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A Beginner’s Guide to Alternative Investments

Alternative investments exist outside of traditional asset classes like stocks, bonds, and cash. Alternatives include assets such as commodities, infrastructure, collectibles, real estate, cryptocurrency, and other securities that generally have a low correlation with traditional assets.

While alts are typically higher risk, they can add diversification to a portfolio, which may help mitigate risk long term.

Some alts may provide higher returns compared to stocks and bonds, as well as the opportunity to earn passive income. But again, these are higher-risk instruments that tend to be illiquid and opaque. In addition, alts are typically subject to more complicated tax treatment.

Key Points

•   Alternative investments include assets other than stocks, bonds, and cash, such as collectibles, commodities, derivatives, real estate, private equity, venture capital, cryptocurrency, and more.

•   Alternative investments may provide portfolio diversification, as they often have a low correlation with traditional asset classes.

•   Alternative investments have the potential to generate higher risk-adjusted returns compared with traditional assets, though this also comes with higher risk.

•   Alternative investments tend to be illiquid, not as transparent as other financial assets, and may include the risk of total loss.

•   You can invest in alternative investments through mutual funds, ETFs, interval funds, REITs, MLPs, or by working with an experienced asset manager.

What Are Alternative Investments?

Alternative investments — commonly known as alts — are those that fall outside conventional investment categories such as stocks, bonds, and cash. Examples of alternative investments include a wide variety of securities, as well as tangible assets such as commodities, foreign currencies, cryptocurrency, real estate, art and collectibles, and more.

Alts typically have a lower correlation with traditional asset classes, meaning they tend to move independently of assets like stocks and bonds, and thus they may provide investment portfolio diversification.

Alts also have the potential to generate higher returns when compared to stocks and bonds, and some are structured to provide passive income to investors. But understanding what alternative investments are means knowing the fact that these are typically higher-risk assets, which can be illiquid, lightly regulated and opaque (meaning it’s harder to track the actual value of some types of alternatives).

Alts used to be accessible mainly to high net-worth and accredited investors, but now they’re available to a range of investors, including self-directed trading, thanks to the emergence of vehicles such as mutual funds and ETFs that include various alts and alternative strategies.

Often there is little public data available regarding price changes or asset appreciation or depreciation, making it difficult to assess historical performance.

💡 Quick Tip: While investing directly in alternative assets often requires high minimum amounts, investing in alts through a mutual fund or ETF generally involves a low minimum requirement, making them accessible to retail investors.

Alternative investments,
now for the rest of us.

Explore trading funds that include commodities, private credit, real estate, venture capital, and more.


What Are the Main Categories of Alternative Investments?

The following list encompasses some common types of alternative investments and alternative strategies available to investors today. Some alternative investment categories may lend themselves to thematic investing, as you’ll see here.

Real Assets

1. Real Estate

•   Summary: You can invest in real estate by owning rental property, investing in commercial real estate, industrial real estate, healthcare facilities, and more. Investors can also invest in Real Estate Investment Trusts, or REITs, which offer dividend payouts.

•   Pros and cons: Although real estate tends to hold its value over time, there are no guarantees, and markets can be volatile. In addition, properties can be vulnerable to a host of factors including business trends, land values, interest rate risk, climate risk, and more.

2. Farmland and Timberland

•   Summary: Like many types of property, farmland and timberland tend to hold their value over time — as long as they remain productive. This type of property can be similar to commodities in that there is potential profit in the products that come from the land (e.g., produce and timber).

•   Pros and cons: Owners of farmland can lease out the land to earn income, which can be profitable for investors. The potential downside of investing in farmland and timberland are the environmental and weather-related risks that can impact both the value of the land and its productivity.

3. Infrastructure

•   Summary: Infrastructure refers to the physical structures that economies depend on: roads and highways, bridges and tunnels, energy pipelines, and more. Municipal bonds are one way to invest in infrastructure, as are some types of REITs (real estate investment trusts).

•   Pros and cons: As a non-cyclical type of asset, infrastructure investments may offer the benefit of less exposure to market risk factors, steady cash flows, and low variable costs. The potential risks of infrastructure investments include political and environmental factors that can impact or delay the execution of a project.

4. Commodities (e.g., Gold, Oil, Grain)

•   Summary: Commodities are raw materials that include agricultural products (e.g. grain, meat); precious metals such as gold, silver, copper; energy (including renewables), and more. Generally, investors participate in commodity trading using futures contracts, index funds, mutual funds, or ETFs.

•   Pros and cons: Some investors consider commodities a good hedge against inflation. In addition, because commodities are tangible assets, these products tend to have an intrinsic value. However, commodities can suffer from any number of unexpected risk factors, from weather conditions to supply chain breakdowns and more.

Recommended: How to Invest in Commodities

Private Markets

5. Private Equity

•   Summary: There are different types of private equity strategies. Some involve buying a significant stake in a private or public company, with the aim of restructuring it for greater profitability. Other strategies include venture capital investments in start-up or early stage organizations.

Because PE is a high-stakes endeavor, these opportunities are generally available to high net-worth and accredited investors. Now, however, retail investors can potentially invest in private equity funds through vehicles such as interval funds.

•   Pros and cons: Private equity is considered a high-risk investment, but if a private company goes public or gets acquired, these investments may perform well. The risk with private equity investments is that these are often focused on distressed companies, with a complex track record.

6. Private Credit

•   Summary: Private credit involves direct loans made to companies from non-bank entities. Private credit can be a more expensive way to borrow, but it can be faster for the companies needing capital; for investors it offers the potential for generally higher interest payments.

•   Pros and cons: Private credit funds tend to see greater inflows when the stock market is underperforming, and they usually pay higher rates than conventional fixed income instruments. The risk here is that most PC funds offer only quarterly redemptions — so they’re quite illiquid — and they can be vulnerable to defaults.

7. Venture Capital

•   Summary: Venture capital investing is considered a subset of private equity, as noted above. VC investors typically want to put capital into startups and other early stage companies that show growth potential.

While VC investing used to require substantial industry experience, and in some cases accredited investor status, today investors can buy a slice of startup or private companies, through equity crowdfunding platforms (which differ from traditional crowdfunding in that investors own equity in the company) and interval funds, a type of closed-end fund that typically focuses on illiquid and alternative assets.

•   Pros and cons: VC investing can be risky because not only is your capital locked up for a longer period of time, if the company fails, investors may lose all of their money. On the other hand, if a startup does well, investors may see a significant profit.

