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Philadelphia Housing Market: Trends & Prices


Philadelphia Housing Market: Trends & Prices

On this page:

    Philadelphia Real Estate Market Overview

    By Robin Rothstein

    (Last Updated – 4/2025)

    There’s a lot to love about the City of Brotherly Love. For starters, U.S. News & World Report ranks Philadelphia as the 135th best place to live in America and the 85th best place in America to retire.

    When it comes to actually living in Philadelphia, the cost of living is 3.3% higher than the national average, according to the Council for Community and Economic Research’s 2024 Cost of Living Index, but is far less than nearby metro areas like Washington, D.C., and New York City. The median Philadelphia home sale price is also significantly lower, at $250,000, as of February 2025. (Prices rise significantly when you include the city’s suburbs, however.) The national median sale price for the same month was significantly higher, at $424,810, according to Redfin.

    Recommended: Cost of Living in Pennsylvania

    Residents need to bundle up during the chilly winters, but they can take advantage of all of Philadelphia’s outdoor spaces in the other seasons. Of course, this city is best known for Philly cheesesteaks, but there is also a smorgasbord of food trucks, restaurants, and beer gardens for locals to satisfy their cravings. If this sounds appealing, read more about home ownership.

    Keep reading to learn more about the Philadelphia real estate market, popular neighborhoods, and housing prices.


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    $250,000

    Median Sale Price

    $191

    Median Price Per Sq. Foot

    67 days

    Median Time on Market

    Philadelphia Housing Market Forecast

    Philadelphia’s housing market is one to follow, with strong signs of buyer competition in its future.

    According to Zillow, Philadelphia median home prices rose by 3.9% over the past year. Zillow has also predicted that Philly will be the fifth most competitive metro area for homebuyers in 2025. So who’s scooping up homes in Philadelphia? Generation Z, for one, has been fueling part of the demand. Philadelphia has reportedly been among the top five cities for Gen Z homebuyers 25 and younger in recent years, and Gen Z home seekers are expected to continue to play a strong role in Philadelphia’s housing market. Bars and sports venues, commute options, and access to parks all play a role in Philly’s appeal.

    Housing market forecast chart

    *Graph taken from Zillow as of 4/2025

    Demographics of the Philadelphia Market

    This vibrant city is packed with interesting neighborhoods and is bordered by charming towns.

    Before exploring the most popular neighborhoods of Philadelphia, stepping back and getting the bigger picture may prove worthwhile. While each neighborhood has its own demographics, it can be helpful to look at Philadelphia as a whole.

    Median Income: $60,302

    Median Age: 35.6

    College Educated: 35.7%

    Homeowners: 52.2%

    Married: 40%

    University City

    University City lies in the heart of West Philadelphia and is named for being an academic epicenter of the region. Two distinguished campuses, the University of Pennsylvania and Drexel University, are here.

    Alongside great education opportunities are nationally renowned medical hubs that serve multiple disciplines. Museums, galleries, festivals, and performance spaces can also be found in this dynamic neighborhood.



    Quick Facts

    Population:

    53,679

    Median Age:

    22.9

    Housing Units:

    22,822

    Bike Score:

    92/100

    Walk Score:

    90/100

    Transit Score:

    95/100

    Median Household Income:

    $33,766

    University City Housing Market

    Home values in University City rose significantly over the past year, according to Redfin.


    Median Sale Price

    $537,000

    Median Price Per Sq. Foot

    $180


    Rittenhouse Square

    Rittenhouse Square is considered to be an oasis in the midst of a bustling city. This pretty neighborhood attracts some of Philadelphia’s chicest residents, as well as students and young professionals.

    From shopping to dining to quiet walks on tree-lined streets, Rittenhouse Square can give residents a taste of whatever it is they’re looking for.



    Quick Facts

    Population:

    13,646

    Median Age:

    33.3

    Housing Units:

    9,693

    Bike Score:

    91/100

    Walk Score:

    99/100

    Transit Score:

    100/100

    Average Household Income:

    $140,822

    Rittenhouse Square Housing Market

    Buyers will find that the market here is not especially competitive, although the median sale price is high.

    It’s rare for a home to receive multiple offers. Homes typically sell for about 3% below list price and go pending in around 91 days.


    Median Sale Price

    $795,000

    Median Price Per Sq. Foot

    $391


    Bella Vista

    Nice view indeed.

    This area was settled by Italian immigrants, and today visitors and locals alike flock to the famous 9th Street Italian Market, which is the oldest operational open-air market like it in America.

    Today residents come from near and far, and diversity is celebrated.



    Quick Facts

    Population:

    39,100

    Median Age:

    35.9

    Housing Units:

    20,846

    Bike Score:

    83/100

    Walk Score:

    97/100

    Transit Score:

    78/100

    Median Household Income:

    $105,233

    Bella Vista Housing Market

    In this somewhat competitive market, some homes receive multiple offers. Homes can sell for about 2% below list price.

    Buyers will find prices here down slightly over the past year. The average home stays on the market for 53 days, less time than in Philadelphia as a whole.


    Median Sale Price

    $540,000

    Median Price Per Sq. Foot

    $492


    Old City

    History buffs will love Old City, as this is the place where the Declaration of Independence was signed.

