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Holiday Spending Guide for Every Shopper YDD

Budget Better This Holiday: A Smart Spending Guide

The holiday season is full of joy – stuffing stockings, celebrating with friends and family. But with all of the scheduling, shopping, and spending, it can also bring stress. Whether you start your holiday shopping on the first of the year or (ahem) the week before the big day, you probably want to make the most of your money, optimize your spending style, and stress less. This guide, full of tips and tricks, can help you do just that.


Holiday Expenses, Explained

A big part of staying on budget during the holidays is figuring out all your expenses. It’s easy to overlook things like the cost of holiday cards and rides from the airport.

This checklist can help you earmark dollars for all of your seasonal spending:

•   Gifts for immediate family, extended family, friends, coworkers, clients, teachers, Secret Santas, your mail carrier, and anyone else. Don’t forget about sales tax and shipping.

•   Gift wrap and holiday cards (their cost counts too!)

•   Holiday decorations, such as a Christmas tree, outdoor lighting, table settings, candles, etc.

•   Holiday food and drink, including at-home celebrations and going out.

•   Travel, if you are going visiting, can involve plane tickets, getting to the airport, car rentals, parking, hotels, pet boarding, and more.

•   Other expenses need budgeting too, such as your annual Nutcracker tickets or charity donations.

Assign dollar amounts to each expense, total the figures, and determine how much of that you can reasonably spend based on your income, any money you’ve saved for the holidays, and any options you have to supplement your funds.


Quiz: Uncover Your Holiday Shopping Style

Are you the sort who stockpiles gifts months before Whamageddon kicks in? Or do you join the crowds in a last-minute buying frenzy? Understanding your holiday shopping style can help you better manage your money and avoid debt. Take this quiz to ID your M.O.:

What’s your shopping style?

Take this 30 second quiz to find out.



The Early Bird Shopper

If you start your holiday shopping before spring, plan and budget meticulously, and enjoy the victory of scoring a great discount, learn how to amp up those skills and save even more, including on travel.




The Traditional Shopper

If you love to personalize your holiday shopping (in-store visits, hunting for deals and “just the right thing” online, wrapping gifts yourself), try these tactics to budget even better.




The Last-Minute Shopper

Do you tend to shop at the eleventh hour and wind up overspending due to time constraints? Take a breath! These tips can help you manage the process and stress less.




The Pragmatic Shopper

Do you love to streamline your holiday shopping for efficiency? Is online shopping a dear friend? Nothing wrong with that! Learn how to save even more as you swipe, tap, and click your way forward.





Holiday Spending by the Numbers

Are you curious about how your shopping habits stack up — whether you’re a big spender, carefully thrifty, or somewhere in between? You’re in the right place. Take a break from decking the halls and consider these facts from a recent SoFi survey5:

•   Americans’ top two stressors ahead of the holidays are finances (34%) and shopping (22%).

•   Shoppers also take playing the role of Santa very seriously. They expect to spend more than $1,100 on holiday gifts and more than $100, on average, for each gift.

•   More than one-third of people have gone into debt buying gifts for the holidays.

•   Pressure to keep up with others plays a big role in shoppers’ overspending. People tend to go $800 over budget, on average, to match what others are spending on them.

•   Close to two-thirds of shoppers are planners: 64% of people save in advance for their holiday shopping, and the same percentage creates a budget in order to manage their holiday spending.

•   How early do people begin their holiday shopping? 21% of people start near Halloween, 31% start near Thanksgiving, and 19% start in early December. Nearly 15%, however, cross gifts off their lists all year round.

With people paying out four figures on gifts — not to mention the $2,574 that holiday travelers spend, on average — it’s easy to see how many carry debt into the New Year. Budgeting wisely ahead of time, however, and then sticking to your plan can help keep your finances on track during the most wonderful time of the year.

Avoid Debt This Holiday Season

It’s tempting to go overboard for the holidays with all the gifts, entertaining, and travel. And who wants a Charlie Brown Christmas tree when you could get a lavish, pre-lit eight-footer?

But when your credit card payment is due after all the celebrations and memory-making, you may wish you hadn’t been quite so free with your spending.