Recommended: Private Credit: Types and Investing Benefits

Other Alternatives

8. Art and Collectibles

•   Summary: Works or art and other types of collectibles (e.g., wine, jewelry, antiques, cars, rare books) can be considered investments in that these objects may increase in value over time. But art and collectibles include an aspect of connoisseurship that can be rewarding as well. The potential for a personal reward is important, as the financial side of these assets is hard to predict.

For those without the means to acquire some of these valuables, it’s possible to invest in fractional shares of art, or in shares of an art-focused fund.

•   Pros and cons: Investing in art or collectibles may provide a hedge against inflation or other market factors. That said, the price of upkeep, insurance, and maintenance of the actual items can be considerable. And while some pieces may gain value over time, art and collectibles are subject to changing trends and tastes. Fraud is another risk to consider.

9. Hedge Funds

•   Summary: Hedge funds offer qualified investors access to alternative investing strategies, like arbitrage, leveraged trades, short-selling, and more, at a steep cost. Hedge funds aren’t as heavily regulated as other types of funds, so they’re able to make riskier investments and lean into aggressive strategies, with the goal of delivering outsized returns.

•   Pros and cons: While hedge fund managers sometimes deliver a profit, they typically charge double-digit fees and require high investment minimums, often starting in the seven figures. In addition, most hedge funds are only open to accredited investors. Today, retail investors may be able to access mutual funds, ETFs, funds of funds, or other vehicles that employ hedge-fund-like strategies.

10. Foreign Currencies

•   Summary: The foreign currency market, or forex, is an over-the-counter (OTC) global marketplace, which is the largest financial market in the world. It’s open 24/7, and thus highly liquid, allowing investors to trade currency pairs at all times. Most forex traders use leverage in order to trade currencies.

•   Pros and cons: Currency trading is known for its volatility, and currency traders often make leveraged trades, assuming a high degree of risk. Retail investors may find it potentially less risky to invest via mutual funds, ETFs, foreign bond funds, and even certain types of CDs (certificates of deposit). That said, the underlying volatility of most currencies will influence the performance of these investments as well.

Cryptocurrency

•   Summary: Cryptocurrency, such as bitcoin, ethereum, and countless others, are types of digital currencies that are maintained through blockchain technology, and are not subject to a centralized bank in the way that traditional currencies are.

First introduced in 2009, when bitcoin was created, crypto has proven to be highly volatile, subject to digital theft and fraud, and other risk factors. That said, many traders find the possibility of higher returns and less regulation appealing.

•   Pros and cons: When crypto first started, traders either bought or earned digital coins via digital mining and staking processes specific to certain coins. Today, it’s possible to invest in crypto through exchange-traded products, or ETPs (similar to ETFs, but not as heavily regulated), as well as stock in companies that provide exposure to crypto-related products, such as mining equipment or blockchain technology.

While these new crypto investment products may provide retail investors with some protection versus buying cryptocurrencies outright on an unregulated crypto exchange, they are still vulnerable to all the potential risks crypto brings.

💡 Quick Tip: Newbie investors may be tempted to buy into the market based on recent news headlines or other types of hype. That’s rarely a good idea. Making good choices shouldn’t stem from strong emotions, but a solid investment strategy.

How Can You Access Alternative Investments?

As mentioned above, alternative investments used to be limited to institutional investors and high net-worth investors, but they’re now available to retail investors through mutual funds, ETFs, ETPs, and sometimes even through companies’ IRAs.

Once you’ve identified the types of alternative investments that would suit your goals, your risk tolerance, and your plan (e.g., you might prefer commodities to owning art), you can look for the types of investment vehicles that would help you buy into these alternative asset classes.

Through Publicly Traded Funds (ETFs and Mutual Funds)

If a certain type of alternative asset appeals to you, it’s likely you can gain exposure to it through a type of mutual fund, ETF, exchange-traded product, or other type of pooled investment fund.

These vehicles offer some diversification because they hold so many different investments. And because they fall under SEC and FINRA regulations, these products tend to be more liquid and more transparent in comparison to some alts themselves.

Through Real Estate Investment Trusts (REITs)

A popular way to access the real estate market is through real estate investment trusts (REITs). Buying shares of a REIT allows investors to gain exposure to many types of real estate without having to own the physical property. The REIT owns and maintains the property — whether an office park, health facility, storage units or other — collecting rental income (or mortgage interest).

Investors may benefit if the REIT gains value. In addition, REITs provide passive income because they are required to pay out 90% of their profits in the form of dividends.

Through Specialized Online Platforms

Because alts can be harder to access for many individual investors — owing to higher minimums or other restrictions — a number of specialized online platforms have emerged that offer retail investors exposure to certain types of alts.

Some platforms enable investments in art, for example via fractional art investing. Other sites may offer access to farmland investments, collectibles, fine wines, and other types of alternatives.

Note that investing in alts using specialized channels like these typically require higher minimums and many also come with liquidity restrictions.

What Are the Pros and Cons of Alternative Investments?

In sum, alternative investments are certainly worth considering given their potential advantages, but it’s important to keep in mind the possible disadvantages to make the best choices in light of your own goals and risk tolerance.

Potential Benefits of Alts (e.g., Diversification)

•  May offer the potential for higher risk-adjusted returns.

•  Are typically not correlated with traditional stock and bond markets, so they may help diversify a portfolio and mitigate risk.

•  May have the potential to deliver passive income.

•  Some alts may hedge against inflation or interest rate fluctuations.

•  May appeal to an individual’s personal interests: e.g., art, wine, memorabilia.

Potential Risks of Alts (e.g., Illiquidity, High Fees)

•  Are often higher risk, or can be subject to greater volatility.

•  Can be less liquid than traditional investments due to limited availability of buyers and lack of a convenient market.

•  Often limited to high net-worth and accredited investors.

•  May have higher minimum investment requirements and higher upfront fees.

•  May have less available public data and transparency about performance, making it difficult to determine a financial asset’s value.

Key Considerations When Investing in Alts

Alternative investments are complex, and while the risk may be worth the potential reward for some investors, there are some additional caveats to bear in mind about these assets.

How Are Alternative Investments Taxed?

Unlike conventional asset classes, which are typically subject to capital gains tax or ordinary income tax, alts can receive very different tax treatments, even when investing in these assets via a mutual fund or ETF.

When investing in alts, it’s wise to involve a professional to help address the tax-planning side of the equation.

What Role Should Alts Play in Your Portfolio?

Remember, because alts don’t generally move in sync with traditional asset classes, they may offset certain risk factors. And while alts come with risks of their own, including volatility and lack of transparency, within the context of your portfolio as a whole, alts, and funds that invest in alts, may enhance returns. Some alts can provide passive income as well as gains.

