There’s a reason that you consistently buy your coffee from the same place or insist on only using Apple products. Sure, part of it may be your great taste. But your favorite companies have also created successful and compelling corporate brands, which communicate exactly what they’re about and what you can expect.
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Whether you’re embarking on (or knee-deep in) a job search, or you just want to be prepared for your next move, you likely know how to use LinkedIn, and how important it is to have a strong LinkedIn profile in order to achieve your career goals. But does your own profile actually reflect that?
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Personal branding—the practice of educating key decision-makers about your unique value—is more important now than ever. Yet, getting a good grasp of the techniques used to build a personal brand can be tricky. How is a personal brand best created? How does one begin to understand its principles? And where should the line between branding and self-promotion be drawn? We’ve got answers.
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Buying your first home is one of those irreplaceable, once-in-a-lifetime experiences. It’s also incredibly overwhelming. So we thought, why not kick things off over happy hour?
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Thinking of buying a home this year? With interest rates, rents and housing prices all on the rise, this could be an opportune time to make it happen – and an interest-only mortgage loan might be the thing that makes it possible.
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