09/17/2020

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Tenet’s Release and the Future of Movie Theaters



The First Blockbuster Since March

This weekend, Christopher Nolan’s new suspense film Tenet will be shown in more than half of the nation’s movie theaters. It debuted overseas and in a few domestic locations on August 31.

The movie’s plot won’t be the only suspenseful part of the weekend. Tenet, which cost $200 million to make, is the first high-budget blockbuster to be released since cinemas closed in March.

Still an Atypical Release

Though some are excited that Tenet’s opening will bring a bit of normalcy back to the movie industry, the release will still look different. Movies are usually released in the US first, and then debut overseas. But because international theaters have been open for longer than domestic ones, Tenet was shown in theaters abroad first.

Additionally, New York and Los Angeles are typically the first stop for new movies, but Tenet will not be shown in these cities yet.

Stocks to Watch

Investors will be eager to see how certain stocks perform depending on how many people go to see Tenet in theaters this weekend. Warner Bros., which is owned by AT&T (T), made the movie and was responsible for many of the decisions about its marketing and release strategy. Movie theater stocks like AMC (AMC), Cinemark Holdings (CNK), and Marcus (MCS) may also be impacted by the weekend’s outcome.

Additionally, Disney (DIS) will be releasing its live action remake of Mulan on its streaming service Disney+ today. The movie will be available to stream for $30. Though Mulan’s target demographic is different from Tenet’s, investors are still eager to see how the two releases compare, and what that could mean for the future of the movie industry.


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