Apple Plans to Offer Subscription Bundles



A Range of Subscription Options for Customers

Apple (https://sofimobile.page.link/?link=https%3A%2F%2Fwww.sofi.com%2Fsofimobile%2Fwealth%2Fbrokerage_tearsheet%2FAAPL&efr=1&ibi=com.sofi.mobile&isi=1191985736&apn=com.sofi.mobile&ofl=https%3A%2F%2Fwww.sofi.com%2Fwealth%2Fapp%2Fstock%2FAAPL) is making plans to launch a series of subscription bundles which the company is calling “Apple One.” The new initiative will likely be rolled out in October along with the next iPhone. The packages will offer several services combined at a lower monthly price than Apple would charge customers for each one individually.

Apple will offer several different levels of subscription bundles. The simplest, lowest-cost option will include Apple Music and Apple TV+. Subsequent, more expensive levels would include the Apple Arcade gaming service, Apple News+, and extra iCloud storage.

Apple is also creating a line of virtual workout classes which will be included in some of its package offerings. These classes will compete with offerings from Peloton (PTON), Nike (NKE), and other companies which have seen booming demand for at-home fitness instruction during the pandemic.

Competing With Amazon Prime

Amazon (AMZN) has achieved an impressive standard of customer loyalty through its Amazon Prime subscription service. Apple, and other companies like Walmart (WMT), are trying to create competing models.

Apple also has hundreds of millions of loyal customers, though much of this base is more dedicated to Apple’s hardware products than its subscription services. Apple’s new approach will aim to change that.

A Steady Revenue Stream

During this time of economic uncertainty, investors have been eager to back companies with steady revenue streams. A robust monthly subscription service provides this type of reliability.

Apple’s services are already seeing increased adoption. During Apple’s fiscal third quarter, its services sector showed double-digit growth, generating $13.16 billion in revenue. Through the new bundling initiative, this arm of Apple’s business could see even more expansion.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS081401


All your finances.
All in one app.

App Store rating

Download on the App Store Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender