SoFi Blog

Name: Alegria Beveridge

Locale: Denver, CO

Alma Maters: Mount Ida College and Bay Path University

By Day: Software Project Manager

SoFi Member Since: 2015

Approximate SoFi Loan: $37,000 (self), $250,000 (husband)

SoFi Savings: $7,000 on own loans, $30,000 on husband’s loans

There’s a reason that you consistently buy your coffee from the same place or insist on only using Apple products. Sure, part of it may be your great taste. But your favorite companies have also created successful and compelling corporate brands, which communicate exactly what they’re about and what you can expect.

Whether you’re embarking on (or knee-deep in) a job search, or you just want to be prepared for your next move, you likely know how to use LinkedIn, and how important it is to have a strong LinkedIn profile in order to achieve your career goals. But does your own profile actually reflect that?

Personal branding—the practice of educating key decision-makers about your unique value—is more important now than ever. Yet, getting a good grasp of the techniques used to build a personal brand can be tricky. How is a personal brand best created? How does one begin to understand its principles? And where should the line between branding and self-promotion be drawn? We’ve got answers.

Most companies today wouldn’t think of operating without a thoughtfully crafted mission statement. But when it comes to running our own careers, too many of us skip this crucial step.

A mission statement is a declaration of the organization’s core purpose, usually encompassing what the business does, how it does it and who it does it for. It’s brief, focused, and serves as a guiding principle for the company’s employees.

For example, Amazon’s mission statement is: “To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Sounds about right, doesn’t it?