    This neighborhood is known for embracing its historic past and looking to the future. Lying next to the Delaware River, Old City can offer residents everything they’re seeking, from culture to art to more historic spots than they’ll know what to do with.

    While many are drawn to Old City for its reputation as the nation’s most “historic square mile,” modern nightlife and hip restaurants are also plentiful.



    Quick Facts

    Population:

    6,994

    Median Age:

    36

    Housing Units:

    4,541

    Bike Score:

    83/100

    Walk Score:

    98/100

    Transit Score:

    98/100

    Median Household Income:

    $109,632

    Old City Housing Market

    The real estate market in the Old City neighborhood is not very competitive; it takes around 166 days for homes to sell in this area.

    Homes do not typically receive multiple offers and sell for around 4% under list price.


    Median Sale Price

    $398,000

    Median Price Per Square Ft.

    $387


    Washington Square West

    Modernity meets historic charm in Washington Square West, where cobblestone streets are nestled around luxe high-rise condos.

    For those who like to do a little shopping on the weekends, this area specializes in jewelry, antiques, and artwork. Or you can spend time at the beloved Washington Square Park in the northeast corner of the neighborhood.



    Quick Facts

    Population:

    7,303

    Median Age:

    34

    Housing Units:

    4,517

    Bike Score:

    89/100

    Walk Score:

    99/100

    Transit Score:

    100/100

    Median Household Income:

    $86,462

    Washington Square West Housing Market

    The more popular homes in Washington Square West go to pending in 71 days, but on average homes in this neighborhood go to pending after 83 days on the market.

    Multiple offers are unusual, and the average home sells for around 4% below list price.


    Median Sale Price

    $517,500

    Median Price Per Sq. Foot

    $415



    SoFi Home Loans

    The Philadelphia real estate market is somewhat competitive. This is a big city with charming old neighborhoods, wonderful universities, lots of culture, and a vast menu.

    If you think Philadelphia could be your home sweet home, then you may need to consider your mortgage financing options.

    Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

    SoFi Mortgages: simple, smart, and so affordable.




    View your rate

    FAQ

    Is it a good idea to buy real estate in Philadelphia?

    In recent years, Philadelphia has been one of those rare big cities where it is less expensive to buy than it is to rent. This has made buying in Philly, where home prices are relatively affordable and well below the national average, a smart move for those who can afford a down payment and know they plan to stay in the city long-term.

    What is the Philadelphia home price trend?

    Over the last five years, home prices in Philadelphia — including single-family homes — have moved pretty steadily upward, aside from a drop in the second half of 2022. Condo and coop prices, however, have flattened out in recent years. Prices may be affected by supply, and Philadelphia has added a significant number of new housing units in the last year, with most of the growth happening in the Center City area.

    Why is Philadelphia so cheap?

    Housing prices that are lower than in many large cities and health care costs that sit 4% below the national average have contributed to Philadelphia’s relatively low overall cost of living, which is just 3% above the U.S. average. Utilities and groceries are above the national average in Philly, but still low when compared to other large cities such as New York or Washington, DC.


    SoFi Mortgages
    Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


    SoFi Loan Products
    SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


    Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



    *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


    External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.


    ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

    Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

    HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

    SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

    If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

    Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

    SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

    The trademarks, logos and names of other companies, products and services are the property of their respective owners.


    SOHL-Q125-218

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    San Francisco Housing Market: Trends & Prices


    San Francisco Housing Market: Trends & Prices (2025)

    On this page:

      San Francisco Real Estate Market Overview

      By Robin Rothstein

      (Last Updated – 04/2025)

      The City by the Bay is an alluring town known for its amazing food, gorgeous architecture, and beloved sports teams. Not to mention, those stunning bay views.

      This city may have a lot of cool, gloomy days, but the San Francisco housing market is very hot, even as the city’s cost of living is 66.8% above the national average.

      The San Francisco median sale price rose 1.7% year over year as of February 2025, indicating this city has a hot housing market. For an average family of four, some experts estimate that they would need to earn as much as $339,123 annually to live in San Francisco comfortably.

      While living in San Francisco is expensive, the city has a lot to offer that might make the cost worth it. Alongside amazing career opportunities in the tech world and other major industries, there is plenty of art, music, food, and fashion to enjoy in this somewhat small but very metropolitan city.

      San Francisco is beloved for its diversity, so if you do look into buying there, make sure to take advantage of all of the city’s quirks.


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      Recommended: Cost of Living by State (2025)

      $1,392,750

      Median Sale Price

      $951

      Median Price Per Square Ft.

      19 days

      Median Days on Market

      San Francisco Housing Market Forecast

      What are experts forecasting for the San Francisco housing market in the coming year?

      Housing prices dipped recently but are currently rising again. San Francisco’s housing inventory is on the low side, and its total supply is not keeping up with demand. Despite the high cost of living, it still attracts many people interested in buying homes there. Many properties (49%) sell for over list price. However, the number of homes with price drops has risen 2.8% in the past year as of early 2025. This could mean that buyers who are interested in moving to San Francisco, and can afford it, might have a bit of an easier time finding their dream home.


