent is hard to pin down, as it fluctuates between $750 and $1300. The average home value is up year over year, and is $50K higher than the state average — but it’s still well below the national average.
The Takeaway
Arkansas has something for just about everyone, whether you’re looking for a big (but not too big) city, a suburb with plenty for the kids to do, or a tight-knit and charming small town. And because the overall cost of living, and the cost of housing specifically, is lower than in most states, Arkansas can be an attractive option for families, retirees, and young adults just starting out.
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FAQ
What is the most affordable city in Arkansas?
Some of the most affordable cities in Arkansas are Bentonville, Fort Smith, and Arkadelphia, although there are many affordable cities in Arkansas that are worth checking out.
What is the cost of living in Arkansas?
The cost of living in Arkansas is 17% lower than the U.S. average, according to the most recent data from the MERIC Index, which ranks the cost of living by state. (Currently, Arkansas is ranked lowest in the U.S.)
How much do you need to earn to live comfortably in Arkansas?
The amount you’ll need to live comfortably in Arkansas depends on your definition of “comfort” and the size of your family. According to the online Living Wage calculator provided by the Massachusetts Institute of Technology, the living wage for an individual with no children in Arkansas is currently $40,540 per year before taxes. For a couple with two children and just one parent working, a comfortable living wage would be $75,701 per year before taxes.
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SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.
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SOHL-Q125-083
Is 470 a Good Credit Score?
Is 470 a Good Credit Score?
A 470 credit score is considered to be a below-average credit rating, according to FICO® and VantageScore, two widely used credit scoring models. It’s also far lower than the average American’s FICO Score of 715.
A 470 credit score usually indicates to lenders that you are a high-risk borrower, and as such, you may have a difficult time qualifying for certain loans and credit cards. Fortunately, there are steps you can take to improve your credit score and boost your chances of getting approved for a wider array of financial products. Let’s take a closer look.
Key Points
• A 470 credit score is below average, signaling high risk to lenders.
• With that score, there are limited options for loans and credit cards.
• FHA, VA, USDA loans typically require higher credit scores.
• Improving credit involves timely bill payments and reducing debt.
• Becoming an authorized user on a credit card can help build credit.
What Does a 470 Credit Score Mean?
A credit score is a three-digit number that rates your creditworthiness. It’s calculated using five credit score factors found in your credit report: payment history, amounts owed, length of credit history, credit mix, and new credit. Scores range from 300 to 850. The higher your score, the more attractive you are to potential lenders.
Here’s how FICO Scores, which are used in the majority of lending decisions, are categorized:
• Poor: Less than 580
• Fair: 580-669
• Good: 670-739
• Very good: 740-799
• Exceptional: 800+
As you can see, a 470 credit score falls in the lowest-ranking category. As such, you might have trouble getting approved for several types of loans and potentially even for an apartment lease or phone plan.
How to Build Your Credit Score
If you have a credit score of 470, you’re likely wondering how to improve it. A good place to start is to get serious about paying your bills on time. That’s because payment history has a sizable impact on your credit score (35% on FICO’s credit rating scale). If you need help managing bills, you can set up autopay or use a budget app.
Your debt-to-credit ratio, or credit utilization rate, also carries a lot of weight when it comes to your credit score, so focus on paying down revolving debt. It’s also smart to keep old accounts open, maintain a diverse mix of credit products, and check your credit report regularly and fix any inaccuracies.
What Can You Get with a 470 Credit Score?
Depending on your employment status and income, you may be able to qualify for some types of debt with a 470 credit score. However, be prepared for high interest rates and fees. In some cases, you may also need a cosigner or to offer collateral, like your house, car, cash, or jewelry, to get approved for a loan or credit card.
Can I Get a Credit Card with a 470 Credit Score?
Although a 470 credit score will limit your options, it is possible to get a credit card with a 470 credit score. Technically, there’s no set minimum credit score requirement for credit cards. It varies by creditor, and a select few are willing to approve borrowers with a 470 credit score (or no credit history at all).
