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SWOT Analysis, Explained: Definition and Examples

A SWOT analysis is a tool used by businesses and investors to assess a company’s strengths, weaknesses, opportunities, and threats. Businesses often use the SWOT framework to help make strategic decisions about where to allocate resources and how to respond to changes in the marketplace.

Investors can use a SWOT analysis to decide whether or not to invest in a particular company. This can be helpful because investors look for any way to evaluate stocks and other investments. By conducting a SWOT Analysis on a specific company, it can be one more tool in an investor’s toolkit when choosing what stocks to buy and sell.

What Is a SWOT Analysis?

SWOT is an acronym that stands for Strength, Weakness, Opportunity, and Threats. Analysts who use a SWOT analysis consider these four key aspects of a company to determine its future performance.

Initially, SWOT analyses were used by businesses to assess a firm’s operations. But now, SWOT analyses are used by all sorts of organizations and individuals, including investors.

When using the SWOT framework, investors consider a company’s internal operations and external competition with the expectation that this will provide a well-rounded view of where the stock lies—and where it might be headed.

đź’ˇ Recommended: How to Analyze a Stock

Strengths and weaknesses are a company’s elements that give it a relative advantage or disadvantage over its competitors. In this analysis, the strengths and weaknesses usually come from internal factors involving the company’s operations. Opportunities and threats typically come from external factors in the company’s industry or the overall economy.

Many investors probably use some form of a SWOT analysis already, whether they realize it or not. Common sense could compel investors to consider the strengths and weaknesses of a company to some extent.

Using the formal SWOT analysis may give an investor a more systematic, in-depth picture of a company’s present and its potential future.

đź’ˇ Recommended: How to Evaluate a Stock Before You Buy

SWOT Analysis Matrix

Business analysts and investors usually depict a SWOT analysis in a table, with quadrants dedicated to each element. Analysts typically create a list of questions for each component that they can answer with quantitative and qualitative data. Strengths and weaknesses are listed first, followed by opportunities and threats.

Example SWOT Analysis Matrix

Strengths Weakness

•   What products are performing well?

•   What assets does the company have?

•   What unique resources and relationships does the company have access to?

•   What areas of the company need to improve?

•   How much debt does the company have?

•   What complaints do customers usually have?

Opportunities Threats

•   Could the company offer additional products or enter a new market?

•   Is there talent available that the company could hire?

•   Could the company leverage new technology to improve operations?

•   Do regulations threaten business operations?

•   Is the company positioned to withstand an economic downturn?

•   Are there any outside security risks?

How to Do a SWOT Analysis

There are several ways to approach a SWOT analysis. Regardless of the method used, analysts should look at a company’s strengths, weaknesses, opportunities, and threats to identify the key factors that will impact an investment.

Strengths

Strengths may be areas or characteristics where a company excels and has a competitive advantage over its peers. Examples of strength include having a solid brand, conducting innovative research on new technologies or products, or cornering the market for a particular sector in an area (e.g., being the first legal cannabis company in a state that recently legalized cannabis).

Analysis of strength might also come from simply looking at a company’s financial statements. Rising quarterly earnings and dividends, for example, might be considered a strength because it means the company is growing.

Weakness

If a company doesn’t perform well in critical areas that typically indicate strength, that could show a potential weakness. Declining earnings, cutting or suspending dividends, or a general lack of promising research and development could be signs of weakness. Additionally, analysts may consider inexperienced management or high employee turnover as weaknesses.

Opportunities

Opportunities are potential external factors that a company may be able to take advantage of. For example, suppose a pharmaceutical company specializes in manufacturing a particular type of drug, and that drug is expected to be approved by regulators in another country. In that case, that could be seen as an opportunity to enter a new market. However, it’s important to note that the existence of an opportunity and the reality of a company seizing it are two different things.

Threats

Threats are external factors that may harm a company. For a company specializing in oil and petroleum products, the rising trend of electric vehicles (EVs), renewable energy tech, and shifting consumer trends toward sustainable practices could pose a significant threat. This trend may threaten an entire industry, especially with the growth in renewable energy and green investing.

Other examples include a company’s most significant product becoming obsolete (like film and digital cameras did once smartphones became widespread) or a significant competitor encroaching on its business.

How to Use a SWOT Analysis

The best way to use a SWOT analysis will vary depending on the specific situation and goals of the investor conducting the analysis. However, some general tips on how to use a SWOT analysis effectively include:

•  Clearly define the purpose of the SWOT analysis.

•  Gather as much relevant information as possible. This may involve conducting market research or analyzing data.

•  Be honest and objective in your assessment. It is important to avoid bias or personal opinion when conducting a SWOT analysis.

•  Periodically review and update the SWOT analysis. As the market environment changes, the SWOT factors will affect the company. Investors want to regularly review and update a SWOT analysis to ensure it remains relevant.

Additionally, investors can gather internal and external data to use the SWOT analysis framework.

đź’ˇ Recommended: Using Fundamental Analysis to Choose Stocks

Internal

As noted above, strengths and weaknesses refer to a company’s internal operations. These are the resources and experiences readily available to a company. The following are some common internal factors that investors consider when determining a company’s strengths and weaknesses:

•  Financial resources: Revenue, earnings, and investments

•  Physical resources: facilities and equipment

•  Intangible assets: brand name, trademarks, patents, and copyrights

•  Human resources

External

External forces influence and affect every company. They may present opportunities or threats to a company or potential investment. External factors are typically things a company doesn’t directly control, such as the following:

•  Market trends: new products and technology advancements

•  Economic trends: local, national, and global financial and economic trends

•  Demographics

•  Regulations

đź’ˇ Recommended: Understanding Economic Indicators

Example of a SWOT Analysis

For investors interested in conducting a SWOT analysis, here is an example of one by looking at Netflix.