It’s important to know, however, that alternative investments are higher risk, tend to be more illiquid, and less transparent. As such, alts should typically only be one part of your portfolio to complement other assets. Deciding on the right percentage for you depends on your risk tolerance.

The Takeaway

Alternative investments have the potential for high returns and may offer portfolio diversification. The scope and variety of these investments means investors can look for one (or more) that suits their investing style and financial goals. Unlike more conventional investments, alts tend to be higher risk, more expensive, and subject to complex tax treatment.

It’s important to research and do due diligence on any alternative investment in order to make the best purchasing decisions and reduce risk. While some alternative investments are less accessible, others can be purchased through vehicles such as mutual funds and ETFs.

Ready to expand your portfolio's growth potential? Alternative investments, traditionally available to high-net-worth individuals, are accessible to everyday investors on SoFi's easy-to-use platform. Investments in commodities, real estate, venture capital, and more are now within reach. Alternative investments can be high risk, so it's important to consider your portfolio goals and risk tolerance to determine if they're right for you.

Invest in alts to take your portfolio beyond stocks and bonds.

FAQ

Are ETFs considered alternative investments?

Generally no. For the most part, exchange-traded funds (ETFs) are passive investments — meaning they track an index — and typically that index is for a conventional asset class like stocks or bonds. That said, some ETFs track niche parts of the market, including certain types of alternative strategies, including options, long-short strategies, managed futures, real estate investment trusts (REITs), and more.

Are alternative investments only for wealthy or accredited investors?

No. While some alternative assets are mainly available to accredited or high net-worth investors (e.g., hedge funds, private equity), many are accessible to retail investors who are willing to try new markets and new instruments (e.g., forex, derivatives) or access these strategies via mutual funds or ETFs.

Are cryptocurrencies considered alternative investments?

Yes, cryptocurrencies are typically less correlated with traditional assets like stocks and bonds. While crypto remains highly volatile, these digital currencies have become more widely available through vehicles such as ETFs.

How much of my portfolio should I allocate to alternatives?

Deciding how much of your portfolio to allocate to alts is largely dependent on your personal risk tolerance. Owing to the potential for steep losses, investors may want to allocate a small percentage, and carefully select the type of alternative asset that best suits their goals.

What is the most common type of alternative investment for retail investors?

Real estate, particularly dividend-paying REITs, are among the most common types of alts for retail investors. This asset class is well established, and while all property can be subject to risks, real estate investments offer the potential for longer-term growth that may provide diversification. And REITs, which are required to pay dividends, offer the potential for passive income.


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SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

An investor should consider the investment objectives, risks, charges, and expenses of the Fund carefully before investing. This and other important information are contained in the Fund’s prospectus. For a current prospectus, please click the Prospectus link on the Fund’s respective page. The prospectus should be read carefully prior to investing.
Alternative investments, including funds that invest in alternative investments, are risky and may not be suitable for all investors. Alternative investments often employ leveraging and other speculative practices that increase an investor's risk of loss to include complete loss of investment, often charge high fees, and can be highly illiquid and volatile. Alternative investments may lack diversification, involve complex tax structures and have delays in reporting important tax information. Registered and unregistered alternative investments are not subject to the same regulatory requirements as mutual funds.
Please note that Interval Funds are illiquid instruments, hence the ability to trade on your timeline may be restricted. Investors should review the fee schedule for Interval Funds via the prospectus.


Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

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SoFi Invest may waive all, or part of any of these fees, permanently or for a period of time, at its sole discretion for any reason. Fees are subject to change at any time. The current fee schedule will always be available in your Account Documents section of SoFi Invest.


Mutual Funds (MFs): Investors should carefully consider the information contained in the prospectus, which contains the Fund’s investment objectives, risks, charges, expenses, and other relevant information. You may obtain a prospectus from the Fund company’s website or clicking the prospectus link on the fund's respective page at sofi.com. You may also contact customer service at: 1.855.456.7634. Please read the prospectus carefully prior to investing.Mutual Funds must be bought and sold at NAV (Net Asset Value); unless otherwise noted in the prospectus, trades are only done once per day after the markets close. Investment returns are subject to risk, include the risk of loss. Shares may be worth more or less their original value when redeemed. The diversification of a mutual fund will not protect against loss. A mutual fund may not achieve its stated investment objective. Rebalancing and other activities within the fund may be subject to tax consequences.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

Disclaimer: The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE


Cryptocurrency and other digital assets are highly speculative, involve significant risk, and may result in the complete loss of value. Cryptocurrency and other digital assets are not deposits, are not insured by the FDIC or SIPC, are not bank guaranteed, and may lose value.

All cryptocurrency transactions, once submitted to the blockchain, are final and irreversible. SoFi is not responsible for any failure or delay in processing a transaction resulting from factors beyond its reasonable control, including blockchain network congestion, protocol or network operations, or incorrect address information. Availability of specific digital assets, features, and services is subject to change and may be limited by applicable law and regulation.

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency. SoFi Bank does not provide investment, tax, or legal advice. Please refer to the SoFi Crypto account agreement for additional terms and conditions.

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What is a Cash Account? Margin vs Cash Account

Cash Account vs Margin Account: Key Differences


Editor's Note: Options are not suitable for all investors. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Please see the Characteristics and Risks of Standardized Options.

A cash account requires the use of cash to buy and sell securities, whereas a margin account enables traders to borrow funds (also known as using leverage) to take bigger positions.

Trading on margin is effectively a way of taking out a loan from the brokerage, which must be repaid with interest. Investors must qualify to open a margin account; these are not available to all investors as using leverage increases the level of investment risk.

There are reasons for choosing either account, and it’s important for investors to understand them both in order to make the best decision for their own financial goals.

Key Points

•   A cash account permits the use of cash to buy securities.

•   A margin account permits qualified investors to borrow funds to take bigger positions.

•   Margin can amplify returns as well as losses, so the risk level is higher.

•   Margin loans must be repaid, with interest.

•   In addition, margin accounts are tightly regulated, and investors must be approved to use margin.

What Is a Cash Account?

A cash account is an investment account with a brokerage firm that requires investors to purchase securities using the cash balance in that account at the time of settlement. With a cash account, investors can’t borrow money from the broker, and they can’t take short positions on margin.

Securities trades in a cash account now settle in one business day (T+1), according to Securities and Exchange Commission (SEC) rules that took effect in 2024.

How Does a Cash Account Work?

Cash accounts allow both institutional and retail investors to buy securities using whatever amount of money they put into their account. For instance, if an investor deposits $3,000 into their account, they can purchase $3,000 worth of securities.