To find the options available to you, consider limiting your search to credit cards for bad credit. Often, these are secured credit cards, meaning you will need to supply a cash deposit — and can only spend up to that cash deposit with the card. This will limit your purchasing ability, since you can’t spend more than you have. On the flip side, it can help you build up your credit score over time if you make on-time payments.
Alternatively, you may be able to get a credit card by becoming an authorized user on someone else’s. A loved one with stronger credit can add you to their card, giving you the freedom to use the card as if it were yours. But note that it’s your friend or relative who ultimately has to pay the credit card bill, so spend responsibly and pay them back promptly if you hope to keep your relationship in good standing.
If you’re struggling to juggle all your various monthly payments and feeling crushed by the weight of high-interest credit cards, you might want to consider a credit card consolidation loan. This type of personal loan combines all your debts into one simple monthly payment, ideally at a lower interest rate.
Can I Get an Auto Loan with a 470 Credit Score?
A 470 FICO Score does not make you ineligible for a car loan. In fact, there’s no real minimum credit score needed for an auto loan. People with poor credit scores — or no credit history at all — can and do get qualified for auto loans. However, with a poor credit score of 470, you will likely only get approved for a small loan amount, meaning more expensive cars are out of reach. Expect high interest rates and fees on the auto loan as well.
Can I Get a Mortgage with a 470 Credit Score?
Minimum credit score requirements for mortgages vary by the type of mortgage, but a 470 credit score unfortunately will likely not cut it. Here’s a look at the minimum credit score needed for various types of home loans:
• FHA loans: 580 (or 500 with a 10% down payment)
• VA loans: 620
• USDA loans: generally 640 (SoFi does not offer USDA loans at this time)
Even if you’re buying a house with a spouse, relative, friend, or partner with a stronger credit score, your credit score can cause issues. Instead, let your loved one apply for the mortgage on their own, and you can be added to the deed afterward.
Can I Get a Personal Loan with a 470 Credit Score?
You may be able to get a personal loan with a 470 credit score, but your options will likely be limited. Personal loan credit score requirements vary by lender, but many set the minimum at 610 — and you’ll need one much higher than that for the best terms.
However, it’s possible to find lenders that are willing to issue small personal loans to borrowers with bad credit, though they may charge high fees and interest rates. You can help improve your chances of approval by offering collateral (if you’re applying for a secured personal loan) or adding a cosigner.
As you’re weighing your options, use a personal loan calculator to help gauge what monthly payments look like for different loan amounts and interest rates.
The Takeaway
Is a 470 a bad credit score? Both FICO and VantageScore classify it as below average. But if this is your score, take heart. By paying your bills on time, paying down debts as you’re able, and reviewing your credit reports regularly for errors, you can potentially improve your credit score over time. Credit-builder loans, secured credit cards, and being an authorized user on a loved one’s credit cards may also help put you on firmer financial ground.
Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.
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SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.
Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .
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Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
SOPL-Q125-003
Is 540 a Good Credit Score?
Is 540 a Good Credit Score?
According to two widely used credit scoring models, a 540 credit score is below average. FICO®, which is used in 90% of borrowing decisions, classifies it as “poor”; VantageScore considers it “subprime.” A credit score of 540 is also far lower than the average American’s FICO Score of 715.
While the credit score could make it more difficult to access most types of debt, all is not lost. With a solid debt strategy — and dedication to that strategy — it’s possible to get your 540 credit score into fair territory (and even higher, eventually) over the next several months.
Key Points
• A 540 credit score is below-average and could make it challenging for borrowers to access most types of debt.
• Higher interest rates, additional fees, and limited borrowing options are common with a 540 credit score.
• Steps to improve a 540 credit score include paying down debt, making on-time payments, and regularly checking credit reports.
• FHA mortgages, auto loans, and secured credit cards are some potential loan options available with a 540 credit score.
• Landlords, employers, and insurers may view a 540 credit score negatively, which could affect lease, employment, and insurance decisions.
What Does a 540 Credit Score Mean?
Your credit score is a three-digit number that ranges from 300 to 850; the higher the score, the more attractive you are to lenders.