Netflix Strengths

One of Netflix’s main strengths is its brand recognition — Netflix has become synonymous with online video streaming. The general public sometimes uses “Netflix” to mean all streaming.

Like Netflix, Amazon, Apple, Meta, and Nike all have strong brands as one of their key strengths. These corporations also have the following strengths:

•  Amazon: The e-commerce giant has developed an industry-leading logistics and distribution network that ensures quick delivery times to customers

•  Apple: The technology company invests substantial resources into the research and development of its products and services.

•  Meta: The social media company, formerly known as Facebook, has a diversified portfolio of business units – like Facebook, WhatsApp, and Instagram – that gives it a substantial market share.

•  Nike: The apparel company creates strong marketing and advertising campaigns to target more customers.

While Netflix does have many competitors that are threatening its business, the company still has several other strengths because they were the first big player in the streaming space. Additionally, the company produces a lot of exclusive content not available on any other streaming platform.

Netflix Weaknesses

A potential weakness for Netflix is its high debt levels. The company’s debt rose from shy of $1 billion in 2014 to more than $16 billion in 2020. The company increased its borrowing as it shifted from licensing content to becoming a large television and movie production studio. However, this debt level may constrict future growth, especially in a rising interest rate environment.

Netflix Opportunities

One opportunity that Netflix may consider is adding an ad-based model with a lower-priced subscription tier. This opportunity could help the company gain increased revenue from advertisements on its platform while also attracting subscribers interested in signing up for the service at a lower price.

Netflix Threats

The visible threats to Netflix would likely be their competitors, including Hulu, Amazon Prime, Disney+, and HBO Max. They also have a recognizable, trusted name and plenty of exclusive content not available on other platforms. Disney+, in particular, has gained a large number of subscribers since it was made available.

Additionally, Netflix faces threats from macroeconomic factors, like rising inflation and the tightening of consumer spending. Because of the prevalence of competitors and the increasing cost of a Netflix subscription, consumers may be willing to cancel their subscriptions.

How Can Investors Use SWOT Analysis?

There are several ways that investors can use SWOT analysis. One way is to use it as a tool to screen companies. For example, an investor could use a SWOT analysis to determine companies with a solid competitive position and are well-positioned to take advantage of opportunities in the market.

Investors can also use SWOT analyses to monitor a company’s performance. An investor may conduct periodic SWOT analyses to track a company’s progress in its competitive position and growth prospects.

The Takeaway

Even if they don’t know what a SWOT analysis is, investors usually consider at least one of the four areas of strengths, weaknesses, opportunities, and threats when making investment decisions. However, investors can leverage a SWOT analysis to look at all four factors from a systematic, big-picture perspective, providing investment insights that might have been missed otherwise. That is the essence of SWOT analysis.

While SWOT analysis won’t eliminate investment risks, it is one more way for an investor to be as informed as possible before making any financial decision.

The SoFi Invest® investment app offers a variety of options so you can invest in line with your personal risk preferences and financial goals. With SoFi Invest, you can trade stocks and ETFs for as little as $5.

Find out how SoFi Invest can help you choose investments that suit your needs.


SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

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What Is a Governance Token?

What Is a Governance Token?

A governance token is a cryptocurrency that gives its holders a right to vote on proposed changes to a blockchain network. This innovation is seen as a necessary step toward keeping certain crypto projects, particularly those within the decentralized finance (DeFi) ecosystem, decentralized. The idea is that rather than a single person or group controlling the direction of a platform, a community of users can influence decisions in a process known as governance.

While not unique to DeFi, governance tokens have become a key attribute of the DeFi ecosystem. Stick with us in this crypto guide to learn more about the question “what is a governance token.”

What Are Governance Tokens Used For?

Governance tokens give users of a particular blockchain protocol certain rights — such as the right to vote on proposed changes to the network. This could include granting token holders the ability to create new proposals or to spend tokens in an attempt to alter an existing proposal.

Other examples of uses for governance tokens might include:

•   Voting for changes to a network’s fee structure

•   Implementing changes to a project’s user-interface

•   Changing a network’s reward structure

•   Revising the amount of funding that developers receive

Governance tokens can have other functions in addition to granting voting rights to holders. Most DeFi tokens have governance features built into them, and most of them can also be used for things like staking crypto and yield farming.

Examples of Governance Tokens

As mentioned, most governance tokens are involved in the DeFi space in one way or another. Community governance is a key function that helps to keep DeFi decentralized. Most DeFi protocols run on the Ethereum blockchain.

Here are some examples of popular governance tokens.

Compound

Compound (COMP) is an ERC-20 utility token running on Ethereum. The protocol is a DeFi lending/borrowing platform. COMP holders have a chance to vote for changes to the network via the compound governance dashboard.

đź’ˇ Recommended: What Is Compound Finance (COMP)?

Yearn.finance (YFI)

Yearn.finance (YFI) is also a DeFi protocol hosted on Ethereum that offers lending, borrowing, and trading services. The platform has different products like Earn, Zap, Vaults, and APY. Users can earn YFI tokens by locking up crypto funds in smart contracts that run on Curve and Balance (other DeFi trading platforms). This allows users to participate in what’s known as yield farming.

Yield farming is the act of locking up funds in a DeFi protocol to earn interest. The more value that users lock up, the more tokens they earn as rewards.

Maker (MKR)

Based on Ethereum, Maker is responsible for creating the DAI stablecoin. MKR holders can vote on new proposed changes to the Maker DAO network inside the Maker Voting Dashboard. DAI has been praised for being one of the few stablecoins that are intended to be decentralized. It has also been integrated into some games, wallets, and DeFi apps.

