SoFi Blog

Tips and news—
for your financial moves.

Cost of Living in Tennessee (2021)

Cost of Living in Tennessee


Cost of Living in Tennessee

cost of living in Tennessee 2021

On this page:

    By Jacqueline DeMarco

    (Last Updated – 03/2025)

    If you enjoy sunny days but also want to experience all of the seasons (no shade meant toward California), then you’ll appreciate the fact that Tennessee has about 207 sunny days a year, two more days than the national average.

    The mild weather in Tennessee (the state gets about 5 inches of snow per year, compared with the U.S. average of 28 inches) is just one of the draws. The facts that the Volunteer State assesses no state income tax and has the tenth-lowest cost of living in the country are also appealing.

    What is the cost of living in Tennessee? Keep reading to find out.

    What’s the Average Cost of Living in Tennessee

    Average Cost of Living in Tennessee: $42,469 per year

    If you’re planning to move to Tennessee, your monthly budget might get a nice break. Why? Tennessee is among the 10 most affordable states, at No. 10, according to MERIC data for 2024.

    You could hop down to Mississippi (the fourth lowest cost of living among all 50 states and the District of Columbia), Alabama (fifth lowest), or Arkansas (sixth lowest), but Tennessee is more affordable than nearby states like Georgia, Kentucky, South Carolina, North Carolina, and Florida.

    So what is the average cost of living in Tennessee? Total yearly personal consumption cost is $49,326, on average, according to the latest data from the Bureau of Economic Analysis. Here’s what you can expect to spend across major purchasing categories.

    Category

    Average Annual Per-Capita Cost in Tennessee

    Housing and Utilities

    $8,577

    Health Care

    $8,244

    Food and Beverages (nonrestaurant)

    $3,576

    Gas and Energy Goods

    $1,423

    All Other Personal Expenditures

    $27,506

    That translates to $4,111 in average monthly expenses for a Tennessean.

    Housing Costs in Tennessee

    Average Housing Costs in Tennessee: $1,110 to $1,932 per month

    Considering that Tennessee is one of the cheapest states to live in, it comes as no surprise that the average home value is below the national average. Zillow calculated the average home value as $316,501 in March 2025.

    The latest census data and other industry sources give an idea of Tennessee’s monthly housing costs:

    •   Median monthly mortgage cost: $1,506

    •   Median studio rent: $1,174

    •   Median one-bedroom rent: $1,110

    •   Median two-bedroom rent: $1,154

    •   Median three-bedroom rent: $1,342

    •   Median four-bedroom rent: $1,667

    •   Median five-bedroom (or more) rent: $1,932

    •   Median gross rent: $1,214

    To get a clearer picture of what the Tennessee housing market is like, these are typical home values in 20 major Tennessee cities, according to Zillow data from March 2025.

    Tennessee City

    Average Home Value

    Memphis

    $144,131

    Dyersburg

    $152,594

    Jackson

    $213,981

    Lawrenceburg

    $222,459

    Greeneville

    $228,468

    McMinnville

    $236,143

    Kingsport

    $241,090

    Athens

    $243,301

    Morristown

    $244,719

    Tullahoma

    $271,639

    Johnson City

    $279,301

    Crossville

    $292,242

    Cleveland

    $294,126

    Shelbyville

    $297,276

    Cookeville

    $297,813

    Chattanooga

    $302,628

    Clarksville

    $304,551

    Knoxville

    $351,445

    Sevierville

    $364,935

    Nashville (Nashville Housing Market Trends)

    $429,091

    Utility Costs in Tennessee

    Average Utility Costs in Tennessee: $364 per month

    While not the most exciting expenses, utilities are a necessary one you’ll have to finance every month. Here’s what utilities tend to cost on a monthly basis in Tennessee.

    Utility

    Average Tennessee Bill

    Electricity

    $135

    Natural Gas

    $66

    Cable & Internet

    $125

    Water

    $38

    Sources: U.S. Energy Information Administration, Electric Sales, Revenue, and Average Price; Inspirecleanenergy.com; DoxoInsights, U.S. Cable & Internet Market Size and Household Spending Report; and Rentcafe.com, What Is the Average Water Bill?

    Groceries & Food

    Average Grocery & Food Costs in Tennessee: $298 per person, per month

    A major contributor to your cost of living will be your grocery spending. So how much might you spend on food if you move to Tennessee?

    If Tennessee’s average annual (nonrestaurant) food cost per person is $3,576, that’s about $298 per month.

    The Council for Community and Economic Research, which ranks the food costs in major American cities, indexed Tennessee cities’ grocery costs for 2024, from lowest to highest.

    Tennessee City

    Grocery Items Index

    Morristown

    94.8

    Maury County

    95.3

    Cookeville

    96.0

    Jackson

    96.1

    Chattanooga

    96.5

    Memphis

    98.8

    Nashville

    99.4

    Knoxville

    99.5

    Transportation

    Average Transportation Costs in Tennessee: $10,319 to $19,201 per year

    Going to and fro can add up, especially if you have a big family. This is a basic breakdown of how annual transportation costs can vary based on family size in Tennessee, according to 2025 data from MIT’s Living Wage Calculator.

    Family Makeup

    Average Annual Transportation Cost

    One adult, no children

    $10,319

    Two working adults, no children

    $11,942

    Two working adults, three children

    $19,201

    Health Care

    Average Health Care Costs in Tennessee: $8,244 per person, per year

    While the average annual per-person cost of health care in Tennessee is $8,244, according to the latest Bureau of Economic Analysis report, what you will actually spend on health care may look very different.

    Health care spending is determined by location, medical needs, and coverage.

    Child Care

    Average Child Care Costs in Tennessee: $899 to $1,398 or more per child, per month

    No matter what state you live in, child care is often a big expense.

    Tennesseans may get help with the costs through the Smart Steps program.

    Want to estimate your child care budget? Here are average monthly child care costs in Tennessee, according to the most recent data from CostofChildCare.org.

    Type of Child Care

    Average Cost Per Month, Per Child

    Infant Classroom

    $1,398

    Toddler Classroom

    $1,099

    Preschooler Classroom

    $899

    Home-Based Family Child Care

    $939

    Taxes

    Highest Marginal Tax Rate in Tennessee: None

    Most states and the District of Columbia charge an income tax, but Tennessee does not, according to the Tax Foundation’s 2025 State Individual Income Tax Rates and Brackets report.

