SoFi Blog

Tips and news—
for your financial moves.

SoFi Opens New Office in Jacksonville

Digital Personal Finance Company To Hire Over 300 Employees for Southeast Operations Center

JACKSONVILLE, FLORIDA – January 7, 2020 – SoFi, the digital personal finance company, announced today the opening of their newest office location in Jacksonville, Florida. The office, located in the St. Johns Town Center, will fit up to 300 full-time staff, mainly focused on operations functions including member relations, loan review, quality assurance and fraud prevention.

SoFi’s Jacksonville office will join the company’s over 1,400 employees across ten other permanent office locations, including headquarters in San Francisco, in addition to offices in Healdsburg, CA, Cottonwood Heights, UT, Murray, UT, Helena, MT, Claymont, DE, New York, NY, Reston, VA, and most recently, Seattle, WA. 

“As SoFi grows, we knew we needed to expand our real estate footprint to maintain our top-tier level of support for all of our members across the country,” said Anthony Noto, CEO of SoFi. “Jacksonville, from the start of our exploration, has been a clear front runner for talent, accessibility, and offering an affordable cost of living. We’re thrilled to expand our SoFi family to Florida.”

SoFi released a number of new products in 2019, joining its suite of lending products, including SoFi Invest, the only platform to offer automated and active investing in stocks and ETFs, plus crypto trading. SoFi Money® was also released to the public, with high interest, no account fees, and unlimited ATM reimbursements. This year, SoFi relaunched its home loans product, and introduced SoFi Private Student Loans

About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 900,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, future home of the Los Angeles Chargers and the Los Angeles Rams, opening in July 2020. For more information, visit SoFi.com or download our iOS and Android apps. 

Contact
[email protected] 

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DISCLOSURES
SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 1121636. (www.nmlsconsumeraccess.org). Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612.

“SoFi Invest” is the brand name for brokerage products and services offered through SoFi Securities LLC (SFS), Member FINRA/SIPC. SoFi Money® is a product of SFS. Advisory services offered through SoFi Wealth LLC (SFW), an SEC Registered Investment Adviser. SFS and SFW are affiliated companies under the common control of Social Finance, LLC (SoFi). Neither SoFi nor its subsidiaries are a bank.

Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Clearing and custody of all securities are provided by APEX Clearing Corporation. Information on SoFi Wealth available in the firm’s Form ADV Part 2 Brochure on the SEC’s website.

The cash balance in SoFi Money Accounts is swept to one or more program banks where it earns a variable rate of interest and is eligible for FDIC insurance. FDIC Insurance is not provided until the funds arrive at partner bank. There are currently six banks available to accept these deposits, making customers eligible for up to $1,500,000 of FDIC insurance (six banks, $250,000 per bank). If the number of available banks changes, or you elect not to use, and/or have existing assets at, one or more of the available banks, the actual amount could be higher or lower. For more information on FDIC insurance coverage, please visit www.FDIC.gov. Customers are responsible for monitoring their total assets at each of the Program Banks to determine the extent of available FDIC insurance coverage in accordance with FDIC rules. The deposits in SoFi Money or at Program Banks are not covered by SIPC.

Cryptocurrency trading to be offered through SoFi Digital Assets, LLC. Important: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile and involve a high degree of risk.

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Earn 2% Cash Back

Get 2% cash back on student loan payments with SoFi Money®


SoFi Money is a new kind of cash management account. When you use it to pay your student loans (from any lender!), you’ll get 2% cash back on up to $850 in student loan payments per month for a full year.*


SoFi Money is a new kind of cash management account. When you use it to pay your student loans (from any lender!), you’ll get 2% cash back on up to $850 in student loan payments per month for a full year.*





Here’s how it works.

Sign up for a SoFi Money account.

Note that you must sign up through this page in order to claim this offer.

Check your email.

We’ll send you instructions within 3 days of signing up. (Don’t forget to check your spam folder! If you don’t hear from us at all after 3 days, email [email protected])

Set up direct deposit, and start
raking in the cash back.

Once you’re all set up in SoFi Money and you set up recurring direct deposits from your employer on your account, you’ll start getting 2% cash back on up to $850 in payments per month—for a full year.

More reasons to
love Money.

Earn money

Make your hard-earned money earn money. With SoFi Money, you earn 0.00% Annual Percentage Yield on all your cash.1

Pay no account fees

We don’t think your money should cost you money. That’s why we don’t charge account fees.2

ATM fees reimbursed—worldwide

Use any ATM worldwide that accepts Mastercard® and we’ll reimburse you for the fees.2

Quick sign up

Sign up for SoFi Money and open an account in minutes. It’s that easy.


We work hard to give you high interest and charge no account fees. With that in mind, our interest rates

and fees charged are subject to change at any time.
See our terms and conditions.

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yellow sticky notes on blue wall

3 Financial Resolutions Most People Break—and How to Finally Keep Them

Do you remember your 2019 New Year’s resolutions? How did those turn out for you?

It’s a circumstance so common it’s basically a meme: every year, we all start out on January 1st with the very best intentions, only to find ourselves lapsing into old habits before Valentine’s Day has passed.

And after the ubiquitous promises to eat better and exercise more often, financial resolutions typically top the list of well-meant (but quickly forgotten) New Year’s goals.

Even when we know getting our finances in order could make for much smoother sailing down the line, it’s all too easy to get overzealous while making our annual lists of oaths.

What’s more, we frequently forget one of the most important parts of setting a goal you can actually get to: making it specific.

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woman on smartphone

Keeping Your Identity Safe on Social Media

Social media makes it easy for us to share our lives with friends and family. Your dog is looking particularly cute today? Snap a pic and add it to your Instagram story. Selling a few items before a big move? Share the news on Facebook so your friends have first dibs on the goods.

While social media seems like a fun addition to your day to day activity, it can come with some unexpected dangers. Even if you don’t think you’re sharing impactful details, it’s important to think of how to keep information secure on the internet.

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private school students feet

Is Sending Your Child to Private School Worth It?

With tuition costs on the rise at private primary and secondary schools, as well as private universities, parents often have to make choices about how much money they can spend on their child’s education—and when to spend it.

If education costs are going to be a struggle, should they invest their money early on in a private school that lays a solid foundation for the future? Or should they save their dollars for college tuition and give their child a head start on life without the burden of student debt?

Many parents, of course, will find ways to pay for everything. They might sacrifice their retirement savings, downsize their lifestyle (maybe with a less-expensive home or fewer vacations), or borrow to help pay for student costs.

But is a private school education really worth it?

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