đź’ˇ Recommended: What Is Maker (MKR) Cryptocurrency?

Synthetix Network Token (SNX)

Synthetix is a decentralized exchange (DEX) for synthetic assets. Also known as “synths,” these are tokens that are designed to mirror the price of a real-world asset. Whether it be bonds, stocks, commodities, or fiat currencies, users can trade synths in an effort to gain exposure to the price of a particular asset. This can be beneficial for those who might not have access to traditional capital markets.

SNX, the native token of the Synthetix Network, functions like a stablecoin in that it is pegged to an external asset at a one-to-one ratio. However, rather than being tied to a single currency, Synthetix allows users to mint a synthetic asset that will be backed by SNX. SNX holders can also influence the direction of the platform going forward.

Aave (AAVE)

Aave is a DeFi platform for borrowing, lending, and earning interest on crypto. Much like its peers, Aave runs on a series of smart contracts that manage the platform’s financial operations. Users can borrow funds and pay interest, or lock up crypto to earn interest. AAVE is the network’s native token, and it gives holders a say in the platform’s future development.

Governance Token vs Utility Token

When trying to answer the question “what is a governance token,” it’s useful to think of it as an improved type of utility token. Utility tokens usually have a single specific use case only.

For example, Binance coin (BNB) is used to give discounts on trading fees to traders who use the Binance crypto exchange. Holders may get to vote on which tokens they’d like to see listed on the exchange, but that’s very different from voting on a fundamental change to the protocol of a specific blockchain; which is a function of a governance token.

Depending on the crypto network, a governance token may offer the best of both types of tokens.

Governance Tokens: Potential Advantages and Disadvantages

While the idea of a governance token may sound almost perfect in theory, in practice governance tokens have their advantages and disadvantages.

Potential Advantages:

•   Decentralization. Governance tokens allow developers to keep projects decentralized. Without this type of governance structure in place, DeFi platforms would be only collections of smart contracts that no one could control.

•   More effective and inclusive development processes. Developers can arrive at conclusions and implement changes after receiving guidance from the community, instead of needing to figure out everything on their own.

•   Community involvement. Governance gives a project’s community a reason to come together to help improve the platform.

Potential Disadvantages:

•   Potential for a takeover. Individuals or groups with large amounts of capital can sometimes acquire enough governance tokens to make unilateral decisions affecting the network. This can defeat the whole purpose of a governance token, which is to keep decision-making decentralized and democratic.

•   Selfish decisions. Just because people have the ability to vote doesn’t mean they will always act in the best interest of their own community. A real-time example: In 2020, Maker experienced a flash crash that caused many of its investors to lose large sums of cash. Initially, the Maker community — represented by current holders of MKR governance tokens — voted to reimburse investors. Six months later, the community rescinded the vote; none of Maker’s investors could reclaim any of the money they lost.

•   No real accountability. Ultimately, there’s no legitimate accountability when it comes to democratic crypto governance. If a decision is deemed to be wrong or appears to go against the best interest of many users, there’s no clear person or party to blame or hold accountable.

The Takeaway

A governance token is not a unique type of token. Rather, a governance token may be any token that gives its holder a share of influence over how a crypto network is governed. In addition to their use in the decentralized finance sector, governance tokens may also be utilized on social media platforms that are decentralized.


Crypto: Bitcoin and other cryptocurrencies aren’t endorsed or guaranteed by any government, are volatile, and involve a high degree of risk. Consumer protection and securities laws don’t regulate cryptocurrencies to the same degree as traditional brokerage and investment products. Research and knowledge are essential prerequisites before engaging with any cryptocurrency. US regulators, including FINRA , the SEC , and the CFPB , have issued public advisories concerning digital asset risk. Cryptocurrency purchases should not be made with funds drawn from financial products including student loans, personal loans, mortgage refinancing, savings, retirement funds or traditional investments. Limitations apply to trading certain crypto assets and may not be available to residents of all states.

Investment Risk: Diversification can help reduce some investment risk. It cannot guarantee profit, or fully protect in a down market.

SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.


Photo credit: iStock/katleho Seisa
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How to Buy Mutual Funds Online

How to Buy Mutual Funds Online

In the past, most people worked one-on-one with financial advisors and brokers to help build and manage their portfolios. Often, through these financial professionals, investors could buy and sell mutual funds. However, online investing has changed this model quite a bit. In fact, it can be quite cost-effective to buy mutual funds online yourself.

A mutual fund can help you create a balanced and diversified portfolio so you don’t have to spend your days poring over the stock market. Thus, it helps if investors know what mutual funds are and know how to buy mutual funds online.

What Are Mutual Funds?

Mutual funds are a type of investment vehicle made up of a pool of money from many different investors. The money in the fund is then used to buy various assets, such as stocks, bonds, and other securities. When you buy a share of a mutual fund, you’re buying a fraction of all the securities in the fund. By doing this, you benefit from diversification.

For most beginning investors looking to put money into an investment portfolio, it would be difficult, expensive, and time-consuming to buy enough individual stocks and bonds to create a balanced portfolio.

Buying shares of a fund, on the other hand, gives you access to more diversity. So, if one of the assets in your mutual fund tanks, that loss could be balanced out by other securities that may be still performing well. On the other hand, if you only had your savings invested in the stocks of two or three companies, and the shares of one of those companies crash, you’ll take a more significant loss.

Mutual funds are overseen by portfolio managers who monitor the holdings in the fund, make adjustments, and rebalance the fund as necessary to achieve higher returns for their investors.

The funds can be actively managed or passively managed. An actively managed fund is one in which securities might be more heavily traded with the hopes of bringing high returns. In contrast, a passively managed fund tracks an established index, like the S&P 500, making smaller adjustments to align with the index’s performance.

