SoFi Blog

Tips and news—
for your financial moves.

Mar
11
2019

Active Investing | SoFi (No Nav BD)

By | invest | Comments Off on Active Investing | SoFi (No Nav BD)


The hands-on way to put your

money to work.

A lot of people think you have to be an expert to trade stocks.

Active investing with SoFi debunks that myth.

Pay zero SoFi fees.

Buy and sell stocks at no cost. Plus, there are no account minimums.

Learn by doing.

Anyone can be a smarter investor with news updates and more—all in the SoFi app.

Join a community.

Connect with other SoFi members at exclusive events and experiences.


Be an investor—
the fee-free way.

Our thought is that you shouldn’t have to pay to invest and trade your own money. That’s why you’ll pay
$0 in SoFi transaction fees on every trade, every time.


Knowledge
 is trading power.

Stay up-to-date with real-time investing news, curated content, and other relevant data

by creating a personal watchlist and following the stocks that matter most to you.


Invest in what you love. It’s as easy as that.

You don’t have to be an expert to invest. Trade stocks of brands you know and believe in and discover new opportunities based on your
interests along the way.


Do it yourself—
but not alone.

Once you start investing with SoFi, you’re in. As a member you’ll get access to rate discounts on other SoFi products and invites to exclusive experiences so you can connect with others who are also on a mission to get their money right.

Ready to go?

Start making trades the fee-free way in just two minutes

Read more
Mar
11
2019

Automated Investing (No Nav BD)

By | invest | Comments Off on Automated Investing (No Nav BD)


It’s easier than ever to put your

money on a mission.

We take the stress out of investing by helping you with the hard part:

goal setting, rebalancing, and diversifying your money.

Goal planning

Whether you’re saving for retirement, a down payment, or just investing for later, we’ll help you make a plan to tackle multiple goals.

Auto rebalancing

We’ll rebalance your investments, which means adjusting your stock and bond funds on a quarterly basis, so your money is always invested how you want it to be.

Diversification*

Risk is real. That’s why we’ll diversify your portfolio so that your money is allocated across different kinds of financial investments.


The right way to invest? It’s up to you.

Everyone has different goals when it comes to their life, their money, and their investment plans. Click
below to explore some common financial goals and example investment strategies to achieve them.

  • Take the trip of a lifetime

  • Buy a home

  • Pay for a wedding

  • Retire early

  • Save for kids’ education


Wedding

Buy a home

Trip of a lifetime

Retiring early

Kids’ college education




Time is your

best friend.

Compound interest is basically “interest on interest” and it’s how your money can make money. Time is the magic ingredient—which is why the earlier you start investing your money, the better. That way you can ride the ups and down of the market over time towards your goals.


We’re here

if you need it.

Investing with SoFi gets you access to member benefits like rate discounts on other SoFi products, exclusive events and experiences, as well as access to financial advisors to discuss big picture financial goals one-on-one—all at no cost.


Get started with

no minimums.

Investing for is for anyone that can afford to do it—which is why you

can start with as little as $1. Make a one-time investment today, or

set-up a recurring payment if that works better for you.

Read more
Mar
11
2019

SoFi Invest (No Nav BD 100)

By | invest, student_loan | Comments Off on SoFi Invest (No Nav BD 100)


SoFi Invest

Have $100 in stock— on the house.

Whether you’re a novice investor or a trading pro, make your next market move with active investing from SoFi. And now, when you
fund an active investing account with an
initial deposit of $1,000, we’ll give you
$100 in free stock* to invest as you wish.



The hands-on way to put your

money to work.

Active Investing with SoFi makes it easy to get started investing in stocks and ETFs.

Pay zero SoFi fees.

Buy and sell stocks at no cost. Plus, there are no account minimums.

Learn by doing.

Anyone can be a smarter investor with news updates and more—all in the SoFi app.

Join a community.

Connect with other SoFi members at exclusive events and experiences.



Own a slice.

Own a slice. With fractional shares you can buy a piece of your favorite company without having to buy a whole share for as little as $5. To learn more about how fractional shares works, visit the fractional shares FAQ.


Be an investor—
the fee-free way.

Our thought is that you shouldn’t have to pay to invest and trade your own money. That’s why you’ll pay
$0 in SoFi transaction fees on every trade, every time.


Knowledge

is trading power.

Stay up-to-date with real-time investing news, curated content, and other relevant data

by creating a personal watchlist and following the stocks that matter most to you.



Invest from the heart— and explore what’s next.

Trade stocks of brands you know and believe in and discover new opportunities based on your interests along the way. You can also try out automated investing -all from within the same app.