      Housing market forecast chart

      *Graph taken from Zillow as of 04/2025

      Demographics of the San Francisco Market

      While San Francisco is a relatively compact city, its many neighborhoods offer up completely different vibes. From residential to coastal to retro, there’s likely a neighborhood for everybody.

      In addition, it’s home to some well-known and successful tech-driven companies, such as Uber, Instacart, Atlassian, Snap, Dropbox, and Salesforce. This can make for a robust job market and may help explain why the median income is so much higher than the national average.

      Overall, let’s look at the demographics of the San Francisco real estate market that may affect you, no matter where you decide to live.

      Median Household Income: $126,730

      Median Age: 40.7

      College Educated: 60.4%

      Homeowners: 38.5%

      Married: 42%

      Recommended: Mortgage Calculator

      Buena Vista

      If you’ve always dreamed of having your own room with a view, then you’re in luck. The Buena Vista neighborhood is perched on one of San Francisco’s notoriously steep hills, providing residents with great views.

      This neighborhood provides a safe haven from the hectic city, as it is low on commercial street traffic and high on greenery.



      Quick Facts

      Population:

      39,496

      Median Age:

      34.5

      Housing Units:

      19,773

      Bike Score:

      72/100

      Walk Score:

      93/100

      Transit Score:

      80/100

      Median Household Income:

      $242,062

      Buena Vista Housing Market

      The housing market in Buena Vista has been on a bit of a rollercoaster lately, with prices dropping 36%, so there may be bargains out there. Nevertheless, the neighborhood is still considered quite competitive. Homes that are listed receive multiple offers and sell for about 6% above the listing price.

      As of early 2025, Buena Vista houses on the market go pending in 19 days.


      Median Sale Price

      $950,000

      Median Price Per Square Ft.

      $1,070


      Outer Sunset

      Outer Sunset is another San Francisco neighborhood that offers a tranquil feel.

      This almost suburban neighborhood is right next to the Pacific Ocean, which means there is a lot of outdoor fun to be had — especially if you love to surf. Residents also say they appreciate the parks; the array of bars, restaurants, and cafes; and the solid school system.



      Quick Facts

      Population:

      59,453

      Median Age:

      40.8

      Housing Units:

      24,030

      Bike Score:

      77/100

      Walk Score:

      83/100

      Transit Score:

      57/100

      Median Household Income:

      $179,517

      Outer Sunset Housing Market

      If you are drawn to Outer Sunset, you are not alone. According to Redfin, Outer Sunset is among the most competitive housing markets out there. Home prices are up 7.7%, and the time in which a home sells has dropped from 45 days to 16 days as of 2025.


      Median Sale Price

      $1,555,000

      Median Price Per Square Ft.

      $1,090


      South of Market

      San Francisco’s South of Market District, commonly called SoMa by locals, has become the home of many tech startups in recent years.

      This neighborhood has something for everyone, from Michelin star restaurants to a trusty Trader Joe’s. It is also near other popular neighborhoods like the Design District, which expands your options for food, entertainment, and shopping.



      Quick Facts

      Population:

      20,293

      Median Age:

      36

      Housing Units:

      12,581

      Bike Score:

      94/100

      Walk Score:

      97/100

      Transit Score:

      99/100

      Median Household Income:

      $171,338

      South of Market Housing Market

      This housing market is deemed somewhat competitive. For buyers, that can be good news. What’s more, the area has a lower median sale price than the other popular San Francisco neighborhoods highlighted here. It is also significantly below the median sale price for San Francisco overall.

      South of Market home values were down 12.2% in early 2025 compared to last year, and homes typically sell for 3% below list price.


      Median Sale Price

      $900,000

      Median Price Per Square Ft.

      $864


      Pacific Heights

      Some refer to Pacific Heights as the quintessential San Francisco neighborhood. Many grand Victorian homes grace Pacific Heights, and the neighborhood offers great views of the bay and the Golden Gate Bridge. Residents say it’s safe, has a few great parks, and street parking isn’t as difficult as elsewhere in the city.



      Quick Facts

      Population:

      21,217

      Median Age:

      37.4

      Housing Units:

      13,205

      Bike Score:

      66/100

      Walk Score:

      97/100

      Transit Score:

      80/100

      Median Household Income:

      $149,927

      Pacific Heights Housing Market

      While still pricey, Pacific Heights has seen home prices drop a significant 40.6% year over year as of early 2025, and properties typically sell for 1% below their asking price. However, the market is still considered very competitive. The time for houses on the market to get snapped up and deemed “sold” was 40 days vs. 62 days the prior year.


      Median Home Price

      $1,720,000

      Median Price Per Square Ft.

      $1,200


      Haight-Ashbury

      The name Haight-Ashbury might ring a bell: It was the epicenter of the 1960s counterculture movement.

      While many people like what they describe as the “funky” and “bohemian” vibe, others point out the number of tourists in the neighborhood, plus some of the same issues (panhandling) you’ll find elsewhere in the city.



      Quick Facts

      Population:

      39,496

      Median Age:

      34.5

      Housing Units:

      19,773

      Bike Score:

      82/100

      Walk Score:

      97/100

      Transit Score:

      73/100

      Median Household Income:

      $242,062

      Haight-Ashbury Housing Market

      This neighborhood in San Francisco has seen a steep price drop of almost 30% year over year as of February 2025. Nevertheless, if you want to buy a home in Haight-Ashbury, get ready to compete. It’s still a challenging market. Inventory is low, and homes typically sell for 3% above list price and go to pending status in 36 days.