    Other states where residents don’t have to pay a state income tax are Alaska, Florida, Nevada, New Hampshire, Washington, South Dakota, Texas, and Wyoming.

    Miscellaneous Costs

    Once you’ve tackled all of the necessary expenses, it’s time to enjoy yourself. If estimated personal expenditures are $27,506 per year, here’s what some of that fun spending might be going toward (costs are accurate as of March 2025):

    •  A family-friendly day for folks who love Dolly Parton and theme parks can be spent at Dollywood in Pigeon Forge: Tickets start at $92

    •  Music lovers can soak up some history at the Country Music Hall of Fame in Nashville: Tickets start at $29.95 for adults

    •  For even more music history, stop by Memphis’s Graceland, the former home of Elvis Presley: Entrance and tours start at $29 and go as high as $250

    How Much Money Do You Need to Live Comfortably in Tennessee?

    We all have our own idea of what it means to live “comfortably.” Your family size, income, lifestyle, and location can all influence how accessible a comfortable style of living is.

    But to give you an idea of how easy it is to live in Tennessee, U.S. News & World Report’s Affordability Rankings, which compare each state’s average cost of living and housing costs to the national averages, put Tennessee in 18th place.

    Remember that MERIC views the cost of living in Tennessee even more favorably, finding the state to have the tenth-lowest cost of living in the country.


    Get matched with a local
    real estate agent and earn up to
    $9,500 cash back when you close.

    Connect with an agent



    What City Has the Lowest Cost of Living in Tennessee?

    If you’re eager to make a move to Tennessee but are on a budget, you’ll want to find the right spot to call home. These are the three major cities with the lowest cost of living, according to the Council for Community and Economic Research’s Cost of Living Index for 2024.

    Knoxville

    With a cost-of-living index of 86.4 (roughly 14% lower than the nationwide average), Knoxville is the most affordable major Tennessee city to live in, the council found. From museums to nightlife to fine dining, Knoxville offers a lot of bang for the buck.

    Jackson

    Next up is Jackson, with a cost-of-living index of just 88.1. You’ll hear Jackson referred to as Hub City. This city is located between Memphis and Nashville, which means you’ll have access to big-city amenities. Jackson is known for being the birthplace of rockabilly, so get ready to meet lots of music lovers.

    Chattanooga

    The third-most affordable city in Tennessee is Chattanooga, with a cost-of-living index of 88.6. Nicknamed “Scenic City” for the surrounding mountains, it’s a favorite of rock climbers. Family-friendly attractions and outdoor activities abound; the city also claims the world’s fastest internet broadband service.


    SoFi Home Loans

    With Dolly, Elvis, rockabilly, and barbecue, the Volunteer State offers a taste of the South at an affordable price. If the low cost of living in Tennessee is appealing, you may find yourself thinking about houses.

    Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.


    View your rate

    FAQ

    How much money do you need to live comfortably in Tennessee?

    How you define “comfortable” depends on your lifestyle, family, and location. Data from the Bureau of Economic Analysis shows that an average Tennesseean spends about $49,300 per year. If you want sufficient income plus a bit extra to build up your savings, a 50/30/20 budget would call for income of about $61,700 or more.

    Does Tennessee have state income tax?

    No. Tennessee is one of the nine states that levy no state income tax. But sales tax is high. According to the Tax Foundation, Tennessee has an average combined state and local sales tax rate of 9.56%, second only to Louisiana (10.12%).

    Is moving to Tennessee a good idea?

    From a financial standpoint, it depends. The average home value in Tennessee was $316,501 in March 2025, according to Zillow – that’s 11.4% lower than the national figure of 357,138. MERIC index data shows that utilities, transportation, and health care all come in at least 10% under the national average. Be careful, though: The Census Bureau estimates that Tennesseans’ median household income was $67,097 – 14.6% less than the national median of $78,538.


    Photo credit: iStock/Kruck20
    SoFi Mortgages
    Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


    SoFi Loan Products
    SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


    *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


    Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

    Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



    External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.


    ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

    Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

    HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

    SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

    If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

    Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

    SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

    The trademarks, logos and names of other companies, products and services are the property of their respective owners.


    SOHL-Q125-136

    Read more
    Cost of Living in Oregon 2021

    Cost of Living in Oregon


    Cost of Living in Oregon

    On this page:

      By Jamie Cattanach

      (Last Updated – 03/2025)

      From the ocean crashing along the western coastline to the high desert in the east — and of course with all the wacky weirdness of Portland in between — Oregon is less of a hidden gem than it used to be.

      But newcomers (or those who hope to be) may wonder how much they can expect to spend to live in the Beaver State.

      We’ve gathered all the data so you can get your wallet as ready for boulder-strewn beaches and evergreen forests as you are.

      What’s the Average Cost of Living in Oregon?

      Average Cost of Living in Oregon: $55,412 per year

      Oregon may be one of the most beautiful states in the union, but unfortunately, it’s not one of the cheapest. Per MERIC’s 2024 cost of living index, Oregon is 38th.

      Here’s how the individual cost categories break down, according to the Bureau of Economic Analysis’ Personal Consumption Expenditures by State report.

      Category

      Average Annual Per-Capita Cost in Oregon

      Housing and Utilities

      $10,005

      Health Care

      $9,155

      Food and Beverage (nonrestaurant)

      $4,933

      Gas and Energy Goods

      $1,311

      All Other Personal Expenditures

      $30,007

      Housing Costs in Oregon

      Average Housing Costs in Oregon: $1,251 to $2,080 per month

      The typical home value in Oregon, per June 2024 data from Zillow, is $490,095 — whereas the average sale price of an existing home in the U.S. is $355,000, according to Zillow’s March 2025 data.

