SoFi Blog

Tips and news—
for your financial moves.

woman looking out window on laptop

Does Investing in Your Own Retirement Mean Not Having Any More Fun?

Does it feel like everywhere you turn, people are stressing the importance of saving for retirement? Here at SoFi, we’re guilty as charged. We believe that building up a nest egg is important because we all want to be able to afford (and enjoy!) our retirement dreams.

But we also believe that all saving and no spending is no fun. So we’re here with some motivation to save money for tomorrow without suffering from FOMO today. It just takes a little creativity, a lot of diligence, and a “you got this!” attitude. (Because really, you got this.)

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Automated Investing (No Nav BD)






It’s easier than ever to put your

money on a mission.

We take the stress out of investing by helping you with the hard part:

goal setting, rebalancing, and diversifying your money.

Goal planning

Whether you’re saving for retirement, a down payment, or just investing for later, we’ll help you make a plan to tackle multiple goals.

Auto rebalancing

We’ll rebalance your investments, which means adjusting your stock and bond funds on a quarterly basis, so your money is always invested how you want it to be.

Diversification*

Risk is real. That’s why we’ll diversify your portfolio so that your money is allocated across different kinds of financial investments.


The right way to invest? It’s up to you.

Everyone has different goals when it comes to their life, their money, and their investment plans. Click
below to explore some common financial goals and example investment strategies to achieve them.

  • Take the trip of a lifetime

  • Buy a home

  • Pay for a wedding

  • Retire early

  • Save for kids’ education


Wedding

Buy a home

Trip of a lifetime

Retiring early

Kids’ college education




Time is your

best friend.

Compound interest is basically “interest on interest” and it’s how your money can make money. Time is the magic ingredient—which is why the earlier you start investing your money, the better. That way you can ride the ups and down of the market over time towards your goals.


We’re here

if you need it.

Investing with SoFi gets you access to member benefits like rate discounts on other SoFi products, exclusive events and experiences, as well as access to financial advisors to discuss big picture financial goals one-on-one—all at no cost.


Get started with

no minimums.

Investing for is for anyone that can afford to do it—which is why you

can start with as little as $1. Make a one-time investment today, or

set-up a recurring payment if that works better for you.

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SoFi Invest (No Nav BD 50)






Invest like a pro without being one.

Unlike other ways to invest, SoFi gives you more than one option of how to do it. Plus,

we’re built to grow with you and your goals—no matter your skill level at the start.

Pay zero SoFi fees.

That’s right—$0 in transaction fees and $0 in management fees.

Choose how.

Do-it-yourself with active investing or take it easy with automated investing.

Invest with skill.

SoFi is built for those who learn by doing—because the fastest way to become an investor is to start investing.


No fees. No excuses.

Not-so-newsflash: fees are frustrating and they keep people from investing. It’s why we charge $0 in SoFi transaction and management fees. So there’s no reason not to start investing.


Start trading.

No experience required.

Whether you’re trading full time or just on the side—if you
can swipe right, you can swap stocks. With active investing,
we make it easy to start making trades on your own.



Learn more →



Hands-free investing

for the hands-off investor.

Not everyone wants to follow the market closely. It’s why automated investing makes it easy to a build a diversified, personalized portfolio—even if you’re new to investing.2



Learn more →



One-on-one advice

and more—on the house.

Thinking about buying a home? Just graduated and curious about how to invest while paying off student loan debt? We can help with that. SoFi members get one-on-one access to financial advisors so you can make a plan to tackle your goals.


You’ve made it this far.

Let’s get started.

Ready to
do-it-yourself?

Learn more →

Want to take a
hands-off role?

Learn more →


Choose how you want to invest.

Ready to
do-it-yourself?

Learn more →

Want to take a
hands-off role?

Learn more →


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DM – Personal Loan Direct Mail Landing Page – Testing – WhyWait34

Low rates. No fees.
We’ve got your back.

Fixed personal loan rates range from 7.74% APR
to 35.49% APR (with AutoPay)5.

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Checking your rate will not affect your credit score.

Hurry—apply before your offer expires!

Are you paying more than 16% interest on your credit cards? A SoFi Personal Loan could help you save thousands. With a low fixed rate and monthly payment, you can pay off high interest credit cards, fund home improvements, or make a major purchase. Check your rate in just 2 minutes.

Find My Rate


Why Choose A Sofi Personal Loan?

Serious
Savings

Borrow from $5k-$100k at fixed rates that range from 7.74% APR to 35.49% APR (with all discounts)5, 7

No Fees.
No Catch.

No origination fees or pre-payment penalties. What you see is what you get.

Exclusive
Rates

Get a 0.125% rate discount✝︎✝︎ on an additional SoFi loan—just for being a member.

Find My Rate

Questions? Call us for a free consultation at 855-456-7634

Find My Rate

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St. Patrick's Day socks

7 St. Patrick’s Day Party Ideas on a Budget

Winter can be bleak. Short days, long cold nights, and countless snowstorms can take a toll. But come March, there is one emerald green bright spot. St. Patrick’s Day is a fun holiday for all.

There are tricks and treats from mischievous leprechauns that keep kids entertained and plenty of green beer for the adults. March 17 is right around the corner so get your green ready to avoid being pinched by a leprechaun (or your significant other).

If you’re playing host this year and are looking for some St. Patrick’s Day party ideas, we’ve got you covered. These fun festive ideas will have you and your friends feeling the luck of the Irish, all while helping to keep you under budget.

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