Pros and Cons of a Cash Account

The main advantage of a cash account is that investors can’t go into debt to their broker using one, as they might with a margin account. They have no borrowing ability, and thus, can only lose the amount they trade. Using a cash account to buy stocks online or through a traditional broker can provide a much simpler experience for beginner investors as well.

As for the downsides, a cash account does not allow investors to utilize leverage (as they would with a margin account) to potentially take bigger positions. Investors are more or less tied to their cash balance, and may be limited in what they can do without using margin.

Cash Account Regulations to Be Aware Of

There are several regulations that investors should keep in mind when it comes to cash accounts.

Cash Liquidation Violations

Trades generally take one business day to settle, so investors should always sell securities before purchasing new ones if they are using that money for the purchase. If there is not enough cash in the account to pay for a purchase, this is called a “cash liquidation violation,” under Regulation T.

While Reg T primarily regulates margin accounts, it also prohibits certain activity in cash accounts. For example, an investor cannot use a cash account to buy a stock then sell it before the trade settles.

Good Faith Violation

A Good Faith Violation occurs when an investor buys a security, buys another security, then sells it to cover the first purchase when they don’t have enough cash in their account to cover the purchase.

Freeriding Violation

In this type of violation, an investor doesn’t have cash in their account, and they attempt to purchase a security by selling the same security.

A Benefit of a Cash Account: Lending

One benefit of cash accounts is that investors can choose to lend money from their account to hedge funds, short sellers, and other types of investors. The account holder can earn interest or income from lending, known as securities lending or shares lending.

If a cash account holder wants to lend out cash or shares, they can let their broker know, and the broker will provide them with a quote on what borrowers will pay them. Securities that earn the highest interest rates are those in low supply and high demand for borrowers who are trading stocks.

These tend to be securities with a lower trading volume or market capitalization. If an investor lends shares of securities, they can earn interest while continuing to hold the security and earn on it as it increases in value. Account holders may need to meet minimum lending requirements.

What Is a Margin Account and How Does It Work?

Using a margin account, an investor can deposit cash, and they can also borrow money from their broker. This allows investors to use leverage to buy larger amounts of securities than a cash account allows. But if the value of the trade goes down, the investor will face a loss, plus they have to repay the margin loan.

Margin accounts also charge interest, so any securities purchased need to increase above the interest amount for the investor to start seeing a profit. Different brokers charge different interest rates, so it’s a good idea for investors to compare before choosing an account.

Usually there is no deadline to repay a margin loan, but the debt accrues interest each month, so the longer an investor waits, the more they owe. The securities held in the account act as collateral for the margin loan, so if needed they can be used to pay it off.

Recommended: What Is Margin Trading?

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Margin Account Requirements

Other requirements generally associated with margin accounts include the following:

Minimum Margin

Investors must deposit a minimum amount of cash into their account before they can start investing and borrowing. Each broker may have a different minimum, but the Financial Industry Regulatory Authority (FINRA) requires investors to have either $2,000 or 100% of the purchase amount of any securities the investor wants to buy on margin, whichever amount is lower.

Initial Margin

Under Regulation T (Reg T), which serves to limit how much investors may borrow in a margin account, investors can only borrow up to 50% of the purchase amount of securities they want to buy. For example, if an investor with $3,000 in their account wishes to purchase $6,000 worth of securities, they would be able to borrow the additional $3,000.

Maintenance Margin

Both before and after purchasing securities, investors must hold a certain amount in their account as collateral — known as maintenance margin. The investor must own at least 25% of the assets (cash or securities) in their account when they have taken out a margin loan.

If the amount in the account dips below this level, the investor may receive a margin call, requiring them to either deposit more cash into their account or sell some of their securities. This could occur if the investor withdraws too much from their account or if the value of their investments decreases. This is one of the main risks of margin accounts.

Margin Account vs Cash Account

There are some similarities between margin accounts and cash accounts, but there are some key differences in terms of the monetary requirements that investors should consider when choosing which type of brokerage account works best for them.

The type of account you choose will have an impact on the amount of money you’re able to invest, and the risk level that accompanies it.

The accounts can be equated to a debit card vs. a credit card. A debit card requires the user to have funds available in their account to pay for anything they buy, while a credit card allows a user to spend and pay back the expense later.

Similarities Between Margin and Cash Accounts

Both are brokerage accounts that allow investors to purchase securities, bonds, certain mutual funds, stocks, and other assets in addition to holding cash. (You typically can’t have a margin account in a retirement account such as an IRA or Roth IRA.)

Differences Between Margin and Cash Accounts

Margin accounts allow investors to borrow from their broker and typically require a minimum deposit to get started investing, while cash accounts don’t. However, margin accounts usually don’t come with additional fees.

On the other hand, cash account holders may only purchase securities with cash or settled funds, and cash accounts don’t allow short selling, or shorting stocks.

Should You Choose a Margin Account or a Cash Account?

Although being able to borrow money with a margin account has benefits in terms of potential gains, it is also risky. Cash accounts tend to be easier to maintain.

Reasons to Consider a Cash Account

•  For this reason, cash accounts may provide an option for beginner investors, who may find it easier to invest only the money they have. For example, with a cash account, the value of securities can rise and fall, and the investor doesn’t have to deposit any additional funds into their account or sell securities at a loss.

•  Cash accounts may be an option for long-term investors, since investments in a margin account may go down and force the investor to have to sell some of them or deposit cash to maintain a high enough balance in their account. This could result in an investor being forced to sell a security at a loss and missing its potential price recovery.

•  Investors may also choose a cash account if they want to “set it and forget it,” meaning they invest in securities that they don’t want to keep an eye on all the time since they will never owe the broker more money than they invested — as discussed.

The risk level on a cash account will always be lower than with a margin account, and there are less risky ways to increase returns than by using margin.

Reasons to Consider a Margin Account

On the other hand, for investors interested in day trading, margin accounts may be a great choice, since they allow the investor to double their purchasing power. They also allow investors to short trade. Margin account holders can borrow money to withdraw to pay for any life expenses that need to be paid off in a rush.

Since there is no deadline to pay off the loan, the investor can pay it back when they can, unless the value of the stocks fall. Traders can also borrow money to buy stocks when the market is down or to help prevent paying capital gains taxes, but this requires more experience and market knowledge.

Margin accounts provide flexibility for investors, who can choose to use them in exactly the same way as a cash account.