      Of course, where in Oregon you live matters a great deal when it comes to the price of purchasing a home. Here’s what the breakdown looks like by city, with home values as of December 2024 from Zillow:

      Oregon City

      Typical Home Price

      Portland

      $541,122

      Salem

      $437,317

      Eugene

      $443,510

      Medford

      $423,760

      Bend

      $666,206

      Albany

      $404,010

      Roseburg

      $331,724

      Corvallis

      $539,345

      Hermiston

      $296,099

      Grants Pass

      $392,807

      Klamath Falls

      $283,426

      Coos Bay

      $336,220

      Ontario

      $342,698

      Newport

      $466,630

      Astoria

      $506,587

      La Grande

      $310,624

      The Dalles

      $385,820

      Prineville

      $455,748

      Brookings

      $462,177

      Hood River

      $678,577

      Which metro area you’re in will also affect rent prices (spoiler alert: Portland, as cool as it is, is also spendy). Here are the average rent figures, per U.S. Census Bureau data:

      •  Median monthly mortgage cost: $2,080

      •  Median studio rent: $1,251

      •  Median one-bedroom rent: $1,280

      •  Median two-bedroom rent: $1,490

      •  Median three-bedroom rent: $1,783

      •  Median four-bedroom rent: $1,990

      •  Median gross rent: $1,481

      Recommended: Portland Housing Market: Trends and Prices

      Utility Costs in Oregon

      Average Utility Costs in Oregon: $383 per month

      Of course keeping a roof over your head is only one part of maintaining a household in Oregon — or anywhere else for that matter. From electricity to cable and internet, here are the average monthly utility costs in this part of the Pacific Northwest Wonderland.

      Utility

      Average Oregon Bill

      Electricity

      $118

      Gas

      $32

      Cable & Internet

      $117

      Water

      $94

      Sources: U.S. Energy Information Administration, Electric Sales, Revenue, and Average Price; Statista.com, “Average monthly residential utility costs in the United States, by state”; DoxoInsights, U.S. Cable & Internet Market Size and Household Spending Report; and Rentcafe.com, What Is the Average Water Bill?

      Groceries & Food

      Average Grocery & Food Costs in Oregon: $411 per person, per month

      No matter where you are, you’ve gotta fill your belly — and whether you’re into seafood or vegan fare, the eats are top-notch in Oregon.

      But how much does the average person spend on groceries here?

      As mentioned, the average per-capita grocery expenditure in Oregon is $4,933, the Bureau of Economic Analysis says. If you divide that by 12, it comes out to $411 per month, per person, depending on your appetites.

      Again, of course, the exact figure also depends on where in the state you live. The Council for Community and Economic Research helpfully calculates the cost of living for major U.S. cities, usually ranking metro areas by the overall cost of groceries. Unfortunately, only two Oregon metro areas were studied in the latest data, which were Portland and Eugene. Portland’s grocery item index number was 107.2, and Eugene’s was 105.2, which are both fairly high numbers, though lower than Seattle’s 110.3.

      To put that into perspective: According to the same data set, a half gallon of milk costs about $4.93 in the Portland area, while you can expect to pay $6.99 for a pound of ground beef.

      Transportation

      Average Transportation Costs in Oregon: $9,613 to $17,888 per year

      Getting around is another important cost to factor in. While major cities like Portland have public transportation resources, there are many smaller, rural communities in this wide-open Western state that rely on personal vehicles to get around. Your exact yearly transportation cost will, of course, vary based on your circumstances, but here’s some helpful data as of February 2025 from the MIT’s Living Wage Calculator based on your family size and circumstances.

      Family Makeup

      Average Annual Transportation Cost

      One adult, no children

      $9,613

      Two working adults, no children

      $11,125

      Two working adults, three children

      $17,888

      Health Care

      Average Health Care Costs in Oregon: $9,155 per person, per year

      Oregon is well known for its opportunities for outdoor recreation and sport — which can help people stay stronger and healthier but can also result in costly injuries.

      Perhaps it makes sense, then, that the Bureau of Economic Analysis Personal Consumption Expenditures by State report estimates Oregon’s annual health care spending at $9,155, or about $763 per month, per person. Once again, your total actual costs will vary depending on your lifestyle, health, location, and family makeup.

      Child Care

      Average Child Care Costs in Oregon: $964 to $1,580 or more per child, per month

      Caring for children is costly just about everywhere in this country, and Oregon is no exception.

      The good news is, the exact amount you’ll pay will depend greatly on what kind of child care you’re seeking — and in Oregon, home-based family child care, or nannying, is counterintuitively one of the least expensive options.

      Here’s some data from CostofChildCare.org:

      Type of Child Care

      Average Cost Per Month, Per Child

      Infant Classroom

      $1,580

      Toddler Classroom

      $1,375

      Preschooler Classroom

      $964

      Home-Based Child Care

      $1,085

      Taxes

      Highest Marginal Tax Rate in Oregon: 9.90%

      Oregon is well known for its progressive social agendas, at least in its major cities — so it’s no surprise that it has one of the highest income tax burdens in the United States.

      Oregon’s highest marginal tax rate is 9.90%, according to the Tax Foundation’s State Individual Income Tax Rates and Brackets for 2025. That’s higher than every state except New Jersey (10.75%), Hawaii (11%), and California (13.30%). Keep in mind that this figure does not include federal income tax.

      Portland residents can also expect to receive a yearly bill for the Portland Arts Tax, a special fund that goes to support schoolteachers and arts-focused nonprofits in the state’s capital.

      The bright side? There’s no sales tax in Oregon — even when you order things online from out of state.

      Miscellaneous Costs

      Enough of the pedestrian stuff. How much does it cost to have fun in Oregon?

      As was touched on in the first section, the Bureau of Economic Analysis estimates the average per-capita personal expenditures in Oregon at $30,007 per year (what you spend after housing, food, health care, etc.). While the specifics depend on where you are and what you’re into, here’s where some of that dough might be going (costs accurate as of March 2025).

      •  Entrance fee to Crater Lake National Park, home of the deepest lake in America: $30 per vehicle for a seven-day pass in the summer ($20 in winter).

      •  Entry to the Portland Art Museum, the seventh-oldest in the United States: $25 per adult; children 17 and under get in free.

      •  A “Voodoo dozen” at Voodoo Donut in Portland: 13 donuts in their iconic pink bakery box, $29.50.

      •  Lift tickets to ski on Mount Bachelor: Starting at $99 (online) for a full-day adult pass, though it varies by day.

      •  Cheese curds at the TIllamook Creamery Cafe in Tillamook: $12 for fried cheddar delights. (A self-guided tour of the creamery is free.)

      Of course, in a state known for its natural beauty, there are many wonderful recreation opportunities that are free of charge — or close to it. The vast network of hiking trails around Mount Hood and the Columbia River Gorge are generally free to enter, though you may need to purchase a parking pass depending on where the trailhead is, and permits may be required on popular trails during the high season.

