May 12, 2021

Market recap

Dow Jones


-473.66 (-1.36%)

S&P 500


-36.33 (-0.87%)



-12.43 (-0.09%)

L Brands


-$1.23 (-1.79%)



+$1.74 (+9.39%)



-$11.84 (-1.88%)

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Top Story

L Brands to Spin off Victoria’s Secret

Victoria’s Secret to go Public

L Brands (LB) is spinning off its Victoria’s Secret unit after exploring multiple buyout offers for the retailer. The owner of Victoria’s Secret and Bath & Body Works plans to create two separate publicly traded companies.

The spinoffs will likely be completed by August. L Brands’ CEO Andrew Meslow will lead Bath & Body Works while Martin Waters, the CEO of Victoria’s Secret, will continue to head the standalone lingerie retailer. L Brands’ board entertained offers from suitors for Victoria’s Secret but determined there is more value in spinning it off. The company said it has made “significant progress” in strengthening the brand over the past 10 months.

L Brands Turned Down Offers for Victoria’s Secret

Interest in Victoria’s Secret was strong among potential buyers. L Brands received several bids which valued the retailer at more than $3 billion. L Brands turned down these offers, betting Victoria’s Secret is worth more on its own. Had its sale to Sycamore Partners gone through last year, Victoria’s Secret would have fetched only $1.1 billion.

L Brands believes that splitting up the two retailers will help both brands focus more on growth. It also believes spinning them off creates the most value for its shareholders.

L Brands Beats Earnings Expectations

L Brands also announced preliminary first-quarter results which exceeded Wall Street expectations. It attributed the growth to pandemic stimulus checks and easing COVID-19 restrictions.

Victoria’s Secret dominated the lingerie market for years, but more recently the brand has run into trouble as competition increased and consumers’ tastes shifted. Victoria’s Secret responded by closing around 200 stores, changing its marketing, curbing promotions, and launching new products.

The changes started paying off this past holiday season. Momentum has kept growing and the business is now expected to be valued between $5 billion and $7 billion on its own. Investors will be eager to see if these positive trends will last.

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Gasoline Prices Rise After Pipeline Cyberattack

Gas Nears Six-Year High

The Colonial Pipeline cyberattack, which shut down the US’s largest fuel pipeline, could disrupt access to gasoline for millions of people and drive prices higher at the gas pump.

The 5,500-mile pipeline, which transports gasoline from Texas to New Jersey, likely will not be restored until the end of the week at the earliest. This is causing gasoline prices in affected regions to surge. The national average price for a gallon of regular unleaded gas crept up to $2.96 per gallon and is poised to surpass $2.99—a six-and-a-half-year high. Mississippi, Tennessee, and states on the East Coast from Georgia to Delaware could see gasoline prices increase by $0.03 to $0.07 this week.

Details of the Ransomware Attack

The Colonial Pipeline, which transports 45% of the fuel used on the East Coast, was shut down Friday after a ransomware attack. DarkSide, a criminal hacker group, claimed responsibility. Security researchers believe the group is based in Eastern Europe. DarkSide says its only intention is to make money and that it is not backed by a foreign government.

When a ransomware attack takes place, hackers lock up a company’s data until they pay a ransom, typically in the form of cryptocurrency. Colonial Pipeline said it will take time to restore its network and that it will bring segments of the pipeline back online in phases.

Southern States in the Crosshairs

The Biden Administration issued an emergency waiver in response, extending the hours of truck drivers delivering fuel in the affected states. The White House said it is ready to take more action if the pipeline does not come back online soon.

Southern states on the eastern seaboard which depend on the pipeline could face gas outages later this week. Every day that the pipeline remains shut means higher gas prices for millions of people. However, cybersecurity experts are working to restore pipeline operations as soon as possible. The White House has also called for increased investments in the infrastructure necessary to prevent future crippling cyberattacks.

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New Home Sales Surge in Q1

New Homes Are Comparatively Cheaper to Buy

The supply of new homes for sale has skyrocketed as builders react to increased demand. 25.7% of single-family homes on the market in the first quarter of 2021 were newly constructed—a record in the industry. That is up from 20.4% in the first three months of 2020.

Many of these new houses were cheaper than existing homes. The median price for a new home was $330,800 in March, which is up 0.8% from a year ago. An existing single-family home costs $334,500.

The construction of new homes has accelerated during the COVID-19 as an increase in homebuilding coincided with fewer Americans putting their houses up for sale. The construction increase is expected to continue as many markets still have limited inventory.

A Shortage of Existing Homes

Homebuyers are setting their sights on new home construction because of bidding wars breaking out in neighborhoods across the country. Historically, there has been less competition for new homes. That may not be the case in pockets of the US where waitlists for new homes often have more than 90 buyers.

Sales of new homes increased 20.7% in March—the fastest pace of growth seen since August of 2006 amid a housing boom. Existing home sales declined in March, though not for lack of demand. The drop was largely due to a shortage of inventory.

New Home Boom Continues

The increase in new home supply does not show any signs of slowing down despite a shortage in lumber which caused prices for new homes to increase by an average of $35,000 over the past year. US housing starts, which measures the number of new construction projects in the residential market, increased by close to 20% in March.

New homes may not be on the top of homebuyers’ lists as they seek out more established neighborhoods or coveted school districts. Nevertheless, as home prices surge, often new homes are comparatively more affordable. Homebuilders are responding by increasing construction to meet this new demand.

Not-So-Breaking News

  • Virgin Galactic (SPCE) may delay its next spaceflight test. The space tourism company said it has finished fixing a problem which caused it to abort a test in December, but it has discovered a new potential maintenance issue. An update is expected next week.
  • Palantir’s (PLTR) revenue climbed 49% in its first quarter, topping Wall Street forecasts. The software maker said the growth was partly driven by economic recoveries in the US and UK. Palantir also said its revenue from business with the US government increased 83% year-over-year.
  • Barnes & Noble is buying the stationary retailer, Paper Source. The deal will help Paper Source emerge from bankruptcy. The two businesses will remain independent but could partner in the future. Terms of the agreement were not disclosed.
  • Tesla (TSLA) is no longer expanding its Shanghai plant and is shelving plans to make it an export hub. The electric vehicle maker cited trade tensions between the US and China as the reason for the retreat. Tesla had planned to export China-made EVs to the US and other markets.
  • A German regulator has ordered Facebook (FB) to stop using data collected on WhatsApp. The Hamburg Commission for Data Protection and Freedom of Information said WhatsApp’s new terms, which give Facebook freedom over how it shares data, are illegal. Facebook plans to appeal the order.
  • Setting a goal is just the first step. These eight steps will help you see it through to completion. Learn more with How to Actually Achieve Your Goals.

Career Tip of the Day

“It’s helpful to have your elevator pitch developed and updated even if you aren’t currently looking for a job.”

Ashley Stahl, Career Expert

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