Interested in a career
making content?

*The SoFi Creator Lab has entered the chat.*

A new, year long. paid creator and career development program kicks off this fall! The path to your future as a content creator starts now.

Here’s what you can expect:

  • Executive and celebrity creator training: Learn about social strategy, content development, building an audience, measuring success, and more. Build a content creator toolkit with tips from executives and leading creators like Corporate Natalie.
  • Hands-on coaching from SoFi’s brand team: Take on quarterly brand projects. Get direct feedback and coaching from the team behind SoFi’s award-winning marketing campaigns.*
  • A path to a paid SoFi internship: Earn the chance to put those skills to work with the opportunity for a paid summer internship with SoFi.
  • A flexible structure designed to accommodate student-athletes’ unique schedules.

Registration

Applications are open through Oct. 15, 2026.

Name(Required)

Content Submission

Create a 60-second video explaining a financial topic to a freshman (e.g., budgeting, saving, or investing). Use your choice of medium (skit, vlog, podcast, etc.) to showcase your personality, content style, and alignment with SoFi’s mission of helping people achieve financial independence. 

AND

Write a brief essay (1,000 words or less) responding to the questions below: 
  • •Tell us about yourself and how you see yourself as a creator. Include links to previous work/social handles if relevant.
  • •What does financial independence mean to you?
  • •Why are you applying to the SoFi Creator Lab? How do you think this experience will help you achieve your professional goals?
  • •How confident do you feel talking about money, on a scale of 1 to 10? (It’s OK if your answer is one!)
  • •What brand or brands do you think work with creators the right way?
Accepted file types: mp4, webm, mov, , Max. file size: 1,000 MB.