      Wandering along many of Oregon’s stunning beaches is also free (not counting the seafood you’re likely to enjoy while you visit the area), and Portland is known for its many well-manicured, free-to-enter parks, including 5,200-acre Forest Park, one of the largest urban green spaces in the nation.

      Recommended: What Are the Average Monthly Expenses for One Person?

      How Much Money Do You Need to Live Comfortably in Oregon?

      Definitions of “comfortable” vary, so it’s impossible to say how much money you’d need to earn to feel comfortable in Oregon (or anywhere else, for that matter).

      But all things considered, Oregon is a fairly spendy state by any reckoning: U.S. News and World Report Affordability Ranking, ranks it 40th, on a scale from most to least affordable. MERIC positioned it two below at 38th, which is to say: Living comfortably in Oregon will likely require a decent income, or some budgetary creativity.

      Of course, you can tip the scale in your favor by choosing a city with a lower cost of living.


      Get matched with a local
      real estate agent and earn up to
      $9,500 cash back when you close.

      Connect with an agent



      What City Has the Lowest Cost of Living in Oregon?

      While the Council for Community and Economic Research only studied the Portland and Eugene metro areas in its latest cost of living index, good data exists on which Oregon cities have relatively low housing costs — which is, after all, one of the largest budget line items for most families.

      According to 2024 data from Zillow, homes are costliest in Bend ($666,206), Portland ($541,122), and Hood River ($678,577) and least costly in the following three towns.

      Klamath Falls

      A drop-dead gorgeous city straddling two epic bodies of water, Klamath Falls is nestled right at the place where Upper Klamath Lake starts pouring itself into the Klamath River, which eventually runs all the way west to the Pacific Ocean at Klamath, California. You don’t have to go that far at all, however, to enjoy the epic view: The lake offers deep blues offset by the high desert landscape, and it’s even more beautiful when it’s rimmed in snow.

      With a population of nearly 22,000, Klamath Falls is large enough to offer whatever resources you need but small enough to be comfortable — especially since the average home costs only $283,426.That’s less than half of the average home price in Portland … and you won’t have to deal with I-5 traffic.

      Hermiston

      In Hermiston, the average home value is $296,099, just slightly higher than the lowest city on our list. Located just south of the Columbia River, at the junction of I-84 and Highway 395, Hermiston is the largest city in eastern Oregon with 19,500 residents by last census estimate. Nearby Hat Rock was a landmark first journaled about by Lewis and Clark, and is now a state park. Known for its agriculture, Hermiston is famous for a special crop: watermelons. It’s now known as the Watermelon Capital of the World.

      La Grande

      Situated in the northeastern quadrant of Oregon, where the lush vegetation of the Columbia River Valley gives way to the sprawling high desert of the eastern part of the state, La Grande has the lowest-priced houses in the state, Zillow’s data shows. The average home in La Grande goes for about $310,624, the company says.

      La Grande has excellent access to both the Umatilla National Forest and the Wallowa Mountains, both highly sought-out recreational zones for all manner of Oregon outdoors folk. It’s also home to Eastern Oregon University, which means that residents can bank on plenty of music, art, and culture making its way through town.


      SoFi Home Loans

      The cost of living in Oregon? Not low in Portland and Bend, but fairly low in some small towns. The state’s natural beauty might be calling you west on your own version of the Oregon Trail to look for a new home.

      Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

      SoFi Mortgages: simple, smart, and so affordable.


      View your rate


      Photo credit: iStock/AndreyGatash
      SoFi Mortgages
      Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


      SoFi Loan Products
      SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


      *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


      Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

      Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



      External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.


      ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

      Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

      HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

      SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

      If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

      Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

      SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

      The trademarks, logos and names of other companies, products and services are the property of their respective owners.


      SOHL-Q125-138

      Read more

      Liz Looks at: Thoughts on Earnings Season

      Mind Your Margins

      With most economic data releases on hold due to the government shutdown, company earnings may have even more of an impact on market direction than usual. And as we get ready to kick off the third-quarter earnings season, it’s expected to bring another strong set of results.

      One of the datasets that will be critical to watch — not only this earnings season but in the quarters to come — is profit margins (i.e. revenue minus costs). There has been a persistent debate among investors around the possible effect of tariffs on company results, and this is the quarter when we may start to get a clearer view of whether they’re taking a bite out of margins.

      Coming into earnings season, margins are slightly above trend for the S&P 500. That’s certainly a strong starting point, and provides a decent buffer to absorb any compression due to tariffs.

       

      S&P 500 Profit Margin


      From a sector perspective, some of the strongest margins are expected to come from technology and communications, which would offer more fundamental support for their strong performance year-to-date. Coming in closely behind those two is the financials sector, which has performed well this year but could still have room to run as investors seek opportunities outside the AI-driven sectors.

      Although one would expect tariffs to impact the goods sectors outside of technology, communications, and financials, the health of margins from a broad index perspective sets us up to remain steady in the face of those possible headwinds.

      The Usual Suspects and One Dark Horse

      Once again, the story for the third quarter is expected to highlight technology stocks as the earnings leaders. Year-over-year growth is expected to come in at 30%, far above any other sector in the index.

      When we look at things for full year 2025, the “usual suspects” — technology and communications — are expected to be the standouts, with 21% and 18% earnings growth, respectively. The “dark horse” is health care, which is expected to have the third-best growth for the year (higher than the broad index earnings growth), despite unimpressive growth in the third quarter. For a sector that’s only returned 6.6% YTD (most of which has come in the last month), it could offer solid opportunity as the fundamental story shows signs of life.

       

      Consensus EPS Growth


      The major market moving headlines of earnings season continue to revolve around forward guidance, and more specifically, guidance on AI-related spending from technology companies.

      If the trend below continues at this clip, we should expect to hear about more and more spending at least through 2026. The tricky part about interpreting those messages is that the growth rate in spending is expected to slow in 2026 to only 21%. That could shift the focus onto profits generated from said spending, but is more likely to be a topic later this year or early next. As we get guidance for the remainder of this year, I’d expect the spending spree to remain intact.

       

      Hyperscaler CapEx Consensus


      Cues from Quality

      Since the volatility in April of this year, low-quality stocks have outperformed high-quality stocks by 14%. That comes as no surprise since markets have enjoyed a risk-on rally for the last few months, with the S&P 500 +35% since the low on April 8.