A 540 credit score indicates to lenders that you are a high-risk borrower. Why? Your FICO Score is calculated based on certain credit score factors that help a lender understand your history with borrowing. These include:
• Your payment history
• How much available credit you use
• The length of your credit history
• The mix of credit types you have
• How much new credit you’ve applied for recently
Forgetting to pay your credit card bill, applying for too many personal loans in a short period of time, closing an older account, or maxing out your credit cards could all have a negative impact on your credit score. This is worth noting because your credit score doesn’t just influence lending decisions. Potential landlords, employers, and insurers may also look at your credit score before approving your lease, employment, or insurance coverage application; a credit score of 540 may affect their final decision.
How to Build Your Credit Score
If you have a 540 credit score, take heart: There are steps you can take to improve your score. Actions such as paying down your debt (without taking on new debt), making on-time bill payments, getting and responsibly using a secured credit card, or becoming an authorized user on a loved one’s credit card can all help improve your credit score over time.
It’s also a good idea to check your credit report regularly and address any inaccuracies you spot.
What Can You Get with a 540 Credit Score?
Getting approved for certain types of loans can be challenging with a 540 credit score, but that doesn’t mean borrowing is impossible. Here’s a look at what you can get with a 540 credit score.
Can I Get a Credit Card with a 540 Credit Score?
You can get a credit card with a 540 credit score, though your options may be limited and could come with a high annual percentage rate (APR) and fees.
One avenue to consider is getting a secured credit card, which requires a cash deposit that is often equal to your spending limit with that card. Or you might also want to ask a loved one with a good credit score to add you as an authorized user on their credit card. If you make any purchases with the card, however, it’s the card holder who must ultimately pay the bill. So it’s wise to set ground rules for when and how you can use the credit card, and how you’ll pay back what you spend.
Can I Get an Auto Loan with a 540 Credit Score?
Though a 540 credit score is poor, you should be able to get an auto loan with it. In fact, people with even lower credit or no credit at all can typically find auto financing. Because there’s no set minimum credit score for buying a car, even borrowers with deep subprime credit (scores below 580) can usually qualify.
However, with a 540 credit score, you will likely be limited in how much you can borrow for a car purchase, meaning you may need to set your sights on a model that’s older or has fewer bells and whistles. Borrowers with poor credit also generally have to pay higher fees and interest rates when financing a car.
Can I Get a Mortgage with a 540 Credit Score?
Getting a mortgage with a 540 credit score is unlikely but not impossible. The credit score needed to buy a house varies by lender and by the type of home loan. Here’s what generally expected for each major type of mortgage loan:
• USDA loans: Borrowers generally need a 640 score. (SoFi does not offer USDA loans at this time.)
• VA loans: Borrowers need a 620 credit score or greater.
• FHA loans: Borrowers typically need a 580 score, but those who put 10% down can get by with a 500 credit score.
You may be able to find a lender offering FHA loans that is willing to accept a 540 credit score as long as you can put down at least 10%. Of course, mortgage lenders may have other criteria you’ll need to meet, like employment and salary requirements and debt-to-income ratio limits.
Can I Get a Personal Loan with a 540 Credit Score?
Credit score requirements for personal loans vary by lender, but many set the threshold at 610 or higher. With a credit score of 540, your personal loan options will likely be limited.
That said, there are lenders who are willing to issue small loans or credit card consolidation loans to borrowers with below-average credit, though they may also charge high interest rates and fees. You can improve your chances of approval by offering collateral for your personal loan or by adding a cosigner.
You’ll also want to figure out what your monthly payments will be, based on the amount you’re planning to borrow and the interest rates you’re offered. A personal loan calculator can help you crunch the numbers.
The Takeaway
Qualifying for loans with a 540 credit score can be challenging, but there are lenders out there willing to work with borrowers with lower scores. You can set yourself up for success for future loans by focusing on improving your credit score now. Making on-time payments, paying down outstanding debts, not applying for new debt, and disputing any errors on your credit report are all good ways to start improving your score.
Think twice before turning to high-interest credit cards. Consider a SoFi personal loan instead. SoFi offers competitive fixed rates and same-day funding. See your rate in minutes.
SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.
Disclaimer: Many factors affect your credit scores and the interest rates you may receive. SoFi is not a Credit Repair Organization as defined under federal or state law, including the Credit Repair Organizations Act. SoFi does not provide “credit repair” services or advice or assistance regarding “rebuilding” or “improving” your credit record, credit history, or credit rating. For details, see the FTC’s website .
Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
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SoFi Plus Premium Membership Now Offers $1,000+ in Annual Value
New product offering creates America’s most rewarding financial membership, all in one app;
‘Power of Plus’ sweepstakes offers chance to achieve one of America’s top financial ambitions
SoFi Technologies, Inc. (NASDAQ: SOFI), a member-centric, one-stop shop for digital financial services that helps members borrow, save, spend, invest and protect their money, announced more than eight new benefits to SoFi Plus, offering its members $1,000+ in annual value. SoFi Plus, the company’s premium financial membership, now offers exclusive access to preferred pricing on products and services, complimentary financial planning, rewards, and special events. SoFi members can unlock SoFi Plus for $10 a month or at no cost with direct deposit, no minimum balance required. To celebrate the launch, SoFi has launched the ‘Power of Plus’ sweepstakes, where both new and existing SoFi Plus members can enter for a chance to win one of six of America’s top financial ambitions.
“With the new offerings from SoFi Plus, SoFi has created America’s most rewarding financial membership—one that’s more than just about products and services. It’s about empowering our members to realize their ambitions,” said Anthony Noto, CEO of SoFi. “SoFi Plus now delivers the strongest suite of premium benefits designed to meet our members where they are and help them get their money right. We’re giving our members unmatched access to the resources they need to confidently shape their financial futures.”
New benefits and preferred pricing for SoFi Plus members:
- Unlimited 1% Invest rewards match: Members with a recurring SoFi Invest deposit enjoy an unlimited 1% match paid in rewards points.
- Unlimited 1:1 financial planning: Members can schedule unlimited appointments with financial planners at no cost, valued at $250 per session.
- $1K discount on home loan closing: When approved for a SoFi home loan mortgage, members can enjoy a $1,000 discount at the closing of their eligible home loan on top of the already competitive rates they receive from SoFi.
- Student loan refinance exclusive rate: Members receive an exclusive discounted rate on new student loan refinances.
- 3% cash back on hotels with SoFi Travel powered by Expedia: SoFi Plus Members can earn three times the rewards when using any card for hotel bookings through the SoFi Travel portal, powered by Expedia.
- SoFi Plus Experiences: Members receive exclusive access to VIP events in pro sports games, concerts, and live experiences at the SoFi Stadium, TGL, and more.
- Enhanced savings on Hello Privacy and Trust & Will: Members receive a 50% discount on HelloPrivacy’s tools to protect members’ data and remove their information from risky sites, as well as a $200 discount for a Trust, making it easier for members to plan for their future with confidence
SoFi Plus members will continue to benefit from these exclusive benefits:
- Preferred IPO allocations: Members with a SoFi Invest brokerage account can receive priority IPO allocations, providing members with access to IPOs before they’re traded on the public market, a perk that has historically been reserved for high net worth individuals.
- Our best APY: Earn 3.80% APY (annual percentage yield) on their SoFi Savings and Vault balances.
- Credit card cash back boost: A 10% boost on members’ SoFi Credit Card cash back rewards rate—that’s up to 3.3% cash back rewards.
- Double The Rewards: Earn double rewards points on qualifying activities.
- Personal Loan Discount: A 0.25% rate discount on new personal loans
To sign up for SoFi Plus and to learn more, visit www.sofi.com/sofi-plus/.
‘Power of Plus’ Sweepstakes will fund six of America’s most desired ambitions:
To celebrate the launch of SoFi Plus’ new premium benefits, six lucky members will win one of America’s top financial ambitions. In a recent survey, SoFi asked people across the country about their biggest financial ambitions. The Top 2025 financial goals included saving for a major purchase such as a house (44%), reducing debt (49%), as well as planning for retirement (35%). These findings helped shape SoFi Plus’ new premium benefits and the ‘Power of Plus’ ambitions sweepstakes, which runs from February 11 to May 14, 2025. See Official Rules.