The Takeaway

The main difference between cash accounts and margin accounts is that margin accounts allow investors to borrow money from their brokers, amplifying potential trades and risk. This can have advantages and disadvantages, and depending on their specific strategy and goals, investors should consider these before deciding to use one or the other.

Both cash and margin accounts are commonplace in the investing space, and investors are likely to run across both — and figure out which is a best fit for their strategy. It may be beneficial to speak with a financial professional for guidance.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Invest with as little as $5 with a SoFi Active Investing account.

FAQ

Can you trade options on cash and margin accounts?

Yes, but advanced options trading strategies require a margin account to trade. For example, buying options may not require margin because the main risk is losing the premium paid, but selling certain types of options may require margin as collateral.

Should a beginner use a cash or margin account?

It may be more straightforward for a beginner to start out using a cash account to invest, as they’re simpler and involve less risk than a margin account. If a beginner uses a margin account without a proper understanding of margin, they could find themselves owing their broker money.

Can you have a cash account and a margin account at the same time?

Yes, you can have cash and margin accounts at the same time, often at the same brokerage. It’s possible to also have different types of accounts at different brokerages or on different investment platforms.


Photo credit: iStock/PeopleImages

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see SoFi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire amount invested in a short period of time. Before an investor begins trading options they should familiarize themselves with the Characteristics and Risks of Standardized Options . Tax considerations with options transactions are unique, investors should consult with their tax advisor to understand the impact to their taxes.

Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.

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What Causes a Stock Market Bubble?

What Causes a Stock Market Bubble?

Stock market bubbles occur when speculative trading and investing, fueled by what could be called irrational exuberance, leads to big increases in values for certain assets. Those value increases may not necessarily be supported by much more than market euphoria, and assets can become overvalued. Eventually, the bubble “pops,” and asset values fall.

Market bubbles occur from time to time, and they aren’t always easy to recognize. They can have different causes, too. In all, it’s important for investors to understand what they are, how they happen, and how they can protect their portfolios from an eventual bubble burst.

Key Points

•   A stock market bubble progresses through five stages: displacement, boom, euphoria, profit-taking, and panic.

•   Speculative investing drives rapid price increases, often outpacing actual value, creating a self-reinforcing cycle.

•   Irrational exuberance leads to overvaluation and increased market participation, fueled by media attention and new financial instruments.

•   Investing during the bubble phase risks significant losses due to overvaluation and unpredictable market volatility.

•   Recognizing and managing volatility is essential to avoid entering at the peak and to make informed investment decisions.

What Is a Stock Market Bubble?

A stock market bubble is often caused by speculative investing. As investors bid up the stock price, it becomes detached from its real value. Eventually, the bubble bursts, and investors who bought high and didn’t sell fast enough are left holding shares they overpaid for.

Stock market bubbles are notoriously difficult to spot, but they’re famous for potentially causing large-scale consequences, such as market crashes and recessions.

For investors on an individual level, entering the market in the later stages of a bubble could mean painful losses. But misdiagnosing a stock market bubble or exiting from positions too early can result in an investor missing out on potential gains.

The Five Stages of a Market Bubble

Modern-day investors and market observers typically categorize market bubbles based on the principles of Hyman P. Minsky, a 20th century economist whose financial-instability hypothesis became widely cited after the 2008 financial crisis.

Minsky debunked the notion that markets are always efficient. Instead, he posited that underlying forces in the financial system can push actors — such as bankers, investors and traders — toward making bad decisions.

Minsky’s work discussed how bubbles tend to follow a pattern of human behavior. Below is a closer look at the five stages of a bubble cycle:

1. Displacement

Displacement is the phase during which investors get excited about something, typically a new paradigm such as an invention like the Internet, or a change in economic policy, like the cuts to short-term interest rates during the early 2000s by Federal Reserve Chair Alan Greenspan.

2. Boom

That excitement for a new paradigm next leads to a boom. Prices for the new paradigm rise, gradually gathering more momentum and speed as more and more participants enter the market. Media attention also rapidly expands about the new investing trend.

This phase captures the initial price increases of any potential bubble. For instance, after Greenspan cut interest rates in the early 2000s, real-estate prices and new construction of homes boomed. Separately, after the advent of the Internet in the 1990s, shares of technology and dot-com companies began to climb.

3. Euphoria

The boom stage leads to euphoria, which in Minsky’s credit cycle has banks and other commercial lenders extending credit to more dubious borrowers, often creating new financial instruments. In other words, more speculative actions take place as people who are fearful of missing out jump in and fuel the latest craze. This stage is often dubbed as “froth” or as Greenspan called it “irrational exuberance.”

For instance, during the dot com bubble of the late 1990s, companies went public in IPOs even before generating earnings or sales. In 2008, it was the securitization of mortgages that led to bigger systemic risks in the housing market.

4. Profit-Taking

This is the stage in which smart investors or those that are insiders sell stocks. This is the “Minsky Moment,” the point before prices in a bubble collapse even as irrational buying continues.

History books say this took place in 1929, just before the stock market crash that led to the Great Depression. In the decade prior known as the “Roaring 20s,” speculators had made outsized risky bets on the stock market. By 1929, some insiders were said to be selling stocks after shoeshine workers started giving stock tips, which they took to be a sign of overextended exuberance.

5. Panic

Panic is the last stage and has historically occurred when monetary tightening or an external shock cause asset values to start to fall. Some firms or companies that borrowed heavily begin to sell their positions, causing greater price dips in markets.

After the Roaring 20s, tech bubble, and housing bubble of the mid-2000s, the stock market experienced steep downturns in each instance — a period in which panic selling among investors ensued.

💡 Quick Tip: Are self directed brokerage accounts cost efficient? They can be, because they offer the convenience of being able to buy stocks online without using a traditional full-service broker (and the typical broker fees).

The Takeaway

One of the prevailing beliefs in the financial world is that markets are efficient. This means that asset prices have already accounted for all the information available. But market bubbles show that sometimes actors can discount or misread signs that asset values have become inflated. This typically happens after long stretches of time during which prices have marched higher.

Stock market bubbles may occur when there’s the illusion that share prices can only go higher. While bubbles and boom-and-bust cycles are part of markets, investors should understand that stock volatility is usually inevitable in stock investing.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.

Opening and funding an Active Invest account gives you the opportunity to get up to $1,000 in the stock of your choice.¹

FAQ

What is the primary cause of a stock market bubble?

Generally, a stock market bubble is caused by speculative investing and trading, but not always. Increased speculation can cause assets to see their values increase far beyond what might be expected, leading to a bubble.

What are the five stages of a market bubble?