You don’t have to go full Grinch to avoid this scenario. Instead, try these tips:

•   Set a budget for how much you can comfortably spend, and stick to it. Don’t forget factors like sales tax and shipping; they can add to the bottom line.

•   Save for holiday shopping in advance. Start setting aside money long before the season arrives so you don’t have to rely on high-interest credit cards. And if you save that money in a high-yield account, you’ll have extra cash, as well.

•   Use your credit cards wisely. You don’t have to go into debt to make the holiday special. Don’t spend more on your credit card than you can afford to pay at the end of your statement. If a credit card makes overspending too tempting, try to pay with your debit card or cash (if the latter appeals, try the envelope system to manage your money).

•   Shop early. Stockpile gifts when items go on sale. Being an early bird will also help you avoid elevated prices for scarce, in-demand items as the holiday season kicks in.

•   Comparison shop. The holidays are a competitive time, and by spending a few minutes online, you may find great deals, coupons, and other ways to save.

•   Remind yourself that it really is the thought that counts. A small gift card to a favorite cafe or homemade cookies can be as meaningful as dropping much more money at a boutique.

•   Check in with your money often as you move through the season. Your bank may offer tools that make it easy to see how your spending is tracking.


Tools and Tips to Manage Your Holiday Money

Give yourself the gift of better money management this holiday season. Here are some ways to tweak your financial toolkit:


Budget Tracker

Track your spending; You may benefit from budgeting tools, setting spending limits, and receiving alerts if you get close to them. Your bank may have features that can help with this, such as SoFi Insights3.

LEARN MORE


Automated Savings

Automate your savings to accumulate funds for your holiday spending. This can help you avoid or minimize credit debt. For instance, you might try SoFi Vaults, which allows you to set up different savings Vaults (say, one for gifts, one for travel) and then have funds automatically transferred there from checking. You determine the amount and frequency.

LEARN MORE


Debt Consolidation

Paying off credit card debt can be a challenge. Eliminating it with a personal loan, like a SoFi Personal Loan, could help4. Personal loans can offer a lower interest rate, which in turn can benefit your finances and relieve some holiday money stress.

LEARN MORE


Already have 4.60% APY on your savings?

Add funds to your account today to start earning more, saving more, and getting closer to reaching your financial goals this holiday season.

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Income ETFs (THTA) involve strategies that don’t depend on market conditions. They diversify your portfolio while potentially providing regular income.

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SFYF invests in the top 50 widely held stocks on SoFi Invest. We trust our clients and know that we don’t have a monopoly on knowledge. SFYF comprises socially-selected stocks that are weighted by the conviction of our investment community.

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Ready to go?

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Note: SoFi ETFs may be sold through SoFi Securities, LLC which is a subsidiary of Social Finance, LLC Social Finance, LLC, is the sponsor of the SoFi ETFs. SoFi Securities LLC, does not endorse or recommend the purchase of any SoFi ETFs. SoFi Invest Active is a self-directed investment platform and investment decisions made to acquire specific securities are entirely your own.



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Connecticut: Best Affordable Places to Live


Best Affordable Places to Live in Connecticut in 2025

On this page:

    By Dana Webb

    (Last Updated – 02/2025)

    Busy cities, quaint waterside towns, rolling hills with farmland views — Connecticut has it all (not to mention some great pizza). But it also has a fairly high cost of living. The popular Stamford area, a busy city and a commuter suburb of New York City, for example, weighs in at 45 percentage points above the national average. And the state’s real estate taxes are among the highest in the nation. Health care costs and utilities also take a particular bite out of the budget in Connecticut.

    Fortunately, we’ve managed to find some more affordable spots so you can enjoy all Connecticut has to offer without breaking the bank.

    Best Places to Live in Connecticut

    This is a small state and you’re never too far from a beach or hiking trail or other striking natural beauty. If you’re building a budget in preparation for a move to Connecticut, one thing to keep in mind is that the state charges a property tax for motor vehicles. Want to compare Connecticut to other states? Check out a guide to the cost of living by state.

    Best Affordable Places to Live in Connecticut

    In a state with prices as relatively high as Connecticut, it can be a struggle to find truly affordable places to live and you may need to steer clear of some of the better-known towns if cost of living is a concern. But the best affordable places to live in Connecticut are often within an easy drive of New York City or Boston, as well as Hartford, the state’s capital, and where its major airport is located. Each of these towns and cities has a lot to offer.


