Mar
24
2022
How The Fed Hiking Rates Impacts The World’s Emerging Markets
The Federal Reserve is hiking rates in response to US inflation, but emerging markets across the globe may also feel the impact.
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SoFi Blog
Tips and news—
for your financial moves.
Mar
23
2022
DM HL XBuy Trigger 04/22
Ease into your new home or refi with a $1,000 bonus.^
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Mar
23
2022
DM HL Member Retention 04/22
As a SoFi Mortgage member, you’re eligible for a $1,495 credit at closing on your next home loan.*
Plus all the benefits you’ve come to expect from us.
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your mortgage.
Competitive rates.
Get your dream home at a great rate.
Mortgage options to choose from.
Customize your loan with flexible term options and put as little as 3% down.
3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to all other borrowers. For conforming home loans with a loan-to-value (LTV) ratio greater than 80%, SoFi requires PMI.
Help when you need it.
Our Mortgage Loan Officers (MLOs) can guide you through the process—and we have member specialists standing by to answer any other questions.
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home-buying process. Plus, get access to educational tools
and resources when you need them.
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SoFi’s mortgage refi application process is fast and easy. Choose between a traditional refi,
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Mar
22
2022
Wendy’s Looks to Beat Burger King’s Breakfast Sales
Early Morning Success
In 2020 Wendy’s (WEN) launched its nationwide breakfast menu just before COVID-19 lockdowns took effect. Since that time, the fast-food chain has moved into third in terms of breakfast sales. Wendy’s now trails the leader McDonald’s (MCD) and Restaurant Brands International’s (QSR) Burger King.
Executives at Wendy’s say breakfast sales accounted for around 8% of US revenue in the fourth quarter of 2021. For the year as a whole, breakfast sales increased 25% from 2020. Wendy’s is predicting even bigger numbers this year, anticipating total breakfast revenues could grow an additional 20%.
Overcoming COVID-19
Prior to the outbreak of COVID-19, lunch and dinner traffic was declining at fast-food restaurants — largely because consumers were opting for home-cooked meals or healthier options. As a result, breakfast turned out to be the only meal where major chains were seeing growth. Even as the pandemic disrupted daily life, Wendy’s stayed the course on its breakfast game plan and is now seeing its strategy pay off.
The company’s drive-thru service meshed well with social-distancing efforts. Meanwhile, other restaurants cut back hours or menu items. What’s more, competitors didn’t spend as much on advertising to compete with Wendy’s breakfast. Instead, many conserved cash amid the uncertain environment.
Chasing Burger King and McDonald’s
Both Burger King and McDonald’s launched their breakfast menus in the 1970s, giving them almost a 50-year lead on Wendy’s. Analysts say Burger King has struggled in recent years, partly due to sluggish breakfast sales. Meanwhile, McDonald’s is well established as the early-morning leader, but Wendy’s says that could change.
One of Wendy’s newest menu items is the Hot Honey Chicken Biscuit, while its Breakfast Baconator is a top seller. For now, the brand Dave Thomas helped make famous has the breakfast bronze — but silver is within sight, even if the golden arches remain a lofty goal.
Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS22032202
Mar
21
2022
SoFi At Work- Workplace 2022
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The Future of Workplace Financial Well-Being
Find out what 1,600 HR leaders and employees had to say about financial well-being in 2022—what we learned may surprise you. Last year was a tough one for most employees but this year, the tide is turning. Workers are motivated to make positive change—and they’re looking for your support.
Download white paper
{/* Employee financial well-being*/}
Employee financial well-being— by the numbers.
75% of
employees
are stressed about their finances
9.2 hours
at work
spent per week dealing with finances
60% of
employees
are taking drastic measures due to finances
84% of
employees
believe employers should be responsible for their financial well-being
{/* How these stats impact employers*/}
How these stats impact employers—and what you can do.
-
Offer financial well-being benefits for all.
Just 32% of workers making less than $60,000 a year felt their employers’ financial benefits were adequate compared to 81% of those making $200,000 a year who did.
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Put a focus on financial literacy and education.
72% of employees said they’d pay out of pocket for financial education, resources, and planning tools—for millennials, that number was 87%.
-
Create space for communication.
Only 49% of employees feel comfortable talking about their financial well-being with their manager while 69% of HR leaders think it’s already happening—it’s not.
Learn more →
{/* Help Employees take charge of their finances */}
Help employees take charge of their finances—with SoFi at Work.
We offer exclusive benefits and programs that can increase financial literacy and well-being.
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Financial Literacy
Help employees manage finances all in one place—student loans, credit score monitoring, a vast library of education content, and meet 1:1 with a SoFi Financial Planner, if they choose.
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Emergency Savings
Emergency savings accounts help employees prepare for the unexpected so they can reduce stress and pay expenses as they arise—without stress.
-
Education Assistance
Help employees pay off debt and start to build wealth with our Student Loan Employer Contribution Program.‡
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{/* The Future of Workplace Fiannancial Well-Being*/}
The Future of Workplace Financial Well-Being: 2022 Employer and Employee Perspectives
Get the inside scoop from SoFi at Work’s most comprehensive workplace study to date. 1,600 employees and HR leaders weighed in on the current state of financial well-being in the workplace. Learn how the right financial benefits mix can empower workers and help employers attract and retain top talent.
Download white paper
{/* Read up on what concerns employees now */}
Read up on what concerns employees now.
In the era of the ‘Great Resignation’ along with uncertainty about when federal student loan repayment will begin, employers who really understand what employees are thinking and feeling— and who want to help— will benefit the most.
{/* Let’s work together Form */}
Let’s work together.
Want to learn more about SoFi at Work? Let’s talk!
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