The five stages of a market bubble are displacement, the boom, euphoria, profit-taking, and finally, panic, as the bubble bursts.

Is it easy to recognize a stock market bubble?

While there may be times when an investor believes they see a market bubble forming, they could be wrong. Often, it’s difficult to recognize a market bubble, but it may be important for wary investors to take measures to protect their portfolios as best they can.


Photo credit: iStock/fizkes

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC.

For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with Sofi Invest please view our fee schedule.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


¹Probability of Member receiving $1,000 is a probability of 0.026%; If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. See full terms and conditions.

Investing in an Initial Public Offering (IPO) involves substantial risk, including the risk of loss. Further, there are a variety of risk factors to consider when investing in an IPO, including but not limited to, unproven management, significant debt, and lack of operating history. For a comprehensive discussion of these risks please refer to SoFi Securities’ IPO Risk Disclosure Statement. This should not be considered a recommendation to participate in IPOs and investors should carefully read the offering prospectus to determine whether an offering is consistent with their investment objectives, risk tolerance, and financial situation. New offerings generally have high demand and there are a limited number of shares available for distribution to participants. Many customers may not be allocated shares and share allocations may be significantly smaller than the shares requested in the customer’s initial offer (Indication of Interest). For more information on the allocation process please visit IPO Allocation Procedures.

CRYPTOCURRENCY AND OTHER DIGITAL ASSETS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE


Cryptocurrency and other digital assets are highly speculative, involve significant risk, and may result in the complete loss of value. Cryptocurrency and other digital assets are not deposits, are not insured by the FDIC or SIPC, are not bank guaranteed, and may lose value.

All cryptocurrency transactions, once submitted to the blockchain, are final and irreversible. SoFi is not responsible for any failure or delay in processing a transaction resulting from factors beyond its reasonable control, including blockchain network congestion, protocol or network operations, or incorrect address information. Availability of specific digital assets, features, and services is subject to change and may be limited by applicable law and regulation.

SoFi Crypto products and services are offered by SoFi Bank, N.A., a national bank regulated by the Office of the Comptroller of the Currency. SoFi Bank does not provide investment, tax, or legal advice. Please refer to the SoFi Crypto account agreement for additional terms and conditions.

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Do College Rankings Matter?

While college rankings matter, it can be a good idea to view them through a lens of what matters most to you about the college experience and what you’re hoping to get out of it.

Colleges and universities each have different strengths and weaknesses, and published rankings can help you learn which schools are the strongest in different areas, and whether or not a college has improved or lagged behind other schools in recent years.

Rankings may also allow you to filter schools by selected academic and nonacademic characteristics, and help you hone in on schools that may meet your specific needs.

That said, rankings aren’t everything. Even U.S. News & World Report says on its best-colleges website: “The rankings provide a good starting point for students trying to compare schools.… The best school for each student, experts say, is one that will most completely meet his or her needs, which go beyond academics.

Here’s what you need to know about college rankings.

Key Points

•   College rankings are useful but generally shouldn’t be the only factor in choosing a college.

•   A highly ranked college can offer stronger networking and research opportunities, as well as perceived prestige.

•   Also consider your academic goals, budget, and desired experiences when evaluating colleges.

•   Campus visits and conversations with current students can provide valuable insights.

•   Use college guide books and other resources to gather additional information.

What Are the College Rankings?

There is no single, ultimate, college ranking. All over the world, there are entities using a wide array of criteria to appraise universities and determine which ones are “the best.”

The factors an organization or company will use to come up with their college rankings can vary, which is why you might see a school ranked #3 on one list and #9 on another. However, here are some factors list-makers will commonly consider when ranking schools:

•  Student-faculty ratio

•  Class sizes

•  First year retention rates

•  Graduation rates

•  Post-graduation employment statistics

•  Student debt after graduation

•  Acceptance rates

•  ACT and SAT scores

•  Endowment size

•  Academic reputation

•  Faculty salaries

•  Research output

Though college rankings typically consider a large amount of information, they won’t tell you everything you need to know about a college. As a result, you may want to use rankings as one of many factors to make your list of prospective colleges. Ideally, you want to find a school that matches your interests, needs, goals, and budget.


💡 Quick Tip: You can fund your education with a low-rate, no-fee private student loan that covers all school-certified costs.

What Really Matters

Although many groups rank colleges, the term “college rankings” commonly refers to the U.S. News & World Report list, which rewards graduation rates and reputation.

But there’s also The Princeton Review, which drills down on other factors like quality of life, extracurriculars, social scene, and town life. They even rank colleges with “Lots of Beer,” based on student ratings of how widely beer is used at their schools, and “Lots of Greek Life,” based on student ratings of the popularity of fraternities and sororities at their schools.”

As you look at different college rankings, you’ll want to keep your own priorities in mind, whether that’s finding the best school for your chosen field, honing in on schools that have the smallest class sizes, or finding a school that is known for being a good value.

You may want to use college rankings in combination with a number of other resources, including college guide books and talking to friends and family that have gone (or currently go) to schools that interest you. College tours can also provide a wealth of information about a school.


💡 Quick Tip: Parents and sponsors with strong credit and income may find much lower rates on no-fee private parent student loans than federal parent PLUS loans. Federal PLUS loans also come with an origination fee.

The Bottom-Line Question

No discussion of college would be complete without touching on what you can afford to spend. Is going to college worth it? The answer depends on how much your chosen college will cost, how much aid you will get, how much you will need to borrow, and what you plan to do with your degree.

To get a sense of what a college will cost you out-of-pocket, a good first step is to fill out the Free Application for Federal Student Aid (FAFSA), which considers eligibility for grants, federal student loans, and work-study programs. But even after scholarships, federal aid, and any college savings plans, many students come up short when all education expenses are tallied.

At that point, you may want to consider private student loans. These are available from private lenders, such as banks, credit unions, and online lenders. Rates and terms will vary depending on the lender, so it can be well worthwhile to shop around. Borrowers (or cosigners) with excellent credit tend to qualify for the lowest rates. Just keep in mind that private student loans don’t necessarily offer the same protections, like income-driven repayment, that come with federal student loans.

The Takeaway

College rankings can be a useful tool in your search, but they tend to be best used as a starting point, not the deciding factor. While rankings can help highlight a school’s strengths and unique characteristics, they don’t capture the full picture of campus culture, support systems, or personal fit.

Your ideal school is the one that aligns with your academic goals, financial realities, and the experience you want to have — both inside and outside the classroom. Use ranking in combination with campus visits, conversations with current students, and your own priorities to find the college that feels like the right match for you.