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    1. Torrington

    Torrington, Connecticut

    Photo credit: iStock/Jennifer Yakey-Ault

    West of Hartford, in the picturesque Litchfield Hills, is Torrington, the largest city in Litchfield county. Like many towns in this state of river valleys, it’s a former manufacturing center with a historic downtown area. Today, Torrington is home to the Warner Theatre, Nutmeg Conservatory, and many art galleries. A state forest and ample parks, plus a children’s museum, make this a welcoming setting for arts aficionados, outdoorsy types, families, and everyone in between.

    Population: 35,550

    Median Household Income: $69,611

    Cost of Living: 96% of U.S. average

    Average Rent Price: $1,600

    Home Price-to-Income Ratio: 3.8

    2. New Britain

    New Britain, Connecticut

    Photo credit: iStock/DenisTangneyJr

    Located in the middle of the state, New Britain has easy access to highways running up to Hartford and Boston and down to New York City. It’s also home to a lively arts scene, including the New Britain Museum of American Art. The headquarters of Stanley Black & Decker is here, and the downtown area houses Central Connecticut State University, so the town is diverse. New Britain has a large Polish population and hosts an annual Polish festival. New Britain boasts some beautiful historic districts as well as a vigorous rental market. If this is your first time purchasing a home, consider using a first-time homebuyer guide to learn more about the process before you start shopping.

    Population: 74,080

    Median Household Income: $57,036

    Cost of Living: 98% of U.S. average

    Average Rent Price: $1,650

    Home Price-to-Income Ratio: 4.8

    3. Canterbury

    Canterbury, Connecticut

    Photo credit: Flickr/JJBers , Creative Commons Attribution 2.0 Generic

    Canterbury, in the eastern part of the state, is home to lovely historic architecture and many of the quaint charms of New England, including alpaca and dairy farms, antique stores, farm stands, and farm-to-table restaurants. If you’re looking for a more rural way of life, this could be your sweet spot. Canterbury’s proximity to Providence, Rhode Island and Boston means that there are some higher priced homes that would require a jumbo mortgage loan sprinkled into the mix.

    Population: 5,140

    Median Household Income: $99,487

    Cost of Living: 101% of U.S. average

    Average Rent Price: $1,250

    Home Price-to-Income Ratio: 3.8

    Best Places to Live in Connecticut for Families

    Towns that offer families recreational opportunities, a significant concentration of other households in the same lifestage (hello, playdates!), and the conveniences of shops and services geared toward busy parents rank highly on our list. Get to know the best places in Connecticut to live for families.

    1. Avon

    Avon, Connecticut

    Photo credit: Flickr/pedrik , Creative Commons Attribution 2.0 Generic

    It’s easy to see why parents would be attracted to the area. It offers relatively affordable homes in proximity to the jobs of a major city. And there are abundant parks, ball fields, and other outdoor opportunities for those raising children. Families who enjoy hiking and biking will appreciate the rails-to-trails pathway. Parents are drawn to the area’s well-regarded public schools, and the town is also the home of Avon Old Farms School, a prestigious boarding school.

    Population: 18,883

    Median Household Income: $151,481

    Cost of Living: 109% of U.S. average

    Median Rent Price: $2,300

    Home Price-to-Income Ratio: 3.5

    Recommended: Mortgage Prequalification vs. Preapproval

    2. Granby

    Granby, Connecticut

    Photo credit: iStock/Jennifer Yakey-Ault

    Granby and the nearby town of East Granby are somewhat distant suburbs of Hartford that are also located not far from Springfield, Massachusetts. More rural than some of the other Hartford-area suburbs, these communities have easy access to hiking trails, bike paths, and farmland. About a third of the households here have children, and parents appreciate the area’s strong public school system. If you’re looking for a new home for your family, read up on the different types of mortgage loans so you’ll be prepared when it’s time to seal the deal.

