SoFi Blog

Tips and news—
for your financial moves.

utm test v2

SoFi Checking and Savings

Bank better with up to 4.00% APY2
and no account fees1.

For a limited time, boost your APY to 4.00% for six months. Plus, you could get a welcome bonus of up to $300.3


Open an account

It’s easier than ever to get started.

2Earn up to 4.00% Annual Percentage Yield (APY) on SoFi Savings with a 0.70% APY Boost (added to the 3.30% APY as of 12/23/25) for up to 6 months. Open a new SoFi Checking and pay the $10 SoFi Plus subscription every 30 days OR receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 1/31/26. Rates variable, subject to change.Terms apply here. SoFi Bank, N.A. Member FDIC.


  • Pay no account fees1


    No account, overdraft, or monthly fees—just great banking.

  • Earn $50 or $300 with eligible4 direct deposit3

    Just open your account and set up eligible direct deposit of $1,000 or more. Terms apply

  • Earn up to 4.00% APY2 with eligible4 direct deposit

    Limited-time only: Get a 0.70% boost on our highest savings APY of 3.30%4 when you set up a new account with eligible direct deposit. Terms apply

  • Up to $3M additional FDIC insurance through a network of participating banks5

    Learn more and opt in here.

SoFi Bank 2024 accolades
SoFi Bank 2024 accolades


Online Investing

All-in-one investing

that’s easy to use.


Trade stocks and ETFs, invest in IPOs at IPO prices, or try automated investing— all in the SoFi app.
Plus, you’ll get up to $1,000 in stock when you fund a new account.




Trade now

Customer must fund their Active Invest account with at least $50 within 45 days of opening
the account. Probability of customer receiving $1,000 is 0.026%. See full terms and conditions.

1) Automated Investing and advisory services are provided by SoFi Wealth LLC. Brokerage services
are provided to SoFi Wealth LLC by SoFi Securities LLC.
Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA/SIPC.

Personal Loans

Enter the Down With Debt Holiday
Sweepstakes for a chance at $100K.*


View your rate

Checking your rate will not affect your credit score.

*NO PURCHASE OR QUALIFICATION FOR FINANCING NECESSARY. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 U.S./D.C., PR, GU,
AS, USVI & CNMI, 18+. Void where prohibited by law. Starts 11/17/25 at 11:00 a.m. PT and ends 1/12/26 at
11:00 a.m. PT. Subject to Official Rules, including alternate method of entry, prize details, limits, and odds:
click here. Sponsor: Social Finance LLC (“SoFi”) 234 First Street, San Francisco, CA 94105.

Don’t let holiday credit card debt swirl out of control. Shake things up! When it settles, you could have $100K* to pay off your credit card debt. Check your rate for a personal loan before 1/12/26*
to get automatically entered.


View your rate

Checking your rate will not affect your credit score.

*NO PURCHASE OR QUALIFICATION FOR FINANCING NECESSARY. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 U.S./D.C., PR, GU,
AS, USVI & CNMI, 18+. Void where prohibited by law. Starts 11/17/25 at 11:00 a.m. PT and ends 1/12/26 at
11:00 a.m. PT. Subject to Official Rules, including alternate method of entry, prize details, limits, and odds:
click here. Sponsor: Social Finance LLC (“SoFi”) 234 First Street, San Francisco, CA 94105.


19,419
SoFi Personal Loans were funded this week.*

*Number of members as of 02/07/2026

  • Low monthly payments

    Save big by consolidating high-rate debt to one fixed payment.

  • Get $5K to $100K

    Get funds as soon as the same day you sign or we can pay off your credit card directly.

  • Direct Pay

    We’ll pay your credit card lender so you don’t have to.

  • See rates now

    No impact to your credit score. No commitment.

Read more

utm test

SoFi Checking and Savings

Bank better with up to 4.00% APY2
and no account fees1.

For a limited time, boost your APY to 4.00% for six months. Plus, you could get a welcome bonus of up to $300.3


Open an account

2Earn up to 4.00% Annual Percentage Yield (APY) on SoFi Savings with a 0.70% APY Boost (added to the 3.30% APY as of 12/23/25) for up to 6 months. Open a new SoFi Checking and pay the $10 SoFi Plus subscription every 30 days OR receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 1/31/26. Rates variable, subject to change.Terms apply here. SoFi Bank, N.A. Member FDIC.


  • Pay no account fees1


    No account, overdraft, or monthly fees—just great banking.

  • Earn $50 or $300 with eligible4 direct deposit3

    Just open your account and set up eligible direct deposit of $1,000 or more. Terms apply

  • Earn up to 4.00% APY2 with eligible4 direct deposit

    Limited-time only: Get a 0.70% boost on our highest savings APY of 3.30%4 when you set up a new account with eligible direct deposit. Terms apply

  • Up to $3M additional FDIC insurance through a network of participating banks5

    Learn more and opt in here.

SoFi Bank 2024 accolades
SoFi Bank 2024 accolades


Online Investing

All-in-one investing

that’s easy to use.