      There’s no telling how long the rally will go on, but it’s important to note the typically inverse relationship between low-quality stock outperformance and earnings growth. When earnings are strong and rising, low-quality stocks tend to outperform high-quality stocks. But as we know, markets tend to sniff things out slightly ahead of an actual trend change.

      The chart below shows high-quality versus low-quality performance (red/blue line) and S&P 500 earnings (black). We’re in a period where earnings have been very strong, and low quality stocks are winning. If and when the market sniffs out a weakening earnings trend, I would expect to see high quality stocks start to perk up. That hasn’t happened yet, but it’s something to keep a pulse on through earnings season and beyond.

       

      Quality Factor Inversely Correlated With Earnings


      In conclusion, third-quarter earnings season looks to be another set of strong results with companies likely surpassing expectations broadly. If that ends up being the case, the rally has further support and the already high valuations of many stocks can remain high. At some point, spending is likely to slow and guidance may become more muted. Also at some point, earnings may soften and markets will need to digest a slower pace of growth. I don’t expect either of those to ring true for the third quarter, so the optimism in markets is likely to stick.

       
       
       
      text

      Want more insights from Liz? The Important Part: Investing With Liz Thomas, a podcast from SoFi, takes listeners through today’s top-of-mind themes in investing and breaks them down into digestible and actionable pieces.

      Listen & Subscribe


      SoFi can’t guarantee future financial performance, and past performance is no indication of future success. This information isn’t financial advice. Investment decisions should be based on specific financial needs, goals and risk appetite.

      Communication of SoFi Wealth LLC an SEC Registered Investment Adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Liz Thomas is a Registered Representative of SoFi Securities and Investment Advisor Representative of SoFi Wealth. Form ADV 2A is available at www.sofi.com/legal/adv.

      OTM2025101001

      Read more

      Crypto Content Module v2

      {/* A wide selection of coins RTB5*/}

      A wide selection of coins.

      Get access to Bitcoin, Ethereum, and Solana, plus over 30 cryptocurrencies.


      Join the waitlist

      Learn about crypto.

      {/* desktop content mod */}


      What Is Cryptocurrency?

      What Is Cryptocurrency?

      Cryptocurrency is a digital form of money that exists entirely online and generally operates independently of a central bank or government. Crypto is designed to be decentralized, allowing peer-to-peer transactions without relying on banks or payment processors. Transaction speed depends on the network – some are near-instant, while others take more time.

      Unlike traditional currencies like the U.S. dollar, crypto transactions are secured through cryptography and recorded on the blockchain. This verification ensures security and integrity without relying on a single authority. Think of it like a shared digital record book that records and verifies crypto transactions on a distributed network of computers worldwide. Its shared nature makes the system transparent and difficult to tamper with.

      Bitcoin launched in 2009 as the first major digital currency. Today, there are thousands of cryptocurrencies – some with specific use cases (like payments, gaming, or decentralized finance), though many are experimental or speculative. They offer a new way to think about money and value transfers based on code rather than institutions.

      Although crypto began as an alternative to traditional finance, it’s increasingly moving towards the mainstream. Some banks and licensed custodians now offer crypto services under evolving regulatory frameworks.

      Cryptocurrency and digital assets are not insured by the Federal Deposit Insurance Corporation (FDIC), not bank-guaranteed, and may lose value.



      How Blockchain Works

      How Blockchain Works

      Blockchain enables cryptocurrency to operate by verifying transactions collectively across a network rather than relying on a single intermediary. Think of the blockchain as a shared digital record book that anyone on the network can view but no single participant can unilaterally change. By automatically recording and verifying transactions, it removes the need for financial institutions or payment processors though many users still interact through exchanges or custodial services.

      Every time someone sends or receives crypto, for example, the details are added to this record book and shared across thousands of computers around the world. These computers work together to confirm that the information is accurate, such as verifying that the sender actually has the funds. Once verified, the transaction is grouped with others into a new block. When the block is complete, it is locked and connected to the one before it, creating a continuous chain of verified records. That’s how the blockchain got its name.

      The shared nature of this record book makes altering it extremely difficult, because it would require changing a majority of copies across the network. This design makes the system secure, transparent, and able to run automatically without a central authority.



      Why People Use Cryptocurrency

      Why People Use Cryptocurrency

      People use crypto for a variety of reasons, but a major one is control – having more direct ownership over how their money moves and grows. And there are a number of other potential benefits, too:

      • Fast and low-cost transfers: Many cryptocurrencies make it possible to send money quickly and cheaply – especially across borders – though timing and fees can vary by network and exchange rate.
      • Accessibility: Anyone with an internet connection can use crypto, even without a traditional bank account. This makes it especially useful where banking options are limited. When you hold crypto, your balance is publicly visible on the blockchain but accessible only with your private keys. (If you use a custodial wallet, a platform manages those keys for you.)
      • Independence and control: Crypto networks don’t rely on banks or governments to operate, though access and regulation may involve them.
      • Diversification: Digital assets may represent a new, distinct category within a financial portfolio alongside bank and investment accounts, retirement savings, and tangible assets like a home or car.



      How To Evaluate Different Coins

      How To Evaluate Different Coins

      There are thousands of cryptocurrencies, so how do you decide which one to buy? Building a framework of how to think about a crypto’s value proposition can help you make this decision.

      Here three key things to keep in mind:

      1. Purpose: Do your research on what a coin was designed to do. Some focus on speed or efficiency, while others are built for specific use cases, such as gaming or digital collectibles. Bitcoin was originally designed for digital payments, for example. Knowing a coin’s purpose can help you assess whether its market performance is driven by momentary hype or longer-term demand.
      2. Credibility and supply: Anyone can create a cryptocurrency, so not all have staying power. An experienced and transparent team behind a crypto project can be an important indicator. The supply of a coin is another part of this equation: Some supplies are limited, which can affect the coin’s value in the long-term.
      3. Market behavior: Crypto prices are driven by a mix of supply, demand, and confidence, which means that the market can be volatile and move quickly in response to headlines. Hype about a specific coin can move the market significantly, making it more important to know what you’re buying and why.



      Protecting Your Crypto

      Protecting Your Crypto

      Cryptocurrency isn’t held in a bank account or insured by the Federal Deposit Insurance Corporation, so understanding how to keep it safe is key. Some custodial platforms may offer private insurance but not FDIC protection.

      To own digital assets, which live online in blockchain, you need a crypto wallet. But unlike the wallet in your pocket, it doesn’t actually hold coins. Instead, it’s a tool to store the keys to your crypto, unique codes that prove ownership and let you send or receive funds.