SoFi Plus members can enter to win:
- A new home: $400,000 toward purchasing a home.
- Education: $70,000 to pay down student debt.
- Early retirement: Receive the maximum IRA contribution of $7000 per year for five years.
- Dream vacation: $35,000 to fund a well-deserved vacation.
- Wedding: $35,000 to plan or pay down a dream wedding.
- An all-expense-paid trip to an epic sporting event: $25,000 to put towards watching the best athletes on the court.
Enter the ‘Power of Plus’ sweepstakes by signing up here and selecting a financial ambition for a chance to win. Existing members can boost their chances with additional entries by referring family or friends and sharing the sweeps on their social media. No purchase necessary, mail-in entries available. See Official Rules.*
To learn more about SoFi and SoFi Plus visit https://www.sofi.com/sofi-plus/ and follow SoFi on Instagram and X for all SoFi educational content, news and product updates.
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps its over 10.1 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like credentialed financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.
SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit https://www.sofi.com or download our iOS and Android apps.
Disclosures:
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 18+. Void where prohibited by law. Sweepstakes ends at 11:59 pm ET on 5/14/25. Subject to Official Rules, including alternate and free methods of entry, prizes, limits, and odds, click here. Sponsor: Social Finance LLC (“SoFi”) 234 First Street, San Francisco, CA 94105
Read moreAs Higher Prices Loom, Should You Start Stockpiling?
Just when the gas pedal was starting to ease up on the inflation front, there’s a new reason to worry about rising prices — tariffs.
If they’re fully implemented, new tariffs President Donald Trump imposed on imports from Canada, Mexico and China last week would cost the typical U.S. household over $1,200 each year, according to estimates from the Peterson Institute for International Economics.
And that could be just the beginning — Trump has suggested the European Union may be next.
So, what can you do to prepare? One school of thought is to watch and wait, given how fast the situation is changing. After all, the tariffs are a power play, and Trump has already agreed to delay the ones for Canada and Mexico at least 30 days because leaders in those countries yielded a little on border policy.
But what if you’re the kind of person who likes to assume the worst and hope for the best? Should you be considering stockpiling at the grocery store or Target? A recent Nielsen IQ survey suggests 43% of American consumers are indeed leaning that way.
If you’re trying to decide what to stockpile, here are a few things to consider:
First, think about how perishable each item is. Those creamy Mexican avocados? Forget it — they’ve gotten overripe on your counter just since you started reading this article. But Canadian bacon? That lasts longer, if you’ve got plenty of freezer space to store it.
What about that new refrigerator you’ve been eyeing, the iPad you were planning to get for your kid’s birthday or even the new car you’ll need next year? These are among the many things expected to become more expensive. Should you make any of these big purchases sooner than you’d planned?
If you have most or all of the money saved already, it may be worth pulling the plug a little early. But tread carefully if you’d have to take on debt now for something that might be more expensive later.
The breadth and length of the tariffs aren’t guaranteed, but if you put a big expense on your credit card or take out an auto loan, the interest you’ll pay is. And that interest could easily erase any money you saved yourself. (It’s also worth noting that it may take a couple of months before we see price spikes on durable goods like cars and cellphones, according to press reports.)
So what? Stockpiling can be a good strategy, but only if you have a plan. And given the uncertainty around tariffs and the complexity of modern consumer goods, the added costs for some products could be absorbed before they hit us.
When you can afford to stock up on things that last — without taking on debt — it’s probably worth it. Otherwise, focus on other ways to make yourself more financially resilient, like building a stronger emergency fund.
Related Reading
• Tariffs: How They Work, Who Pays for Them and Why Trump Loves Them (CNBC)
• What Trump’s Trade War Would Mean, in Nine Charts (Council on Foreign Relations)
• National Center for Home Food Preservation (University of Georgia)
Image: Bernie Pesko/SoFi Source iStock
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
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