Trade stocks and ETFs, invest in IPOs at IPO prices, or try automated investing— all in the SoFi app.
Plus, you’ll get up to $1,000 in stock when you fund a new account.




Trade now

Customer must fund their Active Invest account with at least $50 within 45 days of opening
the account. Probability of customer receiving $1,000 is 0.026%. See full terms and conditions.

1) Automated Investing and advisory services are provided by SoFi Wealth LLC. Brokerage services
are provided to SoFi Wealth LLC by SoFi Securities LLC.
Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA/SIPC.

Read more

If You’re Going Dry This Month, Make Your Savings Count

This article appeared in SoFi's On the Money newsletter. Not getting it? Sign up here.

Most people think of “Dry January” as a health move, but if you’re one of the many Americans joining the no-alcohol challenge, don’t forget another big motivator: the cost savings.

Forgoing two $8 pints of beer twice a week would save you $138 this month. Skipping six $15 glasses of wine a week (if you go out twice a weekend, for example) would put $390 back in your pocket. Even if you only drink occasionally, or mostly at home, you might save a good $50. (This Alcohol Spending Calculator from the National Institutes of Health can help you do the math.)

The savings can multiply if skipping alcohol this month changes your habits longer-term. And according to a new review by researchers at Brown University, observing Dry January — even if you don’t ditch drinking completely — tends to help people cut back for good. (Some say it’s actually more sustainable not to swear it off entirely.)

“Most participants continue to drink less alcohol,” Megan Strowger, the lead author of the review, wrote last month. “Participating in Dry January allows people to pause, reflect and rethink their relationship with alcohol, including how it affects their social life, mental health and physical health.”

So what?

Whether or not you go completely dry, if you’re part of this year’s Dry January movement, make your savings count. Don’t just let the money melt back into your day-to-day budget or spend it on another vice. Earmark it to support a tangible financial goal — like bolstering your emergency savings, paying off debt, or investing for your retirement.

And in the meantime, here are some stats to keep you motivated:

•  If you put $300 a month straight into a high-yield savings account earning a 3% APY, you’d have over $11,000 after three years.

•  Drinking is less and less common. The U.S. drinking rate has fallen for three straight years, reaching a record low of 54% of adults in 2025 from 67% in 2022, according to Gallup.

•  Forty-five percent of drinkers surveyed by Lending Tree in 2024 said they regretted overspending on alcohol, while 17% said buying it contributed to debt. And research suggests that heavy drinkers are more likely to make impulsive purchases while under the influence.

Related Reading

Doing Dry January? How Much Money It Can Save You in 50 US Cities (GoBankingRates)

Why I’m Skipping Dry January (Stat)

8 Simple Ways to Succeed at Dry January This Year (CNET)

Read more

Your Money and the Economy: 6 Predictions for 2026

This article appeared in SoFi's On the Money newsletter. Not getting it? Sign up here.

You have a lot of influence over your money — maybe more than you realize. But macroeconomic forces play a big role too, and you can’t control the job market, the stock market, or what the government does. All you can do is be prepared and ready to adapt.

So what is the economic outlook for 2026? Economists and investment strategists are making their best guesses, despite lots of variables at play. Here’s where we stand as we start the year, and what six of their most significant predictions mean for you.

1. The job market will continue to be uninspiring

To put it lightly, 2025 wasn’t the best year in the job market. Hiring slowed dramatically (especially for college grads) as companies grew more cautious after the pandemic hiring boom, tightening their belts amid inflation, tariffs, and the proliferation of AI, according to data from the career placement firm Challenger, Gray & Christmas.

The total number of U.S. workers stopped growing in any meaningful way, and as of November, the number of announced layoffs was accelerating and the unemployment rate had ticked up to 4.6% — the highest for any month since 2021 (though still lower than it was for big chunks of the 2000s and 2010s).

This year, the job market isn’t expected to get much better, but it may not get much worse either. Many economists predict the unemployment rate will hold fairly steady (and may have already peaked) and the job market will remain fairly stagnant, with limited net gains.

What it means for you: While there probably won’t be a ton of new job opportunities this year, it’s not clear the scope of layoffs will get any worse.

If you’re worried you might lose your job, building a strong safety net can go a long way to easing anxiety. And if you’ve lost your job, don’t lose heart. The right strategies can help you bounce back even stronger.

2. AI will drive the stock market again

The excitement around AI ultimately won out over the tariff fears that weighed on stocks in early 2025, driving double-digit gains in major U.S. indexes last year, including a 21% increase in the tech-heavy Nasdaq.

The increases were propelled by massive investments in AI, and the big question for 2026 is whether that momentum will continue. Stock prices are high relative to earnings, and technology behemoths like Nvidia, Amazon, and Alphabet (Google), have a heavy influence on the broader market.

“As markets stand on the doorstep of what could be the fourth year of AI-driven optimism, it’s natural to be on the lookout for obvious signs of stress or fatigue in the rally,” Liz Thomas, SoFi’s Head of Investment Strategy, wrote in December. “For what it’s worth, we toiled over the same thing at the end of 2024, only to watch 2025 produce strong earnings growth, improved guidance, and another year of healthy returns.”

