More Americans are Indulging in Mini-Snacks

Smaller Portions

Consumers who love to snack but don’t want to stray too far from their health goals are finding a solution in mini-sized versions of their favorite indulgences. For some, these products help with portion control by making it easier to resist having “just one more.”

Also, reflecting a trend in healthier snacking is the popularity of low-fat and low-calorie options. PepsiCo (PEP) CEO Ramon Laguarta recently shared that zero-sugar drinks are selling at three times the rate of beverages with sugar, and sales of baked snacks are outpacing fried selections.

Healthier Soda

On last week’s earnings call Laguarta said PepsiCo sees significant growth potential in “small format” snacks and drinks as the company endeavors to attract health-conscious consumers. To this end, it is also trimming both sugar and trans fats in some of its products.

PepsiCo also sees offering a variety of size options as a way to expand market share. Smaller sizes may appeal to parents who buy them for their youngsters, or to the budget minded consumer.

Trade-Offs

For shoppers on a tight budget, buying small will come at a price. That mini-soda may cost less than its full-size counterpart, but on a price-per-ounce basis it could actually be more expensive. Still, the health benefit of less sugar may sweeten the deal on the small format item.

As pandemic restrictions lift and Americans get out more, snacking may feature more prominently in more people’s daily meal plans. Having a range of size choices and price points may provide welcome flexibility. It might even help ward off temptation, keeping health goals on track.

Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS22071803