      Highly desirable homes can sell for as much as 19% above list price.


      Median Sale Price

      $897,500

      Median Price Per Square Ft.

      $1,200



      SoFi Home Loans

      It’s easy to see why San Francisco has become such a popular market to buy a home in. There are some really amazing neighborhoods to choose from whether you’re young and single or have a family to look after.

      If you think San Francisco could be your home sweet home, then you may need to consider your mortgage financing options.

      Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

      SoFi Mortgages: simple, smart, and so affordable.




      View your rate

      FAQ

      Are home prices dropping in San Francisco?

      As of early 2025, prices have been dropping in San Francisco, as they have in several major U.S. cities. Home prices tumbled by almost 11% year over year to $889,500. In the U.S. as a whole, the median home price in December 2024, stood at $402,502, down from $410,000 in 2023.

      Should I buy a house now or wait to see if prices drop?

      Deciding when to buy a house is a very personal decision. It depends on your own financial situation, your personal needs, and your risk tolerance. For example, if you are relocating for work and rental options are scarce or pricey, you may want to dive into the market now. It’s also worth noting that if the economy declines, it can make jobs unstable and credit harder to come by, so it’s wise to factor that in, too.

      What is the San Francisco housing market forecast this year?

      As in most markets, people are bracing to see how the economy pans out. At the start of the year, the forecast was that interest rates and the market were holding steady; rates, for instance, had risen from lows of about 3.15% in early 2021 to 7.00% in 2023, and haven’t dropped. That said, if the economy declines, these indicators are in play, and the market could soften.


      SoFi Mortgages
      Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


      SoFi Loan Products
      SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


      Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



      *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


      Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.


      ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

      Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

      HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

      SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

      If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

      Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

      SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

      The trademarks, logos and names of other companies, products and services are the property of their respective owners.


      SOHL-Q125-211

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      Decoding Markets: Turbulent Times

      The Paradox of Bear Markets

      The past few weeks have felt like a rollercoaster. Sharp sell-offs in stocks, the steady drumbeat of unsettling news, and the financial media’s word of the year so far: uncertainty. It’s easy to get caught up in the emotional swings of the market, but it’s in these exact moments when it’s most important to stay grounded.

      One of the more common behavioral tendencies investors have is selling their stocks after a big selloff has already occurred. That might not sound like too big of a deal – what’s wrong with taking some capital off the table during episodes of market upheaval, right? The risk is, paradoxically, you might end up missing out on some of the best days of returns.

       

      S&P 500 Daily Price Returns

      In the last century of stock market history, one recurring pattern is that the largest positive daily moves (blue bars) tend to come right around the worst days (red). Narrowing it down to the 100 best and worst days, 58% of the best days in market history have occurred within five trading days of the worst, and 78% within 20 days. For what it’s worth, April 3 and 4 both qualify in that bucket of worst days, while the April 9 rebound ranks as one of the best.

      The seeds of a strong rebound are often sown after selloffs, when fear and panic are at their most severe. Missing just a few of these crucial rebound days can significantly impact your long-term returns.

      If you were invested in the S&P 500 from 1928 until now, you’d have an annualized price return of 6.1% (i.e. not accounting for dividends or inflation). But if you missed the 10 best days of that period and nothing else, you’d have an annualized price return of 4.9%. In other words, one-fifth of all your gains would have been lost just from missing those days. It’s a tough lesson in discipline, but staying invested is essential.

      Fundamentals Have Gravity

      Markets can be prone to wild swings as sentiment shifts dramatically, but over the long-term, broader fundamentals are the main driver of stock market performance.

      Much has been written about the potential impact of tariffs, but there’s still very little visibility into how trade policy will interact with business uncertainty and retaliation from other countries. There have been some downward revisions to corporate earnings estimates over the last month, but overall they have been quite muted in aggregate and nothing like the 20-30% decline typically seen in recessions.

      S&P 500 EPS Revisions Since March 9

      First-quarter results might show some resilience due to tariff timing, and that is indeed reflected in revisions being concentrated in future quarters. What companies communicate about the outlook is always important to investors during earnings season, but the sudden shift in the operating environment means an even greater focus on management guidance.

      Given that management teams are dealing with the same uncertainty we all are, it’s hard to imagine investors will get the clarity they’re seeking on the outlook. If anything, investors may get even less guidance than usual. That might keep earnings expectations from being revised too significantly in the short-term.

      An added wrinkle in the volatile trading environment has been the dramatic rise in long-term Treasury yields, with 10 and 30-year maturities surging by as much as 60 basis points since April 8. These rates are key benchmarks for things like mortgages and can even have an impact on stock valuations. Reasons for the surge are not fully clear, but some investors have begun worrying about financial market stability. Some have even speculated that the Federal Reserve might step in to calm things down.

      The ongoing volatility can be unsettling, but it’s important to remember that these swings are a normal part of investing. Stay informed, stay disciplined, and remember that long-term perspective is your greatest asset.

       
       
       

      Want more insights from SoFi’s Investment Strategy team?
      The Important Part: Investing With Liz Thomas,
      a podcast from SoFi, takes listeners through today’s top-of-mind themes in investing and breaks them down into digestible and actionable pieces.

      Listen & Subscribe

       
       
       


      SoFi can’t guarantee future financial performance, and past performance is no indication of future success. This information isn’t financial advice. Investment decisions should be based on specific financial needs, goals and risk appetite.

      Communication of SoFi Wealth LLC an SEC Registered Investment Adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Mario Ismailanji is a Registered Representative of SoFi Securities and Investment Advisor Representative of SoFi Wealth. Form ADV 2A is available at www.sofi.com/legal/adv.

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      Portland Housing Market: Trends & Prices


      Portland Housing Market: Trends & Prices

      On this page:

        Portland Real Estate Market Overview

        By Robin Rothstein

        (Last Updated – 04/2025)

        While Portland is a large metro area, it isn’t like most cities you’ve come to know. Portland has all of the amenities of a big city but also offers a relaxed vibe.

        Biking is extremely common, as are backyard bees and chickens. Fresh honey or eggs, anyone?

        This sprawling Oregon city has over 630,000 residents, according to the latest census data. Most adults in Portland work and the median household income is $88,792.

        The typical home sale price in Portland was $510,000 in February 2025, according to Redfin, which is almost $100,000 higher than the home sale price nationwide, but far lower than the average home sale price in Seattle.

        If you’re family oriented, don’t worry. There are over 200 schools here, including public, private, and charter options.


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        $510,000

        Median Sale Price

        $329

        Median Price Per Square Foot

        36 days

        Median Time on Market

        Portland Housing Market Forecast

        The Portland, Oregon, real estate market has warmed a bit in the last year, with prices rising and time on market shrinking. Homes are selling for their list price as well. An early 2025 housing needs analysis found that much of Oregon, not only Portland, is in the middle of a housing affordability crisis.


        Housing market forecast chart

        *Graph taken from Zillow as of 04/2025

        Demographics of the Portland Market

        The Pacific Northwest has plenty of great cities and towns to settle down in, but over 630,000 people chose Portland. With dozens of parks and more than 200 schools, it’s clear why a broad mix of singles, couples, and families would want to call it home.

        Want to know more about the Portland housing market? Keep reading for some key demographics you should know.

        Median Household Income: $86,057

        Median Age: 39.4

        College Educated: 55.3%

        Homeowners: 53.3%

        Married: 40%

        Powellhurst-Gilbert

        Part of the appeal of moving to Portland is having nature all around. The Powellhurst-Gilbert neighborhood in particular has a lot of parks to choose from — including the 23-acre Kelly Butte Natural Area, which is known for its hiking trails and picnic areas.

        This diverse neighborhood is also a foodie’s paradise, with ethnic restaurants and plenty of grocery stores.



        Quick Facts

        Population:

        18,677

        Median Age:

        38

        Housing Units:

        6,963

        Bike Score:

        71/100

        Walk Score:

        54/100

        Transit Score:

        44/100

        Median Household Income:

        $67,612

        Powellhurst-Gilbert Housing Market

        Home prices in this neighborhood were up more than 5% year over year in February 2025 compared to last year, with some homes receiving multiple offers. The average home goes to pending in 50 days but a “hot” property can be snapped up in just a couple weeks.


        Median Sale Price

        $389,950

        Median Price Per Square Ft.

        $298


        Hazelwood

        If you’re looking for all the benefits of living in a city while enjoying a suburban vibe, consider Hazelwood. This neighborhood is near some busier parts of Portland but remains a quiet residential area.

        Commuting to other parts of the city is easy, but there’s a decent number of shops and businesses within the neighborhood if you prefer staying close by.



        Quick Facts

        Population:

        16,276

        Median Age:

        39

        Housing Units:

        6,677

        Bike Score:

        83/100

        Walk Score:

        64/100

        Transit Score:

        53/100

        Median Household Income:

        $66,384

        Hazelwood Housing Market

        Hazelwood is a somewhat competitive neighborhood in Portland right now. In February 2025, home values in the area were up 2.6% compared to last year.

        Homes are moving a bit more slowly, although it’s still not unusual to see multiple offers in this somewhat competitive neighborhood. The average property sells for 1% over list price in roughly 38 days.


        Median Sale Price

        $405,000

        Median Price Per Square Ft.

        $262


        Lents

        Lents is a super fun neighborhood only 6 miles from downtown Portland. Lents Park is particularly entertaining thanks to its basketball and tennis courts, play areas for dogs, and playgrounds.

        When you need a break from all the activity, stop by one of the local breweries or cafes for a rest and a refreshing drink.



        Quick Facts

        Population:

        35,719

        Median Age:

        38.6

        Housing Units:

        13,681

        Bike Score:

        80/100

        Walk Score:

        61/100

        Transit Score:

        51/100

        Median Household Income:

        $329

        Lents Housing Market

        As with other Portland neighborhoods, Lents is somewhat competitive as real estate markets go. Sale prices were almost flat year over year as of February 2025, and properties were selling somewhat more slowly than in the previous year.


        Median Sale Price

        $392,438

        Median Price Per Square Ft.