      There are two main types of wallets:

      • Custodial wallets: Your private keys are managed and protected by a licensed custodian like SoFi. You still own your crypto, but storage and security are handled for you in a regulated environment.
      • Self-custody wallets: You manage your private keys directly. This offers full control but also full responsibility to protect your digital assets. If your keys or recovery phrases are lost, your crypto can’t be recovered.

      Good digital habits are your best defense: Use strong, unique passwords, enable two-factor authentication, and keep your devices and apps up to date. So stay alert, stay informed, and stay safe.



      {/* tablet content mod */}


      What Is Crypto?

      What Is Cryptocurrency?

      Cryptocurrency is a digital form of money that exists entirely online and generally operates independently of a central bank or government. Crypto is designed to be decentralized, allowing peer-to-peer transactions without relying on banks or payment processors. Transaction speed depends on the network – some are near-instant, while others take more time.

      Unlike traditional currencies like the U.S. dollar, crypto transactions are secured through cryptography and recorded on the blockchain. This verification ensures security and integrity without relying on a single authority. Think of it like a shared digital record book that records and verifies crypto transactions on a distributed network of computers worldwide. Its shared nature makes the system transparent and difficult to tamper with.

      Bitcoin launched in 2009 as the first major digital currency. Today, there are thousands of cryptocurrencies – some with specific use cases (like payments, gaming, or decentralized finance), though many are experimental or speculative. They offer a new way to think about money and value transfers based on code rather than institutions.

      Although crypto began as an alternative to traditional finance, it’s increasingly moving towards the mainstream. Some banks and licensed custodians now offer crypto services under evolving regulatory frameworks.

      Cryptocurrency and digital assets are not insured by the Federal Deposit Insurance Corporation (FDIC), not bank-guaranteed, and may lose value.



      How Blockchain Works

      How Blockchain Works

      Blockchain enables cryptocurrency to operate by verifying transactions collectively across a network rather than relying on a single intermediary. Think of the blockchain as a shared digital record book that anyone on the network can view but no single participant can unilaterally change. By automatically recording and verifying transactions, it removes the need for financial institutions or payment processors though many users still interact through exchanges or custodial services.

      Every time someone sends or receives crypto, for example, the details are added to this record book and shared across thousands of computers around the world. These computers work together to confirm that the information is accurate, such as verifying that the sender actually has the funds. Once verified, the transaction is grouped with others into a new block. When the block is complete, it is locked and connected to the one before it, creating a continuous chain of verified records. That’s how the blockchain got its name.

      The shared nature of this record book makes altering it extremely difficult, because it would require changing a majority of copies across the network. This design makes the system secure, transparent, and able to run automatically without a central authority.



      Why People Use Cryptocurrency

      Why People Use Cryptocurrency

      People use crypto for a variety of reasons, but a major one is control – having more direct ownership over how their money moves and grows. And there are a number of other potential benefits, too:

      • Fast and low-cost transfers: Many cryptocurrencies make it possible to send money quickly and cheaply – especially across borders – though timing and fees can vary by network and exchange rate.
      • Accessibility: Anyone with an internet connection can use crypto, even without a traditional bank account. This makes it especially useful where banking options are limited. When you hold crypto, your balance is publicly visible on the blockchain but accessible only with your private keys. (If you use a custodial wallet, a platform manages those keys for you.)
      • Independence and control: Crypto networks don’t rely on banks or governments to operate, though access and regulation may involve them.
      • Diversification: Digital assets may represent a new, distinct category within a financial portfolio alongside bank and investment accounts, retirement savings, and tangible assets like a home or car.



      How To Evaluate Different Coins

      How To Evaluate Different Coins

      There are thousands of cryptocurrencies, so how do you decide which one to buy? Building a framework of how to think about a crypto’s value proposition can help you make this decision.

      Here three key things to keep in mind:

      1. Purpose: Do your research on what a coin was designed to do. Some focus on speed or efficiency, while others are built for specific use cases, such as gaming or digital collectibles. Bitcoin was originally designed for digital payments, for example. Knowing a coin’s purpose can help you assess whether its market performance is driven by momentary hype or longer-term demand.
      2. Credibility and supply: Anyone can create a cryptocurrency, so not all have staying power. An experienced and transparent team behind a crypto project can be an important indicator. The supply of a coin is another part of this equation: Some supplies are limited, which can affect the coin’s value in the long-term.
      3. Market behavior: Crypto prices are driven by a mix of supply, demand, and confidence, which means that the market can be volatile and move quickly in response to headlines. Hype about a specific coin can move the market significantly, making it more important to know what you’re buying and why.



      Protecting Your Crypto

      Protecting Your Crypto

      Cryptocurrency isn’t held in a bank account or insured by the Federal Deposit Insurance Corporation, so understanding how to keep it safe is key. Some custodial platforms may offer private insurance but not FDIC protection.

      To own digital assets, which live online in blockchain, you need a crypto wallet. But unlike the wallet in your pocket, it doesn’t actually hold coins. Instead, it’s a tool to store the keys to your crypto, unique codes that prove ownership and let you send or receive funds.

      There are two main types of wallets:

      • Custodial wallets: Your private keys are managed and protected by a licensed custodian like SoFi. You still own your crypto, but storage and security are handled for you in a regulated environment.
      • Self-custody wallets: You manage your private keys directly. This offers full control but also full responsibility to protect your digital assets. If your keys or recovery phrases are lost, your crypto can’t be recovered.

      Good digital habits are your best defense: Use strong, unique passwords, enable two-factor authentication, and keep your devices and apps up to date. So stay alert, stay informed, and stay safe.



      {/* mobile content mod */}


      What Is Cryptocurrency?

      What Is Cryptocurrency?

      Cryptocurrency is a digital form of money that exists entirely online and generally operates independently of a central bank or government. Crypto is designed to be decentralized, allowing peer-to-peer transactions without relying on banks or payment processors. Transaction speed depends on the network – some are near-instant, while others take more time.

      Unlike traditional currencies like the U.S. dollar, crypto transactions are secured through cryptography and recorded on the blockchain. This verification ensures security and integrity without relying on a single authority. Think of it like a shared digital record book that records and verifies crypto transactions on a distributed network of computers worldwide. Its shared nature makes the system transparent and difficult to tamper with.