đź’ˇ Recommended: Active vs. Passive Investing: Differences Explained

What Are Some Examples of Mutual Funds?

There are many different types of mutual funds that are made and managed to give investors access to different investment strategies. Here are a few categories of mutual funds:

Asset class funds

These are funds designed around the concept of investing in similar types of assets with similar risks, such as small-cap growth stocks or high-yield bonds. These mutual funds help you diversify over a single asset class and are just one part of a balanced portfolio.

Industry funds

Industry funds, sometimes called sector funds, invest in a mix of securities within a specific market or industry, such as technology, oil, or agriculture. Like asset class funds, they help you invest in a range of companies within a specific area.

Target date funds

Target date funds work a little differently than asset and industry funds. They are a set-it-and-forget-it investment tool designed to help you grow your investments over a set period. Many investors use target date funds to help build wealth for retirement.

For instance, a forty-year target date fund will carry higher risk securities, like stocks, in the early years of the time horizon with the goal of potentially high returns. Then, the fund will steadily shift towards lower-risk investments, like bonds, designed to preserve capital over time. These can be a good option for those who don’t want to spend a lot of time managing their 401(k)s or IRAs.

Exchange traded funds

Exchange-traded funds (ETFs) are similar to mutual funds. Both are professionally managed investment funds and offer investors slices of the portfolio. However, investors trade ETFs on a stock exchange, and like a stock, its value changes throughout the day. In contrast, a mutual fund is only priced once a day based on its net asset value (NAV) and is bought and sold through its sponsor.

đź’ˇ Recommended: ETFs vs. Mutual Funds: Learning the Difference

Pros of Buying Mutual Funds

Diversification

By investing in a mutual fund, you can spread your investment across a broad range of industries, companies, and sectors, which can help to mitigate risk.

Professional Management

Mutual funds are managed by professional portfolio managers who have the experience and expertise to make investment decisions on your behalf.

Reinvestment

Investors can take advantage of dividend, interest, and other income reinvestment in a mutual fund. For example, when a mutual fund pays out dividends, investors can usually reinvest the money without any fees. This can help investors grow wealth by compounding returns.

Convenience

Mutual funds offer a degree of convenience, as you don’t have to do extensive research and select individual investments.

Cons of Buying Mutual Funds

High Fees

The investment fees associated with mutual funds can be high, eating into your investment returns. Because mutual funds are professionally managed, they will charge fees to cover the management and operation expenses.

High Investment Minimums

Many mutual funds have investment minimums, requiring you to invest anywhere between $500 to $5,000 to participate in the fund. This can be an issue for investors who don’t have the initial capital to join the mutual fund.

Liquidity

Mutual funds can be illiquid because they can only be bought and sold once daily. This means that it can be challenging to get your money out when you need it.

Complexity

Mutual funds can be complex, making it difficult for investors to understand what they are buying.

What Are the Best Performing Mutual Funds?

Determining the best performing mutual funds depends on an individual’s financial goals and risk tolerance. The best performing mutual fund for short-term growth probably won’t be the best mutual fund for long-term growth.

Before choosing a mutual fund to invest in, consider your investment goals, how much risk you’re comfortable taking on, and how involved you want to be in managing your portfolio. Working with a professional can often help you clarify your goals and choose mutual funds that work for you.

How to Invest in Mutual Funds Online

You can invest in mutual funds through an online brokerage firm or the investment firms that offer and manage them.

One advantage of dealing directly with the financial firms that offer the mutual funds is that they have no sales commissions or brokerage fees. This means that these fees will not eat into your investments. However, these mutual funds will still have management fees that investors need to consider.

Additionally, if you invest in a mutual fund directly through an investment firm, your mutual fund options are limited to that company’s various offerings.

Once you decide on whether you want to deal with an online brokerage or directly with a mutual fund provider, you can follow these steps to invest in mutual funds online:

Step 1: Open an Account

To invest in mutual funds online, you will need to open an account with a broker or financial firm that offers this service. Depending on the company, you may be able to open an account as an individual or as part of an employer-sponsored retirement plan.

đź’ˇ Recommended: How to Open a Brokerage Account

Step 2: Research

Next, you want to determine what type of mutual fund investment best suits your goals and risk tolerance. As mentioned above, there are many types of mutual funds available, each with different characteristics. It’s important to research and choose the mutual fund you wish to purchase.

Step 3: Invest

Once you have chosen the funds you want to invest in, you will need to fund your account and make your investment. Investors can only execute mutual fund transactions once per day after the market closes, and it typically takes one to two days for the transaction to close.

The Takeaway

Investing in mutual funds allows investors to diversify their holdings in a single product. Mutual funds offer options focusing on asset classes, time horizons, and risk tolerances for investors of all experience levels. Fortunately, investors can easily buy and sell these products through online brokerages and investment firms.

However, mutual funds have drawbacks in that their transactions are executed only once per day after the market closes. In contrast, exchange-traded funds (ETFs) trade throughout the day on stock exchanges, with many shares exchanging hands at various prices as buyers and sellers react to changes in the market. With SoFi Invest®, you can trade ETFs and individual stocks with no commissions for as little as $5.

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FAQ

Can I buy mutual funds on my own?

Investors can buy and sell mutual funds through an online broker or directly from a mutual fund company.

How can I buy mutual funds directly online?

There are a few different ways to buy mutual funds online. One way is to go through a broker that offers online trading. Another way is to use a mutual fund company’s website. You can buy a mutual fund once you have an account through an online brokerage or investment firm. Mutual fund purchases are executed once per day after the market closes, and it typically takes one to two additional days for the transaction to close.

What is the best way to buy mutual funds?

There is no best way to buy mutual funds. Depending on your preferences, you can buy and sell a mutual fund through an online brokerage firm or directly from the fund’s financial company. Additionally, investors can work with financial advisors to buy and sell mutual funds.


SoFi Invest®
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Invest encompasses two distinct companies, with various products and services offered to investors as described below: Individual customer accounts may be subject to the terms applicable to one or more of these platforms.
1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth“). Brokerage services are provided to SoFi Wealth LLC by SoFi Securities LLC.
2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA (www.finra.org)/SIPC(www.sipc.org). Clearing and custody of all securities are provided by APEX Clearing Corporation.
For additional disclosures related to the SoFi Invest platforms described above please visit SoFi.com/legal.
Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform.

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30 Ways to Save Money on Food

Outside of housing and transportation, Americans spend more on food than any other category. According to the Bureau of Labor Statistics, in 2020 the average U.S. household shelled out $7,316 on food, including groceries and eating out.

While food is an essential expense (since we all need to eat), many of us could probably stand to spend less than what we’re currently spending on groceries, restaurants, and morning lattes.

Fortunately, with a little planning and some smart shopping hacks, you may be able to significantly cut the amount of money you spend on food but still eat well.

Here are 30 ways you can save more on your food purchases. Let’s start with the grocery store:

Saving at the Grocery Store

1. Having a Plan

Before you craft your grocery list, it’s wise to plan what meals and snacks you want to prepare for the week or weeks ahead. If you write it all down and then create your shopping list, you’re less likely to forget key items for certain recipes and you’ll know exactly what you need when you enter the store.

2. Scanning Your Fridge

While you’re making your meal plan, check your pantry and refrigerator for items you already have on hand. Not only can you avoid buying something you already have, but you may find some hidden veggies in the fridge you’d forgotten about that could otherwise spoil.

3. Going Semi-Vegetarian

Meat tends to be one of the most expensive ingredients in many meals. But there are plenty of tasty recipes out there that use other sources of protein, such as beans, eggs, and tofu. Also, don’t count out using tasty veggies or grains as the star of a dish.

Planning just one or two meatless meals each week can automatically cut your food spending — and also help you eat a little healthier.

4. Sticking to a Grocery Budget

If you don’t include your groceries in your monthly budget, you may want to consider doing so. It can help you track exactly how much you’re spending and where you can cut back (like those cookies or snacks you may not always need but are in the habit of buying).

5. Using Only Cash

Do you have trouble skipping over tasty treats and passing up deals and discounts when you’re at the grocery store? If so, you may want to consider taking only cash to the store to limit your ability to purchase items not on your grocery list.

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6. Outsmarting the Supermarket

Grocery stores use a number of marketing tricks to get shoppers to spend more. These include stocking the most expensive items on the shelves right at your eye level, using end caps to grab your attention, and placing staples like milk, eggs, and bread at the back of the store so you’re forced to pass through several aisles to get to them.

You can avoid falling for these marketing ploys by carrying a list (and sticking to it) and also by keeping your eyes on the upper and lower shelves, as this is where you’ll tend to find the more affordable brands.

7. Going Generic

Brand name products in the supermarket can often cost 35 to 45 percent more than store brands. Yet many store brands offer essentially the same quality as their brand name counterparts, and in some cases are produced at the same facilities (just packaged with a different label).

While not all store brands are built the same, it’s worth trying a few if you’re grocery shopping on a budget. If you find that you can’t tell the difference, you may be able to enjoy some solid savings.

8. Using Store Loyalty Apps

If you shop at a large grocery store chain or mass retailer, you can often get special promotions and additional savings by downloading the store’s app.

Target, Walmart, Wegmans, Whole Foods, and other major stores have apps that offer exclusive coupons to frequent shoppers. Often, taking advantage of these deals is as simply as letting the cashier scan a barcode on your phone as you’re checking out.

9. Pruning Your Produce

Before you put fruits and veggies in the plastic bag, you may want to take a moment to remove any stalks, leaves, or stems that aren’t edible. Since you’re paying by weight, anything that you remove to lower the weight lowers the price.

10. Shopping In Season

Fruits and vegetables tend to be cheaper, and also taste better when they are in season locally. While you may be able to purchase fresh strawberries year-round, they’ll likely be more expensive (and less sweet) in the winter when they’re being harvested and shipped from somewhere far away.

You can check out this seasonality chart to find out when foods are in their prime where you live, and then adjust your menu, planning accordingly.

11. Avoiding Pre-Cut Products

If you just love that bag of grated cheese, you may want to consider comparing it to the price of the non-grated block. There’s a big difference in price, and grating cheese is really not a daunting task. The same goes for pre-cut fruits and vegetables. Sure, they’re handy for snacking, but extra money in your savings account could be nicer.

12. Eating Before You Shop

Yes, this may be a common tip, but it’s a good one. Going grocery shopping while hungry can increase your chance of impulse buying. Shopping after you’ve already had a meal is a great way to keep any hunger pains from adding items to your shopping cart.

13. Keeping an Eye on Unit Price

Comparing price and value can be tough when items don’t come in the same size. When in doubt, you can always turn to unit prices, which are often listed on the shelf tag.

Unit price gives you an apples-to-apples comparison, such as ounce to ounces or liters to liters.

For example, the cheapest bottle of olive oil on the shelf might not be the best value. If you bought a larger one, it might cost a few bucks more, but its overall cost per ounce is lower, saving you more in the long run.

14. Using Rewards Credit Cards

Some credit cards offer extra cash back for groceries and even eating out. If you use one of these cards for your purchase, you could end up saving a pretty nice amount of money each month — sometimes as much as 5% depending on which card you carry.

