woman at desk

A Wave of Public Debuts Is on the Way



A Limited Supply

Several of the largest private companies in the world are gearing up to go public. Among them are Palantir, Airbnb, Ant Financial, DoorDash, Asana, and Snowflake.

Investors are hungry for new public companies, as evidenced by several successful public debuts this summer. After the IPO market stagnated at the beginning of the pandemic, it has come roaring back with debuts from companies like Warner Music Group (WMG) and ZoomInfo (ZI). In one of the most dramatic IPOs this summer, ecommerce software provider BigCommerce (BIGC) saw its shares rocket up by nearly 500% since it began trading.

Over the past 20 years, the number of public companies has dropped by about 50%. Meanwhile, venture-backed companies valued at over $1 billion, which are often referred to as unicorns, are piling up. There are currently about 2,000 companies trading on the Nasdaq or the New York Stock Exchange valued at $1 billion or more. There are almost 500 unicorns, meaning that if they all went public at once, the amount of large cap companies listed in the US would increase by 25%. For these reasons, when one of these unicorns does go public, investors tend to pounce.

The Possibility of More Direct Listings

The flurry of companies going public this fall could involve more direct listings than markets have seen recently. Slack (WORK) and Spotify (SPOT) went public through direct listings in 2019 and 2018, respectively. Not many other companies have followed suit, but there is speculation that this could change.

A direct listing is different from an initial public offering because no new shares are created when a company chooses to debut with a direct listing—the company only sells existing, outstanding shares. A company might choose this method if it doesn’t want to dilute its shares, it does not want to pay a cut of its earnings to an underwriter, or it wants to avoid getting stuck with lockup agreements.

Asana, a work management software company, and Palantir, a data analytics firm, are both planning to go public through direct listings. Other companies could follow their lead.

SPACs May Help With Some Debuts

Special Purpose Acquisition companies, or SPACs may also play an important role in the upcoming wave of listings. Recently, sports betting company DraftKings (DKNG) and electric truck maker Nikola (NKLA), went public by merging with SPACs. This method of going public is attractive to some companies because it sometimes provides a faster, less scrutinous way to IPO.

Most years, the week after Labor Day marks the start of a push to close IPO deals before the holidays. This year, it could be even bigger than usual.


Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Advisor
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
SOSS090801


All your finances.
All in one app.

SoFi QR code, Download now, scan this with your phone’s camera

All your finances.
All in one app.

App Store rating

SoFi iOS App, Download on the App Store SoFi Android App, Get it on Google Play

ABOUT SoFi SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than one million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com. Want an easy and convenient way to manage your financial life? Get the SoFi app. For iOS and Android.


TLS 1.2 Encrypted
Equal Housing Lender