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#HomeEnvy: How Social Media is Changing the Game for Home Improvement

It’s no secret that the advent of Instagram has changed the way we eat and the way chefs prepare food. At this point, we’re all in it for that double-tap worthy brunch shot of our elegantly-plated eggs benedict accompanied by home fries and hashtags.

Social media does more than just make us feel like we missed out on a great meal, though. Through platforms like Pinterest and Instagram, we have a clear view into friends’ and influencers’ homes. It made us wonder: does “pinning” impact planning when it comes to home improvement projects? We surveyed 1,500 homeowners to find out.

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