        $329


        Montavilla

        For a bit of the classic Portland vibe, head to Montavilla. On the east side of Portland, this neighborhood is packed with cool businesses, including a historic movie theater and some of the best Middle Eastern food around.



        Quick Facts

        Population:

        14,620

        Median Age:

        41

        Housing Units:

        6,429

        Bike Score:

        94/100

        Walk Score:

        76/100

        Transit Score:

        60/100

        Median Household Income:

        $78,710

        Montavilla Housing Market

        The market in Montavilla is considered somewhat competitive. The average home sells for its list price in around 54 days, but hot homes can go to pending in just eight days.


        Median Sale Price

        $411,000

        Median Price Per Square Ft.

        $345


        Cully

        Cully is one of the more diverse neighborhoods in Portland, and it’s convenient for commuters as there is easy access to I-205 and I-84.

        If you’re going to tour the neighborhood while looking for a home, make sure to stop by one of the many delicious eateries Cully has to offer.

        If you’re going to tour the neighborhood while looking for a home, make sure to stop by one of Cully’s many eateries that offer a wide array of cuisines from around the world.



        Quick Facts

        Population:

        15,094

        Median Age:

        35.9

        Housing Units:

        6,549

        Bike Score:

        89/100

        Walk Score:

        58/100

        Transit Score:

        43/100

        Median Household Income:

        $79,202

        Cully Housing Market

        The Cully housing market is considered somewhat competitive. It’s not unusual for a home to get multiple offers, so it’s a good idea to get your mortgage financing lined up before your home search is serious. Average homes in this neighborhood go pending in about 44 days and sell for roughly 1% over list price.


        Median Sale Price

        $425,000

        Median Price Per Square Ft.

        $357



        SoFi Home Loans

        Nature, interesting neighborhoods, and an emphasis on letting your hair down: That’s Portland, Oregon. The Portland housing market continues to hold appeal.

        If you think Portland could be your home sweet home, then you may need to consider your mortgage financing options.

        If you’re buying a home or refinancing an existing mortgage, SoFi can help you make the process as quick and painless as possible.

        Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

        SoFi Mortgages: simple, smart, and so affordable.


        View your rate

        FAQ

        Is there a housing shortage in Portland?

        The housing shortage that has existed in Portland seems to be easing a bit but not because there’s an abundance of new housing. Rather, the Portland area has lost population somewhat in recent years. Long-term, there is still the expectation that Portland will need more housing than it is making, and Oregon as a whole remains on the list of states with the most significant housing pinch, according to a 2024 analysis by the nonprofit Up for Growth.

        Is this a good time to buy a house in Portland?

        Whether it’s a good time to buy a house in Portland will depend as much on your personal financial situation as on the price of homes in the Rose City. If you have a solid credit score and can cover the cost of a home in your price range, including a down payment (which could be as low as 3% for some first-time homebuyers), that’s a good sign that it’s time. Another thing to consider is the cost of buying as compared to renting.

        Is Portland a buyer’s market now?

        Portland is not really a buyer’s market, although some neighborhoods have seen small declines in housing prices. Portland as a whole, and many neighborhoods within it, are considered “somewhat competitive” housing markets by Redfin as of February 2025.


        SoFi Mortgages
        Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


        SoFi Loan Products
        SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


        Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



        *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


        ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

        Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

        HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

        SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

        If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

        Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

        SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

        The trademarks, logos and names of other companies, products and services are the property of their respective owners.


        SOHL-Q125-216

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        Tampa Housing Market: Trends & Prices


        Tampa Housing Market: Trends & Prices (2025)

        On this page:

          Tampa Real Estate Market Overview

          By Robin Rothstein

          (Last Updated – 04/2025)

          When we think of Tampa, we think of fun. This Florida city brims with attractions, arts and culture, business, and sports. Tampa is home to the famed Busch Gardens theme park, an aquarium and zoo, and the popular Riverwalk.

          Naturewise, there are plenty of parks, dog parks, greenways and trails, skate parks, water activities, and marinas. Sports fans in the Tampa Bay area can root for the Buccaneers, Lightning, and Rays.

          Tampa is the 53rd largest city in the United States and the 3rd largest city in Florida, which may be why it has so much to offer. That said, if residents need to get away, Tampa International Airport and the Port of Tampa, a popular spot for those looking to board a cruise ship, will get them where they need to go.

          The average home value in Tampa is $374,105, according to Zillow, with home prices down 1.3% over the past year. In comparison, the average price in the U.S. is currently lower than Tampa at $357,138, which is up 2.6% from the previous year.

          If you’re thinking of moving to Tampa or buying property in Tampa, you’ll want to check out our assessment of the home-buying, demographic, and market trends in the area.


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          $449,950

          Median Sale Price

          $290

          Median Price Per Square Foot

          45 days

          Median Time on Market

          Tampa Housing Market Forecast

          For those thinking of buying in the Tampa real estate market, it can be helpful to look at some key demographics.

          For example, Tampa’s median home price was down 1.3% in the past year, according to Zillow. However, home prices are still slightly higher than the national average of $357,138. Nonetheless, the Tampa housing market is still considered more affordable than other real estate markets in the country, especially when compared with other cities in Florida.

