Comcast and Walmart May Collaborate on Smart TVs



Discussing a Partnership

Comcast (CMCSA) and Walmart (WMT) are discussing a plan to collaborate on developing and distributing smart TVs. This partnership could have important advantages for both companies.

Comcast is working to become a destination for streaming apps, not just TV channels. If its software was installed in Walmart TVs, it could become a part of millions of American living rooms and compete with big names in the smart TV landscape, like Apple (AAPL), Amazon (AMZN), and Roku (ROKU). Comcast would also be able to promote its new streaming service Peacock through the smart TV software.

Responding to Lower Demand for Cable TV

Comcast’s cable TV business has been shrinking recently, and the company needs a way to cement itself in the world of streaming. Since the beginning of 2020, Comcast has lost 1.2 million cable TV subscribers.

Breaking into the streaming app landscape could be challenging for Comcast. Currently, Amazon and Roku together control about 70% of the US streaming-media device market. Google (GOOGL) has recently made a push into the market with the Google TV. Despite competition in the market, Comcast believes it has advantages over the companies currently dominating the sphere because of the large library of content under its NBCUniversal umbrella and because of cable technology investments it has made.

Walmart’s Outlook

Under the potential agreement, Walmart would promote the TV sets and would receive a recurring share of Comcast’s revenue. The TVs would likely be manufactured by a third party. The retail giant already has an agreement with Roku where it sells smart TVs with Walmart branding. It might use the same strategy with Comcast TVs.

Walmart recently took aim at Amazon with its new Walmart+ membership program. Gaining more influence in the smart TV landscape would help Walmart compete with the ecommerce superpower in a different way. Talks between Walmart and Comcast are still very preliminary, but leaders in the retail industry, the tech industry, and the entertainment industry will be eager to see how the two companies move forward.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS110503


All your finances.
All in one app.

App Store rating

Download on the App Store Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender