Empower vs SoFi Coach: Budgeting Comparison Guide
By Lauren Ward | Updated September 23, 2026
Financial tech tools have truly gone next gen, and the best part is that many of them are free. For budgeting, two options to consider are Empower vs. SoFi Coach℠. Both apps aim to help their users reach the same destination: satisfaction with their financial life. However, they take two different approaches. Which one you choose really just depends on your personal preferences. Keep reading for a deep dive on each one so you know exactly just what to expect.
- Key Points
- • Both SoFi Coach and Empower are free platforms that help users track accounts, budget, and manage finances.
- • SoFi Coach combines account tracking with an interactive AI guide and weekly VantageScore credit monitoring.
- • Empower offers robust portfolio analysis, and retirement-planning scenario tools.
- • Both SoFi Coach and Empower track net worth.
- • SoFi Coach’s AI assistant is trained on the same tools its financial planners use.
Your money questions, answered.
What Is SoFi Coach
SoFi Coach is an AI-powered money tracker. You can easily connect all of your accounts (including non-SoFi accounts) to get a thorough understanding of your financial picture. This includes bank and investment accounts, as well as credit cards and loans. Want to understand your net worth? You can add in any real estate you own, too.
Some of the most common budgeting mistakes happen because people don’t fully account for all of their spending and keep an eye on recurring monthly payments. SoFi Coach lays out everything so users can get a bird’s-eye view of their monthly expenses. With all of your information in one view, you can quickly sort transactions with spending categories, and stay on top of upcoming bills.
SoFi Coach is free for everyone, and it also comes with credit monitoring and an AI guide that can answer your questions about saving, retirement planning, debt payoff strategies, and more. If you’ve been trying to figure out how to make a budget, you may find chatting with SoFi coach can help you knock that off your to-do list.
Benefits of SoFi Coach
With so many features, there are many benefits to using SoFi Coach as an online budget planner. One is the AI-enabled SoFi Coach Chat. It’s handy for just about all budgeting questions. From determining needs vs wants, understanding key investment concepts, grasping the different types of budgeting methods, to insights into how much you could truly save or put toward debt each month, the AI assistant can help provide guidance. Overall, SoFi Coach is a useful central hub for all of your financial activity.
What Is Empower?
Empower is a financial-services company, and its suite of tools includes a financial management platform that enables users to link up their deposit and investment accounts along with their debt accounts and make them all visible in one dashboard. The platform includes a budget planner, net worth tracker, as well as portfolio analysis and Empower retirement-planning functions.
It’s free, and isn’t just for tracking spending. Empower can help users plan for retirement, understand their net worth, and provide insight into how to allocate their investments.
Benefits of Empower
The biggest benefit to using Empower is that it’s a free financial central hub for all of your accounts. As with SoFi Coach, it’s easy to use Empower to quickly assess your total financial situation and use that information to determine your next steps.
Plus, with Empower retirement-planning tools, you can model different saving and spending scenarios to see how they would likely affect your financial future. Change different variables, such as retirement age and savings contributions, to see how those tweaks would alter your golden years.
SoFi Coach vs Empower for Budgeting
Feature |
SoFi Coach |
Empower |
|---|---|---|
Pricing |
Free |
Free |
Credit monitoring |
VantageScore 3.0 credit score included |
Does not offer credit monitoring |
Investment tools |
AI guide trained on the same tools SoFi financial planners use |
Analyzes portfolio and offers allocation recommendations. Personal Strategy® advisory services are available for those with more than $250,000 invested with Empower. |
Customized insights |
Coach insights provide visual depictions of your finances. AI-powered Coach Chat offers personalized guidance on budgeting, saving, retirement, and investing based on your numbers. |
Dashboard insights based on linked accounts become more useful as you add more accounts. No AI advisor. Human advisors may reach out to users to market Empower financial products. |
SoFi Coach Advantages
There are more than a few advantages to using SoFi Coach for planning and budgeting. A major benefit is that you can pair it up with over 12,000 banks, credit unions, and financial institutions.
Another perk is that SoFi Coach will monitor your VantageScore 3.0 for free, updating once a week. Better yet? Its continuous monitoring won’t affect your credit score in any way. And if you’re on a journey to improve your score, you can simply ask your AI coach for advice to improve your score. “Your credit score is based on factors such as how often you pay your bills on time, how many loans and credit cards you have, what your debt is relative to your credit limits, and the average age of your accounts,” says Brian Walsh, CFP® and Head of Advice & Planning at SoFi.
Tips to Maximize SoFi Coach Benefits
Because SoFi Coach works better the more it understands your complete financial situation, it helps to connect all of your accounts to maximize the app. This includes deposit accounts, assets, and debts such as credit cards and loans. With all of your information included, the AI can fully analyze your situation and give you actionable advice.
If you’ve ever used a free monthly budget template to gain a better understanding of your finances, you know how helpful budgeting can be. With AI behind the data, the experience can be even more powerful because you can have a dialogue about your situation and gain a more intimate understanding of your finances.
Keep in mind the AI can’t tell you what specifically to invest your money in, but it can tell you how much you should aim to set aside each month. Additionally, SoFi Coach can also help users take simple actions with SoFi bank accounts, making it even easier to transfer between SoFi accounts or move money into vaults for specific savings goals.
The Takeaway
Few people have fun budgeting and creating a strong financial plan. Most people tend to drag their feet and put it off for as long as possible. With SoFi Coach, not only is the process easy and straightforward, AI tools make it easy to develop personalized financial strategies tailored for your goals.
Take control of your finances with SoFi Coach. You can easily view all of your accounts in one convenient dashboard: bank and investment balances, current debts, spending breakdowns, and credit score. Easily set up budgets and spot upcoming bills. And get personalized insights on everyday money questions and take action with Coach chat, the AI guide that’s powered by the playbooks of SoFi Financial Planners, so its guidance comes from expert knowledge.
FAQ
What are the main benefits of SoFi Coach?
The main benefits of SoFi Coach are that it’s free, can quickly give you a thorough understanding of your finances, and provides access to an AI financial guide. The SoFi Coach AI tool can give you personalized answers to your money questions based on your linked accounts, credit score, and more.
How much does Empower cost?
Like SoFi Coach, Empower is free to use for everyone who signs up.
How does Empower work?
Empower enables users to link their financial accounts so they can get a consolidated view of their financial situation. The more accounts that are linked, the better its free tools become. Empower can help users track net worth, create a budget, plan for retirement, or get a portfolio analysis showing risk levels, all for free.
What is the difference between Empower and SoFi Coach for budgeting?
Both can categorize your spending habits and help you establish targets to pay off debt and build your savings. The difference is in how that information is conveyed. At the end of the day, Empower is a useful visualization tool that shows you how you’re tracking, whereas SoFi pairs your data visualization with an AI guide that can help you interpret the data. You can then discuss with the AI what your priorities are in order to get customized, actionable advice.
Is SoFi Coach free?
SoFi Coach is free. SoFi does offer a premium service called SoFi Plus, which costs $10 a month, but any SoFi user can use SoFi Coach for free.
How to sign-up for SoFi Coach?
You don’t have to sign up for SoFi Coach. Once you are logged in to the SoFi app or website, just look for the Coach icon (a wavy line inside a circle). To take full advantage of SoFi Coach features, you will need to securely connect any external accounts so Coach can include them in your profile. You’ll also need to say “yes” to credit-score monitoring if you want that feature of the free tool.