Saving When Eating Out

15. Dining out for Lunch Instead of Dinner

Cutting down on food expenses doesn’t mean you can’t still enjoy your favorite restaurants. One way to get that experience for a cheaper price is to go for lunch, not dinner.

Lunch menus often offer many of the same entrees (in slightly smaller portions) for a lower price than dinner menus. You can sometimes also find affordable lunch specials or Prix fixe options.

16. Enjoying Membership Discounts

Some organizations, like AARP, offer special member discounts at many restaurants (and even at some grocery and big-box retailers). If you eat out often, the savings could add up quickly.

17. Splitting the Entree

A lot of restaurants serve portions that are far larger than what most people really need (or sometimes even want) to eat. So, instead of getting a doggy bag for your leftovers that may end up sitting forgotten in the refrigerator, consider splitting a big entree with a dining companion. Even if you start with an app or a salad, you’re probably going to see some significant savings.

18. Skipping the Cocktails & Dessert

At the end of every meal, the waiter comes back around and asks the dreaded question, “Will there be anything else?” Unless you’re going out for a special occasion and you want to splurge, you can end up saving a lot of money by skipping the alcohol and dessert, and simply requesting the final bill.

19. Looking for Special Restaurant Discounts

Restaurants sometimes provide online coupons or special deals during events like restaurant week. So, if you’re eager to try a new eatery, you may want to check out their website first for any special deals they may be offering. And keeping up with your city’s restaurant week deals and other special events can really pay off, too.

Saving When Cooking at Home

20. Cooking More Meals at Home

Restaurants typically charge around a 300% markup on the foods they serve. That means spending $30 eating out would only cost you $10 if you made it at home. Just swapping one or two restaurant meals with a home-cooked meal and/or brown-bagging lunch a few days a week, can add up to significant monthly savings.

Also, grabbing a cup of Joe every morning from the local coffee shop adds up. Consider brewing your coffee at home a few times each week to save a few dollars.

Recommended: Examining the Price of Eating at Home vs Eating Out

21. Learning How to Meal Plan

Eating out less is easier said than done. If you don’t plan meals ahead of time, you may find yourself struggling in the kitchen during mealtimes, and thus even more tempted to simply order out. To save both time and money, meal planning could be the way to go.

Meal planning entails thinking ahead and creating a menu for the week, then using your menu to create a shopping list. You don’t have to plan every meal to the letter, but picking a few simple recipes you can whip for dinner can save you from having to get take-out after a long workday.

Recommended: How Much Should I Spend on Food a Month?

22. Prepping in Advance

Bagged salads, pre-made pizzas, and cut-up fruits and vegetables can be enticing on a busy weeknight, but these conveniences come at a high markup.

If you don’t have time to slice and dice raw ingredients in the evenings after work, you may want to consider doing some meal prep for the week on Sundays.

Having your ingredients ready to go also makes it easier to throw meals together, and eating out or ordering take-out becomes less tempting.

Recommended: Does Buying in Bulk Save Money?

23. Reducing Portion Sizes

Many Americans eat more than they actually need. The average person needs about 4 ounces of protein at any given meal, so if you’re consuming more than that, you could save a lot on your overall grocery expense by cutting back.

More Ways to Save

24. Reducing Food Waste

The average household wastes 31.9% of the food it buys, according to a study published in the American Journal of Agricultural Economics . The total annual cost of the wasted food was estimated to be $240 billion or $1,866 per household.

Food waste is often the result of food spoiling before the household can eat it. One way to reduce how much food — and money — gets tossed into the garbage each week is to only buy what you need for the week (by meal planning and making a list). Another way is to make sure you’re storing your fresh foods properly so it lasts.

For example, you can increase the lifespan of lettuce by wrapping it in a paper towel to absorb moisture while it sits in your fridge. Also, placing herbs in a jar of water can help prevent them from wilting quickly, giving you more time to use them.

25. Taking Advantage of Rebate Apps

When you’re searching for easy ways to save money, it’s worth checking out all the many grocery rebate apps that are now available.

Apps, such as Ibotta, Receipt Hog, Checkout 51m and Fetch Rewards, will often give you cashback for things you’d purchase anyway. While rebates don’t give you a discount upfront (like a traditional coupon), you should see savings in the long run.

Some apps send checks once you reach a certain cash-back amount, such as $20.

26. Starting a Kitchen Garden

Fresh herbs at the grocery store can be expensive, and often, recipes call for only a few sprigs or leaves, leaving the rest of a purchase to go to waste.

To avoid having to buy fresh herbs at the store, you may want to consider setting up a window sill garden containing the herbs you reach for most often, such as parsley, mint, thyme, or basil.

Start-up costs are minimal, and these plants tend to be easy to grow — no green thumb required.

27. Hitting the Farmer’s Market Later in the Day

If you love shopping at the local farmer’s market but don’t enjoy the dent it makes in your wallet, you may want to consider showing up near closing time.

At the end of the day, farmers often don’t want to pack up their food and take it home with them. If you walk around and make a reasonable offer on a box of produce they have left, you might score a great deal on fresh (and delicious) fruits and veggies.

28. Watching for Seasonal Deals

After major holidays like Halloween, Christmas and Easter, you can often get good deals on holiday-related items like candy. If you don’t care about themed wrappers, you can save a nice chunk of change.

29. Shopping Online

Buying dry goods and other non-perishables online instead of at the grocery store can end up saving you a lot of money, especially if you buy in bulk sizes and get those items delivered on a regular schedule. For example, Amazon offers up to a 15% discount for consumers who schedule auto-shipments for their products.

30. Consider Subscribing to Meal Kits

If you already don’t like cooking and the cleanup that comes with it, meal kits can be a great option. And if you’re spending money eating out because you just don’t feel like cooking, they can be a great way to stick to your food budget.