      Bitcoin launched in 2009 as the first major digital currency. Today, there are thousands of cryptocurrencies – some with specific use cases (like payments, gaming, or decentralized finance), though many are experimental or speculative. They offer a new way to think about money and value transfers based on code rather than institutions.

      Although crypto began as an alternative to traditional finance, it’s increasingly moving towards the mainstream. Some banks and licensed custodians now offer crypto services under evolving regulatory frameworks.

      Cryptocurrency and digital assets are not insured by the Federal Deposit Insurance Corporation (FDIC), not bank-guaranteed, and may lose value.



      How Blockchain Works

      How Blockchain Works

      Blockchain enables cryptocurrency to operate by verifying transactions collectively across a network rather than relying on a single intermediary. Think of the blockchain as a shared digital record book that anyone on the network can view but no single participant can unilaterally change. By automatically recording and verifying transactions, it removes the need for financial institutions or payment processors though many users still interact through exchanges or custodial services.

      Every time someone sends or receives crypto, for example, the details are added to this record book and shared across thousands of computers around the world. These computers work together to confirm that the information is accurate, such as verifying that the sender actually has the funds. Once verified, the transaction is grouped with others into a new block. When the block is complete, it is locked and connected to the one before it, creating a continuous chain of verified records. That’s how the blockchain got its name.

      The shared nature of this record book makes altering it extremely difficult, because it would require changing a majority of copies across the network. This design makes the system secure, transparent, and able to run automatically without a central authority.



      Why People Use Cryptocurrency

      Why People Use Cryptocurrency

      People use crypto for a variety of reasons, but a major one is control – having more direct ownership over how their money moves and grows. And there are a number of other potential benefits, too:

      • Fast and low-cost transfers: Many cryptocurrencies make it possible to send money quickly and cheaply – especially across borders – though timing and fees can vary by network and exchange rate.
      • Accessibility: Anyone with an internet connection can use crypto, even without a traditional bank account. This makes it especially useful where banking options are limited. When you hold crypto, your balance is publicly visible on the blockchain but accessible only with your private keys. (If you use a custodial wallet, a platform manages those keys for you.)
      • Independence and control: Crypto networks don’t rely on banks or governments to operate, though access and regulation may involve them.
      • Diversification: Digital assets may represent a new, distinct category within a financial portfolio alongside bank and investment accounts, retirement savings, and tangible assets like a home or car.



      How To Evaluate Different Coins

      How To Evaluate Different Coins

      There are thousands of cryptocurrencies, so how do you decide which one to buy? Building a framework of how to think about a crypto’s value proposition can help you make this decision.

      Here three key things to keep in mind:

      1. Purpose: Do your research on what a coin was designed to do. Some focus on speed or efficiency, while others are built for specific use cases, such as gaming or digital collectibles. Bitcoin was originally designed for digital payments, for example. Knowing a coin’s purpose can help you assess whether its market performance is driven by momentary hype or longer-term demand.
      2. Credibility and supply: Anyone can create a cryptocurrency, so not all have staying power. An experienced and transparent team behind a crypto project can be an important indicator. The supply of a coin is another part of this equation: Some supplies are limited, which can affect the coin’s value in the long-term.
      3. Market behavior: Crypto prices are driven by a mix of supply, demand, and confidence, which means that the market can be volatile and move quickly in response to headlines. Hype about a specific coin can move the market significantly, making it more important to know what you’re buying and why.



      Protecting Your Crypto

      Protecting Your Crypto

      Cryptocurrency isn’t held in a bank account or insured by the Federal Deposit Insurance Corporation, so understanding how to keep it safe is key. Some custodial platforms may offer private insurance but not FDIC protection.

      To own digital assets, which live online in blockchain, you need a crypto wallet. But unlike the wallet in your pocket, it doesn’t actually hold coins. Instead, it’s a tool to store the keys to your crypto, unique codes that prove ownership and let you send or receive funds.

      There are two main types of wallets:

      • Custodial wallets: Your private keys are managed and protected by a licensed custodian like SoFi. You still own your crypto, but storage and security are handled for you in a regulated environment.
      • Self-custody wallets: You manage your private keys directly. This offers full control but also full responsibility to protect your digital assets. If your keys or recovery phrases are lost, your crypto can’t be recovered.

      Good digital habits are your best defense: Use strong, unique passwords, enable two-factor authentication, and keep your devices and apps up to date. So stay alert, stay informed, and stay safe.



      Card Carousel Example


      Combine your debt into one payment and you could reduce your monthly payments. Learn more.

      }
      heading=”Credit Card Consolidation”
      imageClassName=””
      layout=”default”
      topLeftImg={{
      alt: ‘Credit Card Visual Effect’,
      src: ‘https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/elipse-dot-pattern_desktop%402x.png’,
      srcSet: ‘https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/elipse-dot-pattern_mobile%402x.png 104w, https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/elipse-dot-pattern_desktop%402x.png 274w’
      }}
      topRightPillClassName=””
      topRightPillText=”1 / 5″
      />
      Pay for home repairs or renovations without using your home as collateral. Learn more.

      }
      heading=”Home Improvements”
      imageClassName=””
      layout=”default”
      topLeftImg={{
      alt: ”,
      src: ”,
      srcSet: ”
      }}
      topRightPillClassName=””
      topRightPillText=”2 / 5″
      />
      Cover pregnancy, adoption, IVF or surrogacy costs with manageable monthly payments. Learn more.

      }
      heading=”Family Planning”
      imageClassName=””
      layout=”default”
      topLeftImg={{
      alt: ”,
      src: ”,
      srcSet: ”
      }}
      topRightPillClassName=””
      topRightPillText=”3 / 5″
      />
      With low fixed rates, steady monthly payments, and no fees, our personal loan travels well. Learn more.

      }
      heading=”Travel and Vacation”
      imageClassName=””
      layout=”default”
      topLeftImg={{
      alt: ‘Car Visual Effect’,
      src: ‘https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/ring-circle_desktop%402x.png’,
      srcSet: ‘https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/ring-circle_mobile%402x.png 127w, https://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/ring-circle_desktop%402x.png 254w’
      }}
      topRightPillClassName=””
      topRightPillText=”4 / 5″
      />
      From engagement ring to honeymoon—you could save money compared to a high-rate credit card. Learn more.