If you’ve exhausted all federal student aid options, no-fee private student loans from SoFi can help you pay for school. The online application process is easy, and you can see rates and terms in just minutes. Repayment plans are flexible, so you can find an option that works for your financial plan and budget.


Cover up to 100% of school-certified costs including tuition, books, supplies, room and board, and transportation with a private student loan from SoFi.

FAQ

Do universities care about rankings?

Universities often care about rankings as they can influence reputation, student applications, and funding opportunities. High rankings can attract top faculty and students, enhance prestige, and provide a competitive edge in the academic world. However, not all institutions prioritize them equally. Some focus more on academic mission, student experience, or community impact than on external ranking systems.

Do university rankings matter?

University rankings can matter, but their importance depends on your goals. For some students, a highly ranked school offers stronger networking opportunities, research resources, and perceived prestige. However, rankings don’t always reflect teaching quality, campus culture, or fit for individual students. They’re often based on quantifiable metrics, such as research output and reputation surveys, that may not match every student’s priorities. Ultimately, rankings can be one factor, but not the only one, in choosing a school.

Why do people care so much about college rankings?

People care about college rankings because they provide a quick, comparative measure of institutional quality. A higher-ranked school is often associated with better job prospects, stronger alumni networks, and academic excellence. Social pressure and media coverage amplify their significance, making rankings seem like a decisive factor, even though individual fit may matter more.


SoFi Private Student Loans
Please borrow responsibly. SoFi Private Student loans are not a substitute for federal loans, grants, and work-study programs. We encourage you to evaluate all your federal student aid options before you consider any private loans, including ours. Read our FAQs.

Terms and conditions apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. SoFi Private Student loans are subject to program terms and restrictions, such as completion of a loan application and self-certification form, verification of application information, the student's at least half-time enrollment in a degree program at a SoFi-participating school, and, if applicable, a co-signer. In addition, borrowers must be U.S. citizens or other eligible status, be residing in the U.S., Puerto Rico, U.S. Virgin Islands, or American Samoa, and must meet SoFi’s underwriting requirements, including verification of sufficient income to support your ability to repay. Minimum loan amount is $1,000. See SoFi.com/eligibility for more information. Lowest rates reserved for the most creditworthy borrowers. SoFi reserves the right to modify eligibility criteria at any time. This information is subject to change. This information is current as of 4/22/2025 and is subject to change. SoFi Private Student loans are originated by SoFi Bank, N.A. Member FDIC. NMLS #696891 (www.nmlsconsumeraccess.org).

SoFi Bank, N.A. and its lending products are not endorsed by or directly affiliated with any college or university unless otherwise disclosed.

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SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


Third Party Trademarks: Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®

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Market Capitalization: Definition, What It Tells You, Formula

Market capitalization (market cap) is a basic formula that multiplies a company’s current price per share by the number of outstanding shares to get the total value of its equity.

A company’s market capitalization, or market cap, provides a useful measure of its size and value, versus revenue or sales figures. Knowing what the market cap is for a given company can help investors compare it to other companies of a similar size.

Note that the market cap (the value of a company’s total equity) is different from a company’s market value, which is a more complex calculation based on various metrics, including return-on-equity, price-to-earnings, and more.

Key Points

•   Market capitalization (market cap) refers to the total market value of a company’s outstanding shares and provides a measure of its size and value.

•   Market cap can be calculated by multiplying the current price per share by the number of outstanding shares.

•   Market cap helps investors compare companies of similar size in order to evaluate the potential risk and reward.

•   Companies are categorized into small-cap, mid-cap, large-cap, and mega-cap based on their market cap range.

•   Smaller companies (nano-cap and micro-cap) can be riskier, but offer growth opportunities, while larger companies (large-cap and mega-cap) tend to be more stable.

What Is Market Capitalization?

A company’s market cap, or market capitalization, is the total dollar value of its outstanding shares. Outstanding shares simply refers to the amount of stock that has been issued by the company and is held by shareholders.

Market-Cap Categories

Analysts, as well as index and exchange-traded fund (ETF) providers, commonly sort stocks into small-, mid-, and large-cap stocks, though some include a broader range that goes from micro- or nano-cap stocks all the way to mega cap on the other end.

Understanding the market capitalization for different stocks and funds can help investors evaluate risk and performance when investing online or through a traditional brokerage.

The size criteria for these categories can change depending on market conditions but here are some basic parameters.

Nano-Cap and Micro-Cap Stocks

Nano- and micro-cap companies are those with a total market capitalization under $300 million. Some define nano-cap stocks as those under $50 million, and micro-cap stocks as those between $50 million and $300 million.

These smaller companies can be riskier than large-cap companies (though not always). Many microcap stocks trade over-the-counter (OTC). Over-the-counter stocks are not traded on a public exchange like the New York Stock Exchange (NYSE) or Nasdaq. Instead, these stocks are traded through a broker-dealer network.

As a result there may be less information available about these companies, which can make them difficult to assess in light of certain risk and performance factors.

Small-Cap Stocks

Small-cap companies are considered to be in the $300 million to $2 billion range. They are generally younger and faster-growing than large-cap stocks. Investors often look to small-caps for growth opportunities.

While small-cap companies have historically outperformed large-caps, these stocks can also be more risky, and may require more due diligence from would-be investors.

Mid-Cap Stocks

Mid-cap companies lie between small- and large-cap companies, with market caps of $2 billion to $10 billion.

When investing in stocks, investors may find mid-cap companies attractive because they can offer some of the growth potential of small-caps with some of the maturity of large-caps.

But mid-cap stocks likewise can share some of the downsides of those two categories, being somewhat vulnerable to competition in some cases, or lacking the impetus to expand in others.

Large-Cap Stocks

Large-cap stocks are those valued between $10 billion and $200 billion, roughly. Large-cap companies tend not to offer the same kind of growth as small- and mid-cap companies. But what they may lack in performance they can deliver in terms of stability.

These are the companies that tend to be more well established, less vulnerable to sudden market shocks (and less likely to collapse). Some investors use large-cap stocks as a hedge against riskier investments.

Mega-Cap Stocks

Mega cap describes the largest publicly traded companies based on their market capitalization. Mega cap stocks typically include industry-leading companies with highly recognizable brands with valuations above $200 billion.

Recommended: Investing 101 Guide

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*Customer must fund their Active Invest account with at least $50 within 45 days of opening the account. Probability of customer receiving $1,000 is 0.026%. See full terms and conditions.

How to Calculate Market Cap

To figure out a company’s market cap, simply multiply the number of outstanding shares by the current price per share. If a company has 10 million outstanding shares of stock selling for $30 per share, the company’s market cap is $300 million.

