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How Inflation Affects Stocks and What To Expect Going Forward

Breaking Down the Big Number

The US Labor Department reported June’s CPI checked in at 9.1% over the previous 12-month period. Prices are rising at their fastest pace since November 1981. For the better part of this year, the Consumer Price Index has been at or above a 40-year high.

Meanwhile, core CPI, which strips out food and energy prices, rose 5.9% year-over-year in June. May’s number advanced 6.0% for the 12-month period. Still, consumers continue to face price increases on a broad number of items. Shelter, food, and gasoline are seeing the most significant jumps. Gas rose 11.2% in June, month-over-month.

Banks Under Pressure

Some publicly traded companies are perceived to be more or less sensitive to rising prices. This is reflected in the performance of their stock, particularly as reports on inflation are published. After June’s CPI came in hotter than expected, a number of companies saw their share prices affected.

Large banks such as JPMorgan Chase & Co. (JPM), Bank of America (BAC), and Wells Fargo (WFC) all traded lower following the CPI report. One potential reason is investors know banks are typically tied to the broader economy’s performance. With inflation still running hot, the Federal Reserve will likely keep hiking rates, potentially tipping the economy into a recession, which could negatively impact bank stocks.

Where Things Go From Here

After May’s CPI came in at 8.6%, the Federal Reserve enacted a 75-basis-point hike at its June meeting. This latest report is likely to keep the central bank on track to raise its target rate by another 0.75 percentage point at the end of the month. Fed Chair Jerome Powell has indicated rate hikes won’t be suspended or even slowed down unless there’s clear evidence prices have started to cool off.

Consumers have seen price breaks as a result of inflation in some cases. For example, Target (TGT) is offering discounts in a bid to move inventory. That said, the price of home goods and clothing rose last month. On the flipside, the growth in prices for both used and new cars eased up a bit. The Federal Reserve wants to execute a “soft landing” while fighting inflation if possible, meaning any downward pressure on prices is likely to take a while.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

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Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
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Mortgages Are More Expensive, Causing Higher Cancellations

Canceled Deals

A new report from real estate firm Redfin shows 15% of homes under contract in June were eventually canceled, marking the highest level since early 2020. By comparison, cancellations were around 11% at this time last year.

Analysts say rising mortgage rates and soaring inflation are forcing people to rethink their home buying plans. After starting the year near 3%, the average rate on a 30-year fixed mortgage is now running up near 6%. Compounding the problem is the way lenders authorize loans based on a debt-to-income ratio, which is being thrown off by higher rates, leaving some would-be homebuyers no longer qualified for financing.

Changing Market

Following months of red-hot market conditions that made bidding wars routine, buyers may start to see more favorable conditions. Economists say cancellations are also on the rise because the market itself is cooling off, giving buyers more wiggle room. Contingencies that may have been waived such as inspection and appraisal are being kept more often. That gives buyers an opportunity to cancel.

It’s not just sellers of existing homes dealing with a rise in cancellations. Homebuilders saw cancellations rise 9.3% in May — an increase of 2.7% year-over-year.

Buyers Remorse?

Inflation and the potential for a recession are real economic factors that influence the housing market in various ways. They also play a psychological role. Some financial advisors say cancellations are increasing as would-be homebuyers worry about the economy as a whole. Some are also likely convinced prices will eventually fall, making it harder to pull the trigger on a purchase.

Market veterans say rising rates are sure to continue as long as the Fed remains committed to enacting hikes in order to fight inflation. Canceled real estate contracts are likely to uptick as well, making an impact on the broader housing market.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.

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Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.

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Demand for PCs Tumbles as Purchasing Plummets Post-Pandemic

Sharpest Decline in Nine Years

PC manufacturers are experiencing a drop-off in demand for their products. Research firm Gartner (IT) reported Q2 shipments were down nearly 13% compared to the previous year — the sharpest decline in nine years.

Some market observers contend the market is cooling due to geopolitical uncertainty caused by the Russia-Ukraine war as well as inflationary pressures, leaving consumers more purchase-hesitant. The pattern represents a reversal from buying trends of the last few years.

Reversal of Pandemic Buying Spree

Spending on PCs and other devices surged during the pandemic as more people worked from home and classrooms went virtual. Purchases for at-home electronics declined as pandemic restrictions lifted and people returned to work and school. The drop off in demand was particularly steep in the market for lower-cost computers, such as Chromebooks.

Business spending has continued amid office reopenings, which is helping to offset the waning interest from consumers. Some companies, such as HP (HPQ), expect bottom lines to benefit from improving supply-chain dynamics.

Company Cutbacks

Amid the uncertainty, companies such as Intel (INTC) are taking precautionary measures to support financial resilience. This includes a temporary hiring freeze in its PC-chip division. Likewise, Micron Technology (MU) announced plans to slash spending amid soft demand for its memory chips.

Even as these companies adjust to the new market dynamics, executives and investors alike may find solace in the fact that demand for computers is still above pre-pandemic levels.

Things are changing daily within the financial world. Sign up for the SoFi Daily Newsletter to get the latest news updates in your inbox every weekday.
 

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Please understand that this information provided is general in nature and shouldn’t be construed as a recommendation or solicitation of any products offered by SoFi’s affiliates and subsidiaries. In addition, this information is by no means meant to provide investment or financial advice, nor is it intended to serve as the basis for any investment decision or recommendation to buy or sell any asset. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi. These links are provided for informational purposes and should not be viewed as an endorsement. No brands or products mentioned are affiliated with SoFi, nor do they endorse or sponsor this content.
Communication of SoFi Wealth LLC an SEC Registered Investment Adviser
SoFi isn’t recommending and is not affiliated with the brands or companies displayed. Brands displayed neither endorse or sponsor this article. Third party trademarks and service marks referenced are property of their respective owners.
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