The Takeaway

With a little planning and just a few habit shifts, you may be able to slash your food bills without sacrificing quality, taste, or nutrition. The cash you free up can then be put towards savings or another financial goal.

You may find that setting up a monthly food budget — and target spending amounts per week — can also help you spend less on food. Using a money management app can help you stick to your food budget.

SoFi Checking and Savings is a mobile-first checking and savings account that allows users to easily view their weekly grocery and restaurant spending right in the dashboard of the app. There are no fees, and you can earn a competitive APY.

Take control of your spending with the help of SoFi Checking and Savings.



SoFi® Checking and Savings is offered through SoFi Bank, N.A. ©2023 SoFi Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender.
The SoFi Bank Debit Mastercard® is issued by SoFi Bank, N.A., pursuant to license by Mastercard International Incorporated and can be used everywhere Mastercard is accepted. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

SoFi has partnered with Allpoint to provide consumers with ATM access at any of the 55,000+ ATMs within the Allpoint network. Consumers will not be charged a fee when using an in-network ATM, however, third party fees incurred when using out-of-network ATMs are not subject to reimbursement. SoFi’s ATM policies are subject to change at our discretion at any time.

SoFi members with direct deposit activity can earn 4.60% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. Direct Deposit means a deposit to an account holder’s SoFi Checking or Savings account, including payroll, pension, or government payments (e.g., Social Security), made by the account holder’s employer, payroll or benefits provider or government agency (“Direct Deposit”) via the Automated Clearing House (“ACH”) Network during a 30-day Evaluation Period (as defined below). Deposits that are not from an employer or government agency, including but not limited to check deposits, peer-to-peer transfers (e.g., transfers from PayPal, Venmo, etc.), merchant transactions (e.g., transactions from PayPal, Stripe, Square, etc.), and bank ACH funds transfers and wire transfers from external accounts, do not constitute Direct Deposit activity. There is no minimum Direct Deposit amount required to qualify for the stated interest rate.

SoFi members with Qualifying Deposits can earn 4.60% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Qualifying Deposits means one or more deposits that, in the aggregate, are equal to or greater than $5,000 to an account holder’s SoFi Checking and Savings account (“Qualifying Deposits”) during a 30-day Evaluation Period (as defined below). Qualifying Deposits only include those deposits from the following eligible sources: (i) ACH transfers, (ii) inbound wire transfers, (iii) peer-to-peer transfers (i.e., external transfers from PayPal, Venmo, etc. and internal peer-to-peer transfers from a SoFi account belonging to another account holder), (iv) check deposits, (v) instant funding to your SoFi Bank Debit Card, (vi) push payments to your SoFi Bank Debit Card, and (vii) cash deposits. Qualifying Deposits do not include: (i) transfers between an account holder’s Checking account, Savings account, and/or Vaults; (ii) interest payments; (iii) bonuses issued by SoFi Bank or its affiliates; or (iv) credits, reversals, and refunds from SoFi Bank, N.A. (“SoFi Bank”) or from a merchant.

SoFi Bank shall, in its sole discretion, assess each account holder’s Direct Deposit activity and Qualifying Deposits throughout each 30-Day Evaluation Period to determine the applicability of rates and may request additional documentation for verification of eligibility. The 30-Day Evaluation Period refers to the “Start Date” and “End Date” set forth on the APY Details page of your account, which comprises a period of 30 calendar days (the “30-Day Evaluation Period”). You can access the APY Details page at any time by logging into your SoFi account on the SoFi mobile app or SoFi website and selecting either (i) Banking > Savings > Current APY or (ii) Banking > Checking > Current APY. Upon receiving a Direct Deposit or $5,000 in Qualifying Deposits to your account, you will begin earning 4.60% APY on savings balances (including Vaults) and 0.50% on checking balances on or before the following calendar day. You will continue to earn these APYs for (i) the remainder of the current 30-Day Evaluation Period and through the end of the subsequent 30-Day Evaluation Period and (ii) any following 30-day Evaluation Periods during which SoFi Bank determines you to have Direct Deposit activity or $5,000 in Qualifying Deposits without interruption.

SoFi Bank reserves the right to grant a grace period to account holders following a change in Direct Deposit activity or Qualifying Deposits activity before adjusting rates. If SoFi Bank grants you a grace period, the dates for such grace period will be reflected on the APY Details page of your account. If SoFi Bank determines that you did not have Direct Deposit activity or $5,000 in Qualifying Deposits during the current 30-day Evaluation Period and, if applicable, the grace period, then you will begin earning the rates earned by account holders without either Direct Deposit or Qualifying Deposits until you have Direct Deposit activity or $5,000 in Qualifying Deposits in a subsequent 30-Day Evaluation Period. For the avoidance of doubt, an account holder with both Direct Deposit activity and Qualifying Deposits will earn the rates earned by account holders with Direct Deposit.

Members without either Direct Deposit activity or Qualifying Deposits, as determined by SoFi Bank, during a 30-Day Evaluation Period and, if applicable, the grace period, will earn 1.20% APY on savings balances (including Vaults) and 0.50% APY on checking balances.

Interest rates are variable and subject to change at any time. These rates are current as of 10/24/2023. There is no minimum balance requirement. Additional information can be found at https://www.sofi.com/legal/banking-rate-sheet.


Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

External Websites: The information and analysis provided through hyperlinks to third-party websites, while believed to be accurate, cannot be guaranteed by SoFi. Links are provided for informational purposes and should not be viewed as an endorsement.

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How Refinancing Credit Card Debt Works

The pandemic may have slowed consumer spending over the last few years, but spending is on the rise again — along with consumer debt. Americans carry, on average, three credit cards and have $5,525 in credit card debt. Overall, U.S. credit card debt is $71 billion higher than it was one year ago.