          The city has also seen an increase in inventory of active listings. With competitive pricing and homes going to pending somewhat quickly, buyer demand is evidently strong. Real estate experts also predict a continued increase in home values.

          Housing market forecast chart

          *Graph taken from Zillow as of 04/2025

          Demographics of the Tampa Market

          Tampa is the third largest city in Florida and is on the state’s west coast. Residents enjoy an average annual temperature of a balmy 73 degrees. As of 2025, Tampa’s population is 413,657, with an annual growth rate of 1.26%.

          Tampa’s workforce is supported by thriving industries such as health care, finance, education, tourism, and technology. Major employers in the region include BayCare Health System, JPMorgan Chase, the University of South Florida, and several defense contractors. The strong job market, paired with relatively affordable housing compared with other major coastal cities, continues to make Tampa an appealing location for both new residents and investors.

          Take a look at the demographics of the overall Tampa housing market before perusing popular Tampa neighborhoods.

          Median Household Income: $71,302

          Median Age: 35.5

          College Educated: 44.6%

          Homeowners: 50.2%

          Married: 40.7%

          Harbour Island

          Harbour Island is an upscale, waterfront neighborhood located just south of downtown Tampa, offering a blend of luxury living and urban convenience. Connected to the city by the Harbour Island Bridge and the Riverwalk, this exclusive community features high-rise condos, townhomes, and private estates, many with stunning views of Tampa Bay and the city skyline.

          Residents enjoy a tranquil, resort-like atmosphere while being just minutes from top attractions like Amalie Arena, Sparkman Wharf, and the Tampa Convention Center. The neighborhood boasts gated communities, private marinas, and lush landscaping, along with walkable access to shops, fine dining, and scenic waterfront trails.



          Quick Facts

          Population:

          17,631

          Median Age:

          36.3

          Housing Units:

          11,063

          Bike Score:

          49/100

          Walk Score:

          49/100

          Transit Score:

          44/100

          Median Household Income:

          $129,027

          Harbour Island Housing Market

          The Harbour Island housing market is somewhat competitive, with some homes receiving multiple offers. Homes typically sell for around 3% below list price and stay on the market for roughly 36 days.


          Median Sale Price

          $763,912

          Median Price Per Square Ft.

          $456


          Palma Ceia

          For a taste of Europe, try Palma Ceia. This charming neighborhood is beloved for its European-style brick streets and arts scene, and there are plenty of cafes, coffee shops, and chic boutiques to choose from.

          Families are drawn to Palma Ceia for its highly rated public schools. The community exudes a friendly and welcoming atmosphere, making it a desirable place to live for those seeking a blend of historical charm and modern conveniences in Tampa.



          Quick Facts

          Population:

          26,625

          Median Age:

          40.4

          Housing Units:

          11,192

          Bike Score:

          59/100

          Walk Score:

          65/100

          Transit Score:

          33/100

          Median Household Income:

          $223,527

          Palma Ceia Housing Market

          The median sale price in Palma Ceia was up 14.6% in February 2025 compared with last year, but the median sale price per square foot dropped 5.5% in the same time frame.

          On average, Palma Ceia homes sell for about 2% below list price, with many homes receiving multiple offers. Typical homes go pending in around 56 days, and in-demand homes can go pending in 11 days in this very competitive housing market.


          Median Sale Price

          $1.1 mil

          Median Price Per Square Ft.

          $467


          North Hyde Park

          North Hyde Park is a dynamic, up-and-coming neighborhood that blends historical charm with modern development. Located just west of downtown and adjacent to the University of Tampa, this area is gaining popularity among young professionals, students, and families seeking proximity to the city’s core without the high price tag of neighboring South Tampa.

          Residents enjoy easy access to the Riverwalk, trendy restaurants, coffee shops, and cultural spots. With its walkability, growing amenities, and a strong sense of community, North Hyde Park is quickly becoming one of Tampa’s most desirable places to live.



          Quick Facts

          Population:

          2,011

          Median Age:

          34

          Housing Units:

          958

          Bike Score:

          66/100

          Walk Score:

          79/100

          Transit Score:

          36/100

          Median Household Income:

          $132,851

          North Hyde Park Housing Market

          If prospective buyers find a home they love in North Hyde Park, they may need to move quickly. Typically, homes sell in around 27 days for 4% below list price. Some receive multiple offers.


          Median Sale Price

          $799,990

          Median Price Per Square Ft.

          $356


          West Meadows

          West Meadows is a master-planned community located in the New Tampa district of Tampa, Florida. Situated northeast of downtown Tampa, it offers residents a suburban environment with convenient access to urban amenities.

          The neighborhood is comprised of twelve distinct villages, each featuring a variety of housing options, including single-family homes, townhomes, and maintenance-free villas, with both gated and nongated configurations.



          Quick Facts

          Population:

          4,736

          Median Age:

          32.6

          Housing Units:

          1,400

          Bike Score:

          71/100

          Walk Score:

          89/100

          Transit Score:

          63/100

          Median Household Income:

          $161,019

          West Meadows Housing Market

          In this somewhat competitive market, some homes receive multiple offers and sell in around 45 days.

          Despite the competitiveness, homebuyers may be able to score a deal. On average, West Meadows area homes sell for about 4% below list price.