Share prices fluctuate constantly, and as a result, so does market cap. You should be able to find the number of outstanding shares listed on a company’s balance sheet, where it’s referred to as “capital stock.” Companies update this number on their quarterly filings with the Securities and Exchange Commission (SEC).

Market Cap Formula

The formula for determining a company’s market cap is fairly simple:

Current price per share x Total # of outstanding shares = Market capitalization

Remember that the share price doesn’t determine the size of the company or vice versa. When measuring market cap you always have to look at the share price multiplied by the number of outstanding shares.

•   Company A could be worth $100 per share, and have 50,000 shares outstanding, for a total market cap of $5 million.

•   Company B could be worth $25 per share, and have 20 million shares outstanding, for a total market cap of $500 million.

Market Cap and Number of Shares

In some cases, market cap can change if the number of stocks increases or decreases. For example, a company may issue new stock or even buy back stock. When a company issues new shares, the stock price may dip as investors worry about dilution.

Stock splits do not increase market share, because the price of the stock is also split proportionally.

Changes to the number of shares are relatively rare, however. More commonly, investors will notice that changes in share price have the most frequent impact on changing market cap.

Market Cap vs Stock Price

While the share price of a company tells you how much it costs to own a piece of the company, it doesn’t really give you any hints as to the size of the company or how much the company is worth.

Market cap, on the other hand, can reveal how a particular stock might behave. For example, large companies may be more stable and experience less volatility than their smaller counterparts.

Recommended: Intrinsic Value vs. Market Value

Evaluate Stocks Using Market Cap

Understanding the market cap of a company can help investors evaluate the company in the context of other companies of similar size.

For instance, market cap can clue investors into stocks’ potential risk and reward, in part because the size of a company can be related to where that company is in its business development.

Investors can also evaluate how a company is doing by comparing its performance to an index that tracks other companies of a similar size, a process known as benchmarking.

•   The S&P 500, a common benchmark, is a market-cap weighted index of the 500 largest publicly traded U.S. companies.

•   The S&P MidCap 400, for example, is a market-cap weighted index that tracks mid-cap stocks.

•   The Russell 2000 is a common benchmark index for small cap stocks.

Within this system, companies with higher market cap make up a greater proportion of the index. You may often hear the S&P 500 used as a proxy for how the stock market is doing on the whole.

What Market Cap Can Tell You

Here are some characteristics of larger market-cap companies versus smaller-cap stocks:

Volatility: Larger companies, some of which are considered blue-chip stocks, tend to be less volatile than smaller stocks, and tend to offer steady returns.

Revenue: Larger stocks tend to have more international exposure when it comes to their sales and revenue streams. Meanwhile, smaller stocks can be more oriented to the domestic economy.

Growth: Smaller companies tend to have better odds of offering faster growth.

Valuation: Larger stocks tend to be more expensive than smaller ones and have higher valuations when it comes to metrics like price-to-earnings ratios.

Dividends: Many investors are also drawn to large cap stocks because companies of this size frequently pay out dividends. When reinvested, these dividends can be a powerful driver of growth inside investor portfolios.

Market Cap and Diversification

So how do you use market cap to help build a portfolio? Market cap can help you choose stocks that could help you diversify your portfolio.

Building a diversified portfolio made up of a broad mix of investments is a strategy that can help mitigate risk.

That’s because different types of investments perform differently over time and depending on market conditions. This idea applies to stock from companies of varying sizes, as well. Depending on market conditions, small-, medium-, and large-cap companies could each beat the market or trail behind.

Because large-cap companies tend to have more international exposure, they might be doing well when the global economy is showing signs of strength. On the flip side, because small-cap companies tend to have greater domestic exposure, they might do well when the U.S. economy is expected to be robust.

Meanwhile, larger-cap companies could also outperform when there’s a downturn, because they may have more cash at hand and prove to be resilient. In recent years, the biggest companies in the U.S. have been linked to technology. Therefore, picking by market cap can have an impact on what kind of sectors are in an investor’s portfolio as well.

What Is Free-Float Market Cap?

Float is the number of outstanding shares that are available for trading by the public. Therefore, free-float market cap is calculating market cap but excluding locked-in shares, typically those held by company executives.

For example, it’s common for companies to provide employees with stock options or restricted stock units as part of their compensation package. These become available to employees according to a vesting schedule. Before vesting, employees typically don’t have access to these shares and can’t sell them on the open market.

The free-float method of calculating market cap excludes shares that are not available on the open market, such as those that were awarded as part of compensation packages. As a result, the free-float calculation can be much smaller than the full market cap calculation.

However, this method could be considered to be a better way to understand market cap because it provides a more accurate representation of the movement of stocks that are currently in play.

Market Cap vs Enterprise Value

While market cap is the total value of shares outstanding, enterprise value includes any debt that the company has. Enterprise value also looks at the whole value of a company, rather than just the equity value.

Here is the formula for enterprise value (EV):

Market cap + market value of debt – cash and equivalents.

A more extended version of EV is here:

Common shares + preferred shares + market value of debt + minority interest – cash and equivalents.

The Takeaway

Market capitalization is a common way that analysts and investors describe the value and size of different companies. Market cap is simply the price per share multiplied by the number of outstanding shares. Given that prices fluctuate constantly, so does the market cap of each company, but the parameters are broad enough that investors can generally gauge a company’s market capitalization in order to factor it into their investing strategy.

Invest in what matters most to you with SoFi Active Invest. In a self-directed account provided by SoFi Securities, you can trade stocks, exchange-traded funds (ETFs), mutual funds, alternative funds, options, and more — all while paying $0 commission on every trade. Other fees may apply. Whether you want to trade after-hours or manage your portfolio using real-time stock insights and analyst ratings, you can invest your way in SoFi's easy-to-use mobile app.


Invest with as little as $5 with a SoFi Active Investing account.

FAQ

What is the maximum market cap?

In theory there is no cap on market cap; i.e., there is no maximum size a company can be. As of Aug. 20, 2025, the top five biggest companies by market cap, according to Motley Fool, are: Nvidia ($4.24 trillion), Microsoft ($3.90 trillion), Apple ($3.02 trillion), Alphabet (Google) ($2.30 trillion), Amazon ($2.28 trillion).

How does market cap go up?

A company’s market cap can grow if the share price goes up.

Are large-cap stocks good?

The market cap of any company is neither good nor bad; it’s simply a way to measure the company’s size and value relative to other companies in the same sector or industry. You can have mega-cap companies that underperform and micro-cap companies that outperform.


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