    Population: 11,249

    Median Household Income: $117,476

    Cost of Living: 105% of U.S. average

    Median Rent Price: $2,000

    Home Price-to-Income Ratio: 3.8

    3. Woodbridge

    Just north and west of New Haven, Woodbridge is conveniently located for families who want easy access to regular commuter trains to New York City, but who also desire proximity to the forest, the beach, and other outdoor recreation. Families also like the town’s well-rated public schools, rural feel, and historic homes. Owning a home near New Haven and its conveniences can be costly, and if you’re interested in buying, studying up on some of the tips to qualify for a mortgage could be helpful.

    Population: 9,021

    Median Household Income: $201,926

    Cost of Living: 111% of U.S. average

    Median Rent Price: $2,995

    Home Price-to-Income Ratio: 3.0

    Recommended: Home Loan Help Center

    Best Places to Live in Connecticut for Young Adults

    Young adults looking for an affordable place to live are likely also seeking proximity to a solid job market, ample opportunities for entertainment, and plenty of other young adults. These areas made our list of the best places to live in Connecticut for young adults.

    1. Manchester

    Manchester, Connecticut

    Photo credit: iStock/Pugalenthi

    This urban/suburban area near Hartford was a 19th-century center for textile manufacturing. Today it offers lots of shopping and dining options, including a vibrant brewery and cider culture. It’s a short drive to Hartford for work or the cultural events the big city offers. The median age here is 36, and most households don’t have kids.

    Population: 59,408

    Median Household Income: $87,213

    Cost of Living: 104% of U.S. average

    Median Rent Price: $1,660

    Home Price-to-Income Ratio: 3.5

    2. Hartford

    Hartford, Connecticut

    Photo credit: iStock/SeanPavonePhoto

    If you like a robust arts and restaurant scene, plus major sporting events and a concert venue that draws top-notch acts, Hartford could be a good spot for you. The population is large and diverse, and there are large employers in the insurance industry as well as in health care and government. The trendy Parkville Market food hall is an all-season gathering place for young city dwellers. And the cost of living is 13% lower than in Connecticut as a whole.

    Population: 119,669

    Median Household Income: $45,300

    Cost of Living: 100% of U.S. average

    Median Rent Price: $1,500

    Home Price-to-Income Ratio: 4.0

    3. New London

    New London, Connecticut

    Photo credit: iStock/DenisTangneyJr

    This diverse waterfront community in eastern Connecticut is small, and three-quarters of households do not have children. There are plenty of bars, coffee shops, restaurants, and parks. Young adults who like a maritime New England atmosphere and proximity to beaches in the summer months will want to check out New London, which is less than an hour by car from Hartford, New Haven, and Providence, Rhode Island, and mere minutes from Groton, home of a U.S. Navy submarine base.

    Population: 27,650

    Median Household Income: $60,123

    Cost of Living: 112% of U.S. average

    Median Rent Price: $1,800

    Home Price-to-Income Ratio: 4.9

    💡 Quick Tip: Generally, the lower your debt-to-income ratio, the better loan terms you’ll be offered. One way to improve your ratio is to increase your income (hello, side hustle!). Another way is to consolidate your debt and lower your monthly debt payments.

    Best Places to Live in Connecticut for Retirees

    If you don’t mind a New England winter, Connecticut offers some advantages for retirees who can fit the state’s prices, which are higher than national averages, into their budget. The Nutmeg State has a highly ranked health system as well as plenty of natural beauty. You can be in the mountains or at the shore from most any location here pretty quickly, and locating near a major city such as New Haven or Hartford also provides access to world-class arts and cultural opportunities.

    1. Avon

    Avon, Connecticut

    Photo credit: Flickr/John Cudworth, Creative Commons Attribution-NonCommercial 2.0
    Generic

    Avon is popular with retirees as well as with families. A strong local health care system and proximity to Hartford make this an attractive home base. The local area boasts abundant restaurants, museums, and other cultural institutions within a 30-minute drive, as well as several golf courses, hiking trails, and protected bike paths, making it a good headquarters for active types. If you’re looking to downsize into a condo or apartment, the town and its neighbor, Simsbury, together offer more than five retirement living communities for elders.