          Median Sale Price

          $335,000

          Median Price Per Square Ft.

          $194


          Oakford Park

          Oakford Park is a historic neighborhood that features a mix of architectural styles, including mid-century homes and newer construction. Residents enjoy a sparse urban feel, with numerous bars, restaurants, coffee shops, and parks contributing to a vibrant community atmosphere. The population is diverse, encompassing young professionals, families, and retirees.

          Oakford Park is both family-friendly and dog-friendly. Residents appreciate the convenient location, which offers access to various amenities and highly rated public schools.



          Quick Facts

          Population:

          3,201

          Median Age:

          40

          Housing Units:

          1,625

          Bike Score:

          70/100

          Walk Score:

          62/100

          Transit Score:

          35/100

          Median Household Income:

          $134,977

          Oakford Park Housing Market

          In the past year, the median home price in this neighborhood rose by 13.9%.

          The Oakford Park housing market is very competitive. Homes are pending within eight days, on average, and typically sell for 3% below list price.


          Median Sale Price

          $695,000

          Median Price Per Square Ft.

          $341



          SoFi Home Loans

          It’s easy to see why Tampa has become such a popular market to buy a home in. There are some really amazing neighborhoods to choose from whether you’re young and single or have a family to look after.

          If you think Tampa could be your home sweet home, then you may need to consider your mortgage financing options.

          Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% - 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It's online, with access to one-on-one help.

          SoFi Mortgages: simple, smart, and so affordable.


          View your rate

          FAQ

          What is the current trend in Tampa home prices?

          After years of rapid growth, Tampa is currently in a cooling period. Housing inventory is slightly increasing, and home prices are selling below list price. However, homes still don’t stay on the market long and are typically pending quickly compared with other areas.

          Is Tampa a buyer’s or seller’s market right now?

          As of 2025, Tampa is a balanced market leaning slightly more toward a buyers market due to increased inventory. However, well-priced homes often receive multiple offers, especially in desirable school districts and centrally located neighborhoods.

          How does Tampa’s cost of living compare to other Florida cities?

          Tampa’s cost of living is generally lower than cities like Miami and Orlando, but higher than inland cities such as Lakeland or Ocala. Housing remains the largest cost factor for residents.


          SoFi Mortgages
          Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility-criteria for more information.


          SoFi Loan Products
          SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


          Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.



          *SoFi requires Private Mortgage Insurance (PMI) for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Other loan types may require different fees or insurance (e.g., VA funding fee, FHA Mortgage Insurance Premiums, etc.). Loan requirements may vary depending on your down payment amount, and minimum down payment varies by loan type.


          ‡Up to $9,500 cash back: HomeStory Rewards is offered by HomeStory Real Estate Services, a licensed real estate broker. HomeStory Real Estate Services is not affiliated with SoFi Bank, N.A. (SoFi). SoFi is not responsible for the program provided by HomeStory Real Estate Services. Obtaining a mortgage from SoFi is optional and not required to participate in the program offered by HomeStory Real Estate Services. The borrower may arrange for financing with any lender. Rebate amount based on home sale price, see table for details.

          Qualifying for the reward requires using a real estate agent that participates in HomeStory’s broker to broker agreement to complete the real estate buy and/or sell transaction. You retain the right to negotiate buyer and or seller representation agreements. Upon successful close of the transaction, the Real Estate Agent pays a fee to HomeStory Real Estate Services. All Agents have been independently vetted by HomeStory to meet performance expectations required to participate in the program. If you are currently working with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®. A reward is not available where prohibited by state law, including Alaska, Iowa, Louisiana and Missouri. A reduced agent commission may be available for sellers in lieu of the reward in Mississippi, New Jersey, Oklahoma, and Oregon and should be discussed with the agent upon enrollment. No reward will be available for buyers in Mississippi, Oklahoma, and Oregon. A commission credit may be available for buyers in lieu of the reward in New Jersey and must be discussed with the agent upon enrollment and included in a Buyer Agency Agreement with Rebate Provision. Rewards in Kansas and Tennessee are required to be delivered by gift card.

          HomeStory will issue the reward using the payment option you select and will be sent to the client enrolled in the program within 45 days of HomeStory Real Estate Services receipt of settlement statements and any other documentation reasonably required to calculate the applicable reward amount. Real estate agent fees and commissions still apply. Short sale transactions do not qualify for the reward. Depending on state regulations highlighted above, reward amount is based on sale price of the home purchased and/or sold and cannot exceed $9,500 per buy or sell transaction. Employer-sponsored relocations may preclude participation in the reward program offering. SoFi is not responsible for the reward.

          SoFi Bank, N.A. (NMLS #696891) does not perform any activity that is or could be construed as unlicensed real estate activity, and SoFi is not licensed as a real estate broker. Agents of SoFi are not authorized to perform real estate activity.

          If your property is currently listed with a REALTOR®, please disregard this notice. It is not our intention to solicit the offerings of other REALTORS®.

          Reward is valid for 18 months from date of enrollment. After 18 months, you must re-enroll to be eligible for a reward.

          SoFi loans subject to credit approval. Offer subject to change or cancellation without notice.

          The trademarks, logos and names of other companies, products and services are the property of their respective owners.


          SOHL-Q125-208

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