      }
      heading=”Weddings”
      imageClassName=””
      layout=”default”
      topLeftImg={{
      alt: ”,
      src: ”,
      srcSet: ”
      }}
      topRightPillClassName=””
      topRightPillText=”5 / 5″
      />


      Read more

      Financial Insights – Lillian

      {/* Financial Insights Homepage Banner WINNER */}

      FINANCIAL INSIGHTS

      Track and manage all
      your finances, all in one place.

      ✓ Log in to just one app to view all your financial accounts.
      ✓ See your spending, set budgets, monitor credit, and more—for free.
      ✓ Keep your data protected with multifactor authentication.


      Get started

      Checking your rate will not affect your credit score.


      Based on SoFi Members. This claim may not be representative of the experience of all other customers. | Updated: 3/27/2025

      See how SoFi could help you get
      your full financial picture.

      1/5

      Credit score monitoring

      Track your credit score with weekly updates and
      earn rewards points1 every time it goes up five
      points or more.


      Learn more

      2/5

      Budgeting and spending

      Set budgets, categorize your spending, and spot
      upcoming bills with a free budget planner.


      Learn more

      3/5

      Property tracking

      Track the value of your home and real estate
      investments right along with the rest of your
      personal finances.


      Learn more

      4/5

      Debt summary

      View, organize, and understand your current debt and
      learn how to better manage it with insights from our
      free debt tracker.


      Learn more

      5/5

      Investment portfolio

      See all your investment accounts at once and
      track how they change with the market.


      Learn more


      See all your accounts—not just SoFi ones.

      You can instantly connect to more than 12,000 financial institutions. That means your easy-to-use dashboard could include your checking, savings, student loan, credit card, mortgage, investment, retirement, and other accounts—plus credit score monitoring, budgeting tools, and more. Did we mention it’s free?


      Get started

      {/* Credit score monitoring image banner WINNER*/}

      Knowing your credit
      score is the
      first step to financial wellness.

      {/* 4 column RTB with icons */}

      Keeping score.

      Get weekly updates, understand the factors that drive your credit score, and get rewards points every time it goes up five points or more.

      You’re covered.

      Multifactor authentication helps keep your personal data safe and secure.

      Check it anytime.

      We only do a “soft” pull on your credit, so it won’t hurt your score or your wallet—plus it’s free.

      Powered by TransUnion®.

      Get your VantageScore® 3.0 credit score, a model developed by all three national credit reporting companies.


      Get started

      {/* Testimonials carousel – 5 slides */}

      Don’t take our word for it.
      See what members have to say.


      I love using SoFi to see an up to date snapshot on my full financial picture. Being able to pull in all my accounts, review equity in my home, and monitor my credit score gives me a true one stop shop to “get my money right.” Having up to date info all pulled together let’s me save time and feel confident that I know my full financial picture.

      —Brad S.

      Actual SoFi Ambassador.

      SoFi has been the best tool to save me time, money and helps me accomplish my future financial goals and the best of all it’s all in one app. The setup is simple and you never have to go through several logins to see all your information on one screen.

      —Anja C.

      Actual SoFi Ambassador.

      The best part about using SoFi is the ability to see your financials broken down by cash, investments, credit cards, loans and property. It helps me have a better understanding of where all of my money lives and how it increases or decreases my net worth over time. SoFi has helped me become more confident with my financials and help me start to better prepare for retirement. This is a tool that everyone should take advantage of.

      —Betty T.

      Actual SoFi Ambassador.

      SoFi has been incredibly helpful in having a clear, consolidated picture of my finances. A regularly updated credit score encourages me to constantly improve it, while seeing my investments gives me confidence for future goals and retirement. SoFi also keeps me honest when spending money and guides me towards better habits.

      —Ethan T.

      Actual SoFi Ambassador.

      The best part about SoFi is the ability to see all my accounts, investment, credit, and more all in one place. SoFi offers me a one-stop-shop to view my net worth on all one platform. My spending and investing habits have improved thanks to the ability to see upcoming recurring expenses, monthly savings, and spending categories. Credit score monitoring also provided me with reminders that I was doing the right thing with my credit habits. All in all, I feel more confident than ever to lead my wallet into the world safely.

      —Austin W.

      Actual SoFi Ambassador.


      {/* FAQ section */}

      FAQs


      What accounts can I link?
      You can link your deposit account (checking, savings), investment, and retirement accounts as well as credit cards, student loans, mortgages, and other liabilities. If you’re not able to link your account, you will be able to manually add an account or asset (like an owned car or home), so that you’re able to see your entire net worth.


      How many financial institutions can I connect to SoFi?
      You can securely connect to more than 12,000+ financial institutions with SoFi. Once you’ve linked
      your account, you can track all your finances across both your SoFi and external financial accounts in one
      money tracker app. If your bank is not listed, you can manually link your accounts or assets to view your
      net worth.



      What are the primary components of my credit score?

      SoFi leverages the TransUnion VantageScore 3.0 model which includes several key components:

      • Payment History – comprised of whether you regularly pay your bills on time.
      • Credit Age and Type – average age of your credit accounts and mix of various types such as revolving debt and installment debt. An example of revolving debt is a credit card and an example of installment debt is a student loan.
      • Credit Utilization – the percentage of your credit limit you currently have outstanding.
      • Balances – balances on your credit accounts including current balances as well as delinquent accounts.
      • Inquiries – recent inquiries or applications for new credit.
      • Available Credit – amount of available credit that is unused.

      Learn more: What Factors Affect Your Credit Score?


      Will checking my credit hurt my credit score?

      Checking your own credit report is considered a soft inquiry, which does not impact your credit score.

      Learn more: Does Checking Your Credit Score Lower Your Rating?



      Why does my credit score matter?

      Your credit score is used by lenders, among others, as they review your applications for credit and determine your creditworthiness which might influence if they are willing to extend credit and at what terms. It might also be used by landlords, utility providers, and prospective employers.

      Learn more: Why Does Creditworthiness Matter?



      Are SoFi’s financial insights features free?
      Yes, all of SoFi’s features including credit score monitoring, online budgeting and spending tracker,
      debt summary and more are free to use!


      See more FAQs

      {/* Learn More resources articles */}

      Learn more about budgeting.








      See more articles


      Master your finances all in one place.

      See all your accounts in one free, easy-to-use dashboard.


      Get started


      Read more
      TLS 1.2 Encrypted
      Equal Housing Lender