While it’s hard to know if and when the AI boom could backfire, technology is still expected to be the top producer of earnings growth in 2026, leaving more room for stocks to rise, according to Thomas.

What it means for you: The case for a bear market may be building, but many expect the stock market to remain a source of strength in 2026.

Still, as AI drives a paradigm shift, it’s important to stay vigilant about the risks of overestimating its power. As SoFi’s Thomas points out, “investors are starting to cover their eyes as stocks continue to rise.”

Investing in a mix of asset classes (e.g. gold or real estate), industries, or geographies diversifies your holdings and reduces your exposure.

3. Inflation may get worse before it gets better

Despite the sweeping tariffs imposed on imports last year, the monthly inflation rate never exceeded 3%, according to the Consumer Price Index. But economists at J.P. Morgan and Morgan Stanley say the cost of tariffs may still be making their way to consumers, and inflation could temporarily reheat in the first quarter or half of this year.

Zooming out, however, forecasts show inflation cooling, moving farther away from the 6%-9% range triggered by the pandemic and perhaps even reaching the Fed’s 2% target by the end of the year.

What it means for you: The sticker shock of 2021 and 2022 is over, but on the whole, consumer prices are still a lot higher than they were before the pandemic and continue to rise. The thing is, some inflation is normal and what’s most important to your bottom line is whether prices are rising faster than your wages. (An online calculator like this can tell you.)

Inflation erodes your purchasing power, so putting your money into investments or a high-yield savings account can help you counter the effects. (SoFi can help with both.) Keep in mind, too, that a lot will depend on what happens with tariffs and benchmark interest rates.

4. If anything, interest rates will go down a bit more

Speaking of interest rates, the Federal Reserve may keep cutting its benchmark rate — but only if inflation is tame enough. The central bank lowered the rate by 1.75 percentage points over the past 16 months, and further cuts will depend largely on what happens with inflation as well as unemployment. (Lowering the rate can encourage job creation, raising it can fight inflation.)

Another factor could be who replaces Jerome Powell as chair of the Fed when his term is up in May. (The president, who will nominate the replacement, has been outspoken about wanting lower rates.)

What it means for you: The Fed’s benchmark directly or indirectly influences the rates we pay on all sorts of loans, including credit card balances, auto loans, and mortgages. But it’s unclear how much further the Fed will go this year, and borrowing costs are still a major strain on many Americans. (With the exception of the last three years, the benchmark is still higher than it’s been since 2008.)

In the meantime, there’s a plus side to high rates: the earning potential of a high-yield savings account. And keep in mind that your credit score plays a big role in interest rates, regardless of the macroeconomics. In fact, building up your credit score can potentially save you thousands of dollars over the life of a loan. (Use this FICO® calculator to make real comparisons.)

5. Buying a house won’t feel (quite) as expensive

Between the pandemic price bloat and the subsequent spike in borrowing costs, the housing market hasn’t exactly been welcoming to prospective buyers the past couple of years.

But buyers may start to get more breathing room, with 30-year mortgage rates likely to stay in the low 6% range (the lowest they’ve been in over a year) and paychecks able to keep up with any modest increases in property prices, according to housing economists.

“The Great Housing Reset will be a yearslong period of gradual increases in home sales and normalization of prices as affordability gradually improves,” Redfin economists wrote last month. It will start this year “with incomes rising faster than home prices for a prolonged period for the first time since the Great Recession era.”

What it means for you: Housing isn’t going to suddenly feel affordable, but things will be moving in the right direction if you’ve been priced out of the market thus far. At the same time, financing is probably not going to get much cheaper, with 30-year mortgage rates about as low as they’re going to get for the next few years, according to forecasts from the Mortgage Bankers Association.

If you’re eager to sell a house, you may lose a bit of negotiating power, but there will be more potential buyers and prices will hold, fortifying the equity you’ve built in your home.

6. Tax relief could lift consumer confidence

Given much of what we’ve just mentioned — and the longest-ever government shutdown last fall — many Americans haven’t been feeling good about their own pocketbooks or business conditions.

Confidence weakened for the fifth consecutive month in December, according to The Conference Board’s Consumer Confidence Survey. And the University of Michigan’s Index of Consumer Sentiment, while up slightly between November and December, was still 29% lower than a year ago.

But how we feel doesn’t always translate into what we do, and data shows the average consumer is still spending money, albeit it more cautiously — and without adding credit card debt, according to Morning Consult. Plus, tax breaks passed in the One Big Beautiful Bill Act last year are expected to provide a tailwind for the economy come tax time.

What it means for you: You don’t need anyone else to tell you how you’re doing financially, but it is helpful to know how the broader economic trends are landing for the rest of the country, especially if you own a business.

Consumer spending among higher earners should continue to be a bright spot, economists say, while OBBBA tax breaks will primarily benefit lower and middle-income consumers, including seniors and tipped workers. One estimate shows the average 2025 tax refund rising roughly $700 to $3,800.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.

The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.

SoFi isn't recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

Read more
TLS 1.2 Encrypted
Equal Housing Lender