That amount of debt can be a challenge to pay down along with regular monthly household expenses. Some people may choose to refinance their high-interest credit card debt in an effort to secure a lower interest rate or a lower monthly payment. Refinancing credit card debt can be one way to make progress toward eliminating it completely.

What Is Credit Card Debt?

If you’re putting more purchases on credit cards than you can pay off in a monthly billing cycle, you have credit card debt.

Interest will accrue on the balance that carries over to the next billing cycle. If you don’t pay at least the minimum amount due, you’ll likely also be charged a late fee. Since credit cards use compound interest, you’ll be charged interest on accrued interest and fees. That can add up quickly and make it more difficult to get out of debt.

Carrying a balance on more than one credit card can make the debt even more difficult to manage. If your goal is to be free of credit card debt, refinancing can be one way to achieve that.

What Are Some Benefits of Refinancing Credit Card Debt?

Credit cards are revolving debt and typically have variable annual percentage rates (APRs).

Refinancing credit card debt with an installment loan that has a fixed interest rate, such as a personal loan, will mean you’ll have a fixed end date to your debt and will have the same APR for the entire term of the loan.

If you’re refinancing multiple credit card balances into one new loan or line of credit, you’ll have fewer bills to pay each month. That could potentially make monthly budgeting a simpler task.

Consolidate your credit card
debt with a personal loan from SoFi.


How Might Debt Refinancing Affect Your Credit Score?

Something to keep in mind when your goal is to pay down debt is that it’s a long game.

That being said, in the short term your credit score can decrease slightly when you apply for new credit and the lender looks at your credit report. During the formal application process, the lender will perform a hard inquiry into your credit report, which may result in a slight temporary drop of your credit score.

If you’re comparing multiple lenders, and they offer prequalification, they’ll do a soft inquiry into your credit report, which won’t affect your credit score.

Building your credit — or rebuilding it — through refinancing credit card debt can be possible if you make on-time, regular payments on the new loan. Reducing your credit utilization can be another positive result of refinancing credit card debt. Both of these can potentially increase your credit score.

It’s important not to overuse the credit cards you refinanced into a new loan, however, or you might accumulate even more debt than you started with.

Will Canceling My Unused Credit Cards Affect my Credit Score?

After you’ve refinanced your existing credit card debt into a new loan, you might be tempted to cancel those credit cards. But that strategy could negatively affect your credit score.

Whether it’s a good idea to cancel a credit card really depends on the card. If you’ve had the credit card for a long time, closing it would shorten your credit history, which could result in a credit score drop. But if it’s a card you genuinely don’t have a reason to keep, such as a retail card for a store you no longer shop at or a card that has a high annual fee that can’t be justified with your current spending habits, closing the account might be the right step for you.

If you plan to keep a credit card open, it may be a good idea to use it for a small, recurring charge so the card issuer doesn’t close it for inactivity. Setting up autopay can make this a convenient way to ensure the card stays open but is paid in full each month.

What Are Some Options for Refinancing Credit Card Debt?

Your overall creditworthiness will be a determining factor in finding available refinancing options. Lenders will look at your credit report and credit score, paying attention to how you’ve handled credit in the past and how much total debt you have in relation to your income.

Balance Transfer Credit Card

If you can qualify for a low- or no-interest credit card, you could use it to transfer a balance from another credit card. You’ll typically be charged a balance transfer fee equal to a percentage of the balance you’re transferring. The promotional rate on these types of cards is temporary, sometimes lasting up to 18 months or so, but can be as short as 6 months.

If you pay the transferred balance in full within the promotional period, you may not pay any interest at all, or a minimal amount. However, if you still have an outstanding balance on the card when the promotional period is over, the APR will revert to the card’s standard rate for balance transfers.

Home Equity Loan

A potential source of refinancing funds might be your home, if you have equity in it. Funds from a home equity loan can be used for just about anything, even things unrelated to your home. You can calculate how much equity you have in your home by subtracting the amount you owe on your mortgage from the current market value of your home.

In addition to the amount of equity you have in your home, lenders will typically also look at your income and your credit history to determine how much you might qualify for. It’s common for lenders to limit a home equity loan to no more than 80% to 85% of the equity you have in your home. There are typically closing costs with a home equity loan including appraisal fee, title search, origination fee, or other fees, and can be between 2% and 5% of the loan amount.

A home equity loan is a second mortgage secured by your home. If you fail to repay the loan, the lender can foreclose on your home.

Debt Consolidation Loan

Some lenders offer loans specifically for debt consolidation. These are actually personal loans, the funds from which can be used to pay off your existing credit card debt. Then, you’ll be responsible for repaying the debt consolidation loan. There may be fees charged on this type of loan, so be sure to look over the loan agreement carefully before signing it.

For a credit card consolidation loan to be as effective as possible at reducing your debt, it will ideally have a lower APR than you’re paying on your credit cards. In this way, you would be paying less in interest over the life of the loan. If a lower monthly payment is your goal, you may opt for a longer-term loan, but may pay a higher interest rate.

The Takeaway

Have you resumed pre-pandemic spending habits? If your credit card debt is piling up and you’re finding it challenging to pay it down, you may be considering refinancing. Some credit card refinancing options include balance transfer credit cards with a promotional APR, a home equity loan, or a debt consolidation loan.

A SoFi Personal Loan for debt consolidation may be one option to consider. Personal loans offered by SoFi have competitive, low fixed rates and no fees required. You can see the rate you qualify for in just one minute without affecting your credit score.*

View your rate on a SoFi Personal Loan


*Checking Your Rates: To check the rates and terms you may qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.

SoFi Loan Products
SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.


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