    Population: 18,883

    Median Household Income: $151,481

    Cost of Living: 109% of U.S. average

    Median Rent Price: $2,300

    Home Price-to-Income Ratio: 3.5

    2. Southbury

    Southbury, Connecticut

    Photo credit: Wikimedia Commons/
    AirportExpert
    , Creative Commons Attribution-ShareAlike 4.0 International

    This rural/suburban town not far from New Haven is home to Heritage Village, Connecticut’s largest community for active adults 55 and over. The median age here is 51, a reflection of the area’s appeal to those near or in the retirement zone. The town has a lovely downtown as well as parks, golf courses, and lots of scenic beauty.

    Population: 20,127

    Median Household Income: $112,434

    Cost of Living: 110% of U.S. average

    Average Rent Price: $2,400

    Home Price-to-Income Ratio: 3.9

    3. Glastonbury

    Glastonbury, Connecticut

    Photo credit: iStock/Holcy

    Located 10 miles southeast of Hartford, this Connecticut River town has access to the health care and cultural activities of the city. Local activities for seniors include a Senior Lunch Program, and there is an active Senior Center for those 50+. There are several retirement communities in the area.

    Population: 35,204

    Median Household Income: $150,290

    Cost of Living: 116% of U.S. average

    Average Rent Price: $2,800

    Home Price-to-Income Ratio: 3.3

    Best Places to Live in Connecticut Near the Beach

    Connecticut’s shore is on the Long Island Sound and it’s a mix of beaches, bluffs, and tidal wetlands. Beaches are only about 14% of the 87 miles of coastline, and properties on the beach are costly. Some beaches are open just to town residents and others require a paid permit, so a day at the beach isn’t always, well, a day at the beach. These places to live near the beach are both relatively affordable and have proximity to public beach access.

    1. Groton

    Groton, Connecticut

    Photo credit: iStock/CHBD

    This town, home to a Naval submarine base, also boasts three well-regarded public beaches, including Esker Point Beach, which has parking and changing rooms. Bordered by two rivers, Groton is also not far from Hartford, New Haven, and Providence, Rhode Island. There is a range of housing options, from historic homes to modern condo apartments.

    Population: 37,878

    Median Household Income: $83,547

    Cost of Living: 115% of U.S. average

    Median Rent Price: $2,100

    Home Price-to-Income Ratio: 4.7

    2. Stratford

    Stratford, Connecticut

    Photo credit: iStock/BrandtDiLauro

    Situated on Long Island Sound near the mouth of the Housatonic River, Stratford has 18 miles of coastline, two public beaches, and five marinas. Nature lovers will appreciate that the town is also close to a forest, a salt marsh, and a wildlife refuge.

    Population: 52,454

    Median Household Income: $93,820

    Cost of Living: 119% of U.S. average

    Median Rent Price: $2,254

    Home Price-to-Income Ratio: 4.5

    3. Clinton

    Clinton, Connecticut

    Photo credit: Flickr/slack12 , Creative Commons Attribution-NonCommercial-NoDerivs 2.0
    Generic

    A half-hour by car east of New Haven, Clinton has a local beach and residents can purchase a beach pass for $25 per year. (Nonresidents pay steeper fees). But it is also close to Hammonasset Beach State Park, with free access for Connecticut residents. Like other beach towns, it borders the Long Island Sound and there are also marinas here. Clinton also offers a bustling outlet center, a local vineyard, and sport fishing tours.

    Population: 13,402

    Median Household Income: $116,023

    Cost of Living: 126% of U.S. average

    Median Rent Price: $2,500

    Home Price-to-Income Ratio: 3.5


    The Takeaway

    Living in Connecticut can be costly, but whether you want a first apartment post-college, a retirement nest, or a headquarters for your growing family, there are options available that offer the best of the Constitution State’s natural beauty, historical treasures, and arts and cultural experiences.

    Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

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    FAQ

    What Connecticut town has the lowest cost of living?

    The Hartford area has the lowest cost of living among Connecticut cities and the same overall cost of living as the U.S. as a whole. Its housing, utilities, transportation, and health care costs are all lower than in the other large urban areas. If you are open to a smaller town, travel due west of Hartford to Torrington, which has a cost of living that is 96% of the U.S. average.

    Where is the cheapest place to live in Connecticut?

    The cheapest housing costs in Connecticut tend to be in smaller towns outside Hartford such as Torrington, Winsted, or Bristol.


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    *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


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    ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

    Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

    HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

    SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

    If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

    Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

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