Do it yourself—
but not alone.

Once you start investing with SoFi, you’re in. As a member you’ll get access to rate discounts on other SoFi products and invites to exclusive experiences so you can connect with others who are also on a mission to get their money right.

Get $100 in free stock when you fund an active investing account.

Learn more about SoFi Securities LLC on
FINRA’s BrokerCheck.

Read more
Mar
11
2019

SoFi Invest (No Nav BD 50)

By | invest | Comments Off on SoFi Invest (No Nav BD 50)


Invest like a pro without being one.

Unlike other ways to invest, SoFi gives you more than one option of how to do it. Plus,

we’re built to grow with you and your goals—no matter your skill level at the start.

Pay zero SoFi fees.

That’s right—$0 in transaction fees and $0 in management fees.

Choose how.

Do-it-yourself with active investing or take it easy with automated investing.

Invest with skill.

SoFi is built for those who learn by doing—because the fastest way to become an investor is to start investing.


No fees. No excuses.

Not-so-newsflash: fees are frustrating and they keep people from investing. It’s why we charge $0 in SoFi transaction and management fees. So there’s no reason not to start investing.


Start trading.

No experience required.

Whether you’re trading full time or just on the side—if you
can swipe right, you can swap stocks. With active investing,
we make it easy to start making trades on your own.



Learn more →



Hands-free investing

for the hands-off investor.

Not everyone wants to follow the market closely. It’s why automated investing makes it easy to a build a diversified, personalized portfolio—even if you’re new to investing.2



Learn more →



One-on-one advice

and more—on the house.

Thinking about buying a home? Just graduated and curious about how to invest while paying off student loan debt? We can help with that. SoFi members get one-on-one access to financial advisors so you can make a plan to tackle your goals.


You’ve made it this far.

Let’s get started.

Ready to
do-it-yourself?

Learn more →

Want to take a
hands-off role?

Learn more →


Choose how you want to invest.

Ready to
do-it-yourself?

Learn more →

Want to take a
hands-off role?

Learn more →


Read more
Mar
11
2019

DM – Personal Loan Direct Mail Landing Page – Testing – WhyWait34

By | Uncategorized | Comments Off on DM – Personal Loan Direct Mail Landing Page – Testing – WhyWait34

Low rates. No fees.
We’ve got your back.

Fixed personal loan rates range from 7.74% APR
to 35.49% APR (with AutoPay)5.

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Checking your rate will not affect your credit score✝.

Hurry—apply before your offer expires!

Are you paying more than 16% interest on your credit cards? A SoFi Personal Loan could help you save thousands. With a low fixed rate and monthly payment, you can pay off high interest credit cards, fund home improvements, or make a major purchase. Check your rate in just 2 minutes.

Find My Rate


Why Choose A Sofi Personal Loan?

Serious
Savings

Borrow from $5k-$100k at fixed rates that range from 7.74% APR to 35.49% APR (with all discounts)5, 7

No Fees.
No Catch.

No origination fees or pre-payment penalties. What you see is what you get.

Exclusive
Rates

Get a 0.125% rate discount✝︎✝︎ on an additional SoFi loan—just for being a member.

Find My Rate

Questions? Call us for a free consultation at 855-456-7634

Find My Rate

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Received a mailer from us?

If you got a letter stating that you’re pre-selected for a SoFi loan, you’re in the right place. Get started by entering your confirmation number below.


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SoFi Daily

Stay up to date on the latest business news and stock market happenings.

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Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or other eligible status and meet SoFi's underwriting requirements. Not all borrowers receive the lowest rate. Lowest rates reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, evaluation of your creditworthiness, years of professional experience, income, and a variety of other factors. Rates and Terms are subject to change at anytime without notice and are subject to state restrictions. SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers, or may become available, such as Income Based Repayment or Income Contingent Repayment or PAYE. Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 696891. (www.nmlsconsumeraccess.org)

✝︎ To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.

INVESTMENTS: NOT FDIC INSURED • HAVE NO GUARANTEE • MAY LOSE VALUE. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. The SoFi Wealth platform is operated and maintained by SoFi Wealth LLC, an SEC Registered Investment Advisor. Brokerage services are provided to clients of SoFi Wealth LLC by SoFi Securities LLC, an affiliated broker-dealer registered with the Securities and Exchange Commission and a member of FINRA /SIPC . Clearing and custody of all securities are provided by APEX Clearing Corporation. For more information, please see SoFi Wealth LLC’s Form ADV Part 2 by clicking here for SoFi's Wealth Form ADV Part 2 A&B or by visiting www.adviserinfo.sec.gov .
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